本文採雙因子固定效果模型(Two-Factor Fixed-Effects Model)，利用中 華人民共和國國家統計局1998 年至2007 年資料，排除台港澳等旅客，研 究中國大陸各省市地區國外入境遊客人次，探討影響各地區入境遊客人次 之決定因素，以及其影響程度。實證模型採用之解釋變數分別為各地區交 通便利性、星級飯店旅館數、人均可支配所得、外資投入總額、製造業比 重、人均醫療機構數、園林與綠地面積、鄰近地區旅遊到訪人數、前兩年 旅遊到訪人數、人均貿易額、平均降水量、降水量變異數以及各地區特質 效果以及時間效果。而被解釋變數為中國大陸各省市地區接待國外入境遊 客人次，經由迴歸分析發現影響中國大陸各地區吸引外國遊客之決定因素 有、星級飯店旅館數、外資投入總額、人均醫療機構數、園林與綠地面積、 前兩年旅遊到訪人數、人均貿易額、平均降水量。並分析中國大陸各地區 之旅遊觀光產業之發展方向，最後則是對觀光產業發展進行政策建議。 / This article is aimed at the factors why visitors visit those regions in mainland China. This study will firstly review literatures about the demand of tourism. By viewing all the discussions, we tried to find out the most likely factors, and the two-factor fixed-effects model was used to analyze these various factors. Data for this analysis was provided by the National Bureau of Statistics People's Republic of China from 1998 to 2007. Several likely factors were taken into consideration as independent variables: the convenience of local traffic, the number of hotels, per capita disposable income, the total amount of foreign investment, the manufacturing sector, the per capita number of medical institutions, gardens and green area, the number of tourist visits around, The number of tourist visiting the first two years, the per capita volume of trade, the average rainfall, rainfall variation and the characteristics effects, and time effects. We used the numbers of foreign visitors of each region of China as dependent variables. The results showed that the factors which would significantly attract foreign tourists were the number of hotels, the total amount of foreign investment, per capita number of medical institutions, gardens and green area, the first two years the number of visiting tourists, the per capita volume of trade, and the average rainfall.