Bakalauro darbą „DRABUŽIŲ KOLEKCIJA „INterno“ sudaro teorinis aprašas, kūrybinė projektinė dalis – 18 drabužių ansamblių kolekcija ir du kompiuterinės spaudos ant audinio projektai, kūrybinė praktinė dalis – 4 pasiūti drabužių komplektai (3 – moterims, 1 – vyrams). Rudeninių drabužių kolekcija "INterno" yra skirta įmonei UAB "Vilko kailiniai" kaip pasiūlymas asortimento plėtimui, panaudojant įmonėje atliekamas kailio ir odos žaliavas, kurios šiuo metu yra sandėliuojamos. / The Bachelor Theses “Collection of Clothes “INterno”” consist of the theoretical description, creative project part – collection of 18 outfits and two plane-tables prepared with the help of computer, creative practical part – 4 tailored sets of clothes (3 for women, 1 for men). The collection of autumn clothes “INterno” is meant for the company UAB “Vilko kailiniai” as the suggestion to expand the assortment using the raw materials of fur and leather of the company, which are warehoused at present.

Consumers perceptions of retail stores, the assortment of products and the locations in which they are situated, all influence consumers decisions about where, when and how to shop. In the highly competitive arena of retailing, this knowledge greatly affects retailer performance and marketing strategy. Despite this strategic importance, the literature lacks empirical research into the assortment of categories offered in retail stores and their influence on store image. Moreover, image conceptualisation for different retail contexts is fragmented and the consumer image perceptions of categories are unexplored. Recent attention has shifted to customer experience research, yet this literature refers to the consumers interaction with one retailer, when consumer shopping journeys may include many retail interactions. The research presented in this thesis addresses the above gaps, contributing to theory and knowledge in the area of retail marketing. The thesis comprises eight papers published over a 17-year period. It examines the perceptions and roles of retail assortments; category perceptions and management in retail stores; customer perceptions of image and experiences of town centres. The thesis draws from a range of empirical studies documented within the eight papers. These include: a comparative study of ten major retailers assortment strategies; a survey of 504 consumers perceptions of supermarket assortments; a qualitative study involving six national focus groups of apparel consumers; and a survey of 536 consumers across five regional city centres. The studies are informed by two literature reviews documenting retail assortment research and town centre research. Collectively, the thesis delivers a significant research contribution to knowledge and theory. The first four thesis papers clarify the strategic relationships between retail assortment and image. The following two papers identify new perspectives of image congruence and relationships between category and store image. The final two papers consolidate all previous contexts in a multi-faceted retail image construct, emphasising the previously neglected psychological image elements. Fundamentally, consumers experiences in town centre retail environments contribute to the ongoing process of holistic image creation. The findings demonstrate that as retail environments change, consumers perceptions are also evolving from a functional, static image perspective to a dynamic, experience driven concept. The research commentary concludes by outlining future research agenda.

Independente do aquecimento da economia Brasileira dos últimos anos, a década passada foi marcada por um crescente número de produtos de consumo de massa lançados no mercado, a grande maioria não tendo sobrevivido a um ano de existência. Concomitantemente o consumidor brasileiro apresenta-se com maior poder aquisitivo, expectativa de consumo ampliada por novos direcionadores de consumo e maior acesso à informação de toda natureza. Num ambiente cada vez mais competitivo, com mais lojas, tipos e formatos no varejo, mais concentração de vendas e mais difusão entre as fronteiras de canais de distribuição, o processo de definição do sortimento é considerado crítico e uma importante decisão estratégica das empresas. Esta dissertação buscou avaliar a influência e a relação entre o sortimento e as vendas ao consumidor de bens não duráveis de massa, bem como quais são os critérios considerados mais importantes e mais frequentemente utilizados pelas redes de supermercados na definição desse sortimento. Os critérios escolhidos foram obtidos a partir da literatura sobre o tema sortimento presente na revisão bibliográfica e da prática no mundo dos negócios, referendada pela fase de pré-teste do questionário aplicado. Neste trabalho inicialmente foram utilizados dados do painel de lojas Scantrack da Nielsen, referentes a 116 semanas coletadas na região da Grande São Paulo, para análise da correlação entre vendas e sortimento de um grupo de vinte e sete categorias de produtos muito relevantes no consumo. Essas categorias pesam mais de cinquenta e cinco por cento do total de consumo estudado pela Nielsen. Posteriormente foi realizada uma pesquisa quantitativa com base em um questionário eletrônico estruturado, junto a responsáveis pela definição de sortimento, em empresas supermercadistas que representam mais de dois-terços do setor no Brasil. Foi possível determinar que em um conjunto significativo de categorias de produtos estudadas regularmente por Nielsen, a variável média do número de itens, assumida como proxy de sortimento-profundidade, apresentou alta correlação com a variável dependente vendas em volume e relevantes coeficientes de determinação . Tal evento ocorre em diferentes tipos/formatos de supermercados, demonstrando assim, a grande influência do sortimento nos níveis de vendas de produtos de largo consumo independentemente do tamanho e do formato de loja. Complementarmente, na avaliação de um processo formal de definição do sortimento por parte dos executivos, bem como da importância e frequência dos critérios utilizados no mesmo, ficou evidenciado que o tamanho da empresa (grande versus médio-pequena) tem impacto significativo tanto na estruturação do processo quanto no ranking de importância e frequência dos critérios utilizados, sendo que de modo geral, existem critérios que são mais frequentemente usados do que a importância que lhe são atribuídas. As conclusões deste trabalho oferecem oportunidade para novas aberturas e ampliação do escopo em análises futuras. / Even before the heating of the Brazilian economy in recent years, the past decade was marked by a growing number of products launched in the mass consumer market, the vast majority not having survived a year of existence. At the same time the Brazilian consumers are presented with greater purchasing power, increased consumer expectations and increased access to different sources of information. Within a fierce competitive environment, with more shops and different retail formats, more concentration of sales in top retailers and increasing of channel blurring, the process of defining the assortment is considered critical and an important strategic decision. In essence, the assortment is a critical success factor, which summarizes the strategic value proposition of the store / chain to the consumer target. The present dissertation aimed to evaluate the influence and the relationship between assortment and consumer sales of fast moving consumer goods , and what are the criteria considered most important and most frequently used by supermarket chains in the definition of that assortment. The criteria were obtained from the literature on the subject of this assortment in the literature review and practice in business, approved by the pre-test questionnaire. In this study we initially used Scantrack Nielsen data for the region of Greater Sao Paulo, to analyze the correlation between sales price and assortment of a group of twenty-seven categories of products very relevant for consumption. These categories weigh more than fifty-five percent of total consumption studied by Nielsen. Subsequently, was performed a quantitative study using a structured electronic questionnaire, addressed to executives responsible for defining the assortment in supermarkets, from companies representing more than two-thirds of the sector in Brazil. It was found out that for a significant number of product categories studied regularly by Nielsen, the average number of items, taken as a proxy for assortment-depth, showed the highest correlation with the dependent variable showed sales volume. This event occurs in different types / format supermarkets, thus demonstrating the great influence of the assortment in the fast moving consumer goods sales\' level. In addition, the evaluation of a formal process of definition of the assortment by executives as well as the importance and frequency of the criteria used, it was concluded that company size (large versus small-medium) has significant impact on the structuring of the process itself, as well as the ranking of importance and frequency of the criteria used, and generally, there are criteria that are more frequently used than the importance assigned to it. The findings of this study offer an opportunity for new openings and expansion of scope in future analysis.

This thesis deals with the topic of category management in online retailing. Its goal is to identify the assortment factors that affect a company's financial performance. The result of the thesis work is a model applicable in strategic decision making on assortment. The first part consists of basic concepts of retail, marketing and strategic management. The purpose of this part is to provide the reader with the theoretical background for the following practical part. The research for the practical part is conducted on the basis of interviews with experts in the field and the author's own research in business. Each chapter presents a group of metrics that are based on analysis of business data in online retail market. Metrics describe the specific features of a product category and their impact on a company's revenue or costs. Each metric comes also with an assessment of the given category based on business data. The aim of the thesis is to give a comprehensive overview of assortment decision making. The thesis should also help the reader gain basic knowledge useful for managing an online retail store.

This theses describes marketing and its importance for business, it also describes marketing environment and marketing mix with its ingredients. These theoretical bases are applied afterwards in the practice part of theses, which is focused on ice-cream market in Czech Republic. Analytical part also contains brief characteristic of Algida products on Czech market, their relation to competitors and public.

Consumer behaviour and spending habits have changed drastically post-recession. This has affected how retailers conduct their business, driving retailers’ focus towards providing customers with the value they require. One way in which retailers can offer such value is through the implementation of advanced product assortment. Product assortments influence consumers’ purchasing decisions and their preferences for particular retailers, thereby making it an important factor in retailers’ strategy to maintain their success. Retailers’ product assortments which focus on male apparel consumers, such as speciality stores, are of particular importance as men represent a lucrative segment of the apparel industry. Speciality stores specialise in specific merchandise such as menswear and develop their apparel assortment to concentrate on certain customers such as male consumers. Although men are becoming more prevalent in retail venues and have taken responsibility for their own apparel shopping, research regarding male apparel consumers and their purchasing behaviour, particularly within the context of South Africa, is scarce. The purpose of this study was to explore and describe the product attributes used by male consumers when evaluating apparel product assortment of South African speciality stores. The evaluation stage of the decision making process formed the basis of this study. Therefore, it was decided that the consumer decision making framework would be best suited as the theoretical framework. Namely, the consumer behaviour model of Hawkins and Mothersbaugh (2013) was used to guide the study. During the evaluation stage of the consumer decision making process, male consumers will use product attributes they consider important when evaluating the product assortment of speciality stores. Product attributes include intrinsic and extrinsic product attributes and male apparel consumers will employ the use of compensatory decision rules, allowing them to make trade-offs among these attributes. The study employed an exploratory survey research design which was quantitative in nature. Non-probability sampling methods were used to collect the necessary data for the study. This included convenience and snowball sampling. Respondents completed a structured questionnaire which was developed according to the constructs implemented in the study and administered in a paper based and online electronic form. The sample included 204 male consumers, located in the greater Tshwane area, Gauteng. The majority of the sample were between the ages of 20-29, representing a relatively young sample. Conjoint analysis and exploratory factor analysis was applied to gain insight regarding the product attributes South African male apparel consumers apply when evaluating speciality stores’ product assortment. The conjoint analysis technique allows consumers to make trade-offs among attributes as they compare one attribute to another while evaluating assortments, thereby providing an indication of their actual preference structure. Cluster analysis was also performed on the conjoint data to provide additional information regarding male consumers’ preferences when evaluating speciality stores’ product assortment. By combining conjoint analysis with cluster analyses, the findings provided valuable information regarding the segmentation and socio-economic factors that may affect consumers’ preferences. The results of the study indicated that South African male consumers employed both intrinsic and extrinsic product attributes when evaluating speciality stores’ product assortment. During the conjoint analysis, brand (extrinsic attribute) was the most important attribute among male consumers when making trade-offs between intrinsic and extrinsic product attributes. Male consumers’ preference for brand is an indication of brand consciousness. Style (intrinsic attribute) was the second most preferred attribute, followed by store image (extrinsic attribute). The exploratory factor analysis rendered three factors, labelled “Prestige sensitivity”, “Added value” and “Importance of fit”. These factors were a further indication of the evaluative criteria male consumers consider important when evaluating and selecting speciality stores’ product assortment. The results from the cluster analysis identified a four cluster solution, namely: style guys, cluster origin guys, brand loyalist and colour guys. This demonstrates that different consumer groups have distinct preferences when evaluating speciality stores’ product assortment. The study adds value and insight to current literature regarding male consumer behaviour and their preferences for certain intrinsic and extrinsic product attributes when evaluating speciality stores’ product assortment. This research can be beneficial to manufacturers, retailers and marketers who seek to enhance their merchandise mix by offering customised product assortments, improve advertising campaigns and ensure well trained sales staff. / Dissertation (MConsumer Science)--University of Pretoria, 2016. / Consumer Science / MConsumer Science / Unrestricted

The diploma thesis focuses on streamlining sales of choosen retail using Pareto analysis. Theoretical part specifies using Pareto analysis in academic thesis and mentions example of its application. The merit of this thesis is an invention of a methodology that could be used for evaluation of the assortment. This methodology helps to identify the most profitable goods which are sold in the highest numbers and thus bring the highest profit to the retail. On base of performed analysis is presented suggestion of streamlining assortment.

This thesis analyzes the current situation of the company ST Profi podlahy. Due to the nature of the business is presented product range the company, business processes and shopping atmosphere. Containing are proposals to expand the supply of goods and services to customers, corporate promotion, a new website and internal corporate signs of potrfolio. Enterprise decreases mainly due to increasing trading floors via the internet for lower prices. Monitoring price of internet retailers and renaming goods is a way how a company can defend itself and remain competitive.

The cosmetic industry is characterized by having the ability to offer a wide range of differentiatedproducts. This leads in turn retailers to make strategic decisions regarding assortment planning. Itmeans choosing the right breadth and depth of products that should be allocated to a distributioncenter. This is essential to the ability to answer the needs of their customers. Besides the range ofproducts retailers also face the choice of the optimal location of the distribution center. Both the rangeof carefully chosen products and agglomeration economies affect efficiency, customer satisfaction aswell as transportation delays and costs. Therefore, in this research, we have developed a framework tooptimize both the ranges of products and agglomeration economies. To do this study, we havecollaborated with LYKO AB, a firm within the cosmetics industry offering highly differentiatedproducts with e-commerce solutions. We frame their problem by creating a three-step optimizationsolution. It is combined with a demand module, optimization module, and localization module. Theresult showed that 36 products within the selected subset had a high demand,10 out of these productsfurther maximized the profit of the firm. The localization module showed that among the fourconsidered countries in Europe (Germany, Netherlands, Poland, and Austria) the optimal geographicallocation to locate the warehouse was Germany. This result was based on logistic decisions such ascustomer population, best distance, and level of competition. In conclusion, to be able to optimize theassortment planning of highly differentiated products to maximize the profit based on localization andcustomer demand complexity one can use a three-step optimization solution.

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