從企業外交到企業外交官 / The quest toward competitiveness, legitimacy and sustainability in our globalized world involves a growing number of factors; not only financial, marketing or commercial (called market parameters) but also political, legal, social, environmental (non-market parameters). That is where “business diplomacy” (such as stakeholder management, issue management and environmental scanning) comes in. This unique concept has been coined to ensure the link between multinational companies and their non-market environments. As a matter of fact however, a position of “business diplomat” does not exist yet. The domains of business diplomacy are horizontally splited between different business departments and vertically decentralized across different geographic levels. The strategies and actions resulting from this siloed approach are likely to be inconsistent, inefficient and even counterproductive. My model is designed to fill this gap between theory and practice and create an integrated approach toward the non-market environments. The central argument is to superimpose the domains and layers of business diplomacy, instead of displaying them side-by-side. The ensuing intersections give rise to new areas which form a new domain at the interface between the horizontal overlaps and vertical interdependencies of the non-market context. I propose that this domain should be the responsibility of a new business position: the “business diplomat”. Keywords: Non-market environments, Public Affairs, Corporate Political Activities

第一章 緒論 第一節 研究動機與目的 第二節 資料搜集與研究方法 第三節 研究上的一些限制 第二章 外交官與外交官的工作 第一節 外交官的定義 第二節 外交官角色的變遷 第三節 外交官職務的今昔 第四節 八十年代的外交官與未來的外交官 第三章 優秀外交官所必須具備的條件 第一節 客觀標準的難尋 第二節 沒有放諸四海皆準的真理 第三節 學者們對外交官所需條件的看法 第四章 外交官的甄拔 第一節 甄拔的意義 第二節 幾種常用的甄拔方式 第三節 外交官甄拔中的幾項特點 第四節 甄拔與優秀外交官 第五章 美國外交官甄拔的方式與程序 第一節 報考人的資格限制與報名方式 第二節 筆試 第三節 深入評估 第六章 美國外交官甄拔工作的評估 第一節 是否能拔取真才 第二節 缺失與困境 第七章 結論