Even though the development of business intelligence is moving forward rapidly, a substantial number of organizations are yet to implement business intelligence. Therefore, this thesis aims at investigating what internal organizational obstacles that could be hindering the implementation of business intelligence and how these obstacles could be overcome. In order to answer this, the Technological Acceptance Model combined with the notion IT identity, is used as the theoretical framework. This thesis is of an interpretivist nature and data was collected through qualitative, semi-structured interviews with six experts within the field of business intelligence, consisting of consultants and business intelligence managers. The identified obstacles could be connected to employees’ perceived usefulness being too low in relation to the perceived non-pecuniary cost. The proposed solutions aims at raising the perceived usefulness and lower the non-pecuniary cost through different methods presented in this thesis.

Purpose: The purpose of this paper to fill the research gap of lack ofcross-country studies in Germany, Hungary and Sweden in thecontext of online and mobile payment adaption and usage. Research Questions: The authors of this study aim at answering the followingquestion: What are the main similarities and differences in onlineand mobile payment acceptance in Germany, Hungary andSweden in the age group of 18-35?Theoretical Framework:The theoretical framework presents prevalent theories aboutfactors which are connected to online and mobilepayment. In addition, the Technical Acceptance Model wasused as a base for the conceptual framework developed by theauthors.Methodology: This study includes both qualitative and quantitative primarydata. The conducted survey resulted in 1016 answers; out of these869 answers were eligible. In addition, 150 companies wereasked and 30 qualitative interviews (10 per each country) wereconducted.Analysis: The analysis aimed at investigating how the acceptance of theusage of online and mobile payment differs among Germany,Hungary Sweden. Thereby, the following factors wereinvestigated: (1) perceived ease of use, (2) perceived usefulness,(3) perceived security, (4) perceived risk, (5) social influence, (6)information asymmetry and (7) intention to use. Conclusion: The findings of this cross-country study showed that Germany,Hungary and Sweden show a relatively similar level ofacceptance in online payment. In contrast, the acceptance in thecontext of mobile payment differed greatly. Whereas Swedenshowed a high level of acceptance, Germany and Hungaryshowed a relatively moderate level of acceptance.

Purpose: The aim of this thesis is to elaborate on if organisational culture has an impact on the intention to use a CRM system. Methodology: The data was collected by use of an online questionnaire, the questions used were created based on the literature review andmeasured according to a 5 point Likert-scale Conclusion: Organisational culture has no meaningful impact on intention touse CRM. This since each of the culture types produced results which were outside acceptable perimeters. Out of the three aspects of the technology acceptance model,attitude has the biggest impact on intention to use CRM. PEOU and PU were not within acceptable perimeters. Neither PU nor PEOU had a statistical significant impact on attitude, leaving attitude as a sole positive contributor to intentionto use CRM. K

L’objet de cette recherche est d’étudier les antécédents de l’intention du consommateur de MMO/MMORPG en nous appuyant sur la définition de Bell (2008), qui propose un consensus quant à la définition des mondes virtuels. Par cette définition, tous les mondes virtuels possèdent trois concepts qui leur sont inhérents : la présence d’interactions sociales, la persistance et l’avatar. Nous avons adapté le modèle de l’acceptation technologique en représentant ces trois concepts par l’identité sociale pour laquelle nous distinguons la communauté du MMO et la communauté de la guilde, la perception du flow et l’avatar. Notre travail suit une démarche hypothético-déductive, qui s’est formalisée par l’élaboration d’une analyse qualitative et d’une analyse quantitative, en utilisant les équations structurelles.Les résultats ont montré que les facteurs motivationnels (Yee 2007) d’accomplissement et d’immersion influencent significativement et positivement la personnalisation des déterminants de l’avatar (le physique, l’habillement et les attitudes), a contrario du facteur de sociabilité qui l’influence négativement. Les trois concepts inhérents aux mondes virtuels ont une influence positive sur l’attitude qui, elle-même, influence positivement l’intention. Notre adaptation du modèle de l’acceptation technologique, en intégrant conjointement les trois concepts des MMO/MMORPG que sont l’identité sociale, la perception du flow et la personnalisation des critères de l’avatar, explique à 27,4 % l’intention du consommateur de mondes virtuels. / The object of this research is to study the antecedents of the consumer’s intention of MMO/MMORPG by supporting the definition of Bell (2008), which is offering a consensus on the definition of the virtual worlds. By this definition, all the virtual worlds have three concepts which are inherent to them: the presence of social interactions, persistence and avatar. We adapted the model of technological acceptance by representing these three concepts by social identity at which we distinguished the MMO community and the Guild community, perception of the flow and avatar. Our work follows a hypothetico-deductive method, which was formalized by the development of a qualitative and a quantitative analysis, using structural equations method. The results showed that the motivational factors (Yee 2007) of achievement and immersion influence significantly and positively the personalization of the determinants of the avatar (physique, clothing and attitudes), a contrario of the factor of sociability which influences it negatively. The three concepts which are inherent to virtual worlds have a positive influence on the attitude which, itself, influences positively the intention. Our adaptation of the model of technological acceptance, by jointly integrating the three concepts of the MMO/MMORPG which are social identity, perception of the flow and personalization of the criteria of the avatar, explains to 27,4% the consumer’s intention of virtual worlds.

Taiwanese society perceives English as an important skill; most people expend significant efforts and resources to learn English. However, Taiwanese education focuses exclusively on traditional teaching in language courses, overlooking interactions and cultural concepts. Thus, students' ability to communicate orally in English remains relatively low. Existing literature indicates that Computer-Assisted Language Learning (CALL) can enrich language learning as computers provide many functions to enhance lectures in a meaningful and effective manner. In particular, CALL can incorporate speech recognition software to help develop oral language and practice pronunciation. Integrating CALL technology into traditional language courses may improve Taiwanese students' oral performance. The current study utilized learner-centered design and second language acquisition theories as guidelines to identify relevant software; the SECTIONS model and evaluation criteria were used to select the most suitable program for integration into a traditional course. The experimental design was administered to two sophomore English classes whose students were not majoring in English at a private university in Taiwan over an eight-week period. Pre- and posttests were used to identify language achievement during the study while a questionnaire was administered to determine attitudes toward using the software. Changes in the Spoken English Test (SET) resulting from the treatment were found to have no statistically significant difference, but the experimental group demonstrated greater improvement on the sentence mastery section and vocabulary. The perceived usefulness and the subject norm had a significant and strong influence on the adoption and use of computer technologies in participants' English oral practice.

In recent times, there has been a rapid increase in technological initiatives to promote electronic commerce. Delivery of services via the Internet or other remote computing technology now represents the trend for most organizations. In keeping with market trends, the banking industry in Jamaica and other countries worldwide have also adapted a variety of technological initiatives to enhance the delivery of services to remote customers. As these trends continue, there is heightened interest in information systems (IS) research to understand the factors that motivate or encourage individuals to use these technologies. This situation exists because interactions in these environments are significantly different from the traditional face to face settings. The original Technology Acceptance Model (TAM) has long been studied, modified, and extended by IS researchers as a classical model for understanding individual's intention to use (IU) an IS. According to TAM, IU an IS is based on two constructs: perceived ease of use (PEOU) and perceived usefulness (PU). Researchers have identified other factors such as trust (TRST) and computer self-efficacy (CSE) that impact an individual's IU an IS. In this predictive study, the researcher examined the integration of TRST and CSE into TAM and their overall impact on customers' intentions to use banking information systems (BIS) in Jamaica. A 32-item Web-based survey instrument was used to collect data from 374 customers of three major banks in Jamaica. A revised TAM model was proposed and SPSS's AMOS 7.0 statistical package was used to perform data analysis and model fit testing based on structural equation modeling (SEM). Results showed that while CSE did not significantly predict TRST and PEOU, it significantly predicted PU. Additionally, TRST significantly predicted both PEOU and PU, and PEOU positively predicted PU and attitude (ATT) towards BIS. Furthermore, PU was a significant predictor of ATT and IU, and ATT significantly impacted IU. The findings also revealed that only TRST varied significantly across males and females and the original TAM had a slightly better fit than the revised TAM. The research laid the foundation for future exploratory studies of TAM in specialized contexts such as BIS in Jamaica.

The role that perceived information quality has on the intention to use a computer supported collaborative work (CSCW) system in the Federal Highway Administration is the focus of this study. The purpose of this study was to examine the functional diversity of the contributors in a CSCW as a major determinant of perceived information quality. The study relied on the Technology Acceptance Model (TAM), the Theory of Reasoned Action (TRA) and the Theory of Planned Behavior (TPB) to propose a theoretical model which shows that perceived information quality influences perceived risk and trusting belief of the users of these systems. Both perceived risk and trusting belief shape the intention to use a computer supported collaborative work systems. This study conducted a web-based survey to validate the theoretical model. The study focused on the use of computer-supported collaborative work systems in the Federal Highway Administration. This study empirically validated the theoretical model. Scales were developed within the context of the variables (functional diversity, perceived information quality, perceived risk, trusting belief, and intention to use.) to survey discipline members at the Federal Highway Administration.The statistical results showed support for perceived information quality’s positive influence on trusting belief, perceived information quality’s negative influence on perceived risk, perceived risk’s negative influence on the intention to use a CSCW and trusting belief’s positive influence on the intention to use a CSCW. The results also showed there is no statistically significant difference in perceived information quality by functional diversity. This study concluded that the research model showed significant results to support four of the five hypotheses proposed and helped uncover key findings on how perceived information quality can be impacted. This research served as an original contribution to CSCW while working in functionally diverse teams environments.

Malgré la croissance de la téléphonie mobile, la diversité des services et la spécificité de cette technologie, nombreuses sont les populations urbaines et rurales en Afrique qui n’en bénéficient pas. L’investigation théorique et empirique des facteurs déterminant la pénétration de la téléphonie mobile en Afrique a fait l’objet de cette thèse. Cette recherche s’inscrit dans une démarche hypothético-déductive et est structurée en deux parties. L’objet de la première partie était de développer un modèle conceptuel de l’usage de la téléphonie mobile en Afrique en partant d’une revue de la littérature sur les modèles d’adoption et d’usage des Technologies de l’Information. Plusieurs concepts issus de la théorie unifiée de l’acceptation et de l’utilisation de la technologie (Venkatesh et alii, 2003, 2012) et des théories d’adoption des technologies de l’information en Afrique ont ainsi été examinés : la théorie d’identité (Ndiaye et alii, 2008), les théories de distribution (Touré, 2010) et les théories de l’énergie (Chéneau-Loquay, 2010). La seconde partie avait pour objectif de vérifier les relations entre les variables du modèle de recherche. Un instrument de mesure a ainsi été élaboré et testé auprès d’experts avant son administration au Mali et au Sénégal afin de cerner les antécédents de la pénétration du mobile en Afrique. Partant du postulat que le comportement individuel peut être imputé aux perceptions de l’individu sur : la performance attendue, la facilité d’utilisation, l’influence sociale, la motivation hédonique, la valeur du prix, le réflexe dû à l'habitude et les conditions de facilitation ; nous avions présumé que ces construits, ainsi que leurs interactions, influençaient positivement l’intention d’utilisation et l’utilisation de la téléphonie mobile. D’une manière générale, les résultats ont confirmé ces hypothèses. Les résultats sont discutés dans une perspective managériale et professionnelle. Ils peuvent guider les autorités de régulations et les pouvoirs publics et orienter les opérateurs de télécommunications, les équipementiers et les fournisseurs de services dans l’élaboration de leur stratégie. / Despite the growth in mobile telephony, the diversity of services and specificity of its technology, there are many urban and rural populations in Africa who do not benefit from it. The theoretical and empirical investigation of the determining factors of mobile telephony penetration in Africa is the subject of this thesis. The research uses a hypothetical-deductive reasoning and is divided into two parts. The purpose of the first part was to develop a conceptual model of mobile telephony usage in Africa beginning with a review of the literature on the models of adoption and usage of Information Technologies. Also, several concepts from the unified theory of acceptance and use of technology (Venkatesh et alii, 2003, 2012) and theories of adoption of information technology in Africa were examined: the theory identity (Ndiaye et alii, 2008), theories of distribution (Touré, 2010) and theories of energy (Chéneau-Loquay, 2010). The second part was to verify the relationships between the variables of the research model. A questionnaire for data collection was developed and tested by experts prior to its administration in Mali and Senegal in order to be able to identify the background regarding mobile telephony penetration in Africa. Starting from the premise that individual behavior can be attributed to the perceptions of the individual’s : expectation of performance, the ease of use, social influence, hedonic motivation, price value, a reflex due to habit and the facilitating conditions ; we assumed that these constructs and their relationships positively influence the intended use and the use of mobile telephony. In general, the results have confirmed these hypotheses. The results are discussed from a managerial and professional perspective. They can guide regulatory authorities and governments and can orientate the telecom operators, OEMs and service providers in developing their strategy.

Thesis (M.M. (Strategic Marketing))--University of the Witwatersrand, Faculty of Commerce, Law and Management, Graduate School of Business Administration, 2015. / The remarkable and apparent growth in the use of mobile technology in society is eccentric. Mobile technology brought about a swift change on how business is conducted and how individual communicate and interact. The increasing number of mobile applications available in app stores could be a challenge for developers as they will be required to stay innovative in order to acquire and maintain a competitive edge. For the mobile application businesses to succeed, owners of these applications need to know and understand their customers and their requirements to be able to meet their demands. Due to the currency of this trend, there seems to be scarcity in terms of academic literature and information intelligence for businesses on the subject. The purpose of the study is therefore to investigate the influence of systems quality, user trust and user satisfaction on purchase intention of mobile applications users in South African. A quantitative survey was conducted using a sample of 500 internet user in Gauteng Province. The survey questionnaire was designed on Qualtrics. A project manager was appointed to roll out the project that lasted two weeks. After collecting 353 responses, the survey was closed. The results were statistically analysed using the IBM SPSS to draw descriptive statistics. The construct reliability and validity was assessed by conducting Confirmatory Factor Analysis (CFA) using AMOS version 22. The model fit was also assessed by conducting path modelling. The results of the study indicated some level of significance on all the relationships. However, the results showed a very weak significance level between user satisfaction and purchase intention. In the concluding chapter, a number of recommendations are provided where it was suggested that business should invest and channel their resources towards building trust and reliance with their customers. The limitations of the study were highlighted and the chapter concluded by making suggestions for future research. Key Words: System Quality, user trust, satisfaction, purchase intension, Technology Acceptance Model (TAM)

Background: A continuously growing urban population leads to congested urban areas. As a result, people are wasting time being stuck in traffic. One way of solving this problem is to use the air for moving people. Thus, companies all over the globe are working extensively on approaches for Urban Air Mobility such as air taxis. Purpose: The purpose of this thesis is the identification of key determinants influencing the acceptance of air taxis from a potential user perspective. Thereby, the thesis develops the Urban Air Mobility Acceptance Model (UAMAM) as an extension of the Technology Acceptance Model (TAM). Method: An explanatory online survey was conducted to test the hypotheses in the proposed UAMAM. Data from 321 respondents living in cities larger than one million inhabitants representing the potential target group was collected. Partial Least Squares Structural Equation Modeling (PLS SEM) was used to assess the measurement model in terms of validity and reliability and the structural model in terms of hypotheses testing and strength of relationships between proposed variables. Further, a multigroup analysis has been examined to identify significant differences among groups. Conclusion: The results show that the attitude, which is strongly influenced by the perceived usefulness, as well as subjective norm, travel cost and the personal innovativeness are key determinants affecting the users’ behavioral intention to use air taxis. Further, moderating effects of age on the relation between time saving and behavioral intention as well as on the relation between personal innovativeness and behavioral intention were identified. Additionally, moderating effects of occupational status on the relation between travel cost and behavioral intention were found.