學術論文是學術研究的成果，經整理典藏並提供資源共享與利用，不僅鼓勵學術的蓬勃發展，同時也代表各學科領域的發展情況。隨著資訊科技的發展，近來國內外各學術單位對學術論文的數位典藏工作日益重視，致力於建置博碩士論文專屬資訊系統與電子論文徵集政策的推行，期盼能透過博碩士論文資訊的共建共享，長久典藏並分享論文資訊。 　　基於上述，本研究之主要目的即針對我國各學術單位在博碩士論文數位數位典藏的現況，以及資訊系統的發展模式進行瞭解，並進一步分析各單位在推動博碩士論文數位典藏工作時政策制訂的觀點，並歸納整理提出未來其他單位在發展博碩士論文數位典藏工作時的建議。 　　研究結果發現，目前國內各學術單位在博碩士論文數位典藏工作的發展還在起步階級，尚無具體的合作典藏計劃；而資訊系統的發展模式主要分為：委外資訊廠商開發、使用免費共享系統、館內自行開發系統三種，依據經費多寡而有不同的考量；各單位會因組織編制與經費成本，影響其在博碩士論文數位典藏工作參與人員、系統發展模式、博碩士論文數位化方式、電子博碩士論文呈繳方式、系統維護管理等方面的政策制訂。 　　在研究結論中歸納出八點如下：一、博碩士論文數位典藏工作參與人員包括行政單位人員及學者專家；二、資訊系統發展主要有三種模式；三、博碩士論文數位化以Acrobat軟體所製作的PDF檔格式為主；四、研究生透過資訊系統線上呈繳電子論文檔；五、博碩士論文數位典藏系統具備全文檢索功能及與書目資料庫連結查詢的機制；六、數位典藏維護工作需定期備份以降低資料毀損的風險；七、全國性的博碩士論文數位化合作典藏機制亟待建立；八、學位論文著作權及電子傳播之相關法律問題尚待釐清。最後也提出四點建議：一、建立全國性合作典藏機制，進行徵集與維護數位化論文的工作；二、依組織特色擬訂博碩士論文數位典藏政策；三、釐清博碩士論文數位典藏的合理使用範圍；四、開發博碩士論文數位典藏系統加值服務功能；以提供其他單位在政策擬訂時的參考。

本研究透過書目計量法分析臺灣博碩士論文加值系統中引用光復後臺灣省省級機關(構)檔案情況。本研究目的有兩項:1.從不同典藏來源方式探討不同學位、校院系所、出版年份、研究內容時期之我國博碩士論文引用光復後臺灣省級機關檔案的分布情形；2.從不同的檔案全宗探討不同學位、校院系所、出版年份、研究內容時期之我國博碩士論文，引用光復後臺灣省級機關檔案的分布情形。 本研究所獲得的研究結論有六項:1.半數光復後臺灣省級機關檔案被博碩士論文引用類型是專書(49.4%)、專書與數位檔案(20.5%)；2.半數的博碩士論文(52.3%)引用臺灣省政府檔案史料彙編；3.臺灣師範大學(15.4%)、政治大學(10.3%)、臺灣大學(10.3%)、中央大學(10.3%)、臺南大學(9.6%)等校是引用光復後臺灣省級機關檔案較多的學校；4.從2006年起至2011年止出版的我國博碩士論文占74.4%，且引用光復後臺灣省級機關檔案呈現逐年增加的趨勢；5.博碩士論文研究內容時期，引用光復後臺灣省級機關檔案有56.2%最多；6.歷史類研究所產出的我國博碩士論文占51.9%，引用光復後臺灣省級機關檔案最多。 本研究建議有五項:1. 擴大檔案引用於國內各學科之系所博碩士論文;2.增廣博碩士生研究主題引用光復後臺灣省級機關的檔案;3.增進宣傳光復後臺灣省級機關檔案的典藏;4. 推廣數位化檔案檢索和引用;5.加強數位化典藏檔案的廣度。 關鍵字:引用文獻分析，檔案，博士論文，碩士論文 / Abstract The study analyzes the citations of the archives of Taiwan provincial level institutions in post Taiwan Retrocession from the National Digital Library of Theses and Dissertations in Taiwan using Bibliometrics. The purposes of the study are divided into the following two: 1. analyze the distribution of the archives of Taiwan provincial level institution Taiwan Historica in post Taiwan Retrocession, cited by Taiwan’s theses and dissertations with different degree, schools and departments, year of publication, and period of research content through the different sources of collection; 2. analyze the distribution of the archives of Taiwan provincial level institutions Taiwan Historica in post Taiwan Retrocession, cited by Taiwan’s theses and dissertations with different degree, schools and departments, year of publication, and period of research content through the various general archives. The study reaches the following six points of conclusions: 1. the majority of the archives of Taiwan provincial level institution Taiwan Historica in post Taiwan Retrocession by cited theses and dissertations are books (49.4%) and books and digital archives (20.5%);2. the majority of theses and dissertations (52.3%) cite from the preparation of the archives of Taiwan Historica;3. the majority of schools citing the archives of Taiwan provincial level institution Taiwan Historica in post Taiwan Retrocession include National Taiwan Normal University (15.4%), National Cheng Chi University (10.3%), National Taiwan University (10.3%), and National Central University (10.3%), and National University of Tainan (9.6%);4. between 2006 and 2011, about 74.4% of Taiwan’s thesis and dissertations published with citation of the archives of Taiwan provincial level institution Taiwan Historica accounts for 74.4% while the citation for the archives of Taiwan provincial level institution Taiwan Historica shows an upward increasing trend; 5. for the period of research content in theses and dissertations, about 56.2% of them cited the archives of Taiwan provincial level institution Taiwan Historica in post Taiwan Retrocession.;6. the majority of our theses and dissertations come from history institutes, accounting for 51.9% with most citations of the archives of Taiwan provincial level institution Taiwan Historica in post Taiwan Retrocession. The study makes the following five suggestions: 1. expand archives citation in these and dissertations from different departments and schools in Taiwan; 2. increase the theses and dissertation topics with citations of the archives of Taiwan provincial level institution Taiwan Historica; 3. increase collection that promotes the archives of Taiwan provincial level institution Taiwan Historica in post Taiwan Retrocession; 4. advocate digital archival query and citations; 5. strengthen the breadth of digital collection archives. Keywords : Citation Analysis; Archives; Doctoral Dissertations; Master's Theses.

由於台灣網路ICP新聞資料庫已被消費者大量搜尋、閱讀與使用，本研究選擇提供網路新聞內容查詢為主要服務項目的聯合知識庫為對象,進行實證探討。在聯合知識庫的網站的首頁上，針對網路族群為樣本對象，將問卷置放於網路環境以供填答。總共回收2817份有效樣本。 本研究應用G.B.Sproles 與E.L.Kendall(1986)兩位學者之論文發展出消費者決策特性的量表；同時為了測量消費者對服務品質的重視程度，依照了 Parasuraman、Zeithaml、及Berry(1988)三位學者所建構的SERVQUAL量表來做為ICP內容查詢服務特性的20個變項的尺度；然後再選擇廣為採用的四種線上收費模式來進行偏好的實證分析。而整個研究架構的支撐是以消費行為學者Del.I. Hawkins, Roger J. Best & Kenneth A. Coney(1992)所發展的行為研究模式來建立。期望能於研究結果發現網路族群心中最偏好的收費方式。 研究所使用的統計分析方法則有因素分析、T檢定、卡方考驗、變異數分析、迴歸分析等技術，藉以探討網路族群對查詢新聞資料的服務品質重視、消費決策特性、與收費模式偏好之間的相關差異與效果。整體研究結果可作為未來行銷策略的擬定參考。 研究結果發現： 1. 網路族群對ICP內容新聞資料庫收費模式偏好有顯著差異。 2. 網路族群對ICP內容新聞資料庫服務品質所重要的程度不同,對收費模式偏好有顯著差異。 3. 不同網路消費決策特性對收費模式偏好有不同看法。 4. 不同網路消費決策特性所偏好的收費模式,在服務品質重視度上的看法有顯著差異。 5. 年齡與教育程度是影響收費模式偏好之重要因素。 6. 人口統計變數之不同，會影響樣本對小額付費制與預付制之偏好程度。網路族群的人口統計變數對收費模式偏好的顯著相關之中，對小額付費制與預付制有明顯的看法。不同的個人屬性會有不同偏好。其中只有年齡與教育程度有明顯相關，年齡越輕越偏好小額付費,年齡越長(多於年輕者)則偏好預付制；而教育程度高的人有部份會偏好小額制。其它的變項則無明顯差異。 7. 網路族群可接受新聞內容查詢資料庫多元化設計的收費模式。 8. 網路族群較偏好預付制收費模式並期望所享折扣應較多。 9. 因素分析後的三大服務品質因子與四大消費決策特性對收費模式皆呈顯著相關,收費模式對上述二類因子也呈現部份的差異性。 10. 網路族群對ICP內容新聞資料庫服務品質重要性的重視程度經因素分析後，分別為：重視內容品質、使用互動便利性、即時時效性等三大因子。 11. 網路族群在ICP新聞內容查詢服務的消費決策類型可歸納為：理性經濟型、感性衝動型、低價傾向型及基本功能接受型四種類型。 12. 樣本最偏好固定會費者,對服務品質沒有強烈偏好,比較重視內容。最偏好預付制的人最重視內容品質。最偏好小額付費的人最不重視新聞即時性。他們也是最不偏好預付制的人。內容品質及即時性都對小額付費的人不重要。 13. 本研究得出兩個收費模式偏好預測模式，可預測消費者選取固定年費制與預付制之機率。兩個收費模式偏好預測模型，分別如下： logit(p1)=log[p1/(1-p1)]=0.1448*X1+0.1381*X2 p1為選取固定年費之機率 X1為便利性平均重視程度之標準化分數 X2為相關性平均重視程度之標準化分數 logit(p2)=log[p2/(1-p2)]=0.1198*X1+0.1*X2 p2為選取預付制收費之機率 X1為可靠性平均重視程度之標準化分數 X2為充分性平均重視程度之標準化分數 本研究同時發現：現行於ICP新聞內容資料庫查詢服務的收費方式,在實務界是採單一的收費模式，此種方式並非消費者最偏好的選擇。網路族群會因服務品質的重視度不同而有不同偏好。針對於不同族群，網路經營者對收費模式的擬定，未來應以不同的個人屬性而訂定，依循其所重視的服務品質面向，提供多元而彈性的收費策略，以提昇網站的競爭力。 關鍵字：ICP新聞內容查詢、服務品質、消費決策特性、收費模式偏好 / The Analysis on the Internet Consumers' Decision-Making Behavior and their Preferences to the Service Quality and Pricing Models in News-related Online Database & A Case Study on UDNDATA.com Adviser: Dr. Chu Fongkang Tung-Ju Yang ABSCRACT As consumers vastly search, read and use Taiwan's Internet news and database,the research purpose is to exam the online news content search service, udndata. com. The first dimension of the research is based on the models of consumer’s decision-making behaviors which were developed by G.B. Sproles and E.L. Kendall (1986). The other dimension is based on the models from the SERVQUAL scale by Parasuraman、Zeithaml and Berry. The scale was constructed in 1988 and was proved effective. The research use the consumer’s behavior model invented by Del. I Hawkins , Roger J. Best & Kenneth A. Coney in 1992. The research's questionnaireswas posted on udndata.com which randomly allowed average internet consumers to complete. The first dimension of the questionnaire is using ICP content search service's 20 variables to measure the degrees of consumers' regards; the second dimension is about four available online pricing models and let consumers select their own preference model; the third dimension is to look into online consumers' buying behaviors. The methodology of the research is including descriptive statistics, factory analysis, chi-square, ANOVA and regression analysis, to exam online consumers' regards, consuming behaviors and pricing preferences toward search news data service. The findings of the research can be references to future marketing strategies. There are 2,817 effective samples over the udndata.com, and the findings are as below: 1. For online users, there are significant differences to the content search pricing models. 2. For online users, the different degrees of regards to content search quality service will significantly affect their preferences toward pricing models. 3. Different online consuming decision-making behaviors will affect their preferences toward pricing models. 4. For on-line users , different demographics will affect the preferences toward pricing models. The variables of age and education will affect the preferences toward the micro payment and prepaid payment. The youths and high education status prefer the micro payment and the old prefer the prepaid payment. 5. There are significant differences to the pricing models' preference of different online consuming characteristics and the degrees of regards to content service quality. 6. For online users, it is possible for them to choose the multiple pricing models which are close to their personal demographic characteristics. 7. For online users, they prefer to the prepaid pricing model and expect more discounts choices. 8. The 3 groups of the quality services and 4 groups of the consumers’ decision-making behaviors through the factor analysis significantly affect the preferences toward the pricing models. 9. Through factors’ analysis, the online users put the emphasis on 3 characteristics as follows: 1.content quality 2.the convenience of interaction with users 3.the real time effect. 10. After factors’ analysis, the online users of the content search can be categorized as follows: 1. the economic type 2.the impulsive type 3.the low-price oriented type 4.the basic need type. 11. The people prefer the fixed-payment subscription are without strong liking to quality service, however, they pay more attention to the content. The people who prefer the prepaid payment concern the content quality more than others. The people who pay the least on the instant services prefer the micro-payment. The research also finds that the available pricing practice of ICP news content search is single and fixed, it's not consumers’ first choice. Because the online consumers' preferences are varied by their different degrees of regards. In future, the online marketers should emphasize more on different humanity attributes to customize pricing models for different consumer groups, and also take good care of their first service dimension priority to offer more multiple and flexible pricing strategies to enhance their online competitiveness. Key Words: Internet Content Providers’ Service, Pricing Model, News Database, Consumer’ Decision-Making Behavior

本研究針對民國88年至98年發表之臺灣圖書資訊學碩士論文為研究主體，利用內容分析法，一探十年來圖書資訊學碩士論文在碩士論文數量、研究主題、研究方法、圖書館類型及關鍵詞之使用情形。研究發現：碩士論文總計發表725篇，平均每年有72.5篇，可見圖書資訊學碩士論文的產出呈現逐年增加的面貌。就各校碩士論文產出情形而言，以臺大156篇最多；其次為淡江150篇；其餘依次為輔大136篇、政大135篇、臺師大91篇和中興58篇。 近十年來所採用之研究方法主要為：訪談調查法230篇(32%)、問卷調查法196篇(28.2%)、書目計量63篇(9.1%)，這三種研究方法的數量合計約佔68%之多。2000年後，台灣圖書資訊學碩士論文研究方法的使用以問卷調查法和訪談調查法使用的最為廣泛，跟過去研究結果比較，書目計量學的使用有明顯增加的趨勢。 就研究主題而言，以讀者服務最高235篇(32%)、其次是圖書資訊理論與基礎124篇(17%)、圖書資訊技術91篇(13%)、技術服務88篇(12%)、行政與管理79篇(11%)、圖書與文獻77篇(11%)、圖書館與圖書館事業24篇(3%)，其他(學科類別)6篇(1%)。 有關圖書館類型之研究約308篇，佔全部論文的42%；其中以大專院校圖書館133篇(44%)最多、其次是公共圖書館89篇(29%)、專門圖書館29篇(10%)、中小學圖書館32篇(9%)，最少的是國家圖書館4篇(1%) ；此外博物館有12篇(4%)，檔案館為8篇(3%) 十年來臺灣地區圖書資訊學碩士論文，由全國博碩士論文資訊網可查檢到關鍵詞者共有719篇，統計後關鍵詞共有2,999個，其中最少的關鍵詞是一個，最多的是20個，平均每篇約有4.2個。超過36次者的高頻詞彙，分別為公共圖書館(58個)、大學圖書館(54個)、資訊需求(42個)和資訊尋求行為(41個)。將關鍵詞以熱門研究議題相近詞組做群組進行整理後，則發現以資訊行為相關的研究最多，共有134篇 ，其次是書目計量(57篇) 、檔案(45篇)、閱讀(21篇)、資訊素養(19篇)、數位典藏(17篇)、Web2.0(17篇) 、數位學習(10篇)和知識管理(9篇)。可見圖書資訊學論文之主題研究和圖書館事業近年來的發展遙相呼應。 根據研究發現提出以下建議：一整合圖書資訊學學術文獻主題分析體系、二鼓勵各校堅實各自專長後合作研究、三加強碩士論文研究品質、四強化碩士論文典藏資料庫之建置、五鼓勵學術研究成果之開放取用。 / This study focuses on MLIS (Masters' in Library & Information Science) theses in Taiwan from the years 1999 to 2009. It use content analysis to explore the situation for MLIS theses in research topics, research methods, types of libraries, keywords and their use. 725 MLIS theses were published by 6 LIS (Library & Information Science) related institutes. The National Taiwan University published the most papers (156 theses), followed by Tamkang University (150 theses), Fu-Jen Catholic University (136 theses), National Cheng-Chi University (135 theses), National Taiwan Normal University (91 theses) and National Chung-Hsing University (58 theses). Theses over the last decade mostly used the following research methods: interview surveys (230 theses), questionnaire (196 theses), on bibliometrics (63 theses). Most MLIS research methods used by Taiwan's LIS departments after the year 2000 focused on questionnaires and interview surveys. Compared with earlier studies, bibliometrics has increased significantly. As for the research topics: service to the readers is highest with 235 Thesis (33%), followed by library & information theory and basics with 124 theses (17%),library information technica at 91 theses (13%), technical services at 88 theses (12%), administion management with 79 theses (11%), books and literature with 77 theses (11%), libraries & the profession with 25 theses (3%) and others 6 theses (1%). Research relating to libraries type totaled over 308, accounting for over 42% of research Thesis. Academic library possessed the most papers with 133 theses (44%), followed by public libraries with 89 theses (29%). Specialized libraries with 29 Thesis (10%), and primary & secondary school libraries with 32 (9%). The National Library had at least 4 (1%). Museums with 12 articles (4%) and archives with 8 articles (3%). There are 2,999 Keywords among 719 Taiwanese LIS Master's theses. Thesis with the least keywords contained a minimum of 1 keyword. On the other hand, Thesis with the largest number of keywords contained over 20. Their average stands at about 4.2 keywords each. Each high-frequency word appeared more than 36 times. These are: public libraries (58), university libraries (54), information needs (42) and information finding (41). Once keywords and popular research topics are grouped together and integrated, it was found that the majority of research focused on information behavior (totaling 134 theses). This is followed by bibliometrics (57theses), archives(45 theses), reading(21 theses) , information literacy(19 theses), digital archives(17 theses) , web 2.0(17 theses) ,e-learning(10 theses)and knowledge management(9 theses). The popularity of these research topics echo the constant development of libraries in recent years. Based on these findings, the following recommendations: 1. Integration of the Framework of Subject Classification in LIS 2. Encourage library schools to participate in collaborative research using their individual strengths. 3. Enhance the quality of theses research. 4. Strengthen the collection of the masters' thesis database. 5. Encourage the open-access of academic research.