諾基亞西門子通信合資企業的個案分析 / Abstract Fierce competition, technology development, trend and deregulation have changed the telecommunications industry from a static to a fast paced market in the past several years. With the ongoing consolidation of telecommunications infrastructure providers well on is way; Nokia Networks and Siemens Communications business groups announced its new joint venture company in June, 2006. The new company is named as Nokia Siemens Networks with more than 60,000-employee world wide and generating revenue of more than 17 billion Euros in 2007 under its umbrella. Through literature review, in-depth interview, public data and company background study; this technical paper examined the key frameworks of corporate restructuring efforts including motivations, integration models, achieved synergies, brandings, key merger success factors and post-merger performances focused on Nokia Siemens Networks. The Watson Wyatt Deal Flow Model and Merger Integration Work Streams Model were used for both Nokia Siemens Networks and BenQ Siemens M&A movements. BenQ Siemens merger case study was analyzed and examined upon as Siemens served as the same merger partner for both of these corporate restructuring movements. Research conclusions included conducting thorough due diligence analyses, capable leadership, continuous communication and feedback and clearly defined integration approach were the basic cornerstones for bringing about a successful merger. Key steps and frameworks were stated explicitly to serve as guidelines.

This paper begins with an introduction to the concept of microfinance, lending models in India and key strengths of Indian MFIs. The term microfinance refers to small-scale financial services both credit and savings- that are extended to the poor in rural, semi-urban and urban areas. The poor need microfinance to undertake economic activity, smoothen consumption, mitigate vulnerability to income shocks (in times of illness and natural disasters), increase saving and support self-empowerment. This paper discuss about Nokia initiative to further increase mobile penetration in India via microfinance root. Nokia found most of the people living in village and they don’t have money to buy mobile phone by cash. Nokia had tied up with microfinance institutions SKS microfinance to sell mobile phone which will help poor peoples. Microfinance sector has been growing at upwards of 50 % per annum – even higher than the mobile phone industry. The trend towards marketing in small, relatively poor communities on the part of multinational corporations (MNCs) is picking up as microfinance increases purchasing power amongst rural consumers. This paper will discuss particularly Nokia’s success in microfinance and how it helps Nokia to consider as number one (#1) most trusted brand in India. This paper also analyzes the conceptual framework of micro financing in India and impact of microfinance on rural poor. The role of Self Help Group (SGH) , lending institutions , central bank and Government. The success and controversy faced by microfinance institutions. Many finance experts are discussing and commenting microfinance is India’s subprime. The paper offers some suggestions on what it would take to reform these institutions with an eye to improving access for the poor and entrepreneur skill.

2000年的時候，Nokia曾是台灣大學生最嚮往工作的票選第一名。當1997年Nokia站上手機銷售龍頭后，連續稱霸全球14年，到了2006年達到最大出貨量，全球40%以上的手機都是Nokia。2008年時，Nokia的市值達到頂峰的1151億美金，同時間的Google市值1486億美金，Microsoft市值2491億美金，而Apple只有1058億美金。如此輝煌的歷史，為什麼會在2008年的頂峰時期然後開始衰退，而且在短短4年內掉到谷底深淵，差點消失在世人的眼前。到底這段時間Nokia發生了什麼事？ 許多人每天都在使用手機，但是卻不清楚無線通訊的原理（1G，2G到最新的5G）是什麼，只知道這15年來的生活因為手機的快速上網而翻天覆地的被改變了。也不清楚原來2000年前全世界有10多家的通訊系統設備商，可是到了2016年后，卻只剩下4家設備商了。明明通訊市場非常的蓬勃發展，為什麼通訊設備商會一個接著一個關門大吉呢？諾基亞目前仍然還是最主要的通訊設備商之一，在沒了手機后，諾基亞反而以通訊設備為最主要的營收和利潤來源。到底諾基亞在手機沒落后，做了什麼改變呢？ 本文最重要的部分會著重在諾基亞的各個歷史併購案，然後深入分析最後一次在2016年和阿爾卡特朗訊（Alcatel-Lucent）的併購案上。并用SWOT和五力分析此併購案的優劣和其後續發展。希望藉由此論文讓讀者更加清楚諾基亞的歷史和其轉型的策略分析。

品牌國家是近年來新興的議題。荷蘭籍學者彼得．范．海姆（Peter van Ham ）於2001年在《外交事務》上發表文章提出：「隨著全球化和媒體革命的發展，已使得每一個國家更明白自身的形象、聲譽及態度，簡言之，即為其品牌。過去的傳統性外交重要性已逐漸消失，在未來政治家必須訓練自己有更好的國家品牌資產經營能力。品牌國家將不僅與他們自己競爭，更需與世界性的超級品牌媲美。」如今許多國家政府對此已相當重視。 本文試圖經由非傳統外交、軟權力、公眾外交、國家行銷等學術探討，對品牌國家的定義及內涵作一個更全面性的研究及瞭解；並藉由芬蘭與諾基亞相互之間關係的案例分析，對品牌國家做更多闡述，期藉此為我國政府運行帶來一些新的想法。 / Brand State is an emerging issue in recent years. In the year of 2001, the Dutch scholar Peter van Ham talked about this concept in Foreign Affairs that “Globalization and the media revolution have made each state more aware of itself, its image, its reputation, and its attitude -- in short, its brand. The traditional diplomacy of yesteryear is disappearing. To do their jobs well in the future, politicians will have to train themselves in brand asset management. Brand states will compete not only among themselves but also with superbrands.” Nowadays, many countries have paid a lot of attention to it. This thesis attempts to illustrate the definition and content of Brand State more comprehensively by researching non-traditional diplomacy, soft power, public diplomacy, national marketing and other academic theories. Also, it examines the case of the relevance between Finland and Nokia to elaborate Brand State more and tries to bring new ideas to our government.