Travesti show - in other words men's dressing as women (especially famous singers) in order to create a parody - has become a legitimate part of the Czech cultural events for the last twenty years. Moreover, in comparison with a foreign production of that kind it is very specific as regards terminology and content. Although travesti show theme has penetrated into the Czech academic ground too, it is still understood only from the perspective of gender performativity and is focused on performers themselves. On the contrary, this paper tries to grasp spectators' perspectives regarding not only the audience perception of the performers, but also a wide range of spectators' characteristics related to their general degree of tolerance towards gender roles in the society as well as LGBT issues in comparison with common population.

Currently, too many pupils complete meaningless one-way writing tasks, which only their teachers receive, which makes increasing authenticity in the language contexts crucial for learners. The purpose of this study is to investigate: the experiences and opinions of two ESL 7-9 teachers in two schools in southern Sweden regarding their practices of authenticity in learning task instructions, the views of their pupils towards these writing tasks, and the benefits and challenges of integrating an authentic writing task. The Swedish steering documents emphasize that pupils should confidently adapt their languages to various purposes and learn how English is used across cultures and settings; however, authenticity does not feature heavily in the steering documents. This study used a Passion Project that incorporated explicit instructions, a recursive writing process, and a genre-based process for writing to an authentic audience. Against that background, this study seeks to answer the research questions by analyzing two teachers’ experiences and opinions, the pupils’ views toward authenticity in writing tasks, and the possible benefits and challenges. In order to collect empirical data, a mixed methodology method was applied, which included questionnaires and interviews with teachers and pupils. The results indicate that although the authentic audience is a new concept to the L2 learners, introducing it explicitly and providing examples help to reduce pupils’ nervousness. Furthermore, introducing the pupils to a new concept piques their interests and teaches them new ways to write. Therefore, writing strategies that incorporate an authentic audience are important. Despite the change from traditional to modern instructions, the pupils’ attitudes were highly favorable. Last but not least, the benefits are that pupils can relate what they are learning in the classroom to the outside world. However, there are challenges as not all pupils feel comfortable sharing something they write with others, and teachers do not always have the time to plan, organize, and execute tasks that include authentic audiences.

Supportive fan bases in live events are more than casual viewers. They are the result of an active audience who have shifted the power dichotomy between producers and viewers via their range of participation. Drawing from scholars like Jacques Ranciere, Henry Jenkins, and Adam Alston, this essay uses Evermore Park in Pleasant Grove, UT, as a case study to review levels of engagement within spectatorship, and particularly how fandom can lead to audience takeover of immersive spaces. Evermore Park is a unique site that sits at the intersection of all three performance genres--immersive theater, park studies, and live action role-play. It is ripe for takeover as the producers encourage audiences to participate in increasingly liberal ways. This paper specifically focuses on the powerful position of the "fan" to contest producers and take over the space through their influence over the narrative, costume design, and online presence.

The study examines how hospital libraries view patients as a target audience and their usage of the library’s analogue and digital collections, as well as what functions hospital libraries can perform for patients. There is a knowledge gap in the literature regarding the way that hospital libraries have viewed and formed relationships with the patients. The theory emphasizes relationships between the library and its user groups. The method for gathering empirical data was mainly qualitative semi-structured interviewing, which were conducted with the head of the library, a nurse and a voluntary staff, as well as qualitative content analysis of the webpage and policy document. The analysis of the empirical data and theories concluded that in a relationship marketing context the patient group corresponded to the customer market place, the nurse to the referral market and the voluntary staff to the influencer market, making the connection between the library and the customer market heavily relying on other markets in the model by Payne et al. (2005). The digital collections have mostly been built with the hospital staff in mind with the aim of aiding evidence-based health care. There is a lack of knowledge among the patients about the library’s existence and services. A potential is the patients’ own technological devices in reaching the library’s website and interacting with the staff. The hospital library has a “dually empowering effect”, referring to the physical space as a calm place to relax and finding literature in relevant fields. The aim is normalization of the patient. The lacking of resources calls for innovation, relationship building and collaboration between the parties in order for the library to reach the patients, here relationship marketing has potential.

El presente trabajo de investigación analiza los programas de noticieros de la televisión peruana, los cuales, actualmente, están explorando el mundo digital. Estos programas transmiten algunos de sus contenidos en las redes sociales más populares o masivas, que son utilizadas por el público peruano en general. Asimismo, los programas de noticieros están usando las herramientas que brindan las redes sociales como la transmisión de video en vivo. De igual manera, el contenido de este proyecto de investigación busca obtener un análisis sobre los contenidos que muestran en sus redes sociales los programas de noticieros de la televisión peruana. / This research work analyzes the Peruvian television news programs, which are currently exploring the digital world. These programs transmit some of their content on the most popular or massive social networks, which are used by the Peruvian public in general. Also, news programs are using tools provided by social media such as live video streaming. Likewise, the content of this research project seeks to obtain an analysis of the content shown on Peruvian social networks by the news programs on Peruvian television. / Trabajo de investigación

This study aims to analyze the audience engagement in a Chinese social media, Weibo, of the Palace Museum TV show “There is Something New in the Palace Museum”. It is new for a Chinese museum to cooperate with traditional media and digital media at the same time to generate more interest, particularly of younger generations. Weibo content is mainly about the TV show and the Palace Museum. While focusing on different types of content that create more interactions, quantitative and qualitative methods of data and content analysis of Weibo posts and in-depth interviews are used to find out the answers to the research questions. The theories of participatory culture by Jenkins and the book about edutainment “Entertainment-education and social change: History, research, and practice” are considered in this study. Based on the theory, the research demonstrates the celebrity-related content is the one that generates the most engagement with fans and followers, followed by direct interaction-trigger content and the Palace museum promotional content. Each type of posts has pros and cons; for example, the celebrity effect can produce the role model effect on the followers and generate more engagement within the fan community, but also create meaningless content. As for the direct trigger content, it can attract many zombie accounts to participate in expecting a positive result. To sum up, Weibo still connects the Palace Museum and the young generation and helps to attract more visitors in the future. These findings offer new insights for the cultural institution to make their work affect the younger generation in the digital media era.

The aim of this master thesis is to contribute to a more profound knowledge of women's magazine reading by giving insights into the readerships’ interpretations of magazine texts. Three different dimensions of interpretation were thereby identified: the relation to the audiences’ own situations in life, the audiences’ reflections on their prior experiences, and the emerging emotions in the interpretation process. Audience and reception theory, as well as feminist media theory, form the theoretical framework of my research. As audience reception concerns the dynamic interaction between text and the audiences’ reception of it, I decided to concentrate on both text analysis and qualitative interviews. With my qualitative, methodological approach – comprising an analysis of three articles concerning texting advice and interviews with six regular readers, I was able to explore nuances and depths of the phenomenon. I identified four interpretative repertoires which the women used for making meaning of the texts: pleasure, rejection, self-reflection, and practical relevance. Pleasure and rejection were found to be the women’s predominant emotions in the interpretation process. Moreover, my research illustrates that women are interpreting the texting advice in a practical as well as in a self-reflexive way. Their own circumstances and prior experiences are thereby variables, which influence the reception. My work strengthens the perspective of readers as being empowered to understand, evaluate, and critique the media content they consume. This is an important finding influencing society at large. As my research outlines, critical readings were found to be superior to possible ideological influences of women’s magazines. Future research should focus on a further in-depth analysis of individual influencing variables in relation to the audiences’ interpretations as I was only able to evaluate some in my study.

The study investigated how young people, aged between 20 and 26 years, use the media which is available to them, and how much time they spend on it on a weekday and on a weekend day. In addition to this, it identified which factors the people look for when they are about to choose which media is worth their time, and I found out which media or news user types the young people belong to. I believe that this target group includes the users of tomorrow which I find interesting. Hence, I decided to focus on their media habits in particular.The data was collected through the means of the media diary method since I strive to highlight the personal experiences of the participants. Five more in-depth interview questions followed the diary. Through the lens of the theory on worthwhileness, the data was analysed. From various dimensions of worthwhileness (Schrøder, 2010; Schrøder&Larsen, 2010), I tried to see which ones my participants could relate to, and which of the seven user types (Schrøder, 2010) they are part of.Results showed that not all the informants consume news in their everyday life but when they do so, it is mostly done through Facebook and Instagram or in a few cases, a newspaper’s website. Social media activities are given great importance by the young people, and from the various devices, they seem to prefer smartphone.Expanding on these findings, results also illustrated that accessibility, practical features offered by the technology, and that the media is easy to use are key for the young people. Participation is regarded as important: producing and sharing, commenting, or maybe discussing is a way for the people to express themselves. From seven user types, I identified four and my informants appreciate that they can get hold of the news and information very quickly and that the process is cheap.

This thesis examines the identity of the U.S. military personnel (the Marines) through their perceptions of a war television series, Generation Kill. The thesis sampled 38 respondents through an online questionnaire. The thesis uses the encoding and decoding theory to reveal that the Marine respondents demonstrated multiple interpretations of themes and concepts in the official discourses. The negotiated decoding from the respondents shows an interchangeable nature of the concepts that the official discourses and the informal conducts are integral to each other. The thesis makes use of the details in GK to draw out the grunts’ experience of being a Marine. In the end, it shows the Marine identity experienced by individual members is diverse and multilayered, and the identity could be shaped and negotiated. The research not only contributes to the missing research on professional subcultures in audience reception studies, but also engages an interdisciplinary exploration on issues about the military in democratic societies.

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