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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

區段徵收範圍內購地行為之研究-以桃園航空城為例 / Research of the land purchase bohavior of zone expropriation in Taoyuan Aerotropolis

黃勃舜 Unknown Date (has links)
區段徵收制度最大的特色,在於被徵收土地所有權人可選擇領取「抵價地」補償,而抵價地之計算,主要係依土地徵收條例施行細則第50條規定辦理;即先決定總抵價地面積,再由個別被徵收人按其申領抵價地之徵收補償地價與全部申領抵價地之徵收補償地價總額所佔比率,以抵價地總地價求算其應領之抵價地權利價值;故各筆土地之補償地價高低與被徵收人領回抵價地之面積多寡存有直接關係,並直接影響購買者之購地風險。 土地徵收條例修正前之徵收地價補償係以公告土地現值(加成)為補償基準,而區段徵收範圍內購地者,在以申領抵價地為前提下,公告土地現值即成為其願付價格之參考點。政府於101年9月1日施行土地徵收市價補償制度,徵收補償新制所評估之價格係屬個別宗地價格,此與舊法忽略個別宗地差異而查估之地價不同。從理性行為理論觀之,一位理性購買者,在遵循趨利避害原則並追求效用極大化下,是否意識到新舊徵收補償制度相異之處,而轉換其舊有的購地行為模式,以降低可能造成的購地風險;其購地決策是否存在慣性;以及跨區購買者是否存在溢價購買的情形?值得深入探討。 本研究以「桃園國際機場園區及附近地區特定區計畫」之區段徵收範圍內農業用地為研究對象,探討徵收補償制度改變對購地行為之影響,以及不同購買者之購地行為模式與溢價購買情形。實證結果顯示,徵收補償制度改變會影響購地者之決策行為,符合有限理性理論假設;而購地者之決策,仍依賴公告土地現值為其價格參考點,推論其購地行為存在慣性;另外,在地購買者之決策行為較偏向農地農用之慣性,而跨區購買者相對於在地購買者有存在溢價購買情形;最後,跨區購買者之影響農地價格因素與現行土地徵收補償市價查估辦法之評價因素較接近,因此,推論跨區購買者之決策行為較易受政府政策影響。
2

從認知、滿意到顧客忠誠─整合性架構之探究 / An integrative study of customer satisfaction and loyalty

吳政諺, Wu, Jheng Yan Unknown Date (has links)
過往顧客滿意架構多集中在購前因素分析或購後行為探討,甚少連結前因後果之整合性架構,故本研究從認知、態度、行為三個面向予以探究,並以關係階段與替代性吸引力雙變數作為調節變項。 本研究針對上海速食業者德克士之消費客群為抽樣對象,共收集有效問卷329份,並利用結構方程模式檢驗研究假說。研究結果歸納如下: 1. 品牌聲望對知覺價值與顧客滿意度皆有正向影響,且知覺價值亦對顧客滿意度有顯著的正向關係。 2. 慣性行為對於顧客滿意到顧客忠誠的路徑具有部分中介效果,結果顯示慣性亦是形成忠誠度的前驅因子之一。 3. 顧客滿意到口碑傳播的路徑並不顯著,但顧客忠誠到口碑傳播卻有顯著的正向關係,代表客群如果只有滿意還不足以衍生口碑行為,需要透過忠誠機制才有足夠強度驅動口碑。 4. 關係階段會顯著調節「顧客滿意到顧客忠誠」以及「顧客滿意到慣性行為」之關係,其他路徑則不顯著。替代性吸引力則對所有路徑的調節效果皆不顯著,此結果可能源於實證對象與競爭企業在消費者的認知中並沒有太大差異或偏好。 / Past researches of customer satisfaction focus on analysis of pre-pruchasing factors or post-buying behaviors. Nevertheless, few studies have adapted integrative structures of combining whole causal connection. The study investigates into three dimensions of cognition, attitude and behavior, taking relationship stage and alternative attractiveness as moderating variables. The study collected 329 valid questionnaires from fast food chain stores, Dicos, in Shanghai and took advantage of SEM to verify research hypotheses. Results and discussions are concluded below: 1. Brand Reputation has positive influence in Perceived Value and Customer Satisfaction. Perceived Value also has significantly positive influence in Customer Satisfaction. 2. Inertia Behavior has mediation effect towards the path of Customer Satisfaction and Customer Lotalty. The result indicates inertia is one of the pre-exponential factors of Customer Loyalty. 3. Customer Satisfaction to Word of Mouth isn’t significant, but Customer Loyalty to Word of Mouth is significantly positive. The result reveals satisfaction is not enough to motivate WOM spreading. Loyalty mechanism is needed to drive WOM behaviors. 4. Relationship stage moderates “Customer Satisfaction to Customer Lotalty” and “Customer Satisfaction to Inertia Behavior” significantly and other hypotheses aren’t significant. Alternative attractiveness doesn’t significantly moderate all of the hypotheses. It may indicate there is no difference or preference to cognition of customers towards Dicos and their competitors.

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