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[pt] Este estudo trata de como as métricas de audiência associadas às práticas de SEO impactam as rotinas de produção em jornalismo. No contexto da plataformização, o jornalismo está cada vez mais dependente de métricas e regras que são definidas, estruturadas, vigiadas e checadas por grandes companhias de processamento de dados e tecnologia. Desta maneira, esta pesquisa tratou de entender os conceitos de métrica e de audiência no jornalismo digital para explicar os processos impostos às rotinas produtivas para que as notícias sejam meios de promoção de resultados de crescimento de audiência. Além disso, sobre SEO, foram trabalhados o conceito e as práticas para que as regras de ranqueamento de conteúdos pudessem ser analisadas junto com as consequências que essas regras impõem às rotinas de produção em jornalismo. Esta tese tem a Economia Política da Comunicação como subcampo de pesquisa e, portanto, examinamos as relações sociais que compõem as práticas jornalísticas ligadas às métricas de audiência no contexto do capitalismo. Os principais referenciais teóricos desta pesquisa são MARX (1983, 2013). BOLANO (2000, 2002, 2004, 2014, 2017), GILLESPIE (2018), HEINRICH (2011), MEIJER (2019, 2021) e ZUBOFF (2020). Para análise, foram realizadas 68 entrevistas exploratórias e, posteriormente, seis entrevistas em profundidade. Como indicações conclusivas, esta tese defende a regulação da indústria de dados sobre as operações no mercado de notícias e também colocamos como proposta a discussão da ética do algoritmo do Google. / [en] This study deals with how audience metrics associated with SEO practices impact production routines in journalism. In the context of plataformization, journalism is increasingly dependent on metrics and rules that are defined, structured, monitored, and checked by large data processing and technology companies. Thus, this research sought to understand the concepts of metric and audience in digital journalism to explain the processes imposed on production routines so that news can be means of promoting audience growth results. Additionally, on SEO, the concept and practices were worked on so that content ranking rules could be analyzed along with the consequences these rules impose on production routines in journalism. This thesis has Political Economy of Communication as a research subfield and, therefore, we examine the social relations that make up journalistic practices related to audience metrics in the context of capitalism. The main theoretical references of this research are MARX (1983, 2013), BOLANO (2000, 2002, 2004, 2014), DUFFY (2020), GILLESPIE (2018), HEINRICH (2011), MEIJER (2019, 2021), PETRE (2015, 2021), TANDOC JR. (2014, 2017, 2019), and ZUBOFF (2020). For analysis, 68 exploratory interviews were conducted, followed by six in-depth interviews. As conclusive indications, this thesis advocates for the regulation of the data industry on news market operations and also proposes the discussion of Google s algorithm ethics.

Although live stream music events have been gaining popularity in recent years, there has not been much research on the impact the interactions unfolding during the event have on the user experience of the audience. This thesis focuses on the effects that a particular performer-initiated and audience-controlled interactivity, such as being able to vote for the next song, has during the music event. The user study followed an experimental between-subjects design to estimate the consequences of this interaction using a mobile prototype with two different conditions that differ in the level of interactivity available, from voting to excluding the vote. Data collection consisted of semi-structured interviews and demographic and UEQ questionnaires. The findings showed that the inclusion of interactivity had a positive influence on the audience experience. Furthermore, the interactive experience obtained noticeable better results in the UEQ analysis and was perceived significantly more motivating and engaging than the less interactive stream. Insights from the interviews corroborated these results, with most participants expressing interest in the experience and willingness to repeat in the future. / Trots att livestreamade musikevenemang har ökat i popularitet de senaste åren har det inte gjorts mycket forskning angående vilken inverkan interaktioner som utvecklas under evenemanget har på publikens användarupplevelse. Denna avhandling fokuserar på effekterna som en viss artistinitierad och publikstyrd interaktivitet, som att kunna rösta fram nästa låt, har under musikevenemanget. Användarstudien följde en experimentell mellangruppsdesign för att undersöka konsekvenserna av denna interaktion med hjälp av en prototyp för mobiltelefon med två olika varianter som skiljer sig åt i tillgänglig interaktivitetsnivå, från omröstning till att omröstning utesluts. Datainsamlingen bestod av halvstrukturerade intervjuer och demografiska och UEQ-frågeformulär. Resultaten visade att inkluderingen av interaktivitet hade en positiv inverkan på publikens upplevelse. Dessutom fick den interaktiva upplevelsen märkbart bättre resultat i UEQ-analysen och upplevdes betydligt mer motiverande och engagerande än det mindre interaktiva eventet. Insikter från intervjuerna bekräftade dessa resultat. De flesta deltagare uttryckte ett intresse för upplevelsen och en vilja att upprepa det i framtiden.

Opravdové zločiny" focuses on a currently prevalent genre of true crime and the phenomenon motivation to listen to the podcast Opravdové zločiny and participate in other related activities. the entertaining Czech true crime podcast "Opravdové zločiny" in order to identi

Research Problem: The pressure for brands to stand out and at the same contribute to a better world is a constant battle in a competing digital media landscape. Advertising campaigns are ways for brands to separate themselves from their competition. In a recent campaign launched by Scandinavian Airlines (SAS) their advertising campaign What is truly Scandinavian? backfired and caused an active media audience to engage. SAS feared that their campaign got hijacked which resulted in a temporary withdrawal of their film. In light of the rise of online counterpublics and the upswing of so-called cancel culture this essay draws upon these concepts to analyse the reactions to SAS advertising campaign on the Swedish discussion forum Flashback. Aim: The study intends to examine how the reactions to SAS advertising campaign, What is truly Scandinavian?, can be understood as part of a counterpublic and a cancel culture on Flashback. Questions: (1) Which most prominent themes and reading positions can be distinguished among the reactions to SAS's advertising campaign in the selected Flashback thread? (2) How can the studied part of the Flashback thread be understood as a counterpublic? (3) How can the studied part of the Flashback thread be understood as part of a cancel culture? Theories: Active audience theory, counterpublics, cancel culture The empirical material: A specific Flashback thread with a selection of the first 96 posts. Methods: A combination of netnography, qualitative content analysis and reception analysis. Results: Primary themes identified in the thread are Culture and identity, Boycott and other consequences and Negative reactions and emotions. The majority of the Flashback posts are considered to be cynical readings of SAS advertising campaign. Sympathetic and skeptical readings were not as prominent. The reactions in the Flashback thread can be considered a counterpublic where a cancel culture takes place. Significance: Further understanding of an audience reaction and response to a specific advertising campaign in relation to counterpublics and cancel culture. Results on a current case.

This paper explores the complexity of the texts women create through blogging and their inherent value. I seek to explore how the mothers who blog are constructing online identities for their family units and family members in this space and how those constructions affect and inform the mothers' construction of their personal identities online. I analyze how perceptions of gender norms and practices of gender performance may affect and inform the identities thus constructed, and further complicate the liminal nature of blogging spaces. I begin with the sociological framework of Erving Goffman, which is commonly used to deconstruct identity performance in social and digital mediums through his explanation of social performance and identity construction. After presenting the shortcomings of this framework, such as its inability to deal with the more private aspects of blogging, I introduce theories of gender performance and feminist autobiographical studies to frame a constructive discussion of the subjectivities and constructed identities within women's blog posts. I explore the role and effects of audience relationships in creating autobiographical writing. I illustrate the co-constitutive relationship between understood norms, gender norms, and genres in blogging, as well as the forms that bloggers' self-representations take. , I analyze factors that inform female authorship and how these factors are shaped by prior models of female authorship, demonstrating how the private/public paradox of blogging informs how women perceive of their audiences in a gender-conscious way, and how that in turn affects their blogging behavior. I offer suggestions for how the study questions in this thesis can inform the decisions women make when they perform their identities through disclosive blogging. I demonstrate how an increased awareness of the unique qualities and tendencies of female subjectivity can decrease women's inclination to define their experiences as an “other” to a male normative. I also show that as women highly regard their autobiographical blogging, blogging can become more effective in fulfilling the autobiographical urge and can have a democratizing effect on global dialogue about blogging.

The demand for audiobooks is higher than ever--and increasing each year, surpassing the growth rate of electronic books, print books, and the US economy overall. Audiobooks have long been used to aid adolescent and struggling readers; however, recent studies have revealed that the majority of audiences consume audiobooks for the purpose of entertainment and relaxation. Despite this, much of the research available on audiobooks still applies to audiobooks as they are used in education. The purpose of this study was to understand the attitudes, opinions, and beliefs of people who love listening to audiobooks. The study was conducted using Q methodology, a behavioral research approach that combines quantitative and qualitative methods in order to measure audience perspectives. The results produced four factors: (a) Busy Bookworms, who listen because they do not have time to sit down and read; (b) Non-Readers, who enjoy audiobooks because they dislike reading physical books; (c) Experience Lovers, who listen so they can be immersed in a world of their own; and (d) Entertainment Seekers, who view audiobooks as a reward to motivate them to accomplish mundane daily tasks. The results of this study also revealed nuanced multitasking behaviors, as well as psychological gratifications for audiobook consumption.

Luke's record of Paul in Athens is among the most interesting and widely studied topics in the life of the Apostle Paul. Luke recorded that Paul taught in the Athenian marketplace, where he was asked to present his doctrines before the Areopagus. Many have commented on the controversial aspects of Paul's speech before the council as recounted by Luke. Much of this scholarly commentary has been centered on the speech itself and the historical authenticity of the account. The purpose of this thesis is to reexamine the context and the setting of the speech as recorded by Luke in the biblical text. By reexamining the context of the speech, this thesis will help clarify Paul's purpose in engaging in philosophical dialogue with his audience while omitting the profound Christocentric doctrines as found in the Pauline Epistles. This thesis argues that an understanding of the setting and the audience played a pivotal role in the content of the Areopagus speech. Paul's audience was very different than the one he was writing to in his Epistles; therefore, the speech matches the setting and the audience. This thesis demonstrates the significance of the audience by examining Paul's education before his conversion to Christianity, whether Paul was taken before the Areopagus on trial, what the functions of the Areopagus were over its history, where Paul was taken to explain his doctrine, and what role the audience played in how and what Paul taught on that occasion.

Fame is a paradoxical issue: a phenomenon that is both embraced and shunned simultaneously in American culture and particularly within many religious institutions. Leaders of the Church of Jesus Christ of Latter-day Saints (LDS), for instance, discourage its members (particularly the youth) from seeking out fame as well as famous individuals as role models. Yet they also incorporate positive rhetoric about fame as well in terms of famous LDS people, landmarks or groups. Furthermore, various aspects of the LDS Church (worldwide televised conferences, widely distributed books written by Church leaders, etc.) are highly mediated, thus, integrated with a public venue that is heavily associated with establishing or perpetuating fame. Therefore, leaders themselves may also be considered famous.In light of the complex view of fame both in and out of the Church, this study explores the relationship between fame and religiosity of LDS (Mormon) youth and how they define and resolve value conflicts therein. The study uncovers themes about how LDS youth define fame, how they talk about it, how they tie religiosity into those conversations, and whom they consider famous and why. The research also explores both the positive and negative uses of fame in the lives of LDS youth, including what they are learning and emulating from those who are famous, as well as how they see the role of fame playing out in the Church.Through qualitative research incorporating a series of triads, in-depth one-on-one interviews and nonparticipant observation, results of this study revealed an active audience that not only reads against the media, but recognizes and acknowledges the media manipulation that can be found in fame. While these LDS youth both embrace and reject various aspects of fame as it relates to their individual lives, LDS religious fundamentals clearly lay a foundation upon which these youth establish their ideals about fame and whom they choose as role models. When these religious ideals collide with the realities of mediated fame, internal conflict arises. Religiosity then becomes the strategy these youth incorporate to resolve these conflicts. Conversely, the closer fame merges with the religious values of these individuals, the more justified fame becomes in their minds. Furthermore, the data demonstrate a strong tendency toward gendered views about fame and religiosity, particularly within the value conflicts and resolutions, although additional research is needed to determine its conclusiveness. Overall, the religiosity of these LDS youth was found to supercede the influence of fame as the guiding force in their lives.

This essay is part of my Bachelor’s degree project called How To Make Room For Moving?.  It consists of two parts. The first part is a conversation between four fictive characters about the experience of the performance How To Make Room For Moving?. The second part is a collection of texts in different formats written during, after and from the physical work in the studio.  How To Make Room For Moving? is a dance that practices ways to reach beyond the forms I know, to listen to more things at once and to build a real trust in the body. It involves going to the studio day by day and filling it with dancing. When I leave, I observe what remains. Something is piling up, there in the empty space. When I return, I ask: how to make room for moving today?