本研究宗旨在於發展、建構一理想的類型廣播電台節目模組化數位產製模式與流程，並針對各階段作業技巧提出建議。 研究發現目前類型電台節目產製具有模組化的雛形，但規劃節目架構時未妥善安排元素與產製行為，造成欲再次使用節目內容時事倍功半。另外，節目產製者對於模組的功能定位認識不清，且一體成型的節目重播方式仍存在，模組化組裝的真義尚未被普遍落實，而版權問題以及缺乏多媒體內容也讓模組組裝形式受限制。 因此，研究建議在節目規劃階段設計標準鐘時，須妥善安排節目內容元素，並發掘各種有機會製成模組的內容，落實一次生產多次使用。而界定模組功能時須調整模組功能屬性，並積極規劃生產核心屬性模組。在元素製作階段，節目產製人員藉由觀察大環境的變遷，解讀聽眾的需求及喜好，製作模組時才能激發創意，另外，模組單元數量多多益善，因為將來這些單元都能夠重覆使用。儲存模組時，應衡量電台需求設計類目欄位，將模組明確分類定義，不管是模組單元或是模組半成品都是電台資產須妥善保存。再者，資料庫管理須劃分使用權限，並定期檢視模組效能，作淘汰或更新。組裝播出階段則應將模組單元重新組合取代一體成型的節目重播方式，且善用模組成品與半成品，因應不同通道特性組裝成新的節目或商品，並走向多媒體的呈現方式。而模組化數位產製的最終目的就是透過資料庫生產，提供客製化服務，讓類型電台的經營從分眾市場走向小眾及個人市場，帶來更多收益。

許多學者認為開放市場、降低管制是提升電視產業競爭力的不二法門，然而，國家介入與電視產業績效之間的實證研究仍相當缺乏，因此本研究的目的旨在討論國家干涉程度和節目產製能力間的關係。本研究採用歷史制度途徑的分析，解釋同樣被歸類為發展型國家的台灣與韓國，為何在1997年金融風暴後選擇不同的轉型路徑。研究結果顯示，台灣電視產業因國家干涉程度低，放任市場過度競爭而導致產製能力下滑，另一方面，韓國電視產業則受惠於國家高度干預，因寡佔結構而有效維持產製能力和經營績效。總結而言，本研究證明韓國在發展型國家的基礎上成功轉型升級，而台灣則是揚棄原本的發展模式，向新自由主義靠近。 / Many researchers have often suggested that the best way to improve broadcast industry growth is always through deregulation and opening up to competition. However, research which has empirically documented the link between state intervention in market and performance of broadcast industry is scant. Therefore, the aim of this research attempts to explore how state intervention and program productivity are related. Historical institutionalism has been used to explain the different transformation paths that Taiwan and Korean, the typical examples of the developmental states, have taken after financial crisis in 1997. Results of this study showed competitive market structure shaped by weak state intervention had contributed to productivity decline in Taiwan. And, strong state intervention in Korea did lead to stable program productivity and better industry performance. To conclude, the Korean developmental state is successfully transformed, on the other hand, Taiwan has transformed developmental state into neoliberal state.

在商業化的市場環境下，電視媒體往往追求自身利益而忽視其身為社會公器應發揮的作用，導致新聞與新聞性節目的品質下降。然而，在商業電視台當中，仍有受到許多獎項肯定的新聞雜誌節目。本研究以【民視異言堂】為研究對象，採用深度訪談的方式，探討（一）其在產製過程中，如何因應外部市場導向環境帶來的衝擊；（二）了解媒體組織的內部因素對於節目產製之影響，包括其產製理念與價值；（三）探討商業電視台如何維持具品質的電視新聞雜誌。 本研究發現，在面對收視率思維的外部環境之下，商營電視台要試圖找出平衡點來兼顧市場性與公共性；在媒體內部組織中，組織文化與目標影響著組織成員對於新聞雜誌節目的品質標準，也培養組織成員在觀察議題的深度與前瞻性，且節目品質的維持需要由整個媒體組織的成員共同進行維護與重視，培養對於節目品質的意識與警覺。研究建議應以提升節目品質的觀點來看待新聞與新聞性節目，經營者與產製者要有良好的動機與特質，才能發揮新聞雜誌節目的功能與肩負對社會的責任。 / In the commercial market environment, the television media tend to pursue their own interests while ignoring their social responsibility as the roles of the leading quality news and news program are in decline. However, in the commercial television which, still some of them produce award recognized news magazine programs. In this case study, the news magazine program [Yi Yan Tang, FTV], using in-depth interviews ways to explore (a) the process of its production system, how to respond to external market-oriented environmental impact; (b) to understand the media organization's internal factors for the production system of the impact of the program, including its production system of ideas and values; (c) to explore how to maintain a good quality of commercial television news magazine. The study found that, in the face of the external environment of TV rating focus, commercial stations have to try to find a balance to take into account the marketability and public interest; in the media within the organization, the culture and goals affect the organization members for the news magazine quality standards of the program, but also train members of the organization in question to observe the depth and forward-looking, and the need to maintain program quality by members of the entire media organizations jointly maintenance and attention, training for program quality consciousness and alertness. Research proposals improve the quality of the program to look at the news and news program, manager and operation system must have the good motives and characteristics in order to make news-magazine programs and their social responsibility work.

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