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台灣地區有線電視系統業者經營效率分析—三階段法之應用 / Operational Efficiency Evaluation of Cable System Operators in Taiwan: A Three-Stage Approach張凱渟, Chang, Kai Ting Unknown Date (has links)
本文透過三階段資料包絡分析法評估台灣有線電視系統經營者,在面對市場結構改變與集團化趨勢下,其經營效率之表現。為了評估廠商純管理上之效率表現,必須排除經營環境差異及隨機干擾因素之影響。又由於某些組織或制度面因素亦為經營者所無法完全掌控之變數,因此,本文於環境變數之選取上,除了包含外在環境因素外,亦將組織與制度面因素一併納入考量。結果顯示,人口密集度、集團化及董事會規模與投入差額之間,皆具有正向關係,當市場結構為獨占時,亦會增加業者之投入差額,促使效率值之降低,而員工分紅及公司集權程度則與投入差額呈現反向關係,亦即公司實施員工分紅制度或集權程度愈高者,都將有助於經營效率的提升;排除環境因素前後,效率值具有顯著差異,顯示欲衡量系統業者真實之經營效率,考量環境因素確實有其必要性;此外,本文針對台灣有線電視產業五大集團進行經營效率之比較,發現小型集團因為受到經營區人口數目較少且無法跨區經營之限制,規模效率呈現偏低的情形;針對獨占造成經營效率之下降,以及小型集團受限於經營區特性,而無法提升本身經營規模之現象,本文認為政府應儘早修正跨區經營之限制,逐步擴大經營區範圍,如此才能改善目前經營區內因競爭不足而產生資源浪費之現象,使整體產業之經營效率能獲得提升。
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電視新聞主播轉職之研究 / Researches of Anchorperson’s Career Transformation高文音, Kao,Wen Yin Unknown Date (has links)
本論文主要目的在探討,工作十年以上之在職中生代優秀之專業主播,受過高等教育,在新聞界有一定之定位,為什麼選擇轉職?轉職的真正原因為何?本文研究目的有三:
一、瞭解電視新聞主播轉職原因;
二、探討哪些內部因素與外部因素導致主播轉職;
三、分析主播轉職後之斷層危機。
在瞭解內部因素與外部因素為何後,分析新聞主播在目前職場環境是否面臨斷層危機,接下來,造成轉職的主要動機。因此本研究發現如下:
一、轉職主播對媒體生態環境感到失望;
二、內部因素與外部因素的不認同:
(一)外部因素:組織因素的介入
(二)內部因素:自我價值認同不夠
三、實務界的危機:中生代主播式微造成主播界的斷層與人才流失。
本研究係透過深度訪談法,訪問五位已轉職主播與兩位在職主播,進而得到上述研究發現。 / The purpose of the subject is to study the real reason why the anchors of TV news reporter who are with higher education and have settled down in the News Field for more than ten years, and decided to redirect their careers to something else? There are three approaches:
1.Understanding the circumstances of transferring
2.Researching the internal and external factors
3.Analyzing the risk of changes and challenges
In light of internal and external concerns, it is the issue that we are confronting against with whether there is a supply shortage in the profession of Anchorpersons and the current working conditions of the press; subsequently , if might also cause the Anchorpersons’ career transformation. The followings are the disclosures:
1.The disappointment of media behavior and environment
2.The disagreement between internal and external system exchanges:
(1) Outside factor: functional involvement
(2) Inside factor: higher self-value
3.The risk of system construction: The disconnection and skill lost in the middle generation of the prime anchors in the TV news field.
The above result comes from a constructive interview to five news reporters who have been transferred to the other business fields as well as two from the current news anchors.
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