Tesis

Made available in DSpace on 2015-03-03T11:52:45Z (GMT). No. of bitstreams: 0 Previous issue date: 2014-06-27Bitstream added on 2015-03-03T12:07:04Z : No. of bitstreams: 1 000805207.pdf: 1045455 bytes, checksum: ac6a9d04c61ae818ab72b3fdf78c2181 (MD5) / Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq) / No moderno mundo dos negócios a qualidade dos produtos e serviços tem sido um fator fundamental na sobrevivência das empresas, visto que os clientes estão se tornando cada vez mais exigentes nas características de qualidade dos bens que lhes são de interesse. Em função desses aspectos as empresas têm intensificado a utilização de ferramentas que proporcionem componentes ou procedimentos com padrão de qualidade que tornem seus produtos e/ou serviços competitivos. Desta forma, este trabalho teve como objetivo discutir a utilização do conjunto de procedimentos relativos ao CEP (Controle Estatístico de Processo) em 110 artigos científicos que mostram situações reais em algumas empresas brasileiras (100) e internacionais (10). Para tanto se utilizou a técnica da bibliometria acessando bases científicas de dados. Discutiram-se também, por meio de um estudo de caso, dificuldades encontradas para implantação do CEP em uma indústria do setor alimentício onde a variável Peso (g) foi monitorada. A pesquisa indicou os seguintes resultados: Quanto à análise dos artigos, revelaram-se os autores mais citados, as palavras-chave mais frequentes e outras características sobre CEP. Destaque, principalmente nos artigos nacionais, a desconexão entre Método e Resultados, no sentido de que muitas vezes o autor não relata no método o que apresenta nos resultados. No estudo de caso observou-se um processo com grande variabilidade nos pesos, indicando perdas em função do valor médio do processo estar muito acima do valor especificado. Perceberam-se no final da linha de produção, diferenças nos pesos em relação às posições de saída dos ítens produzidos, indicando algum problema em um equipamento da linha, no caso um cilindro. A implementação do CEP na empresa, dentro dos conceitos emitidos pela literatura, depende inicialmente de correções neste equipamento. A literatura indica que interferênciaem função de alarmes... / In the modern world of businesses the quality of the products and services have been a key factor in the survival of the businesses, as the clients are becoming increasingly demanding in the characteristics of quality of the goods that are interesting for them. Given this aspects businesses have been intensifying the usage of tools that provide components or procedures with standard quality that makes their products and/or services competitive. In such way, this work had as goal to discuss the utilization of the set of procedures relative to the SPC (Statistical process control) in 110 scientific articles that show real situations of some Brazilian companies (100) and international (10). Therefore a bibliometric technique was used accessing the scientific databases. Also, it had been discussed, via a study of the case, difficulties found for the implantation of the SPC in an industry of the food sector where the variable Weight (g) was monitored. The research indicated the following resutls: Regarding the analyses of the articles, it has been revelaled that more quoted author, the more frequent keywords and other characteristics about the SPC. Emphasis, mainly in the national articles, the disconnection between the Method and Results, in order that many times the author do not report in the method what is presented in the Results. In the study of the case it had been observed that a process with big variable o the weights, indicating loses in function of the medium price of the process being higher than the specified price. It was noticed that at the end of the production line a significant different in relation to the leaving positions of the produced items, indicating some problem in the equipment of the line, in the case, a cylinder. The implementation of the SPC in the industry, within the concepts presented in the literature, initially depends on corrections this equipment. The literature indicates that interference due to false...

xviii, 105 h. : il. ; 30 cm / El Maíz es el tercer producto agrícola del Perú, cuya producción anual será de 1’675,000 TM en el año 2013, representando solamente el 50% del consumo nacional, por lo que no satisface a la demanda interna. La implementación de este planeamiento estratégico permitirá que en el año 2023 el Perú sea capaz de aumentar su abastecimiento, mediante la obtención de mayor rendimiento por hectárea. Hay dos variedades principales de Maíz: el Amiláceo y el Amarillo Duro. En el caso del Maíz Amiláceo, la mayoría de los cultivos son minifundistas donde los agricultores satisfacen los requerimientos alimenticios de su familia y animales, para luego vender el excedente a los acopiadores. Esto va a los mayoristas de los principales mercados del Maíz y de allí a los minoristas y consumidores. En cambio el Maíz Amarillo Duro es utilizado principalmente para elaborar alimentos para aves, y es cosechado tanto por pequeños agricultores como por criadores de aves que se han integrado verticalmente hacia atrás. Con la implementación de este plan estratégico en 10 años se tendrán 45 razas de Maíz Amiláceo, lo que permitirá incrementar el rendimiento y sumado al aumento en el área de cultivo se tendrá un crecimiento en la producción del 57%. Todo esto acompañado de programas de capacitación para todos los colaboradores, con el uso de tecnología y sistemas de información de punta. Las estrategias que se implementarán contemplan el desarrollo de tecnología aplicada al cultivo y cosecha del Maíz, para crear nuevas variedades modificadas que se adapten a los distintos usos, como por ejemplo la producción de biocombustibles. La asociación de pequeños productores y el encadenamiento productivo permitirán unificar a los actores en torno a una visión común. Donde además resulta importante garantizar la calidad del producto final, mediante certificaciones para los productores y la renovación de equipos / The corn is the third agricultural product of Peru, whose annual production is going to be 1'675, 000 MT in 2013, representing only 50% of domestic consumption, so it does not satisfy domestic demand. Through the application of this strategic plan, in 2023 Peru will be able to feed itself, by obtaining higher yield per hectare. There are two main varieties of corn, starchy and hard yellow. In the case of starchy corn, it is cultivated by smallholder farmers who primarily satisfy their own food requirements, as well as their animals’, then they sell the surplus to middlemen. It goes to wholesalers in the major markets and from there to retailers and consumers. Instead yellow corn is mainly used to produce food for animals, and mainly for poultry, and it is harvested by both small farmers as well as for poultry farmers who are vertically integrated. After implementing this strategic plan, in 10 years Peru will have 45 races of maize starch, which will increase performance and coupled with the increase in crop area will have a production growth of 57%. All this coupled with training programs for all employees, with the use of technology and information systems on end. In the near future, strategies that will be implemented includes the development of technology applied to the crop and harvesting of modified corn to create new varieties that can get adapted to different uses such as biofuel production. The association of small producers as well as chaining different actors around a common vision will benefit the sector, where ensuring the quality of the final product is important and is warranted through certifications and equipment renewal / Tesis

xxi, 123 h. : il. ; 30 cm. / El Perú es el primer exportador de Espárrago del Mundo, se comercializa principalmente al mercado americano y europeo por su alta calidad; la variedad de microclimas permite que esta hortaliza se coseche durante todo el año, lo que constituye que el Perú sea considerado un país con ventajas de abastecimiento, respecto de otros países. Para alcanzar la Visión al 2023, se deben lograr los siguientes objetivos de largo plazo: (a) Las exportaciones peruanas de Espárragos serán de US$ 757 millones; (b) El Perú tendrá una participación de mercado del 15% sobre las exportaciones mundiales de espárragos congelados; (c) El consumo nacional alcanzará las 15,000 toneladas que representa el 5% de la producción nacional; (d) El 70% de las plantaciones de espárrago contará con un sistema de monitoreo meteorológico para controlar las variables ambientales y producir espárragos de alta calidad; (e) El incremento promedio anual en el índice de costos de la industria será inferior al 2.5% y (f) En el 2023 el Perú cultivará espárragos con un rendimiento superior a las diez toneladas por hectárea. El crecimiento del sector ha empezado en la década de los noventa y hoy sigue en ascenso a pesar de atravesar la crisis mundial de 2008 y 2009, que produjo el estancamiento de las exportaciones, pero nuevamente está en proceso de crecimiento. Este análisis ha permitido seleccionar estrategias para la solución de los problemas que tiene la industria de espárragos en nuestro país. Dentro de las estrategias retenidas tenemos las siguientes: (a) Incrementar el consumo interno a través de supermercados, recetarios; (b) Monitorear los cultivos; (c) Priorizar la comercialización de espárragos frescos; (d) Invertir en tecnología y sistemas de información; (e) Capacitar técnicamente a los productores. Respecto de las estrategias de contingencia: (a) Construir infraestructura tipo invernadero para controlar las condiciones del cultivo; (b) Crear certificaciones que garanticen la calidad de los insumos que se utilizan y (c) Reparar o construir vías de comunicación que conecten las zonas de cultivo con sus mercados o puerto de embarque. La implementación de estas estrategias está ligada a la Misión, Visión y a los objetivos de largo plazo definidos en el proyecto y permitirán lograr las metas trazadas hacia el 2023 / Peru is the first Asparagus exporter in the World, it is commercialized principally to the American and European market by its high quality; the diverse microclimates variety does that this vegetable takes place (is produced) throughout the whole year, which does that Peru is considered a Country with supplying advantages to the World with respect to other countries. To reach the Vision 2023, the following long term targets must be gotten: (a) The Peruvian exports of Asparagus will be of US$ 757 millions, (b) Peru will have a market participation of 15 % on the world exports of frozen asparagus, (c) The national consumption will reach 15:000 tons that it represents 5 % of the national production, (d) 70% of the plantations of asparagus will be provided(rely on) with system of meteorological monitoring to control the environmental variables and to produce asparagus of high quality, (e) The annual average increase in the index of costs of the industry will be lower than 2.5 %, and (f) In the 2023 national in Peru where plants asparagus will yield exceeding 10 tonnes per hectare The growth of the sector has started in the 90s and today it continues in ascent although the year 2008 and 2009 it present the world crisis, which produced the stagnation of the exports, but again it is in growth process. The analysis allowed us to select strategies for the solution of the problems that has the asparagus industry in our country. Regarding contingency strategies we have: Increase the internal consumption through supermarkets, cookbooks; monitoring of the cultivation; to prioritize the commercialization of fresh asparagus, technological investment, investment in information systems, technical training to producers. On the other hand, the risk strategies are the following ones: Build infrastructure type greenhouses to control the conditions of the cultivation, to Create certifications that guarantee the quality of the inputs that are used and to repair or build routes of communication that connect the cultivation areas with their markets or port of shipment. The implementation of these raised strategies is tied to Mission, Vision and the targets of long term raised in the project and they will make it possible to get the targets about 2023 / Tesis

La presente investigación tiene como objetivo principal diagnosticar el estado de la gestión con enfoque de responsabilidad social empresarial (RSE) en empresas del sector comercio de alimentos en la provincia de Cusco en 2016. La investigación se encuentra enmarcada de acuerdo al Modelo de RSE Perú 2021 que a su vez se fundamenta en los diferentes conceptos, principios, y estándares de gestión de RSE propuesta por organismos internacionales. La obtención de los datos se obtuvo mediante la aplicación de la herramienta de autoevaluación Indicadores Ethos-Perú 2021. Los objetivos específicos de la presente investigación fueron conocer el estado de gestión con enfoque de RSE respecto a los siguientes grupos de interés: (a) accionistas, (b) colaboradores, (c) clientes y consumidores, (d) proveedores, (e) medio ambiente, (f) comunidad y gobierno. La investigación ha sido desarrollada desde un enfoque cuantitativo. Se optó por el nivel descriptivo de investigación y un diseño no experimental transeccional, debido a la naturaleza de los objetivos del estudio. La población estuvo integrada por todas las pequeñas y medianas empresas del sector comercio de alimentos de la provincia de Cusco, y el muestreo fue no probabilístico. Los resultados demostraron que la gestión con enfoque de RSE se encontró en una etapa intermedia en prácticas de RSE (Etapa 2). Esto significó que las empresas mantuvieron una postura defensiva sobre los temas, pero ya empezaron a realizar cambios y avances respecto a la conformidad de sus prácticas. Se debe resaltar que los ejecutivos de las empresas del sector comercio de alimentos centraron sus acciones de RSE en los temas de consumidores y clientes; valores, transparencia y gobierno corporativo, público interno, y proveedores. Por otra parte, dieron menor importancia a los temas de gobierno y sociedad, medio ambiente, y comunidad / The main objective of the present investigation is to diagnose the state of management with a corporate social responsibility (CSR) approach in companies in the food trade sector in the province of Cusco in 2016. The research is framed according to the CSR Model Peru 2021 Which in turn is based on the different concepts, principles, and standards of CSR management proposed by international organizations. Data collection was obtained through the application of the self-assessment tool Ethos-Peru Indicators 2021. The specific objectives of this research were to know the management status with a CSR approach to the following stakeholders: (a) shareholders, (b) employees, (c) customers and consumers, (d) suppliers, (e) environment, and (f) community and government. Research has been developed from a quantitative approach. We chose the descriptive level of research and a non-experimental transectional design, due to the nature of the objectives of the study. The population was composed of all the small and medium enterprises of the food trade sector of the province of Cusco, and the sampling was nonprobabilistic. The results showed that management with a CSR approach was found at an intermediate stage in CSR practices (Stage 2). This meant that the companies kept a defensive stance on the issues, but already began to make changes and advances regarding the conformity of their practices. It should be noted that the executives of companies in the food trade sector focused their CSR actions on consumer and customer issues; values, transparency and corporate governance, internal public, and suppliers. On the other hand they gave less importance to the issues of Government and society, environment, and community / Tesis

Made available in DSpace on 2015-06-17T19:34:39Z (GMT). No. of bitstreams: 0 Previous issue date: 2014-12-19. Added 1 bitstream(s) on 2015-06-18T12:48:28Z : No. of bitstreams: 1 000825476.pdf: 2129640 bytes, checksum: 776235849b47c4f8e270a1869fa3f3d4 (MD5) / O propósito desta dissertação é analisar a implantação da ferramenta Controle Estatístico de Processo (CEP) para a gestão de operações de uma empresa do setor alimentício. Para tanto, realizou-se uma fundamentação que compreende: o Controle de Qualidade, a Variabilidade do Processo e o CEP. Esta fundamentação teórica apoiou o presente estudo de caso, consequentemente, foi possível descrever e discutir todas as etapas de aplicação da ferramenta no contexto de iplementação de um novo sistema de Gestão. Em adição, sugerir a proposta de um roteiro para auxílio na implantação da ferramenta CEP em processos de manufatura. Os resultados permitem constatar que as ferramentas que compõe um pacote corporativo podem não ser eficazes, quando esta não é analisada quanto à sua dimensão teórica de aplicabilidade no local a ser utilizado. Outro ponto constatado nos resultados é a necessidade de formalizar uma norma padrão de aplicabilidade de ferramentas de gestão, evitando a ocorrência de erros comuns de erros comuns, como, a não existência de um estudo para identificar não apenas a característica da qualidade, mas quais equipamentos ou pontos de operação devem ser monitorados pela ferramenta contida no Sistema de Gestão / The purpose of this dissertation is to analize the implentation of the SPC (Statistical Process Control) for the management of operations in a food company. Furthermore, it was performer a theoretical review that includes: Quality Control, Process Variability and SPC. This theoretical review supported this case study, and it has possible to describe and discuss all the steps of deployment the tool in the new System of Management. In addition, to suggest a proposal of a guide to aid the implementation of the SPC in manufacturing processes. The results reveal that comprise a corporative guide may not be effective, when this is not analyzed in a techinical dimension of applicability on the local to be used. Moreover, the point observed in the results, all the System of Management need to formalize a standard applicatibility of management tools, avoiding common mistakes; for instance, non-existence of a study to identify which equipment or point of operatio must be monitored

Made available in DSpace on 2014-06-11T19:24:45Z (GMT). No. of bitstreams: 0 Previous issue date: 2012-02-09Bitstream added on 2014-06-13T18:52:38Z : No. of bitstreams: 1 lavoyer_fcg_me_sjrp.pdf: 733811 bytes, checksum: ce03ab0aea468fe305b9d895756020e1 (MD5) / Fundação Banco do Brasil / O Brasil é considerado um dos maiores produtores e consumidores de frutas tropicais. O coco verde (Cocos nucifera L.) se destaca tanto em termos de produção e consumo quanto na quantidade de resíduos gerada por indústrias de água de coco e pelo consumo in natura. Devido a essa necessidade de aproveitamento destes resíduos, este trabalho teve por objetivo estudar as condições de secagem em leito de jorro para polpa de coco verde e avaliar sua viabilidade de sua utilização em indústrias de alimentos. Análises da composição química da polpa foram realizadas e os resultados apresentaram uma polpa com 7,35% de sólidos sendo 3,31% de açúcares redutores totais e 2,21% de lipídios. Foi feito um estudo da idade aproximada do fruto, chegando a uma idade média de sete meses. As isotermas de adsorção para as temperaturas de 30, 40, 50, 60 e 70°C foram analisadas e apresentaram curvas do tipo III, típicas de alimentos ricos em açúcares. O modelo de GAB o que melhor se ajustou com um coeficiente de determinação (R 2 ) próximo de 1 e erro percentual (P) menor que 5%. O calor isostérico de sorção calculado a partir dos dados das isotermas de adsorção aumentaram com a diminuição do conteúdo de umidade. As melhores formulações da polpa de coco testada previamente aos ensaios de leito de jorro foram de 50 e 100% de maltodextrina e 1% de Tween 80. Os resultados dos ensaios de secagem em leito de jorro apresentaram melhores dados de recuperação (R), menores dados de acúmulo (Ac) e elutriação (E) para formulação contendo 100% de maltodextrina e 1% Tween 80, a temperatura de 90ºC e altura de jorro estático de 10,5cm. Os produtos finais foram caracterizados como solúveis em água e com valores de umidade baixos, sendo possível obter um armazenamento por um longo período de tempo / Brazil is considered one of the largest producers and consumers of tropical fruits, where green coconut stands out both in production and consumption, as the amount of waste generated from industries of coconut water and fresh market. Due to the need for utilization of these waste, this paper aimed to study the drying conditions in spouted bed for coconut pulp (Cocos nucifera L.) and thus, also study the feasibility of its use in food industries. Analyses of the chemical composition of pulp were taken and the results showed a pulp with 1.35% of solids, being 3.31% of total reducing sugars and 2.21% of lipids. A study was made of the approximate age of the fruit, reaching an average age of seven months. The adsorption isotherms at temperatures of 30, 40, 50, 60 and 70° were analyzed and showed curves of type III, typical of foods high in sugar. The GAB model was the best fit with a coefficient of determination (R2) close to 1 and percentage error (P) less than 5%. The heat of sorption calculated from the data of adsorption isotherms increased with the decreasing of moisture content. The best formulations of coconut pulp tested prior to testing spouted bed were 50 and 100% of maltodextrin and 1% of Tween 80. The test results of drying in spouted bed showed better recovery data (R), smaller data accumulation (Ac) and elutriation (E) for the formulation height of spout of 10.5 cm. The final products were characterized as soluble in water and low moisture values, being possible to obtain a storage for a long period of time

En la presente consultoría, se analiza al grupo económico Cereales Sur y Corporación Granos, con el objetivo de incrementar su rentabilidad en la fabricación de alimentos naturales de alto valor nutricional. Actualmente Cereales Sur, en alianza con Corporación Granos, distribuyen alimentos de consumo masivo en Perú desde el año 2017, su principal objetivo es competir en las líneas de alto potencial, con alimentos READY TO EAT (listos para el consumo). La empresa ha experimentado un crecimiento moderado en sus ventas, siendo su principal consumidor el Estado Peruano, específicamente el Programa Nacional de Alimentación Escolar Qali Warma debido a sus principales fortalezas: calidad y pronta entrega. La sede principal y planta procesadora de alimentos están ubicadas en Arequipa. El grupo económico declara ventas anuales alrededor de S/5’000,000 A partir de las entrevistas realizadas a los principales directivos, el análisis situacional de la organización y objetivos a largo plazo, se identifican como problemas: bajo crecimiento en ventas, poca información del mercado y ausencia de planificación en la definición de un mercado objetivo. Abordando los problemas mencionados, se emplea el método de Delphi para la elección de una estrategia de diversificación relacionada, además de la matriz de Ansoff para definir la alternativa en el logro de nuestro objetivo, de esta manera, se propone diversificar la línea de productos presentando la implementación de una línea de producción con base en los proyectos de la empresa, planteando así, el lanzamiento de alimento balanceado para perros con enfoque social. Posteriormente se planifican las actividades en un diagrama de Gantt para finalmente, analizar los resultados obtenidos, el valor presente neto y la tasa interna de retorno. / The present investigation for the economic group Cereales Sur and Corporación Granos with the aim of increasing their profitability in the manufacture of natural foods with high nutritional value. Currently, Cereales Sur in alliance with Corporación Granos has been distributing food for mass consumption in Peru since 2017, its main objective is to compete in high potential lines, with READY TO EAT foods (ready for consumption). The company has experienced moderate growth in its sales, its main consumer being the Peruvian State, specifically the National School Food Program Qali Warma due to its main strengths: quality and prompt delivery. The main headquarters and food processing plant are located in Arequipa, currently. The economic group declares annual sales of around S/5,000,000. Based on the interviews carried out with the main managers, the situational analysis of the organization and long-term objectives, the following problems are identified as: low growth in sales, little market information and lack of planning in the definition of a target market. Addressing the aforementioned problems, the Delphi method is used to choose a related diversification strategy, in addition to the Ansoff matrix to define the alternative in achieving our objective, in this way, it is proposed to diversify the product line presenting the implementation of a production line based on the company’s projects, thus proposing the launch of balanced food for dogs with a social focus. Subsequently, the activities are planned in a Gantt chart to finally analyze the results obtained, as well as the net present value and the internal rate of return. Concluding, with precise recommendations in order to increase sales and diversify markets.

En los últimos años, el gobierno peruano y algunas entidades privadas han organizado múltiples actividades orientadas a la prevención y tratamiento de la anemia, como sesiones demostrativas de preparación de alimentos ricos en hierro o la suplementación con hierro. Sin embargo, al ser catalogada por la OMS como un problema de salud pública severo, el camino para alcanzar la meta aún es largo. La anemia afecta principalmente a niños, mujeres gestantes y mujeres en edad fértil, y se presenta en mayor proporción en los niveles socioeconómicos más bajos, que tienden a optar por alternativas más tradicionales de tratamiento (INEI, 2017). Es por esta razón que se identifica una oportunidad en el ofrecimiento de una alternativa práctica dirigida a los padres de familia, apoderados, mujeres gestantes o mujeres en edad fértil pertenecientes a los niveles socioeconómicos C y D, que permita incrementar los niveles de hierro en la sangre. La presente tesis se basa en la realización de un estudio de prefactibilidad para evaluar la viabilidad técnica, económica y financiera de implementar una empresa dedicada a la elaboración y comercialización de hamburguesas de sangrecita criolla de pollo, dirigida a los niveles socioeconómicos C y D de la región Lima Este. El producto está basado en la clásica receta peruana empleada como remedio ancestral contra la anemia. Se presenta como una alternativa exquisita, sana y práctica para promover una alimentación rica en hierro, puesto que, a diferencia de otras hamburguesas que se ofertan en el mercado, ofrece un aporte muy alto de este elemento (Andina, 2012). Para analizar la viabilidad del producto, se realizaron diferentes estudios como el estratégico, el análisis del mercado de la materia prima y del producto, el estudio técnico, legal y organizacional y, por último, el análisis económico y financiero, que permitió determinar que el negocio es viable, ya que alcanza un VANE de S/ 96,965 y un TIRE de 20.62%.

El momento en que los miembros de una familia se reúnen para compartir entre sí y reforzar sus lazos es la hora de las comidas. Según los distintos horarios que manejan debido a sus actividades, las ocasiones pueden darse en el horario de almuerzo y, en mayor medida, en la cena. Sin embargo, este preciado momento se puede ver afectado por las desavenencias generadas por las tareas que implica la preparación del almuerzo, o por algún descontento particular con lo preparado. Se plantea que este problema puede ser resuelto con la implementación del modelo de negocio que propone TuMeNu, proyecto desarrollado tras una aplicación del método Design Thinking. La propuesta de valor de TuMeNu consiste en el diseño de planes de alimentación orientados a la familia, con un enfoque especial en las diferentes necesidades que tienen sus miembros. Se pretende brindar la practicidad y flexibilidad necesarias para que la selección de lo deseado para comer (por cada uno de los integrantes de la familia) llegue al usuario en el horario que más prefiera y en el lugar que requiera. Se debe considerar que el modelo está planteado para un usuario meta identificado en los sectores socioeconómicos A y B de Lima Metropolitana. El canal de comunicación y contacto será el de la página web y el aplicativo móvil de TuMeNu. Se tiene la consigna de emplear en forma adecuada la información sobre cada usuario y su selección, para seguir perfeccionando el algoritmo de sugerencias y selecciones. Dado que los nuevos y buenos negocios no solo deben ser analizados bajo un enfoque de rentabilidad, se han identificado Objetivos de Desarrollo Sostenible (ODS) sobre los cuales impulsar la mejora de la sociedad. Se determinaron seis objetivos alineados del proyecto, enfocados en tres metas: salud y bienestar, trabajo decente y crecimiento económico, y producción y consumo responsables. Además, se realiza una evaluación de los beneficios sociales por sobre el beneficio económico, que señala al proyecto como bueno para la sociedad. Finalmente, al evaluar el modelo de negocio en un escenario moderado, se concluye que el proyecto es deseable, factible y viable. Se logra obtener una tasa interna de retorno (TIR) de 68% y un valor actual neto del proyecto de 2 308 958 soles sobre una tasa de descuento equivalente al 13.46%. Estos valores señalan al proyecto como rentable. / The time when family come together to share with each other and strengthen their ties is at mealtimes. Depending on the different schedules that they drive due to their activities, the occasions may be at lunchtime, and to a greater extent at dinner. However, this precious moment can be affected by disagreements generated by the household tasks involved in preparing lunch, or by some discontent with what has been prepared. This problem can be solved with the implementation of the business model proposed by TuMeNu, a project developed after an application of the Design Thinking method. TuMeNu's value proposition is the design of family-oriented eating plan, with a special focus on the different needs of family members. Provide the necessary practicality and flexibility so that the selection of what they want to eat (for each member of the family) reaches the user at the time they prefer, and in the place, they require it. It must be considered that the target user identified is in the socio-economic sector A and B of Metropolitan Lima. The communication and contact channel will be that of the TuMeNu website and mobile application. The plan is to use the information about each user and their selection in an appropriate way in order to continue perfecting the algorithm of suggestions and selections. Given that not only new and good businesses should not only be analyzed under a profitability approach, some Sustainable Development Goals (SDG) have been identified to promote good for society. Six aligned objectives of the project were acknowledged, focused on three goals: Health and Well-being, Decent Work and Economic Growth, and Responsible Production and Consumption. In addition, an evaluation of the social benefits is carried out over the economic benefit, which indicates the project as good for society. Finally, evaluating the business model in a conservative scenario, it is concluded that the project is desirable, feasible and viable. It is possible to obtain an internal rate of return (IRR) of 68%, and a net present value of the project of 2 308 958 soles over a discount rate equivalent to 13.46%. These values indicate the project as profitable.