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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

新產品與創新之討論-以某電子化學品公司為例

覃彤, Chin,Tung Unknown Date (has links)
本研究的進行,乃因於電子業製程與技術推陳出新之因應不易;並且全球對化學品環保標準要求日高致用料受限之背景;因而為利於個案公司對對電子化學品業者進行客製化問題的挖掘與克服,進而協助個案公司整體營運績效的提升的動機下;本研究乃從個案公司的內部環境、外部環境與通路成長策略三方向進行分析,以期益於個案公司的整體銷售與成長之目的。除此,本研究亦期經此個案研究,可提供學術探討與企業實務相關的參考,而利於電子化學品此類新產品創新的研究領域與營運方向之發展。 為促使本研究的周延,乃從新產品與創新之行銷與營運策略兩方面進行文獻探討,藉以獲得正確的研究知識與並啟發基礎的研究觀念,進而奠立本研究的研究架構與實施步驟,以促研究有序進行。 基於本研究議題之敏感,且願意公開的電子化學品企業家數甚少,再加上本研究主題乃目前經濟現實自然演變而產生,故本研究採取探索性的個案研究。而研究架構,以個案公司的內外部環境為自變項、新產品創新為控制變項與公司營運策略為應變項三方面為主發展。研究方法,主要採行文獻探討、個案研究與資料分析。 對於個案公司的分析,首先從個案公司所處產業的範圍、類型、特點與外部、同業環境等基礎面進行探討;次而對個案公司的運作、願景與規劃、產品與應用、研發與表現等營運現況進行分析;而後則從個案公司的未來趨勢、市場競爭、重點策略未來發展策略之契合等進行綜整分析。 最後,本研究提出如下的結論: 1. 產業環境:要求多、競爭者多為跨國大企業與高技術者。 2. 營運現況:具有十一類解決方案、品管嚴格、營運成長。 3. 未來發展:環保與競爭高、實驗室、市場與成本具優勢、強化研發與顧客關係、落實規模經濟與客戶聯盟。 本研究的建議,對個案公司的建議其降低自我與顧客成本、為客戶量身訂做產品與服務、提供綠色環保解決方案、建立個案公司品牌形象;而對未來研究的建議,乃期研究資料的增加、研究方法的改進與研究方向的拓展,以促本領域研究的深入與完整。
2

從傳統化工產業進入電子特用化學品的4C行銷競爭策略分析¬-以D公司為例 / Strategic Marketing Analysis for the Electronic Chemical Business-The Case of D company

王興嘉 Unknown Date (has links)
電子產業為台灣主流產業,相關化學品使用量很大,過去多仰賴國外進口,是台灣傳統化學化工產業可用以轉型並切入的利基點。但台灣電子產業製造廠對本土化學材料供應商卻信心不足,有時根本連上線測試的機會都沒有。D公司是作者曾經任職的電子化學材料公司,也是A光電公司(LCD面板製造商)與E化學公司合資的公司,A公司的策略考量為掌握面板的上游原物料,E公司之策略則為穩定下游產品出海口。A光電公司知道要做什麼樣的產品,E化學公司則在過去累積了許多特用化學品的專業知識,所以D公司事實上是所謂know-what and know-how的結合,是電子化學材料公司轉型成功的一個案例。 本研究為導入邱志聖(2014)的4C架構,並分析D公司如何以產業的後進者,卻能克服日本競爭者的先行者優勢,而成功的關鍵點,並以此作為後續其他進入此領域或相類似產業公司的參考。藉由D公司與此產業主要競爭對手日本化學材料公司的4C比較分析可以看出,外顯單位效益成本涵蓋範圍廣,大家各有勝負,很難點出問題的核心及思考解決的策略;又日本化學材料公司的道德危機成本低於D公司,很難立即改變;但D公司的資訊交易成本比日本競爭者低(因為客戶A公司是同集團公司)。這也許是一個很好的切入點,所以D材料公司的行銷策略方向與順序為先利用降低交易成本的方式(與客戶建立合資公司),進而提升技術與成本降低等外顯單位效益成本的競爭力,並藉著產品導入的機會與實績,逐漸提升與建立聲譽(降低道德危機成本),再利用時機點的掌握與對手的可能犯錯,有策略的解決及導入有高替換成本的產品,最後再以此更強化道德危機成本。 本研究案例可提供傳統化工公司轉型之行銷策略參考,亦可適用於其他行銷門檻較高的產業。 / The electronic industry is one of the major industries in Taiwan. The chemicals consumption in this industry are huge and most imported from abroad. This could be the right industry or relative new area that the traditional chemical company in Taiwan can transform to. “D” company is a joint venture of “A” optoelectronic company (LCD panel maker) and “E” chemical company. “A” company knows the electronic products and technology trend, while “E” chemical has experience and professional knowhow in specialty chemical domain. “D” company possesses the knowledge of “know-what” and “know-how”, and is a successful chemical company in electronic industry. This study introduced the “4C Framework of Strategic Marketing Analysis” (Chiou 2014) and analyzed the key points that how the “D” company can succeed as a latecomer in the electronic chemical industry. By means of 4C analysis, it is clear to identify that the C2 (cost of information search) in “D” company is much lower than competitors due to belonging to the same group with major customer. By this, “D” company has the platform and advantages to further reduce the cost of utilities, such as technology learning curve and cost structure. By successfully introducing the products to customer one by one and build-up the credibility and reputation step by step, this can reduce the cost of moral hazard. However, the cost of asset specific is difficult to overcome. Sometime it needs to wait for the opportunity and/or the mistakes made by the competitors. With the overcome of cost of asset specific can bring more credit and reputation to further reduce the cost of moral hazard. This case study can be applied as the reference of strategic marketing analysis for transformation of traditional chemical company to electronic chemical company. It is also suitable in the area with high marketing barrier.
3

以語意分析及Bloom理論為基礎之線上測驗輔助及智慧型評分系統 / A Study on Computer Aided Testing and Intelligent Scoring: Based on Semantic Analysis and Bloom's Taxonomy

應鳴雄, Ying, Ming-Hsiung Unknown Date (has links)
隨著電子化學習(E-Learning)環境技術的普及,線上學習與線上測驗已成為資訊教育的重要議題。但是因為填充題及問答題等測驗類型在線上測驗系統上實施有許多問題需克服,當線上測驗系統提供填充題及問答題等題型測驗時,將會產生嚴重的測驗評分等化(Equation)問題。目前線上測驗系統大多仍以是非題、單選題及複選題等題型為主,雖有少數線上測驗系統提供填充題及其他開放式填答的測驗類型,但仍未針對受測者填答之答案進行的語意自動評分。 / 另外,現有線上測驗系統未提供教師設定個人化的評分風格,對於多位教師共用測驗系統平台時所產生的評分規則認知衝突,系統也未提供支援與解決,為了解決上述問題,並使線上測驗能具備與傳統測驗相同的評量效力,本研究使用模糊理論、相似語意詞庫及人工智慧概念等,發展一個線上測驗及智慧評分子系統,此系統除了包括一般測驗系統所提供的是非、單選、複選等題型外,也包含採用智慧評分機制來評分的填充題,完成雛形系統的建置後,本研究再針對傳統紙筆測驗、一般型評分機制、及本研究的智慧型評分機制進行評分效力比較的實證研究。 / 此部分的實證研究結果顯示,在包含填充題型的測驗中,不同的評分機制在測驗成績的評分結果上會有顯著差異,而智慧型評分機制運作初期雖然可以減少與紙筆評分間的差異,並改善一般型評分機制的評分效力,但仍無法在統計上獲得具有相同評分效力的結果。但是智慧評分機制在擴充詞彙語意後,「已擴充語意後的智慧評分機制」與「紙筆評分」的評分結果並無顯著差異,其顯示出若在包括填充題型的線上測驗系統中加入具有擴充詞彙語意關係知識的功能,並提供多功能的智慧型模糊評分機制,允許教師輸入代表個人評分風格習慣的評分規則參數,則線上評分系統將有可能具有與紙筆評分相同的評分效力來處理具有填充題題型的測驗工作。 / 然而線上測驗並不只是在測驗後給予受測者一個分數而已,而應該讓學習者了解自己在知識向度及認知向度的學習結果,因此測驗系統的試題若能包含Bloom教育目標分類資訊,將促使測驗活動能給予學習者更大的幫助。為了降低教師製作試題的負擔,本研究也以本體論、詞彙網路、Bloom分類理論、中文語意庫、人工智慧為基礎,提出一個輔助教師產製題庫的系統架構,並使電腦所產製的試題能涵蓋新版Bloom認知領域教育目標分類中的知識向度及認知向度概念。本研究在電腦輔助教師產製題庫的成果上,不僅能減少教師人工出題的負擔,系統產製的試題也能評量事實、概念及程序等三種知識及記憶、了解、應用、分析及評鑑等五種認知向度能力。受限於線上測驗系統能自動評分的四種題型,本研究尚無法產製屬於創造認知層次的試題,但是卻已能產製出包含基本知識概念的試題,並能提供具有Bloom概念的測驗題庫來評量學習成效。此外,本研究亦針對電子化學習環境,提出適用於線上測驗系統的試題品質及評分等化能力評估概念模式,強調Bloom理論在線上測驗系統環境中的使用範圍與限制。此模式也透過測驗等化觀念,針對教育領域測驗理論在評估試題品質概念上提出新的觀點。 / Since the rapid E-learning development, the online learning and testing have been important topics of information education. Currently teachers still need to spend much time on creating and maintaining on-line testing item banks. Some researches have applied the new Bloom's taxonomy to design meaningful learning assessments. This research has applied ontology, Bloom's taxonomy, Chinese semantic database, artificial intelligence, semantic web, to design an on-line course learning system to assist teachers in creating test items. / Most of present on-line testing only has multiple choice items and true-false items. Though some provide fill-in-blank items, they can only recognize the answers either all right or all wrong through the simple computer binary pattern matching. In order to have the same evaluation effects as the traditional paper-and-pencil testing, this research will adopt the concepts of fuzzy theory, thesaurus, set, and artificial intelligence to develop the fuzzy scoring mechanism. The proposed on-line testing system will have true-false, multiple-choice, and fil-in-blank items. The latter will be graded through fuzzy judgment that is naturally endowed by the human teachers. / In addition, the past research indicated that e-learning students would learn more if provided appropriate feedback messages. In this research will add feedback messages to the proposed system according to different situations. The proposed on-line testing system will not only grade the test items, but also explain the answers and provide related materials to the testers. / The result of study are: (1) we could design the test items that would need a particular cognitive process to a particular type of knowledge, though we still could not have items to test “creative” level of cognitive process; (2) the test items could be used to assess the learning level meaningfully; (3) the computer would assist teachers to create a large number items, and save time of making item; (4) that different scoring mechanisms have a significant effect on test scores; (5) at the beginning, though our fuzzy on-line testing system is significantly better than the usual on-line testing system, it could not achieve the same effect as the paper-and-pencil testing; (6) after expanding semantic vocabularies from feedbacks, our fuzzy scoring mechanism is equivalent to paper-and-pencil.

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