本研究目的主要透過勝任力理論的應用，檢視台灣電子產業女性業務人員的勝任力特徵。台灣電子產業環境競爭激烈，為了打敗同業贏得訂單，電子廠商都試圖擬定有效的銷售策略，而建立美女業務團隊是最常被使用的策略之一。因此，這些電子廠商在應徵新女性業務人員時，都會將女性外表列為首要考慮的條件。 然而，隨著近年來時代的改變，這種銷售策略似乎不再奏效。本研究發現有些採用這種銷售策略的電子廠商，經過十年後，其利潤並沒有隨著成長。這種情況下，本研究試圖發現是否有其它的勝任力特徵，影響了女性業務人員的工作績效表現。 根據上述動機，本研究選擇一間以女性業務團隊為銷售策略的 L 電子公司，作為研究對象。本研究採用個案分析法，是為了深入分析 L 電子公司的營運狀況和評估其業務部門雇用情況；同時，也能針對現有狀況，提出有效的解決方案，以建立其勝任力模型。 根據分析結果，本研究發現 L 電子公司的勝任力模型包含 5 個特徵：成就導向、衝擊與影響、分析式思考、靈活應變、專業知識與技能。此研究發現能幫助 L 個案公司與台灣電子產業，重新檢視現有美女業務銷售團隊的策略是否仍然可行，此外，也可重新設計新的業務團隊。

Background- During recent decades, more and more employers of Taiwan especially electronic industry utilise the system of job responsibility to apparently cause working hours of Taiwan has been longer than other developed and developing countries in the world. Thus, more and more employees are aware of they are working in the environment where is surrounding by high pressure. Purpose- This study aims to explore the relation among job pressure, burnout, retention intention, and motivation in electronic industry of Taiwan. Especially, it will focus on seeing whether the motivation can moderate the negative impacts of job pressure and burnout as a feasible solution. Research Design- This research is going to send the questionnaires through Google Forms to all current full-time employees in an Electronic Industries company of Taiwan, Winmate Inc. This research had received over than 500 valid questionnaires. All collected data were analysed by using SPSS22 (Statistical Package for the Social Sciences) to find out the relation among the variables mentioned in this study. Conclusion- Job pressure and burnout both have significant negative consequences causing employees’ low retention intention. However, the employees’ retention intention can be encouraged by motivation practice that is crucial to reach the high level of organisations’ competitiveness. Thus, organisations should continuously revisit, reflect, and improve their existing policies and practices to develop a more brilliant work environment for employees as a long-term goal of retaining.