服務創新和發展文化創意產業已成為在這幾年的熱門話題。許多的研究也顯示出文化背景對影響人們做決策和經營管理的重要性；並且，許多相關的文獻也顯示，融合文化來做服務創新的可能性。因此，在這項研究中，我們的目標研究就是要了解是否有任何可以讓我們結合當地的文化資產還有運用資訊科技的協助來促進中小企業達到服務創新的可能性。我們期望可以用文化的角度來看資訊科技於服務創新上的應用，尤其是對中小型企業的業主。 　　在本文中，我們提出了「文化驅動因子」，藉以傳達人受到文化的影響所傳達出來的情感、價值觀和行為等。除此之外，我們更進一步的提出以語意為基礎的資訊系統，希望藉由本系統，我們可以用一種新穎的方式來詮釋當地的文化，並使用當地文化影響下所生成的「文化驅動因子」來激勵中小企業做服務創新。我們相信我們的系統可以激發中小企業，了解他們的文化背景，並進一步實現服務創新的目標。 / To do service innovation and to develop culture and creative industry are becoming a hot issue in these years. A lot of researches have been demonstrating the importance of culture and how it relates or influences to people's decision making and business management. However, few researches to date show the IT enabled use of culture ingredients to do service innovation. Accordingly, in this research we aim to investigate if there is any possibility for us to utilize cultural factors and IT to facilitate the creation service innovation opportunities. Therefore, we intend to view service innovation from the lens of local cultural factors and IT, especially for the small and medium business owners (SMBs). In this paper, we proposed “cultural interpretations” as the emotions, values and behavior, etc. which people convey out through the effect of culture. In addition, we come up with a semantic information system to motive or inspire SMBs with a new way to think about service innovation by leveraging the local culture in terms of the perspective of “cultural interpretations”. We believe our system could motive SMBs to understand their culture context and then achieve the goal of doing service innovation.