Reklam anses vara lika gammal som mänskligheten och lika universell som kultur. Ur den synvinkeln är reklam en del av det sociala livet, där människor gör utbyten som gynnar båda parterna. Under de senaste decennierna har samma mänsklighet upplevt den digitala världens intensiva tillväxt, där idag nästan allt går att finna. Det har aldrig varit lättare för företag att inte enbart marknadsföra sig globalt men även ha omedelbara interaktioner med deras konsumenter. På andra sidan spektrumet spåras alla internetanvändare genom sin digitala resa med företag och organisationer som tittar på deras varje steg för att sedan presentera personligt anpassade annonser. Denna utveckling i teknik och annonser på internet har lett till att påträngande annonser har blivit ett frekvent klagomål kring internetmarknadsföring. Adblock är ett filtreringsverktyg (tillägg) som kan appliceras för att blockera reklam på webben. Verktyget kom till vid sekelskiftet och har snabbt blivit ett populärt tillägg till webbläsare. Många har kommit att ta del av dess fördelar med att blockera banderoller, pop-ups och videoannonser. Samtidigt som reklamundvikande inte enbart orsakar företagen enorma förluster kan det ytterligare skada webbplatserna samt alla andra parter inblandade. Dessutom kan en fortsatt ökning av annonsblockerare i slutändan leda till slutet av gratis digitalt innehåll. Vidare kan ett reklamundvikande ske kognitivt, beteendemässigt eller mekaniskt utan att nyttja annonsblockerare. Detta kan också resultera i kostnader för företag som producerar reklam på internet. Därav ansågs en studie utförd på icke-annonsblockerarnas synpunkt vara nödvändig för att förstå vilka faktorer det är som gör att man inte installerar och använder en annonsblockerare.   Syftet med denna studie är att kartlägga och belysa individers bakomliggande faktorer till varför de inte installerar annonsblockerare. Teorigenomgången av denna studie omfattar ämnen om varför människor installerar eller avböjer från att installera applikationer, automaticity, approach-avoidance theory, inattentional blindness, och banner blindness theory. Den analyserade data i studien samlades in genom en kvalitativ metod med 18 semistrukturerade intervjuer med individer som har en kännedom om annonsblockerare och som även har medvetet valt att inte tillämpa tillägget på webben. Studien avgränsade sig till att undersöka människors uppfattning och upplevelse mot banderoller, pop-ups och videoannonser på endast datorer. Studien har upptäckt att respondenterna bland annat inte upplever reklam som störande, att de är tekniskt okunniga eller att reklam upplevs som intressanta. Vidare undviker dock respondenterna redan reklam genom en vana och erfarenhet. Dessutom att de fokuserar på sina behov som huvudändamålet när de besöker webbsidor. Vidare hade webbsidors design och miljö en påverkan i närmande och undvikande av reklam. Denna data tolkades och sedan analyserades vara faktorer till varför man inte blockerar reklam. Slutligen har studien även upptäckt att banderoller beroende på dess design eller budskap är den mest positivt mottagna annonstypen. / Advertisement is considered as old as mankind and as universal as culture. In that sense it is a part of social life itself, where mutually beneficial exchanges are made. During the last couple of decades that same mankind has experienced the intense growth of the digital world, where today almost anything and everything can be found. It has never been easier for companies to not only market themselves globally but have instant interactions with their consumers. On the other side of the spectrum, all internet users are tracked throughout their digital journey with companies and organizations watching their every move to then present personalized advertisement. Thus, intrusion have become a frequent complaint associated with online marketing. Adblock is a filtering tool (extension) that can be applied to block out advertisement on the web. This tool came to be at the turn of the century and have rapidly become a popular addition to browsers. Many have come to take part of its benefits of blocking out banners, pop-ups and video ads alike. While ad avoidance is not only causing companies tremendous amounts of loss, it could further harm the websites that carry them, and all other parties involved. Furthermore, a continued increase of ad blockers could ultimately lead to the end of free digital contents altogether. Moreover, ad avoidance can still take place cognitively, behaviourally or mechanically without the use of an adblocker. This can also cause losses for the companies producing ads on the internet. Thereof, a study executed upon the non-ad blockers’ point of view is deemed necessary in order to understand what factors prevent the installation or use of an adblocker.    The purpose of this study is to map out and highlight individuals’ underlying factors to why they do not install ad blockers. The literature review of this study covers the subjects of why people install or reject applications, automaticity, approach-avoidance theory, inattentional blindness, and banner blindness theory. The analysed data in the study was collected through a qualitative method with 18 semi-structured interviews with individuals who are not only aware of the existence of ad blockers but who have deliberately chosen not to make use of the extension. The study delimited itself to studying people’s perception and experience of banners, pop-ups and video ads through computers only. The study found that the respondents for instance do not experience ads as disruptive, that they are technologically inexpert or that ads are perceived as interesting. However, the respondents already do avoid ads through their habit and experience. Moreover, that they focus on their needs as their main purpose of visiting websites. Furthermore, websites’ design and environment did influence approaching or avoiding ads. This data was interpreted and analysed to be factors as to why people do not block ads. Finally, the study finds that banners depending on their design or message were the most positively received ad form.

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Moderne Fahrerassistenzsysteme und der Weg zum autonomen Fahren stellen immer größere Anforderungen an die Steuergeräte Hard- und Software im Fahrzeug. Um diese Anforderungen zu erfüllen kommen vermehrt hochperformante Steuergeräte mit einer heterogenen Prozessorarchitektur zum Einsatz. Ein Safety-Prozessor, auf dem ein standardmäßiges AUTOSAR-Betriebssystem ausgeführt wird, übernimmt dabei die echtzeitkritischen und sicherheitsrelevanten Aufgaben wohingegen die rechenintensiven und dynamischen Aufgaben auf einem sehr viel leistungsfähigeren Performance-Prozessor unter einem POSIX-Betriebssystem wie zum Beispiel Linux ausgeführt werden. Hierbei soll es ermöglicht werden unter dem Linux System ebenfalls AUTOSAR Softwarekomponenten und Module auszuführen, welche beispielsweise die im Fahrzeug verwendeten Kommunikationsprotokolle umsetzen oder weniger sicherheitskritische Aufgaben erfüllen. Auf diese Weise lassen sich andere Steuergeräte im Fahrzeug entlasten. Dazu wurde im Rahmen dieser Arbeit eine Softwarearchitektur entwickelt, die es ermöglicht AUTOSAR-Komponenten direkt in einer Linux-Umgebung auszuführen. Des Weiteren wurde eine einfache und effiziente Kommunikation zwischen AUTOSARKomponenten und Linux-Applikationen erarbeitet.

<p>Holographic duality as a rigorous approach to quantum gravity claims that a quantum gravitational system is exactly equal to a quantum theory without gravity in lower spacetime dimensions living on the boundary of the quantum gravitational system. The duality maps key questions about the emergence of spacetime to questions on the non-gravitational boundary system that are accessible to us theoretically and experimentally. Recently, various aspects of quantum information theory on the boundary theory have been found to be dual to the geometric aspects of the bulk theory. In this thesis, we study the exact and approximate quantum error corrections (QEC) in a general quantum system (von Neumann algebras) focused on QFT and gravity. Moreover, we study entanglement theory in the presence of conserved charges in QFT and the multiparameter multistate generalization of quantum relative entropy.</p>

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This master’s thesis deals with usage of burn-up (spent) nuclear fuel in nuclear power plants of next generation – accelerator driven transmutation plants which is produced in current nuclear power plants. This system could significantly reduce the volume of dangerous long-lived radioisotopes and moreover they would be able to take advantage of its great energy potential due to fast neutron spectrum. In the introduction are listed basic knowledge and aspects of spent nuclear fuel along with its reprocessing and the possibility of further use while minimizing environmental impact. As another point detailed description of accelerator driven systems is described together with its basic components. In addition this search is followed by individual chronological enumeration of projects of global significance concerning their current development. Emphasis is placed on SAD and MYRRHA projects, which are used like base for calculations. This last, computational part, deals with the creation of the geometry of subcritical transmutation reactor driven by accelerator and subsequent evaluation which assembly is the most effective for transmutation and energy purposes along with changing of target, nuclear fuel and coolant/moderator.

<p>Entanglement entropy (EE) is a quantum information theoretic measure that quantifies the correlations between a region and its surroundings. We study this quantity in the following two setups : </p> <ul> <li>We look at the dynamics of a free minimally coupled, massless scalar field in a deSitter expansion, where the expansion stops after some time (i.e. we quench the expansion) and transitions to flat spacetime. We study the evolution of entanglement entropy (EE) and the Rényi entropy of a spatial region during the expansion and, more interestingly, after the expansion stops, calculating its time evolution numerically. The EE increases during the expansion but the growth is much more rapid after the expansion ends, finally saturating at late times, with saturation values obeying a volume law. The final state of the subregion is a partially thermalized state, reminiscent of a Gibbs ensemble. We comment on application of our results to the question of when and how cosmological perturbations decohere.</li> <li>We study the EE in a theory that is holographically dual to a BTZ black hole geometry in the presence of a scalar field, using the Ryu-Takayangi (RT) formula. Gaberdiel and Gopakumar had conjectured that the theory of N free fermions in 1+1 dimensions, for large N, is dual to a higher spin gravity theory with two scalar fields in 2+1 dimensions. So, we choose our boundary theory to be the theory of N free Dirac fermions with a uniformly winding mass, m e^iqx, in two spacetime dimensions (which describes for instance a superconducting current in an N-channel wire). However, to O(m²), thermodynamic quantities can be computed using Einstein gravity. We aim to check if the same holds true for entanglement entropy (EE). Doing calculations on both sides of the duality, we find that general relativity does indeed correctly account for EE of single intervals to O(m²).</li> </ul>

<p>We discuss various aspects of D-branes in string theory and holography in string theory and loop quantum gravity. </p><p>One way to study D-branes is from a microscopic perspective, using conformal field theory techniques. For example, we investigate the question of how D-branes can be introduced into orbifolded theories. Another way to study D-branes is from a space-time perspective. An example is provided by unstable D-branes, where we compute an effective action describing the decay of a bosonic D-brane. </p><p>The holographic principle is a proposed duality which suggests that a theory in any region has a dual description on the boundary. We explore two examples: (1) The area law for the entropy of a black hole in the framework of loop quantum gravity, related to particular regularizations of the area operator. (2) The AdS/CFT correspondence proposal, where we investigate a string pulsating on AdS using spin chains.</p>

The thesis treats aspects of string/M-theory in anti-de Sitter spacetimes and their supersymmetric completions. By applying the AdS/CFT correspondence, as well as models of spin chains and singletons, we try to attain a better understanding of the underlying symmetries and the unbroken phases of string/M-theory. Tensionless string/M-theory in anti-de Sitter spacetime is argued to imply a higher spin gauge symmetry enhancement and to be described by gauged sigma models of multi-singletons as well as by closed singleton strings. Vasiliev's weakly projected equations of symmetric massless higher spin gauge fields in the vector oscillator formulation is shown to follow from a deformation of the singleton model. Various four dimensional minimal as well as non-minimal supersymmetric higher spin gauge theories in the spinor formulation are examined. The minimal higher spin gauge theory based on the symmetry algebra hs(1|4) is elaborated on in an N=1 superspace, illustrating the remarkable fact that the choice of base manifold is not fixed in unfolded dynamics. The importance of the representations saturating the unitarity bounds in anti-de Sitter spacetime is stressed throughout the thesis, with particular emphasis on the singleton and the massless representations. Singletons, and hence massless states, are shown to appear as bound states on the string or p-brane and are localized at cusps. Furthermore, we examine semiclassical string solutions in Type IIB String Theory in AdS(5) x S(5) and their boundary duals in N=4 Super Yang-Mills Theory in d=4 which are constituted out of thermodynamic composite operators. By using integrable spin chain techniques and Bäcklund transformations in the field theory and in the string theory, respectively, the one-loop anomalous dimensions as well as the tower of conserved charges of the composite operators are shown to be in agreement with the energies and the tower of conserved charges associated with the dual string states.