21世紀，在全球化浪潮之下，文化創意產業成為顯學。根據聯合國數據資料顯示，近十年來，文創產業產值平均年成長率為8.8%，在開發中國家平均年成長率更高達12%，歐洲與亞太各國政府無不視文創產業為新金源或翻身的絕佳機會，文化創意產業已成為未來20年全球發展的主力引擎！ 台灣自2002年正式將文化創意產業視為國家發展級重點產業，但近十年產值成長率卻始終落後各國平均，尋找台灣發展文創產業發展的方向，將是台灣經濟發展與產業轉型升級的關鍵力量。 在分析文創產業發展卓著的歐美國家相關文獻後發現，創意產業之所以成功，乃是利用長久積累的在地文化底蘊作為根基，加以創意應用至不同產業，本文遂以田野調查法與訪談法，針對西方主流國家，如義大利、荷蘭、奧地利以及亞洲日本與拉丁美洲的祕魯，參考相關文獻之後，進行實地訪查與調查分析，探討在地文化對一個國家的文創產業發展有何助力與影響。研究最終可得以下結論:這些國家運用其豐富特色的在地文化，且人民對自身文化的強烈認同感，將在地文化落實於日常生活之中，以在地文化作為核心，結合創意與科技，輔以商業模式的思維，形成一種文化產業或是創意產業的成功模式，國家再以鼓勵文創產業相關政策的助攻，進而造就出強有力的國際競爭力。 / The cultural and creative industries have become a significant part of the mainstream economy in the 21st century under the tide of globalization. According to UN data, the average annual growth rate of cultural and creative industries was 8.8% worldwide in the past decades, and as high as 12% in developing countries. Countries in Europe and the Asia Pacific region consider the cultural and creative industries to be a source for new funding as well as a great opportunity for revival. These industries have become a main engine pushing the global economic development forward in the next twenty years. Since 2002, Taiwan has recognized the cultural and creative industries to be one of the key industries to develop at national level. However, their growth rate over the past decade has always been lagging behind the average growth rate when compared to other countries. Identifying the direction of their development in Taiwan will be crucial for economic development as well as business upgrade and transformation. Analysis of relevant documentations concerning the development of the cultural and creative industries in Europe and the US shows that those countries have achieved significant success in these industries due to their solid foundation in local cultures and creativity. This paper therefore aims to discuss the influences and the impact which local cultures have on the cultural and creative industries in a given country, taking the examples of Italy, Netherlands, Austria, Japan and Peru. The surveys were conducted through field research and interviews. In addition, relevant documentation was analyzed. From the research concluded by this paper, the author found the reasons why these countries are successful in the cultural and creative industries can be summarized as follows: These countries have been utilizing their profound local cultures with their specific features, and their people’s strong cultural identity, to implement the local cultures into daily life. With their local cultures at the core, the cultural and creative industries have established a successful business model in which creativity and technology are combined together. Meanwhile, favorable policies from governments have added strong competitive advantages to their respective industries in the global market.

服務創新和發展文化創意產業已成為在這幾年的熱門話題。許多的研究也顯示出文化背景對影響人們做決策和經營管理的重要性；並且，許多相關的文獻也顯示，融合文化來做服務創新的可能性。因此，在這項研究中，我們的目標研究就是要了解是否有任何可以讓我們結合當地的文化資產還有運用資訊科技的協助來促進中小企業達到服務創新的可能性。我們期望可以用文化的角度來看資訊科技於服務創新上的應用，尤其是對中小型企業的業主。 　　在本文中，我們提出了「文化驅動因子」，藉以傳達人受到文化的影響所傳達出來的情感、價值觀和行為等。除此之外，我們更進一步的提出以語意為基礎的資訊系統，希望藉由本系統，我們可以用一種新穎的方式來詮釋當地的文化，並使用當地文化影響下所生成的「文化驅動因子」來激勵中小企業做服務創新。我們相信我們的系統可以激發中小企業，了解他們的文化背景，並進一步實現服務創新的目標。 / To do service innovation and to develop culture and creative industry are becoming a hot issue in these years. A lot of researches have been demonstrating the importance of culture and how it relates or influences to people's decision making and business management. However, few researches to date show the IT enabled use of culture ingredients to do service innovation. Accordingly, in this research we aim to investigate if there is any possibility for us to utilize cultural factors and IT to facilitate the creation service innovation opportunities. Therefore, we intend to view service innovation from the lens of local cultural factors and IT, especially for the small and medium business owners (SMBs). In this paper, we proposed “cultural interpretations” as the emotions, values and behavior, etc. which people convey out through the effect of culture. In addition, we come up with a semantic information system to motive or inspire SMBs with a new way to think about service innovation by leveraging the local culture in terms of the perspective of “cultural interpretations”. We believe our system could motive SMBs to understand their culture context and then achieve the goal of doing service innovation.