The diploma thesis focuses on developing a business plan to project Cinema-café. The goal is an overall assessment of the viability of the business plan, developing the financial plan, marketing strategy, SWOT analysis, evaluation of project risks and their elimination.

Durante o século XIX, para financiar a atividade econômica, era comum as jovens nações captarem empréstimos no exterior com pagamento em moeda estrangeira. A prática, chamada de Pecado Original era comum no regime do padrão ouro e objetivava garantir aos credores segurança num mercado financeiro ainda em desenvolvimento, que não oferecia instrumentos de proteção contra a flutuação de moedas não lastreadas e para casos de mercado secundário pouco desenvolvido no país devedor. A prática de fornecer empréstimos com serviço em moeda estrangeira perdura pelo século XX com notável estabilidade, haja vista a retomada do sistema de câmbio fixo (Padrão Dólar-Ouro) durante o Fordismo. Neste período, protegidos pela estabilidade cambial, os países em desenvolvimento fizeram uso da prática de rolagem da dívida para cumprir suas obrigações e obter recursos para custear o crescimento de suas economias. O Brasil foi um bom exemplo desta prática. A crise da década de 1970, porém, põe fim ao regime de câmbio fixo. Com a flutuação das moedas estrangeiras, as taxas de juros internacionais tornam-se mais voláteis, colocando em risco todos os países em desenvolvimento que fizeram uso da estratégia de rolagem da dívida nas décadas anteriores. Em 1979, a elevação das taxas de juros internacionais arremessa a América Latina, em particular, numa crise de grandes proporções. Com a dívida atingindo um patamar considerado impagável, o México decreta moratória em 1982, o que cessa o fluxo de empréstimos para o subcontinente. Para administrar a crise, o FMI propõe em 1982 o pagamento integral dos débitos através do saldo nas balanças comerciais dos países endividados, a ser obtido com a desvalorização cambial. Ao longo da década de 1980, a crise latino-americana se aprofunda, com hiperinflação e recessão. Em 1985, no Plano Baker, o FMI reforça sua posição de 1982, sugerindo, porém, uma elevação dos empréstimos para reduzir a transferência líquida de divisas e, assim, custear o desenvolvimento. O Brasil adota planos econômicos heterodoxos que resultam em fracasso e, em 1987, decreta a moratória parcial de sua dívida. O Plano Baker fracassa e, em 1989, o FMI lança o Plano Brady, que pressupunha a securitização das dívidas e a redução do principal, apropriando-se de parte do desconto então praticado no mercado secundário. Com estas medidas, o FMI abria uma brecha para que os países endividados troquem suas dívidas em moeda estrangeira por títulos a serem pagos em moedas locais. O motivo que leva a esta mudança de postura está relacionado à própria transformação sistêmica da Economia Mundo, além da evolução dos mercados secundários e da emergência da doutrina Neoliberal a nortear as novas diretrizes do Fundo. Em 2005, após renegociar sua dívida e fazendo uso da possibilidade aberta como Plano Brady, o Brasil emite títulos no exterior com pagamento em Reais, rompendo com a cláusula secular do Pecado Original. / During the XIX century, it was very common for nations worldwide to raise debt internationally with payments due in foreign currency to finance economic activity. This practice, known as original sin, was common during the gold standard period, and aimed at ensuring safety to creditors in a financial market yet in development, with a lack of protection instruments against the floating of the unbacked currencies and for cases of an undeveloped secondary market in the debtor country. This practice of providing loans in foreign currency endures throughout the entire XX century with remarkable stability, given the recapture of the fixed exchange rate system (dollar-gold standard) during the Fordism. In said period, protected by exchange rate stability, developing countries made use of a practice called debt rollover to fulfill its obligations and raise funds to sustain its economies´ development. Brazil is a good example of this practice. The 1970 crisis puts an end to the fixed exchange rate system though. With foreign currencies fluctuation, international interest rates became more volatile, endangering all developing countries that used the debt rollover strategy at previous decades. In 1979, the rise in international interest rates puts Latin America in fullblown crisis. With its debt reaching a level considered priceless, Mexico defaults in 1982, ceasing the flow of loan money to the whole continent. Still in 1982, in order to manage the crisis, the IMF proposes the full payment of debts through balance in the trade balances of indebted countries, achieved via exchange rate devaluation. During the decade of 1980, the Latin American crisis deepens, resulting in hyperinflation and recession. In 1985 with the Baker plan, the IMF reinforces its position, but this time suggesting a rise in loans to reduce the net transfer of foreign currency and thus support development. Brazil adopts heterodox economic plans that with frustrating results and, in 1987, partially defaults its debt. The Baker plan fails and, in 1989, the IMF launches the Brady Plan, which involved the securitization of the debt and reduction of principal, appropriating part of the discount then practiced in the secondary market. With these measures, the IMF creates a loophole for indebted countries to switch its foreign currencies debts for bonds to be paid in local currency. The reason leading to this behavior change is not only connected to the very transformation of systemic world economy itself, but also to the evolution of secondary markets and the surge of the neoliberal doctrine guiding the fund´s new guidelines. In 2005, after renegotiating its debt and using the open possibility with the Brady Plan, Brazil issues bonds overseas with payment in Brazilian Reais, breaking the secular clause of the original sin.

Syftet med uppsatsen är att skapa en affärsplan och utveckla vår affärsidé som från början var att sälja herrkläder i ett lägre prissegment till killar mellan 18-30 år på den svenska marknaden. Våra problemformuleringar är; Hur utformar vi en hållbar affärsplan? Hur skapar vi en affärsidé för vårt valda koncept? Hur ska erbjudandet utformas och vilka delar bör ingå för att nå potentiella konsumenter?Vi har studerat olika källor där exempel på affärsplaner och vad de innehåller tagits upp, vi har även genom personliga möten på Drivhuset i Borås fått hjälp av projektledaren Linn Johansson att utveckla vårt koncept och affärsplan. Genom en marknadsundersökning där vi tillfrågade killar mellan 18-30 år så ville vi ta reda på vilken som är vår målgrupp och även se om det finns intresse får vårt koncept. Undersökningen gav oss en bra grund att bygga vidare vår affärsplan och affärsidé på. I vår affärsplan har vi valt att koncentrera oss på affärsidén, visioner och mål, marknadsplan och risker. I marknadsplanen bestämmer vi vår marknad genom segmentering och positionering. Vi tittar på konkurrensbilden genom SWOT-analyser och en omvärldsanalys. Vi presenterar marknadsmixen och hur vi valt att använda oss av den för att nå ut på marknaden och vilka delar som vi tycker är viktigast för oss. Vi har i uppsatsen analyserat vår tänkta kund, marknad och konkurrenter genom olika metoder. Exempelvis har vi gjort SWOT-analys på vår affärsidé och även på de två största konkurrenterna som vi fick fram genom marknadsundersökningen, Jack &amp; Jones och Carlings. Genom Porters femkraftsmodell har vi också analyserat andra tänkbara faktorer som kan påverka oss än de faktorer som tar upp den befintliga situationen på marknaden. I slutet av vår affärsplan har vi presenterat tre tänkbara riskscenarier där vi tar upp det bästa som kan hända(bästa fallet), det värsta som kan hända(sämsta fallet), det som troligtvis kan inträffa(normalfallet), riskerna med dem samt hur vi skall kunna åtgärda dem. / <p>The purpose of this paper is to create a business plan and develop our business concept that was originally selling men's clothing at a lower price segments for men between 18-30 years in the Swedish market. Our problem formulation is: How do we design a sustainable business plan? How do we create a business concept for our selected concept? How should the offer be designed and what elements should be included to reach potential consumers? We have studied different sources with examples of business plans and what they contains, we have also through personal meetings at Drivhuset in Borås been assisted by the Project Manager Linn Johansson to develop our concept and business plan. In a survey did we interview men between 18-30, because we wanted to find out which one is our target audience and also see if there is interest for our concept. The study gave us a good foundation to build our business plan and business concept on. In our business plan we have chosen to concentrate on the business concept, vision and objectives, marketing plan and risks. In the market plan we will determine our market through segmentation and positioning. We look at the competitive landscape through SWOT analysis and business intelligence. We present the marketing mix and how we chose to make use of it to reach the market and which parts we think are most important to us. In our essay we have analyzed our prospective customer, market and competitors through various methods. For example, we have SWOT analysis of our business and also on the two largest competitors as we got up by the market investigation, Jack & Jones and Carlings. By Porters five forces we have also analyzed other potential factors that may affect us than the factors that reflects the current market situation. I the end of our business plan, we have presented three possible risk scenarios in which we take up the best thing that can happen (best case) and, the worst that could happen (worst case), it is as likely to occur (typically), the risk associated with them, and how we to remedy them.</p><p>Program: Butikschefsutbildningen</p>

Este trabalho constitui uma análise focada nas ações do Estado frente aos povos originários/camponeses e à sociedade mexicana como um todo, devido à redefinição do processo de colonização no sul-sudeste do México, região com maior concentração dos povos originários/camponeses. O ano de 2014 foi, para os mexicanos, de grandes mudanças, pelo advento das reformas na constituição empreendidas pelo governo de Enrique Peña Nieto, as Reformas Estruturais. Em 2016, o presidente mexicano já havia efetivado onze reformas. O que chamou mais atenção foi o fato de a população mexicana, de modo geral, pesquisadores e estudantes, mais especificamente, espantarem-se com a insistência na Integração Física, haja vista acreditarem que tal projeto havia sido interrompido pelo grande número de protestos e a crise de 2008/2010. A mídia, antes interessada, não mencionava nada a respeito, mas o processo de integração continuava a todo vapor. A análise documental do projeto de Integração Física Regional e seus desdobramentos atuais configura-se como o objetivo maior do presente trabalho. Os estudiosos utilizados estão sob a égide do materialismo histórico marxiano que, afinal, é, reconhecidamente entendido pelo próprio Marx, o mais importante a ser considerado em suas produções o que diferencia o decolonialismo do realizado pelos pensadores europeus é pôr a América Latina no centro do mapa, elucidando como o continente foi forjado, geográfica e filosoficamente e como os conceitos aqui elaborados serviram para a expansão das relações imperialistas do capitalismo, especialmente, o conceito de raça. Assim, buscou-se evidenciar como os conceitos (espaço e tempo) foram apropriados pela Europa para a constituição do continente latino-americano, para a partir disto pensar o continente na conformação do sistemamundo- capitalista, ou melhor, a reprodução das relações imperialistas. Explicou-se as relações interamericanas atuais a partir da história, pois ao contrário do que se imagina é de longa data, remete-se ao século XIX. Além disso, evidenciou-se o posicionamento do México a partir da mudança de eixo da Europa para os Estados Unidos no pós-guerra até a adesão ao Tratado de Livre Comércio do Norte. Por fim, dedicou-se à análise do projeto de Integração Física Regional, prioritariamente, a participação do México, a sua liderança frente ao Plan Puebla Panamá, as consequências para a sociedade. O intuito é situar o Plano, por isso, fez-se um levantamento histórico, além de analisar o Capítulo México, Documento Base e abordar a organização indígena e campesina, as lutas empreendidas contra o Plano e a íntima conexão existente entre as relações internacionais e as dinâmicas internas da sociedade mexicana. / This work constitutes an analysis focused on the actions of the State towards native / peasant peoples and Mexican society as a whole, due to the redefinition of the colonization process in the south-southeast of Mexico, a region with a greater concentration of native / peasant peoples. The year of 2014 was, for the Mexicans, of great changes, by the advent of the reforms in the constitution undertaken by the government of Enrique Peña Nieto, the \"Structural Reforms\". By 2016, the Mexican president had already effected eleven reforms. What attracted the most attention was the fact that the Mexican population, in general, researchers and students, more specifically, are surprised by the insistence on Physical Integration, since they believe that this project had been interrupted by the great number of protests and the Crisis of 2008/2010. The media, once interested, did not mention anything about it, but the process of integration continued in full swing. The documentary analysis of the Regional Physical Integration project and its current developments is the main goal of this study. The scholars used are under the aegis of Marxian historical materialism - which, after all, is, admittedly understood by Marx himself, the most important to be considered in his productions - what differentiates decolonialism from that realized by the European thinkers is to put Latin America in the Center of the map, elucidating how the continent was forged, geographically and philosophically and how the concepts elaborated here served to expand the imperialist relations of capitalism, especially the concept of race. Thus, it was tried to show how the concepts (space and time) were appropriated by Europe for the constitution of the Latin American continent, from this to think the continent in the conformation of the world-capitalist system, or rather, the reproduction of relations Imperialists. The current inter-American relations have been explained from history, since contrary to what one imagines is a long time, it refers to the nineteenth century. In addition, Mexico\'s positioning was evident from the shift from Europe to the United States in the postwar period until accession to the North Free Trade Agreement. Finally, he focused on the analysis of the Regional Physical Integration project, primarily the participation of Mexico, its leadership in relation to the Plan Puebla Panama, the consequences for society. The intention is to situate the Plan, so a historical survey was made, besides analyzing the Mexico Chapter, Base Document and addressing the indigenous and peasant organization, the struggles against the Plan and the close connection between international relations and the internal dynamics of Mexican society.

The work describes the situation regarding the reconstruction of buildings on the Budovateľská street in Prešov and the creation of alternative options and possibilities for realization of the rebuilding. The best variant is chosen, based on the multicriterion evaluation of the variants, which was a main point of the work. For the winning variant a business plan was developed, including project schedule, analysis of financing, market and competition research, as well as pricing and marketing strategy. An important part of the plan was the financial plan, in which financial statements, such as balance sheet, income statement and cash flow statement were created. Another significant part was the risk analysis and the evaluation of the project by quantitative financial indicators.

My diploma work goal is to make 2012 marketing plan of OTC brand COMPEED. Based on detailed market analysis marketing and financial targets of the brand were created and so the strategies how to achieve laid down targets. Within strategy brand marketing mix is being explored and based on it positioning was created. In next step I created tactics how to execute strategy and described detailed action plan containing monthly planning of marketing activities in 2012 and their budgets. Activities will be evaluated in P&L. For the first time in history of COMPEED online campaign was included in the plan. Results of online campaign are provided in last chapter of my work. Conclusion of my work is to evaluation of COMPEED brand plan.

The aim of the thesis is to create a business plan for the helicopter school HELITOM s.r.o. The first part is theoretically oriented and explains what a business plan is, what are the basic procedures for the assembly. Further theoretical section describes the specifics of the business in a helicopter flying, especially legislation. The practical part consists of the actual business plan. In the business plan there was made, among other things, competition analysis and analysis of potential risks. The financial plan was drawn up in another part of the Thesis and is processed alternatively for three possible scenarios for the future development.

The Deliberate Speed of the Tar Heel State offers readers an examination of the efforts undertaken by North Carolina in hope of resisting public school desegregation between the Brown v. Board decisions of 1954, 1955, and 1966. It will examine the state’s use of a series of legal, legislative maneuvers, The Pupil Assignment Act of 1955 and the Pearsall Plan of 1956, which attempted to show definitive progress to the federal government while simultaneously ensuring the segregated public school system remained intact. By examining the efforts of individuals such as William Umstead, Luther Hodges, Terry Sanford, Thomas Pearsall, and others, this thesis will analyze how North Carolina attempted to use more “moderate” means of resisting federally mandated school desegregation and whether the state was successful in their efforts.

El presente plan de negocio describe la implementación de una empresa de servicios médicos integrales a domicilio debido al incremento de la demanda de servicios de salud en Lima Metropolitana, causado por factores relacionados al incremento de las enfermedades crónico degenerativas, el crecimiento económico, las deficiencias en la calidad de los servicios de salud y el déficit hospitalario. El análisis estratégico de la propuesta es favorable, pues el subsector privado donde se va a desarrollar la empresa se encuentra en auge y promueve la inversión, lo cual le da mayor viabilidad al proyecto. La cartera de servicios está compuesta por consultas, hospitalización domiciliaria, exámenes de laboratorio, venta de medicamentos, servicio de ambulancia y terapias especializadas. La ventaja competitiva de la propuesta es la integralidad de los servicios de salud que se ofrecen a domicilio y el uso de redes de salud que dan cobertura a pocos distritos ubicados a menos de media hora de distancia, facilitando así la oportunidad de la prestación de servicios. La visibilidad de la empresa, la oportunidad de la atención, así como su calidad son los aspectos más críticos a tomar en cuenta en la implementación de la empresa, por lo que el monitoreo constante del plan es de gran necesidad para cumplir con los objetivos trazados. La empresa tiene viabilidad financiera pues el VAN es de S/. 820,274 Soles y la TIR de 77%. Se recomienda la implementación de la Empresa de Servicios Médicos Integrales de Domicilio, por su viabilidad socio sanitario, estratégico y financiera. / The following business plan describes the implementation of a home health services company by a comprehensive form due to the increased in demand for health services in Lima Metropolitana, caused by the factors related with the increase of chronic degenerative diseases, economic growth, the deficiency in the quality of health services, and the hospital deficit. The strategic analysis of the proposal is favorable, the private subsector where the company is going to be develop is locate in the booming and promotes investment which gives more viability to the project. The portfolio of services consists of consults, home hospitalization, lab test, medication sale, ambulatory services and specialized therapies. The competitive advantage of the proposal is the integrality of health services that are offered at home and the use of health networks that cover a few districts located less than thirty minutes away, facilitating the opportunity to provide services. The visibility of the company, the opportunity of service and it is quality are the most critical aspects to take into account in the implementation of the company, so constant monitoring of the plan is of great need to meet the objectives set. The company has financial viability due the VAN is $ 248,568 and the TIR is 77%. It is recommended the implementation of the Company of Integral Home Medical Services, for its socio-health, strategic and financial viability. / Trabajo de investigación

L’objectif de ce travail est de permettre à une équipe de robots autonomeshétérogènes d’effectuer une mission complexe dans un environnement réel et sous contraintede communication. Cette thèse a donc consisté à créer et à valider une architecturedistribuée à bord des robots et intégrant planification, supervision de l’exécution du planet réparation de ce plan suite à l’occurrence d’aléas. Ce manuscrit présente la conceptiond’un algorithme de planification hybride, dénommé HiPOP, utilisé pour calculer un planinitial, avant le début de la mission, et pour réparer le plan en cours de mission quandun événement perturbateur survient. Il présente aussi la conception d’un algorithme desupervision, dénommé METAL, utilisé pour suivre l’exécution du plan sur chaque robot et,le cas échéant, faisant appel à HiPOP pour réparer le plan. Ces deux algorithmes ont étéimplémentés et ont permis de réaliser des missions de surveillance allant jusqu’à impliquer12 robots, à la fois en simulation et avec de vrais robots. / The goal of this work is to enable a team of heterogeneous autonomous robotsto perform a complex mission in a real environment with communication constraints. Thisapproach was therefore to create and validate a distributed embedded architecture ableto plan, to monitor the execution of a plan and to repair a plan when an unexpectedevent occurs. This document shows the conception of an hybrid planning algorithm, namedHiPOP, used to compute initial plans before the beginning of the mission and to repair theplan during the mission when something unexpected happens. It also shows the conceptionof a monitoring algorithm, named METAL, used to monitor the execution of the planon each robot and, when needed, which calls HiPOP to repair the plan. Both algorithmswere implemented and used to carry out surveillance missions up to 12 robots, both insimulation and in a real life scenario.