The intent of this thesis is to investigate the prominence of audience ridicule in the French theatre from the medieval sottie to Ionescan Absurdism of the mid-twentieth century. Throughout the history of French drama, playwrights have exploited this tactic with either the purpose of invoking an emotional or intellectual response or inciting a social or political call to action. This exploration takes particular interest in shaming theatrical audiences during periods of political unrest, analyzing the ways in which playwrights employed language, studies of characters, and plot-related content to highlight the prevalent and pervasive ills of society and of humanity. The majority of the literature from the sixteenth and seventeenth centuries criticizes the aristocracy, the clergy, and the crown. As we approach revolutionary France, the theatre all but abandons intrigue in favor of the tears that flowed that from the ocean of English Sentimentalism. Melodrama and the well-made play adorned the early-nineteenth century, while the later part of the century brought French theatre Jarry’s pataphysics and his affinity for audience shaming that set the stage for the impending onslaught of twentieth-century ridicule. The avant-garde movement flourished at the beginning of the century with the Dadas and the Surrealists responding to humanity’s response to the War to End All Wars. When Ionesco arrived at the forefront of the French theatre mid-century, he employed the most effective audience ridicule tactics invented by his predecessors and created his Absurdist theatre. Ionesco writes: “take a circle, caress it, and it will turn vicious” (38). From the fifteenth century to the twentieth century, the cycle of audience ridicule was indeed vicious in a theatre that sought to effect positive change in a rapidly changing society.

The purpose of this research is to identify best practices for public relations professionals when engaging with a Millennial performing arts audience, focusing on Hon and Grunig's relationship management theory (1999) and Kent and Taylor’s theory of dialogic communication (2014) to build interactivity in a digital space. Performing arts organizations have successfully engaged with previous generations, but are facing new challenges when communicating with millennial audiences. Changing demographics have led to a stagnation and decline of performing arts attendance as the millennial generation has come of age. This massive population has new priorities for spending and consumption of entertainment, and social media is their preferred channel of communication as opposed to print and broadcast media. The researcher distributed a survey to patrons of the Orlando Shakespeare theatre to identify their perspectives of current public relations practices. Results from 148 respondents indicated that the Orlando Shakespeare Theatre maintains strong relationships with Millennials (N=6) and non-Millennials alike, as made evident by their practice of Baumgarth's cultural consumer behaviors (2014). However, a larger sample of Millennial patrons is necessary to determine best practices for the specific population. The primary product of this research is the creation of a theory-driven survey that can be used to effectively measure the depth of a performing arts organization's relationship with its patrons, and a case study exemplifying a successful organization.

This dissertation re-evaluates the ways in which contemporary television documentary practices engage their audience. Bringing together historical frameworks, and using them to analyse a range of examples not considered together within this context previously, the main finding is that the use of spectacle to engage the audience into a visceral response cuts across all of the examples analysed, regardless of the subject matter being explored. Drawing on a media archaeological approach, the dissertation draws parallels with the way in which pre-cinema engaged an audience where the primary point of engagement came from the image itself, rather than a narrative. Within a documentary context, which is generally understood as a genre which is there to educate or inform an audience, the primacy of spectacle calls for a re-evaluation of the form and function of documentary itself. Are twenty-first century documentary practices manufacturing an emotional connection to engage the audience over attempting to persuade with reasoning and logic? The answer contained within this dissertation is that they are.

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