行動通信市場開放初期，市場供需活絡，電信營收快速增長，然而經過十年的成長期後，行動通信市場已趨近飽和。台灣行動電話滲透率近五年之滲透率由2006年之95.7%逐步增至2010年111.73%，市場滲透率已呈現過度飽和的情形。手機費率組合的多元化讓消費者忠誠度易受動搖，電信業者除了需吸引新用戶外，還須鞏固既有用戶以避免流失，所面臨的挑戰與競爭，較以往更為劇烈。 本論文著眼於分析直營門市人力資源的缺口，以及門市人員的績效制度的設計合理性。並以Kaplan and Norton (1996)所發展之平衡計分卡架構，協助澄清組織願景、策略，並作為診斷人力缺口之功能，以及績效評核的合理性。經由人員素質提升，透過差異化的服務品質來加強消費者對電信業者品牌的認知差異，以提升企業本身的競爭力。 本研究主要以單一電信業者做為個案分析。研究發現人員主要缺口在選訓用留制度的建立上，透過職能分析來補足策略性衡量指標缺口，釐清績效目標設定問題，同時檢視門市潛在的問題，在招募、訓練、績效評估、薪酬制度上產出新的建議，同時也在目前的績效評核系統，透過平衡計分卡的觀點提出新的改革衡量指標。

平衡計分卡( Balanced Scorecard, BSC)是一項可以協助描述、並推動組織策略付諸實行的利器，關於描述組織之價值創造的四個構面模式，可以當成高階管理團隊彼此間討論企業發展方向與策略議題優先性的共同語言。至於有關策略性衡量指標，除了是四大構面的績效指標之外，也應被視為BSC內四個構面具有因果關係連結的目標、項目；Robert S. Kaplan和David P. Norton共同創造出一個關於此連結的通用表達方式，用來協助高階主管進行討論，並稱之為策略地圖。他們同時也證明了BSC所寄託的一個基本原則，那就是「如果您能夠衡量，就可以管理」 從實務經驗中大多數人都會認為管理資訊系統不僅協助企業管理工作，也是產出各種衡量數據的利器，因此本研」究希望透過分析已導入過BSC之個案公司，探討該公司由策略地圖所引導出來的各項策略性衡量指標的資訊需求，是否能夠在其管理資訊系統中獲得滿足？管理資訊系統的建置是否應該優先支援公司策略性目標？實際上探訪各行業導入BSC之狀況，發現普遍存在著「數據落差」。 本研究旨在建構一套能夠彌補「數據落差的資訊需求規劃模式，利用商業智慧(BI)工具擷取ERP、CRM、SCM、Workflow、KM、e-Learning等管理資訊系統之有效數據，進行資訊加工後，提供給BSC資訊系統，在數位儀表板上顯示，以協助隨時管控策略性衡量指標之達成狀況。本研究也將BSC導入程序及資訊系統整合作業加以制式化，整理成BSC導入專案進度表，供其它有意導入BSC之企業參考，本論文最後延伸說明BSC在協助組織變革管理、協助智慧資本之衡量、及審視資訊資本齊備程度等方面，都很有助益。 / Balanced Scorecard (BSC) is a powerful tool for describing and implementing an organization’s strategy. The four-perspective model of describing a value-creating organization can be regards as a language for executive teams to discuss the direction and priority of their strategic agenda. In terms of strategy measures, they do not only represent as the key performance indicators (KPIs) of four independent perspectives, but also regard as the cause-effect linkage of goals and items among the four perspectives of BSC. Robert S. Kaplan and David P. Norton created the expression model of the cause-effect linkage to assist the discussion process of executive teams. It is so called a strategy map. They both also demonstrated a fundamental principle underling the BSC; i.e. “If you can measure, you can manage it.” From an empirical perspective, people believe that management information systems (MISs) can help the efficiency and effectiveness of business administration as well as be the powerful tool of generating data for various performance measures. Therefore, by analyzing a case of a BSC roll-out enterprise, this research would like to address whether the data requirements of strategic measures generating from strategy maps are fulfilled by the data output from the MISs or not. Is it a necessity to support the strategic goals of an enterprise first in case of building MISs for an enterprise? After studying the status of roll-out BSC enterprises in different industries, it shows that there is a “KPI-data accuracy” issue between actual KPIs needed and the data resources from. The purpose of this research is to build a data requirement planning model to find out the “accurate data” by using a business intelligence (BI) tool to access the effective information from ERP, CRM, SCM, Workflow, KM, e-Learning; etc., and then to manipulate those data in order to output the BSC indicators for executive teams for monitoring the status achieved of BSC from the dashboard anytime. Moreover, the study also standardizes the BSC roll-out processes and the integration processes of MISs by summarizing into time tables of project management which can be regarded as a reference kit for enterprises intending to implement BSC in the future. Finally, the study also demonstrates the benefits of BSC in assisting change management of an organization, in evaluating the intellectual capital, and in measuring information capital readiness of an enterprise, etc.

平衡計分卡（Balanced Scorecard,BSC）被認為是可以解決企業策略執行力不足的最佳良方，藉由與公司策略連結的策略性衡量指標，驅動企業策略之執行。而作業價值管理（Activity Value Management,AVM）為吳安妮教授經過長年對作業基礎成本制度（Activity-Based Costing,ABC）的持續研究及實務運用，進而提出的系統制度，隨著企業營運即時輸出各種回饋資訊及管理報表，確實輔助各管理階層做出營運上的各種決策。平衡計分卡與作業基礎成本制度之結合與應用，在國內外皆有相關研究，而作業價值管理此一嶄新的系統制度尚未有研究探討其與平衡計分卡之結合內容。 本研究係針對國內中小企業中一食品機械製造公司進行個案研究，伴隨個案公司的步伐導入平衡計分卡及作業價值管理，並進一步探討兩者結合後所擬定的策略性衡量指標，如何使得績效管理更有助於個案公司策略之執行，並期盼研究結果可以作為未來中小企業結合兩制度之參考。 / Balanced Scorecard (BSC) is considered the best solution to solve the lack of operating capability within enterprises. By connecting corporate strategy with strategic KPIs, BSC stimulates the operation of strategies. After years of study and practice of Activity-Based Costing (ABC), Prof. Anne Wu has developed the system of Activity Value Management (AVM). With the prompt feedback and management reports generated from corporate operation, AVM assists all kinds of decision making by lower through upper management echelons. Despite that there are domestic and international studies of combination and application of BSC and ABC, there are yet studies combine BSC with the advanced AVM system. This research is based on a case study of a medium-sized domestic food machinery manufacturing enterprise, through tracking the process of which importing both AVM and BSC; meanwhile studying the development of strategic KPIs, and how it benefits performance management which supports the operation of enterprise strategy; longing for that henceforth, the result of this study to be used as reference for small and medium-sized enterprises which combine the two systems.