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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

外商公司在台灣營運策略研究 / Foreign companies operating in Taiwan Strategy

陳哲明 Unknown Date (has links)
電信產業為各產業溝通串連之重要橋梁,近年科技普及使得全球 通信用戶使用比例大大提升,而我國之電信產業市場也隨著開放外資 進入後,形成完全開放競爭的局面。外資廠商與本土廠商競合之間的 關係,決策更顯複雜。本研究以外資個案公司為例,透過質性分析, 深入研究產業環境與外資企業在台優劣勢,以未來台灣電信業發展之 趨勢尋找適合個案公司之競爭優勢。本研究結論認為,個案公司應整 合行銷、技術資源,並利用外資生產及技術面優勢,與台灣本土產業 策略聯盟,為提升市場最佳之道。
2

工作滿意度、組職承諾對離職傾向影響之研究 –以某外商公司為例 / A study on relationships among job satisfaction and organizational commitment influence to turnover intention – an example of foreign company

陳詩蓉 Unknown Date (has links)
根據人力銀行的調查報告顯示,國內有高達96%的上班族嚮往進入外商企業工作。想要進入外商的前三大理由,包括:看好在外商工作的前景及未來發展(61%)、福利制度完善(58%);以及薪資待遇優渥(51%)。本研究針對外商企業在台員工之工作滿意度、組織承諾與離職意圖進行分析,依據研究結果對組織經營實務提供建議,也進一步瞭解外商企業在台員工離職傾向之現況與其相關影響因素。 當員工進入組織後,是否願意繼續留任於組織,端看組織是否能提供一個成長的環境,建立個人能力與組織工作機會的長期配合的永業生涯規劃。因此如何提高組織所屬員工之工作滿意與組織承諾,並降低離職意圖,提高員工的留職意願,也將成為領導者在帶領組織永續經營上最為重要的課題。 本研究以個案美商公司其在台灣子公司之所有台籍員工,研究採用結構式問卷以不記名自我填答之調查研究法進行研究,共發出 120 份問卷,收回問卷105份,有效問卷102份,回收率為85%。主要研究結果顯示: 一、 員工工作滿意度對於員工組織承諾具有顯著的正向顯著影響。 二、 員工工作滿意度對組織承諾具有顯著的正向顯著影響。 三、 員工組織承諾對離職傾向具有顯著的正向顯著影響。 / Based on a of Job Bank survey report: The 96% of office workers want to enter the foreign company in Taiwan. This study research and analysis job satisfaction, organizational commitment and turnover intention the employees in foreign enterprises in Taiwan and base on the study results provide advice to organizational and operational. Learn more about the status on staff turnover intention of foreign enterprises in Taiwan. This study is cases of American company all employees in Taiwan subsidiary by questionnaires that anonymous answer of structured questionnaire quantitative research. A total of 120 questionnaires were sent out, returned 105 and 102 valid questionnaires. The questionnaire recovery rate is 85% The results of this study are as follows: 1. Job satisfaction is significantly positively correlation to employees' organizational commitment. 2. Job satisfaction is significantly positively correlation to organizational commitment. 3. Organizational commitment is significantly positively correlation to turnover intention. Key works: Job satisfaction, organizational commitment, turnover intention, foreign company.

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