在邁入知識經濟的現今社會中，企業的生產要素已轉變為以知識為基礎，而學習正是知識經濟時代增加企業競爭力的最佳利器。隨著科技的發展，線上學習(e-Learning)不論在傳統公司或電子化企業中已扮演著重要不可或缺的角色。線上學習的獨特性不但可使教育訓練的成本降低，更可以配合企業的全球化運作，這些優點吸引了許多公司開始規劃線上訓練。但由於目前線上學習多採用Web(World Wide Web)介面並且必須與網際網路連接，所以有發展上的限制且缺乏行動性。因此本研究將應用行動科技結合學習科技來克服這個問題。 　　本研究希望建構一行動學習設計並且整合知識庫，使得知識學習的來源不再僅侷限於學習教材，更能包含整個組織的知識。另外也設計一搜尋機制希望藉此能有效率地執行行動搜尋。 / In knowledge economy, the key factor of production is knowledge. Learning will be the best effective tool to increase the competitiveness in the knowledge-based economy. With the development of Information Technology, Electronic Learning (e-Learning) becomes important, indispensable in traditional business, and e-business. e-Learning with unique characteristics lowers training costs and makes organizational learning global. These benefits catch the attentions of the company to pursue e-Learning. However, the problem that e-Learning has to be Web-enabled (World Wide Web enabled) and Internet-based creates a technical and managerial barrier limits its development and lack the mobility. In our research, we aim to apply Mobile Technology with Learning Technology to overcome this problem. 　　Our research focuses on the design of a mobile learning (m-Learning) model that supports learning anywhere, anytime and any form. Beside, we develop an approach to integrate with knowledge repository. The learning scope will not be limited to instructional courseware. It includes organizational knowledge. The search assistant helps user to access relevant information with minimal effort and reduce the amount of information that needs to be transmitted.

本篇論文主要在探討台灣行動電子產品的市場擴散模式，以行動電話、筆記型電腦與PDA為例，來探討個別行動電子產品的產業發展概況。 ■　行動電子產品的擴散模式，有以下的特性： 1. 在運用技術採用生命週期理論前，需要先注意本身產品的特性，如「易攜性與方便使用」、「具個人隨身資訊管理功能」、「具傳輸資料的通訊功能」、「具智慧型處理能力」，以瞭解會吸引何種潛在使用者。 2. 行動電子產品本身的可攜性、資料處理功能，皆吸引了第一區隔族群的早期使用者購買，因此行動電子產品的初期銷售皆呈現了一波看好。 3. 行動電子產品面臨的成長不連續，是由於產品本身的功能性已吸引第一區隔族群的早期使用者，因此可呈現一波成長。但因為產品的「可靠性」、「便利性」以及「價格」因素的問題，無法吸引早期大眾的青睞，讓產品本身的市場發展出現不連續的狀態。 4. 行動電話、筆記型電腦、PDA等，其在產品的功能性上皆可吸引早期使用者的購買，但在吸引早期大眾的購買上，還是以改良其操作介面、提高產品的穩定度來做著手。因此真正影響到潛在使用者購買產品的，決定性因素還是在於產品本身的特性，若產品的價格功能比達到潛在顧客的標準，以及其操作便利性容易，則會吸引潛在顧客的購買。外部環境的影響以及資訊擴散對於提升潛在使用者購買動機的影響較小，而是以將非潛在使用者進而轉變成為潛在使用者較有所幫助。而除了外部環境與資訊擴散外，產品本身功能的延伸也可以擴展潛在使用者的數量與族群。 5. 行動電子產品的主要兩個區隔族群：「商業人士」、「非商業人士」，早期使用者主要存在於商業人士中，而非商業人士則是以早期大眾、晚期大眾為主，因此要提升產品的銷售，可由鴻溝出現前的顧客需求與非商業人士的需求差異，作一比較，針對其中的產品特性差別作改善。 ■ 資料處理取向的筆記型電腦與通訊導向的行動電話在族群擴散時，不同點為： 1. 資料處理取向的筆記型電腦與PDA，由於其潛在顧客數量與族群本身就被資料處理、數位助理限制住，因此容易讓潛在顧客陷入成長的困境中。因此若要讓潛在顧客群的數量有大量的提升，則需要靠電腦教育的普及，以及網際網路的助益，才有辦法讓電腦使用人口提升，進而增加潛在使用者的數量。 2. 相較於通訊導向的行動電話，由於行動電話本身的通訊功能是大眾不可或缺的，因此其潛在顧客群規模本就比較大，發展的潛力也大了很多。 3. 除了潛在使用者的問題，筆記型電腦與行動電話本身的使用障礙也有很大的差異，筆記型電腦本身的視窗系統雖然越來越人性化，但其問題與安裝仍有進入障礙，不像行動電話的軟體系統上使用便利，因此其成長曲線呈現快速的成長。 4. 在資料處理與通訊功能結合下，將會產生無線數據傳輸的功能，而在這兩功能的族群交集下，由於於資料處理的族群數量有限，因此其潛在使用者可能不是無線通訊的使用者，而較可能為是同時使用兩種功能下的使用者，因此可考慮在此前提下進行族群的探討與發展。 / Since 1997, the mobile electronic products became more and more popular, including mobile phone, notebook computer, and PDA. Because of the revising of communication law in 1997, the wartime of the mobile phone industry came. More and more people in Taiwan started to pay attention to mobile phone, and cheaper and cheaper the price of mobile phone is. In this way, the mobile market in Taiwan grows very fast. The rate of popularity of mobile grew to 80+% in 2000. Since the price of notebook computer down in 1997, the sales of notebook became better. Beside the price down, the popular of Internet and Win95 system are the main reason of the growth of notebook market. Another mobile electronic product: PDA, will be the next star of mobile electronic product. That is why this thesis trys to discuess these three mobile electronic products. <Objectives> This thesis trys to investigate the growth of the market of mobile electronic product, including mobile phone, notebook computer and PDA. This thesis will discuss the diffusion model of mobile electronic product in Taiwan, including the diffusion of distinguish of customers, the model of each different product the same or not. The furthermore, this thesis still try to establish the common diffusion model of mobile electronic product. The main object of this thesis is: 1. The characteristic of mobile electronic product. 2. The develop model of each mobile electronic product market before the growth of discontinuity. 3. The reason of the discontinuous growth of each mobile electronic product. 4. The influence of product reformation, diffusion channels and environment on the diffusion of divisive customers. 5. To develop the common diffusion model of mobile electronic product by the characteristic. <Research Structure> This thesis is based on diffusion of innovation as the core and supported by the industry report. According the diffusion reports and book, a diffusion model should include four elements—environment, product characteristic, diffusion channel and divisive customers. The research structure is as follows: In this diffusion model, including four main elements—environment, product characteristic, diffusion channel and divisive customers, each one element effect on another one. The environment would affect the characteristic of product and diffusion channel and customer behavior. The characterisic of product will affect on the customer’s purchase desire. The diffusion channel will decide how many customers knowing the product, and the diffusion channel include two kinds of channel—production diffusion and information diffusion. <Case Choice> This thesis choose three mobile electionic product: 1. mobile phone 2. notebook computer 3. PDA <Research Methodology> This theris adopts the case study using industry report and in-depth managers and customers interviews. Before interviewing, the author has collected related data and the under-practicing data of every industry. <Case Analysis and Conclusions> 1. Before using ‘Technology Adoption Life Cycle’, we have to understand the characteristic of the mobile electronic product, in order to understand what kind of customer will be attracted. 2. The property of carrying and data processing of mobile electronic product will attract the early adopters of first division customers. 3. The discontinuous growth of the product is because of the incomplete of reliability, convenience and price, so the early majority don’t want to purchase the product. 4. To make the customer to purchase the product, the critical factor is the characteristic of the product. If the product has complete capability, the customers will have willing to buy. 5. The main two divisive customers is ‘business people’ and ‘not business people’. The most of the early adopters is included in first division, and the second division is mainly formed of early majority and later majority. If we want to know the difference between the demand of early adopters and early majoritys, we can know it by comparing the demand of first division with second division.

後PC時代的特色應可描述為“透過網路架構與無線通訊，完成資訊、通訊、家電等3C設備的整合，並普遍化、生活化，形成網路經濟社會”，而IA（Information Appliances）就是在這股3C整合的過程中逐漸孕育而成，後PC時代正是由IA這股具體的原動力打造出來，它代表著此一嶄新時代的來臨。當進入“後PC時代”，它也表示了“透過網路收發資訊”是未來生活真正的重心，而行動資訊存取的需求逐漸增加，PDA（Personal Digital Assitance）的風行，帶動了這個產業的興起。基於這個理由，本研究的動機是「希望對PDA產業的生態作一番深入瞭解」與「台灣PDA產業的發展機會在那裡？」。 本研究希望能探討台灣在過去PC相關硬體製造上稱霸世界的原因與關鍵成功因素，再進一步探究往後的路該怎麼走。後PC時代的明星產業、產品、企業要如何走？總結以上，推導出本研究之主要目的包括：一.以IA產業結構的發展與產品的研發為探討主體，整合以往PC發展之經驗，運用典範轉移與經驗傳承，建立優質管理模式與原有優勢及能耐延續。二.以PDA產品為例，對國內外企業經營PDA產品所投入資源，進行分析驗證，並提供業界完整思考與資訊經營策略與法則。三.針對台灣PDA廠商之經營模式，進行內在條件的分析與外在環境的背景分析，運用資訊產業關鍵成功因素，設定企業的策略性定位，找到贏的策略，希望能再創台灣資訊王國之美譽。 本研究架構將探討在快速變遷的資訊產業環境下，台灣PDA廠商如何進行適切的業務型態選擇策略，以鞏固市場並取得競爭優勢。本研究採取企業經營策略理論，以多重構面來衡量廠商的核心能力、競爭優勢，探討廠商如何以最佳策略決擇，來因應產業環境變化、強化爭優勢，進行合適的業務型態，利用定性的個案研究法，深入了解廠商的核心能力與採用的經營策略發展情形，由多重構面的分析整理，找出最佳經營策略與最適之廠商業務經營型態。