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台灣新中藥產業價值鏈中價值活動的SWOT分析與發展方向之研究 / A STUDY ON NEW TRADITIONAL CHINESE MEDICINE(TCM) INDUSTRY VALUE CHAIN IN TAIWAN陳永鑫, Chen, Yung Hsin Unknown Date (has links)
本研究在探討中藥產業價值鏈的價值活動中因為:(1)科技的進步;(2)醫療觀念的改變;(3)政府政策及法規的制定;(4)市場需求的擴大等四個外在因素的變動影響而促成中藥產業的新價值鏈形成。
在新價值鏈的價值活動切割考量,我們以(1)群聚效應;(2)關鍵因素效應~①不可或缺性;②資金障礙;③技術障礙;(3)蛙跳效應;(4)規模經濟效應等四個價值效應來作為切割的依據。主要的考量是因為價值鏈中的價值程度是因立場不同而有變動的。所以若由整個產業以俯瞰的角度,價值鏈切割應有產業想具有的價值存在才是,因此本研究以這四個效應來做切割依據。
新舊價值鏈的分析研究中,我們可以發現由於技術的演進、市場的成熟度、法規限制的破除都尚未有突破的情形下,舊中藥產業價值鏈中的研發一直是被忽略的,有的也是一些零星的基礎研究,而一些次要價值鏈中的價值活動其實是可以突顯的,如保鮮配送及全球行銷也都沒而不顯。直到因外在因素的衝擊下,新價值鏈形成時,這些價值活動也都因環境因素成熟而顯得重要。至此一個完整的新的產業價值鏈形成,使進入者或轉型者也可以在此產業價值鏈中挑取符合本身能耐的價值活動涉入參與。
接著本研究以新價值鏈的價值活動作SWOT分析時,本研究得出(1)種源資料庫;(2)藥用植物栽植;(3)飲片炮製;(4)製程及研發為台灣中藥產業可著力切入的價值活動。並以此建議政府及傳統中藥製造廠未來的發展方向。
值此關鍵變動之際,希望本研究能給予台灣中藥產業界在轉型或欲往專業分工的路線發展時,能有一個實際有效的參考準則。 / This study tried to find some changes in environment that formed the new value chain in TCM industry. The changes are,
1.biotechnological breakthrough,
2.change of therapeutic concept,
3.settlement of new recognition standard of rules by government,
4.increasing market demand.
As we segmented the new value chain in TCM industry into several value activities, we considered the following effects :
1.cluster effect,
2.barrier effect such as indispensable, capital, and technology,
3.frog-leap effect,
4.economic scale effect.
This study also discovered a finding that was neglected by most participants in TCM industry. Some value activities like logistic, global marketing are becoming more and more important in the new TCM value chain. Every participant who knows his own core competence will select the most suitable part of the new TCM value chain to enter.
Then, the study applied SWOT analysis to analyze every new TCM value activity in Taiwan. The finding from the SWOT analysis is that there are four new TCM value activities that can be focal development in Taiwan. The four new TCM value activities are,
1.date base settlement of TCM species,
2.planting and growing ways of TCM herb,
3.standard of raw material made for TCM,
4.R&D and manufacturing process improvement.
Hopefully, the study can give practical suggestions to TCM participants or new entrants in Taiwan in the transition.
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