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An identification of South African Indian cultural typologies : considerations for market segmentation.Govender, Devi Sankaree. January 2002 (has links)
This study is focused on identifying cultural typologies of the Indian population
group. These typologies or dimensions are analysed from a consumer behaviour
perspective with strong implications for marketers who need to take cognisance
of these typologies when developing new product offerings and devising
marketing campaigns targeted at this population group.
The consumption behaviour of Indians are compared and contrasted with the
other predominant race groups in South Africa (namely Whites, Blacks and
Coloureds), in terms of expenditure and buying power. Further, an analysis of
Indian culture typologies provides marketers with insight into cultural issues that
have a bearing on the development of marketing strategies.
The findings that have emerged from this study are important for various
reasons. Over 75% of the total Indian population live in KwaZulu-Natal (Census
1996). Further, compared to other race groups, the Indian population has a high
rate of urbanisation with 96.8% of the population living in metropolitan areas
(ibid.). Education levels supercedes those of the Black and Coloured population
groups with 30.4% of Indians having completed matric and l0.4% having
furthered their education (South Africa in Transition: StatsSA). In keeping with
this trend, in comparison with the other race groups, Indians have a high
penetration of English spoken as a first language (93.2%).
While 21% of the Indian population are characterised as middle to upper income
earners, occupying LSM's 6 to 10, Indian households in the Durban Metropolitan
area have more earners (33.2%) per household in comparison to the Black and
White population groups (Stats South Africa). In addition, an increasing number
of Indian women are entering the workforce and are becoming more active in
decision-making.
Findings related to Indian culture have unearthed that while Indian culture has
imbibed a global culture as far as dress, entertainment and lifestyle are
concerned, traditional beliefs and values, including that of religion, are steadfastly
held onto. However, this dissertation also finds that the Indian population group
is highly materialistic and great attention is focussed on the accumulation of
possessions. Further, materialism within the Indian population, is seen as a
reflection of status. / Thesis (MBA)-University of Natal, Durban, 2002.
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"- and my blood became hot!" : crimes of passion, crimes of reason : an analysis of the crimes against masters and mistresses by their Indian domestic servants, Natal, 1880-1920.Badassy, Prinisha. January 2005 (has links)
This thesis posits that the experiences and emotional strain associated with being a domestic servant gave rise to a culture of anger and violence within the ranks of Indian Domestic Servants in Colonial Natal during the period 1880 to 1920. These acts of violence, in particular physical and indecent assault and poisoning are explored here not in admiration of their brutality, but for their historical relevance to the study of Indenture, more specifically in the area of servant-master/mistress relations. The study uses these crimes as a window into the social dynamics of the settler home and domestic space in Colonial Natal, since they were created within their own set of orchestrating emotions and situations. The thesis draws on international and local literature around master/mistress-servant relations as well as relations between domestic slaves and the owners of their labour at the same time in other regions of the world. The findings of this thesis contribute to the historiography of South Africa; to the historiography of Indian South African life; to the historiography of servantmaster/mistress relationships; to the analysis of the complex intermingling of private and public labour and lives bound up with this labour form, both in past moulds and in its present form; and to the growing literature on the linkages between utilizing analysis of legal institutions and legal records in researching and writing the history of South African lives. Most importantly however, this thesis is the story of ordinary men and women whose lives, cultures, individualities and histories intersected with the domestic and colonial nexus. / Thesis (M.A.)-University of KwaZulu-Natal, Durban, 2005
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Profiling bilingualism in an historically Afrikaans community on the Beaufort West HooyvlakteAnthonie, Alexa N. 12 1900 (has links)
Thesis (MA (General Linguistics))--University of Stellenbosch, 2009. / ENGLISH SUMMARY: This sociolinguistic study examines selected aspects of the linguistic behavior of a rural
language community in South Africa. The general aims are to establish first, whether this
"coloured" community in the historically Afrikaans town of Beaufort West is still
predominantly Afrikaans, second, whether there is evidence of language shift in the
community, specifically following more use of English in other formerly Afrikaans
communities after the change of government in 1994, and third, what the nature of such
language shift may be.
An overview of pertinent aspects of the social and political history of South Africa generally
and of Beaufort West specifically, is presented in order to contextualise the language
dispensation – past and present – addressed in this study. History reveals that the town in
question was first named Hooyvlakte and only later acquired the name of Beaufort West.
Hooyvlakte is currently the name of one of the suburbs in which a section of Beaufort West's
"coloured" community resides. For the purpose of this study the larger Beaufort West
community which is in focus here, is also referred to as the Hooyvlakte community
The study is mainly of a qualitative nature. The respondents were 184 members of the
Hooyvlakte community, they included individuals of both genders and were aged between 16
and 87 years. The only requirement for participation in this study was that the respondent
should have been a Beaufort West resident for at least 15 years. Each respondent completed a
questionnaire from which his/her language proficiency, language use and language preference
could be assessed. The questionnaire also allowed respondents an opportunity to express their
opinion on the value and practice of multilingualism in their community.
The results of this study indicate that the Hooyvlakte community remains predominantly
Afrikaans. There is, however, an increase in the knowledge and use of English, and despite
possible limits in actual English proficiency, the residents in the Hooyvlakte mostly view
themselves as balanced Afrikaans-English bilinguals. This view is related to the gradual
change in linguistic identity, from an almost exclusively (often stigmatized) Afrikaans
identity to a (mostly proud) Afrikaans-English bilingual one. The stigmatized "coloured" and
Afrikaans identities appear to be products of South Africa's sociopolitical history of ethnic
and cultural categorisation and segregation. Stigma, on the one hand, and exclusion, on the
other, have led to a desire in the Hooyvlakte community to associate with a language other
than Afrikaans as well. This shift to an Afrikaans-English bilingual identity contrasts with the
shift from predominantly Afrikaans monolingualism to virtual monolingualism in English
found in other Coloured communities studied in the Western Cape's and Eastern Cape's
metropoles (see Anthonissen and George 2003; Farmer 2009; Fortuin 2009). / AFRIKAANSE OPSOMMING: Hierdie sosiolinguistiese studie ondersoek geselekteerde aspekte van die talige gedrag van 'n
landelike taalgemeenskap in Suid Afrika. Die algemene doelstellings van die studie is
eerstens, om vas te stel of die "bruin" gemeenskap in die histories Afrikaanse dorp Beaufort-
Wes steeds hoofsaaklik Afrikaans is, tweedens, of daar aanduidings is van taalverskuiwing,
spesifiek een wat neig na 'n toenemende gebruik van Engels, soos gevind is in ander histories
Afrikaanse gemeenskappe na die regeringsverandering in1994, en derdens, wat die aard van
so 'n taalverskuiwing sou wees.
'n Oorsig word gegee oor beduidende aspekte van die sosiale en politieke geskiedenis van
Suid-Afrika in die algemeen, en meer spesifiek van Beaufort-Wes, om die huidige en
voormalige taalsituasie soos dit in hierdie studie aan die orde kom, te kontekstualiseer.
Geskiedkundige verslae wys daarop dat die dorp eers die naam Hooyvlakte gehad het voor dit
verander is na Beaufort-Wes. Hooyvlakte is tans die naam van een van die dorp se
woonbuurte waar 'n gedeelte van Beaufort-Wes se "bruin" gemeenskap woonagtig is. In
hierdie studie benoem "Hooyvlakte" die "bruin" gemeenskap van die hele dorp. Dit is in húlle
wat hierdie tesis geïnteresseerd is.
Die studie is hoofsaaklik kwalitatief van aard. Die respondente was 184 lede van die
Hooyvlakte gemeenskap, en deelnemers het individue van beide geslagte tussen die
ouderdomme van 16 en 87 jaar ingesluit. Die enigste vereiste vir deelname aan die studie was
dat informante reeds 15 jaar in Beaufort-Wes woonagtig moes wees. Elke informant het 'n
vraelys voltooi op grond waarvan sy/haar taalvaardigheid, taalgebruik en taalvoorkeur
vasgestel kon word. Die vraelys het ook die informante geleentheid gegee om hul mening te
lug oor die waarde en gebruik van veeltaligheid in hul gemeenskap.
Die bevindinge van die studie toon aan dat die Hooyvlakte gemeenskap steeds hoofsaaklik
Afrikaans is. Daar is egter 'n toename in hul kennis en gebruik van Engels, en ten spyte van
moontlike beperkinge in hul Engelse taalvaardigheid wat formele toetse sou kon uitwys,
beskou deelnemers hulself steeds as gebalanseerde tweetalige sprekers van Afrikaans en
Engels. Hierdie siening hou verband met 'n verskuiwing in talige identiteit, van 'n oorwegend
eksklusiewe (meestal gestigmatiseerde) Afrikaanse identiteit na 'n (grootliks trotse) Afrikaans
en Engels tweetalige identiteit. Die gestigmatiseerde Bruin en Afrikaanse identiteite blyk
neweprodukte te wees van die (etniese en kulturele) klassifiseringsgebruike uit die vorige
Suid-Afrikaanse sosio-politiese bestel. Stigma, enersyds, en uitsluiting, andersyds, het 'n
begeerte in die Hooyvlakte gemeenskap laat ontstaan, om te assosieer met 'n ander taal
benewens Afrikaans. Hierdie verskuiwing na 'n tweetalige Afrikaans-Engelse identiteit
kontrasteer met die verskuiwing van hoofsaaklik Afrikaanse taalidentiteit na feitlik uitsluitlik
eentalig Engelse identiteit, wat onlangs in "bruin" gemeenskappe elders waargeneem en
opgeteken is (vgl. Anthonissen en George 2003; Farmer 2009; Fortuin 2009).
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The development of a cultural family business model of good governance for Greek family businesses in South AfricaAdendorff, Christian Michael, Radloff, S January 2005 (has links)
Never in the history of the South African nation has the entrepreneurial spirit been more alive. Since the opening of international doors, after the 1994 elections, South Africa has experienced the explosive growth of transnational entrepreneurship. An enduring aspect of the explosion of such economic activity is the need for "good governance" and the need for governance education in South Africa and the rest of the continent has never been greater. The size of the family business component of the South Aftican economy suggests that it is the predominant way of doing business in South Africa. Of importance to this study is the estimate that approximately 95 % of all Greek businesses in South Africa can be classified as family businesses. The sustainability of Greek family businesses requires that they maintain good governance practices that are economically and environmentally acceptable to all stakeholders. It also requires that the next generation of Greek entrepreneurs balance good governance for the businesses as well as for the family. The primary objective of this study was to identify and explore the internal factors that influence and determine good governance to ensure the survival, growth and sustainability of Greek family businesses in South Africa. The secondary research objectives pertained to the underlying dimensions of good governance and required an exploration of the different governance concerns in relation to specific South African Greek behaviour and characteristics. A theoretical model of good governance factors was proposed and tested using Structural Equation Modeling. The study found that perceived good governance in a South African Greek family business context needs to be measured in terms of three factors, namely risk control, the internal regulatory environment and the protection of the stakeholders' interest. The study dealt further with the secondary sources effecting governance for South African businesses and was based on the latest report by the King Commission. An important finding is that the cross cultural aspect of family business governance must now be considered when conducting such research as more and more emphasis is placed on the good governance of all businesses.
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An analysis of the social and economic consequences of residential relocation arising out of the implementation of an agricultural development scheme in a rural Ciskei villageDe Wet, C J January 1986 (has links)
From preface: This dissertation is concerned with the impact of the implementation of a particular kind of agricultural development project, viz. Betterment Planning, upon a rural Black village in the Keiskammahoek Magisterial District of the Ciskei, in South Africa. The project was implemented in the mid-1960s, and involved the re-organisation of the village environment into demarcated arable, grazing and residential areas, which necessitated the villagers moving from their old, scattered residential clusters to several new, concentrated residential areas. This dissertation seeks to trace the consequences of this development project, and particularly the socio-economic consequences of the residential relocation that it involved.
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Riglyne vir die bemiddeling van beheer en toesig tydens die ontbinding van die gebruiklike huwelikRoux, Jacques 09 February 2015 (has links)
M.A. (Social Work) / Divorce mediation is at this stage accessible mainly to those people married in terms of " the common law. One of the main reasons for this is that social workers lack the knowledge and skills needed to mediate custody during the dissolution of the customary marriage. This explorative-descriptive study aims to develop guidelines for social workers that can be used in resolving custody disputes between parties married in terms of the customary law. A qualitative approach using an inductive strategy was followed to achieve this aim. The research question was formulated as "what guidelines do social workers need to mediate custody during the dissolution of the customary memeqe": A literature review, focusing on the customary marriage and the dissolution of the customary marriage as well as the structure and process of divorce mediation, was firstly undertaken. Secondly a questionnaire was drawn up as part of the pre-test and completed by eight social workers working as family counsellors at the different Offices of the Family Advocate in the Republic of South Africa. The aim of this pre-test was to determine whether social workers are familiar 'with mediating custody during the dissolution of the customary marriage as well as to assess their needs in terms of knowledge and skills pertaining to the research problem. From the results of the pre-test as well as the literature study an unstructured interview schedule was compiled and used to guide a focus group interview with four respondents familiar with the principles of the customary union and the dissolution of the customary union. The purpose of the focus group interview was to identify guidelines social workers can use when mediating custody during the dissolution of the customary union. After having compared the results of the focus group interview with the relevant literature certain conclusions were drawn and recommendations made. In conclusion to this study guidelines were designed to be used by social workers when mediation custody during the dissolution of the customary marriage.
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Indian family businesses in DurbanJithoo, Sabita January 1983 (has links)
From introduction: This is a study of Indian family businesses in the central business district of Durban, a sea port on the coast of Natal, in South Africa.
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An assessment of the role of the local structures in development in the Sekhulhune District Municipality of the Limpopo ProvinceThobejane, Matsebe Jerry 10 1900 (has links)
Text in English / The local structures are crucial component of development and they are intrinsically perceived as the epicentre of development. This is a qualitative social science study which embraces phenomenological observation to assess the role of the local structures in development in the Sekhukhune District Municipality. This study also wanted to establish the role of the local structures and their contribution to development in the Sekhukhune District Municipality. A phenomenological interviews and observations were conducted using scheduled interviews and interviews guides supported by, transcript interviews and a tape recorder. In addition, 160 participants were identified among the local structures. The Atlas TI software program was used for data analysis in order to achieve the aim and objectives of this study.
The study postulated some recommendations which include inter alia: resource mobilisation, institutional capacity, and skills capacity in order to consolidate developmental local government. This study further recommended some policy options that include policy reform, policy formulation, and policy shift to better support local development and accelerate infrastructure roll-out to enhance service delivery for the benefit of development. It is in this context that the local structures are better placed to respond to the societal challenges bedridden service delivery.
This study uniquely contributed to the new knowledge that stresses the correlation between the local structures and local development. It is in the light of this contribution that this study intended to further close the gap created between the local structures and local development. For further and future research, this study highlighted the land claims in the Sekhukhune District Municipality as the constraints towards development. / Development Studies / D. Litt. et Phil.(Development Studies)
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Schoemansdal : 'n Voortrekkergrensdorp, 1848-1868 / Schoemansdal : a Voortrekker border town, 1848-1868De Waal, Jochemus Johannes 02 1900 (has links)
Summaries in Afrikaans and English / Op 3 Mei 1848 het 'n aantll blanke nedersetters van Ohrigstad in Soutpansberg aangekom; 'n
pioniersdorp, onder Ieiding van Hendrik Potgieter, is gestig en primitiewe huise is opgerig. In
1855 het Stephanus Schoeman die Ieiding oorgeneem en die dorp na homself vemoem. Die
plaaslike owerheid het bestaan uit die kommandant-generaal, 'n landdros met heemrade en ander
regeringsamptenare sowel as dorpsbeamptes.
Tropiese koorssiektes het soms epidemiese afmetings aangcneem en talle mense het gesterf
soos die kerkhof met sy rye grafte getuig. Die nedersetters, gehard deur hul swerwersbestaan,
het die siektes en ontberings verduur.
Vir 16 van die 19 jaar was daar nie 'n vaste predikant nie tot ds N J van Wannelo in 1864 hom
in Schoemansdal gevestig het Hy het hom beywer vir die ophefftng van die inwoners op
geestelike en onderwysgebied. Die mense was konserwatief en meestal ongeletterd. Hulle was
bedagsaam, maar daar was ook ongure en opstandige persone. Hulle klere was eenvoudig en
meestal tuisgemaak, en hulle het graag sosiaal verkeer.
V erskeie beroepe is beoefen: houtsaery was betalend en hout was oorvloedig; jag was die
winsgewendste, want wild en olifante was volop en jagprodukte, veral ivoor waarvan tonne
verhandel is, het goeie markpryse behaal.
Die swartes wat reeds in die gebied gewoon het, het die blankes met wanttoue bejeen. Blankes
het hulle gevestig, grond toegeeien en onbeperk gejag, terwyl die swartes vir hulle moes werk
en belasting betaal. Ongehoorsame swart hoofmanne is aangeval, vee is gebuit en vrouens en
veral kinders is weggevoer as inboekelinge. Dit het tot openlike vyandelikhede gelei.
Veldtogte is gevoer, maar die blankes kon die swartes, weens hulle oninneembare vestings, nie
onderwerp nie. Die swartes het gewere op onwettige wyse bekom. Die handel het begin kwyn,
smouse en handelaars het weggebly en die inwoners het verann en onder mekaar getwis. Die
blankes het in die skans in Schoemansdal saamgetrek en Paul Kruger is met 400 man deur die
Transvaalse regering gestuur om die Venda te onderwerp. Die poging het misluk en op 15
Julie 1867 is Schoemansdal ontruim. Enkele maande later is 'n poging deur Schoeman aangewend
om die dorp te herwin, maar ook dit was onsuksesvol.
Schoemansdal sou nooit weer herbou word nie en was die eerste vesting wat die blankes aan
die swart meerdetheid sou oorgee. / May 1848 a number of white settlers from Ohrigstad arrived in the Soutpansberg. Under the
leadership of Hendrik Potgieter, a pioneer town was developed. In 1855 Stephan us Schoeman
replanned and renamed the town. The local government consisted of the commandantgeneral,
a landdrost, heemrade, government officials and town officers.
The region was unhealthy and fever stricken. Numerous graves in the graveyard are the tragic
signs of many deaths. However, hardy Trekkers, endured the sickness and hardships.
For 16 years there was no minister until, in 1864, the Rev Van Warmelo settled in Schoemansdal
and worked zealously for the spiritual and educational upliftment of the inhabitants.
Most people were conservative and illiterate. Their clothes were plain and usually home-made,
and they were very sociable.
There were different occupations. Woodcutters were well paid and wood was abundant.
Hunting was lucrative because there were plenty of wild animals and elephant, and hunting
products, especially ivory, had good market value.
Black communities, which already inhabited the area, distrusted the whites. The whites settled,
annexed the land and hunted wherever they wanted, while the blacks were compelled to work
and pay taxes. Military campaigns were undertaken against headmen who were regarded as
disobedient, livestock was seized, women, and children, were abducted under the indenture
system. All this caused open hostility.
Campaigns were launched against the blacks but they could not be subjected because of the
mountainous terrain. The blacks obtained weapons illegally. Trade deteriorated and the
whites became poorer and started to quarrel amongst themselves. The white inhabitants
moved into the fort and Paul Kruger was sent by the Transvaal government with 400 men to
force the Venda into submission. The attempt failed and on 15 July 1867 the town was
evacuated. Schoeman, with a small army, also made an unsuccessful attempt. Schoemansdal
would never be rebuilt and was the first white settlement to surrender to black majority. / History / D.Litt. et Phil. (Geskiedenis)
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Black mothers' journeys : coming out about their offspring's sexual orientationSoldati-Kahimbaara, Khulukazi 01 1900 (has links)
Research to date in South Africa has explored the coming out narratives of lesbian and gay people. Most of this research suggests these people experience their parents’ reactions as largely negative. This negativity is attributed to the patriarchal culture and religious beliefs which insist on compulsory heterosexuality that dominate African discourse in South Africa. However, thus far, little work has been done focusing specifically on the perceptions of the parents of lesbian, gay or bisexual offspring, and on the parents’ own coming out about their children’s alternative sexual orientation. In this qualitative study, I explored the lived experiences of black mothers of lesbian, gay or bisexual children from diverse backgrounds with the aim of capturing their own voices and gaining an understanding of their journeys, from the moment that each discovered that her child belongs to a sexual minority to her acceptance of the child’s alternative sexuality. I conducted semi-structured interviews with six black South African mothers of lesbian, gay or bisexual offspring in order to learn about these mothers’ experiences. I analysed the interview transcripts using Interpretive Phenomenological Analysis. I identified three main themes, namely the mothers’ journeys; responses to the study’s research questions, and other concerns the black mothers still have regarding their lesbian, gay or bisexual offspring. Each main theme was comprised of several sub-themes. In a nutshell, the study shows that in contrast to the assumption that South African black urban communities are hostile spaces with no visible familial support for lesbian, gay or bisexual youth, in reality, there are examples in urban African communities of parental support for members of sexual minorities. Although all the mothers in this study held Christian beliefs, none subscribed to a ‘same-sex attraction is a sin’ discourse. Instead, most of these mothers regarded their children as special gifts from God, and some saw their children’s alternative sexuality as God’s way of teaching them as mothers about unconditional love. / Psychology / M.A. (Psychology: Research Consultation)
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