Thesis (Ph. D.)--University of Washington, 1998. / Vita. Includes bibliographic references (leaves [191]-199).

Submitted by Adriana Alves Rodrigues (aalves@espm.br) on 2018-10-05T13:42:50Z No. of bitstreams: 1 ppgcom - camila brandão simurro figueiredo.pdf: 19790924 bytes, checksum: 3108e9b199422fe3f9c68187a247b32b (MD5) / Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2018-10-05T13:43:51Z (GMT) No. of bitstreams: 1 ppgcom - camila brandão simurro figueiredo.pdf: 19790924 bytes, checksum: 3108e9b199422fe3f9c68187a247b32b (MD5) / Approved for entry into archive by Debora Cristina Bonfim Aquarone (deborabonfim@espm.br) on 2018-10-05T14:42:07Z (GMT) No. of bitstreams: 1 ppgcom - camila brandão simurro figueiredo.pdf: 19790924 bytes, checksum: 3108e9b199422fe3f9c68187a247b32b (MD5) / Made available in DSpace on 2018-10-05T14:42:30Z (GMT). No. of bitstreams: 1 ppgcom - camila brandão simurro figueiredo.pdf: 19790924 bytes, checksum: 3108e9b199422fe3f9c68187a247b32b (MD5) Previous issue date: 2018-03-23 / The present study has as main theme the relations between communication, consumption and entrepreneurial culture, and as object of study the biographical and autobiographical narratives of Brazilian entrepreneurs, in this case, Bel Pesce and Flávio Augusto da Silva, present in its multiple digital media supports. We aim to understand how these agents resignify self-help literature in contemporary times, conceiving what we denominate “entrepreneurial self-help” (CASAQUI, 2017a). On the agenda, there is the maximum recurrence that everyone can, and should, be entrepreneurs regardless of any personal or financial barrier. In this scenario, it was possible to understand that these discourses intend to consolidate “conduct models” (EHRENBERG, 2010) that reinforce the idea of “selfentrepreneurship” and high performance as essential qualities to achieve success. Such discourses present themselves as “recipes”, prescriptions based on “exemplary life histories”, reiterating the logics of justification of the new “spirit of capitalism” (BOLTANSKI; CHIAPELLO, 2009). It is also through the production and circulation of these narratives in the media that these entrepreneurial agents become contemporary celebrities, and it’s the final proof that legitimates their advices. Therefore, we propose a critical view of this phenomenon, in order to understand how the discursivity is constructed in these entrepreneur’s life histories, through the Discourse Analysis theoretical-methodological proposal, based on Foucault’s discursive categories (2008b), related to life course’s analysis proposed by Giele and Elder Jr. (1998). The discourses, in the “foucaultian approach”, are practices that operate in the “leading of conduct”. Regarding the findings of the analyzed discourses, it was possible to perceive the following characteristics: the testimony as a discourse format; the constitution of a biographical space (ARFUCH, 2010); the mission of prescribing conducts and moral profiles through the inspiration (understood as culture and as communicational process); “entrepreneurial self-help” as the main discursive strategy; moral attributes constituent of the entrepreneurial culture as overcoming challenges (daily and business), goals, passion for work, to justify entrepreneurship as the best alternative for the construction of a “better world”, an “entrepreneurial society” (DRUCKER, 2011). In summary, entrepreneurship, as na economic and social conduct, allows the current neoliberal system to include more subjects in their rationalities, processes and, self-blame. / O presente estudo tem como tema principal as relações entre comunicação, consumo e cultura empreendedora, e como objeto de estudo as narrativas de vida biográficas e autobiográficas de empreendedores brasileiros, no caso, Bel Pesce e Flávio Augusto da Silva, presentes em seus diversos suportes midiáticos digitais. O objetivo é compreender como esses agentes ressignificam a literatura da autoajuda na contemporaneidade, concebendo o que chamamos de “autoajuda empreendedora” (CASAQUI, 2017a). Em pauta, está a recorrência da máxima de que todos podem, e devem, ser empreendedores, independentemente de qualquer barreira pessoal ou financeira. Neste cenário, foi possível entender que estes discursos pretendem consolidar “modelos de conduta” (EHRENBERG, 2010) que reforçam a ideia do “empreendedorismo de si” e da alta performance como qualidades essenciais para se alcançar o sucesso. Tais discursos se apresentam como “receitas”, prescrições baseadas em “histórias de vida exemplares”, que reiteram as lógicas de justificação do novo “espírito do capitalismo” (BOLTANSKI; CHIAPELLO, 2009). É, também, por meio da produção e circulação dessas narrativas na mídia, que estes agentes do empreendedorismo se transformam em celebridades midiáticas contemporâneas, sendo o atestado final que legitima seus conselhos. Dessa maneira, propomos aqui uma visão crítica desse fenômeno, a fim de compreender como se constrói a discursividade nas histórias de vida destes empreendedores, por meio da proposta teórico-metodológica da Análise de Discurso, a partir de Foucault (2008b), relacionada com a análise de percurso de vida proposta por Giele e Elder Jr. (1998). Os discursos, na abordagem foucaultiana, são práticas que operam na “condução da conduta”. No caso dos discursos analisados nesta pesquisa, foi possível perceber as seguintes características: o testemunho como formato de discurso; a constituição de um espaço biográfico (ARFUCH, 2010); a missão de prescrever condutas e perfis morais a partir da inspiração (entendida como cultura e como processo comunicacional); a autoajuda empreendedora como principal estratégia discursiva; atributos morais constituintes da cultura empreendedora como superação, metas, paixão pelo trabalho, para justificar o empreendedorismo como a melhor alternativa para a construção de um “mundo melhor”, de uma “sociedade empreendedora” (DRUCKER, 2011). Conclui-se que o empreendedorismo enquanto conduta econômica e social permite que o sistema neoliberal vigente englobe mais sujeitos em suas racionalidades, processos e culpabilizações.

Den här avhandlingen handlar om transfer i relation till tekniklärande och teknisk yrkesutbildning. Transfer är centralt för all utbildning och att kunna använda och bygga vidare på tidigare kunskaper och erfarenheter i nya situationer är nödvändigt i ett föränderligt samhälle med en snabb teknisk utveckling. Syftet med avhandlingen är att studera transfer ur ett erfarenhetsperspektiv. Avhandlingen grundar sig i ett livsvärldsfenomenologiskt perspektiv. Elevers, lärares och handledares erfarenheter av undervisning och lärande är en central utgångspunkt. I tre av avhandlingens delstudier fokuseras berättelser om teknisk gymnasial yrkesutbildning som lärlingsutbildning och i den fjärde delstudien fokuseras hur uppgifter av teoretisk och praktisk karaktär erfars och hanteras i teknikundervisningen i grundskolan.  Resultaten visar på behovet av lärande i olika arenor och behovet av ett holistiskt lärande där teori och praktik hanteras integrerat. Eleverna behöver erbjudas en variation av erfarenheter från olika arenor och flera arbetsplatser, där lärare och handledare skapar förutsättningar för reflektion i relation till den praktiska erfarenheten. Något som också starkt betonas är ett fungerande samarbete mellan skola och arbetsplatser i yrkesutbildning. / This thesis concerns transfer in relation to teaching and learning with technical content and technical vocational education. Transfer of learning is fundamental, since no one can predict the future, and education cannot possibly cover all content that pupils will need in the future. What you learn in different contexts needs to be useful in new unknown contexts, where technology may have developed or the problems to solve might be different.   The aim of this thesis is to study experiences of transfer in order to deepen the understanding of transfer and factors for transfer. A further aim is to contribute with knowledge about how theory and practice are handled and experienced in relation to learning with technical content and to learning in different arenas. The theoretical framework is the phenomenology of the life-word and the lived and experienced world is put in focus. Therefore, pupils, teachers and supervisors in technical vocational education in Swedish upper secondary school have been interviewed about their experiences of teaching and learning, and their narratives have been analysed. One of the studies in the thesis also concerns how theoretical and practical tasks are handled and experienced in technology education in Swedish compulsory school.  The results show that different experiences from different learning arenas are important for the students’ learning during the education, but also that the teachers and the supervisors have an important role in connecting those experiences and creating possibilities for students to reflect on the experiences. According to the results in this thesis, teacher education could emphasise 1) the importance of helping students reflect upon and make connections between experiences made in different arenas and 2) the importance of interweaving theory and practice in education. Learning can thereby go beyond the learning situation and also be useful in future unknown situations, with new technical developments. / <p></p><p><strong></strong> </p>