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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

台灣年輕族群對消費性電子產品的未來需求 / Service demand of consumer electronic products for young adults in Taiwan

黃舒意, Huang, Joane Unknown Date (has links)
台灣年輕族群對消費性電子產品的未來需求 / The revolution in communication technology has had a strong impact on consumer electronics companies. In order to better forecast the future demand of the electronic products and related technology trends, the purpose of this research is to learn what the market demands for consumer electronic products will be among young Taiwanese consumers in 2015. This thesis covers consumer behaviors and future technology trends. The targeted study groups are young adults in Taiwan currently ranging in age from 20 to 40; the focus is on those with a mature mind-set and sufficient economic support. This group of people uses many hi-tech electronic products in their daily lives. This research explores various factors that shape demand, such as gender, age, education, profession, and annual incomes. Using this approach as a basis, the future demand of young adults in Taiwan may be better forecast. This research lays out a long-term innovative products plan. Manufacturers in the IT Industry may also refer to the survey data as a guideline to suggest future developments in IT infrastructure.
2

型II截略抽樣計劃下的加速壽命試驗

陳燕禎, CHEN, YAN-ZHEN Unknown Date (has links)
電子產品一向是我國外銷市場中的主力,因此為了提升外銷競爭的能力,必須不斷的 改善產品品質,從而提高其平均壽命和可靠度,其中壽命試驗正是了解可靠度問題的 重要步驟。 但由今日電子產品的可靠度提高,平均壽命較長,用傳統的壽命試驗,很難在短時間 內獲致結果,故通常以加速壽命試驗的方式取而代之。所謂加速壽命試驗是採用較高 的環境應力,在不改變產品失效模式的原則下,縮短產品的壽命和試驗時間,進而推 估產品在正常使用條件下的壽命分配。此外,加速試驗亦有助於預燒工作的進行,將 有助於剔除產品早期故障以提高產品品質。 除了加速壽命試驗之外,使用截略抽樣資料以及較佳的試驗計劃,均可節省時間、金 錢。因而本文研究的目的,乃以可代表電子產品壽命在正常操作期之指數分配為例, 配合加速壽命試驗,決定各組應力的截略數和樣本數,從而設計出最佳的壽命試驗計 劃。 文中,以固定的總截略數為控制成本,欲使所估計之正常使用下的瞬間故障率之變異 數為最小,並分三種情形討論之。一、只固定較高應力,則發現較低應力愈接近正常 應力時,變異愈小。二、固定二組較高及較低應力,則在較應力的組別,應配置較多 的截略樣本。三、在二組應力之間,增加第三組應力,此舉雖增加變異數,但較具有 穩健的功能。而一旦決定各組的截略數之後,可以控制其期望值和完成試驗之期望值 之比例,進而求得所需的樣本數。本文的結果和以前的文獻在型Ⅰ截略抽樣計劃下的 實驗設計,大致上能夠相符合,並進一步對型Ⅱ截略抽樣計劃下,各組應力之截略數 不同配置的情形,作了一番比較探討。
3

消費性電子產品代工廠商經營策略之個案研究

顧浚棠, Ku,Ryan Unknown Date (has links)
本研究希望經由全面而深入的個案分析,尋找消費性電子產品代工廠商成功的經營策略,並擬定策略以因應未來快速變遷的環境,達成以下三項目的:(1)就代工廠商而言,在面臨全球分工和產能過剩的壓力與策略同質化的結構化改變下,如何能緊密維持關係又具備適配客戶各樣需求的服務能力?藉由架構性的分析,探討其能夠支撐企業持續成長與獲利的主要因素;(2)針對個案公司的優勢、劣勢、機會、威脅作深入的分析,以為未來制定策略的參考,並希望能對國內實務界提出適當的建議;(3)消費性電子產品OEM/ODM代工廠商未來發展策略如何?又如何走向OIM?並藉由相關研究分析,提供廠商產業趨勢,以達知己知彼,再創高峰的目的。 本研究的架構係採用Aaker的理論架構來進行內外在分析與策略規劃。整個研究架構分為三個階段:(1)首先進行內外在分析,以界定外在環境中的機會與威脅,以及該產業的關鍵成功因素,並了解個案公司所擁有的優劣勢;(2)根據以上分析,歸納出該公司所面臨的問題;(3)提出可行的策略,並在該策略下擬定競爭策略與營運策略。 經過本研究分析後發現消費性電子產品OEM/ODM代工廠商的關鍵成功因素為:以大客戶為焦點的規模經濟、優秀的研發與技術能力、有效率的成本結構、高度彈性的製造與配銷、可靠度的差異化,以及健康的財務等因素。從內、外在分析及個案公司本身條件來看,在根本策略上,個案公司應採取成長策略,發揮其核心能力,成長方式則採產品延伸策略與市場擴充策略。在競爭策略方面,個案公司宜採差異化集中策略,以繼續累積其可持續競爭優勢。 關鍵字:消費性電子產品、OEM/ODM代工、關鍵成功因素
4

台灣行動電子產品之市場擴散模式—由產業角度探討 / The Diffusion model of Mobile Electronic Product in Taiwan -To Discuss on Industry

林義強, Lin, Yi-Chiang Unknown Date (has links)
本篇論文主要在探討台灣行動電子產品的市場擴散模式,以行動電話、筆記型電腦與PDA為例,來探討個別行動電子產品的產業發展概況。 ■ 行動電子產品的擴散模式,有以下的特性: 1. 在運用技術採用生命週期理論前,需要先注意本身產品的特性,如「易攜性與方便使用」、「具個人隨身資訊管理功能」、「具傳輸資料的通訊功能」、「具智慧型處理能力」,以瞭解會吸引何種潛在使用者。 2. 行動電子產品本身的可攜性、資料處理功能,皆吸引了第一區隔族群的早期使用者購買,因此行動電子產品的初期銷售皆呈現了一波看好。 3. 行動電子產品面臨的成長不連續,是由於產品本身的功能性已吸引第一區隔族群的早期使用者,因此可呈現一波成長。但因為產品的「可靠性」、「便利性」以及「價格」因素的問題,無法吸引早期大眾的青睞,讓產品本身的市場發展出現不連續的狀態。 4. 行動電話、筆記型電腦、PDA等,其在產品的功能性上皆可吸引早期使用者的購買,但在吸引早期大眾的購買上,還是以改良其操作介面、提高產品的穩定度來做著手。因此真正影響到潛在使用者購買產品的,決定性因素還是在於產品本身的特性,若產品的價格功能比達到潛在顧客的標準,以及其操作便利性容易,則會吸引潛在顧客的購買。外部環境的影響以及資訊擴散對於提升潛在使用者購買動機的影響較小,而是以將非潛在使用者進而轉變成為潛在使用者較有所幫助。而除了外部環境與資訊擴散外,產品本身功能的延伸也可以擴展潛在使用者的數量與族群。 5. 行動電子產品的主要兩個區隔族群:「商業人士」、「非商業人士」,早期使用者主要存在於商業人士中,而非商業人士則是以早期大眾、晚期大眾為主,因此要提升產品的銷售,可由鴻溝出現前的顧客需求與非商業人士的需求差異,作一比較,針對其中的產品特性差別作改善。 ■ 資料處理取向的筆記型電腦與通訊導向的行動電話在族群擴散時,不同點為: 1. 資料處理取向的筆記型電腦與PDA,由於其潛在顧客數量與族群本身就被資料處理、數位助理限制住,因此容易讓潛在顧客陷入成長的困境中。因此若要讓潛在顧客群的數量有大量的提升,則需要靠電腦教育的普及,以及網際網路的助益,才有辦法讓電腦使用人口提升,進而增加潛在使用者的數量。 2. 相較於通訊導向的行動電話,由於行動電話本身的通訊功能是大眾不可或缺的,因此其潛在顧客群規模本就比較大,發展的潛力也大了很多。 3. 除了潛在使用者的問題,筆記型電腦與行動電話本身的使用障礙也有很大的差異,筆記型電腦本身的視窗系統雖然越來越人性化,但其問題與安裝仍有進入障礙,不像行動電話的軟體系統上使用便利,因此其成長曲線呈現快速的成長。 4. 在資料處理與通訊功能結合下,將會產生無線數據傳輸的功能,而在這兩功能的族群交集下,由於於資料處理的族群數量有限,因此其潛在使用者可能不是無線通訊的使用者,而較可能為是同時使用兩種功能下的使用者,因此可考慮在此前提下進行族群的探討與發展。 / Since 1997, the mobile electronic products became more and more popular, including mobile phone, notebook computer, and PDA. Because of the revising of communication law in 1997, the wartime of the mobile phone industry came. More and more people in Taiwan started to pay attention to mobile phone, and cheaper and cheaper the price of mobile phone is. In this way, the mobile market in Taiwan grows very fast. The rate of popularity of mobile grew to 80+% in 2000. Since the price of notebook computer down in 1997, the sales of notebook became better. Beside the price down, the popular of Internet and Win95 system are the main reason of the growth of notebook market. Another mobile electronic product: PDA, will be the next star of mobile electronic product. That is why this thesis trys to discuess these three mobile electronic products. <Objectives> This thesis trys to investigate the growth of the market of mobile electronic product, including mobile phone, notebook computer and PDA. This thesis will discuss the diffusion model of mobile electronic product in Taiwan, including the diffusion of distinguish of customers, the model of each different product the same or not. The furthermore, this thesis still try to establish the common diffusion model of mobile electronic product. The main object of this thesis is: 1. The characteristic of mobile electronic product. 2. The develop model of each mobile electronic product market before the growth of discontinuity. 3. The reason of the discontinuous growth of each mobile electronic product. 4. The influence of product reformation, diffusion channels and environment on the diffusion of divisive customers. 5. To develop the common diffusion model of mobile electronic product by the characteristic. <Research Structure> This thesis is based on diffusion of innovation as the core and supported by the industry report. According the diffusion reports and book, a diffusion model should include four elements—environment, product characteristic, diffusion channel and divisive customers. The research structure is as follows: In this diffusion model, including four main elements—environment, product characteristic, diffusion channel and divisive customers, each one element effect on another one. The environment would affect the characteristic of product and diffusion channel and customer behavior. The characterisic of product will affect on the customer’s purchase desire. The diffusion channel will decide how many customers knowing the product, and the diffusion channel include two kinds of channel—production diffusion and information diffusion. <Case Choice> This thesis choose three mobile electionic product: 1. mobile phone 2. notebook computer 3. PDA <Research Methodology> This theris adopts the case study using industry report and in-depth managers and customers interviews. Before interviewing, the author has collected related data and the under-practicing data of every industry. <Case Analysis and Conclusions> 1. Before using ‘Technology Adoption Life Cycle’, we have to understand the characteristic of the mobile electronic product, in order to understand what kind of customer will be attracted. 2. The property of carrying and data processing of mobile electronic product will attract the early adopters of first division customers. 3. The discontinuous growth of the product is because of the incomplete of reliability, convenience and price, so the early majority don’t want to purchase the product. 4. To make the customer to purchase the product, the critical factor is the characteristic of the product. If the product has complete capability, the customers will have willing to buy. 5. The main two divisive customers is ‘business people’ and ‘not business people’. The most of the early adopters is included in first division, and the second division is mainly formed of early majority and later majority. If we want to know the difference between the demand of early adopters and early majoritys, we can know it by comparing the demand of first division with second division.

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