<p>Purpose</p><p>The purpose of this thesis is, firstly, to investigate clients’ perspective toward the Big 4’s financial audit service quality. Secondly, the gaps between clients’ perceptions and expectations of audit service quality provided by the Big 4 audit firms will be studied. Finally, factors influencing clients’ expectations of audit service quality will be categorised.</p><p>Method</p><p>A combination of qualitative and quantitative approach is used in the form of a web-based self-completion questionnaire. A qualitative approach is used in one section of the questionnaire which is an open-ended question asking about the</p><p><em>clients’ perception </em>toward audit service quality. A quantitative approach is used in the rest of the 2 sections of the questionnaire; firstly, asking the respondents to score the <em>level of perception and expectation </em>of audit service quality; secondly, asking for <em>types of clients’ industries. </em>The respondents are 25 clients who have direct experience with the Big 4 audit firms located in Thailand.</p><p>Finding </p><p>Clients <em>strongly expect </em>assurance, reliability, and responsiveness while <em>strongly perceive </em>assurance and reliability of the Big4’s audit service quality. However, it is obvious that clients’ perception of all 5 dimensions is less than those of expectation; <em>assurance, reliability </em>and <em>responsiveness </em>are significantly different at .05 level. Moreover, eight factors from given expectation score are re-categorised in order from the most important issue to the least important as follows; Factor 1: Trust & Confidence, Factor 2: Responsiveness & Accuracy, Factor 3: Knowledge and skills in clients’ industry, Caring and Independence, Factor 4: Understanding of Clients, Factor 5: Timing/Scheduling & Right Service, Factor 6: Physical Facilities, Factor 7: Professional appearance & Professional Procedures, and Factor 8: Information & Communication Channels and Materials.</p><p>Conclusion </p><p>In conclusion, the factors that are not satisfied by the clients; assurance, reliability, responsiveness, should be taken account of by the Big 4. Not only the Big 4 operating in Thailand have to be aware of their service quality, the other audit firms both international brands and local brands should also be aware of their service quality in order to satisfy their clients and to avoid damages of the firms and markets from audit failure. Both the audit firms and the clients together can help in audit quality improvement.</p><p>Recommendation </p><p>To improve audit service quality, it is not only the Big4 audit firms’ responsibility but also the good cooperation from the clients could be the crucial support, and the ongoing policies are needed because it takes some time to see the consequences. When the quality level of audit service becomes a win-win situation, both audit firms and clients receive mutual benefits. Moreover, the Big 4 are the big actors in the audit industry in Thailand with promptly financial and human resource, they should support non-Big 4 to improve audit service quality. Because it means the overall image of audit service in Thailand would be improve somehow.</p>

Purpose The purpose of this thesis is, firstly, to investigate clients’ perspective toward the Big 4’s financial audit service quality. Secondly, the gaps between clients’ perceptions and expectations of audit service quality provided by the Big 4 audit firms will be studied. Finally, factors influencing clients’ expectations of audit service quality will be categorised. Method A combination of qualitative and quantitative approach is used in the form of a web-based self-completion questionnaire. A qualitative approach is used in one section of the questionnaire which is an open-ended question asking about the clients’ perception toward audit service quality. A quantitative approach is used in the rest of the 2 sections of the questionnaire; firstly, asking the respondents to score the level of perception and expectation of audit service quality; secondly, asking for types of clients’ industries. The respondents are 25 clients who have direct experience with the Big 4 audit firms located in Thailand. Finding  Clients strongly expect assurance, reliability, and responsiveness while strongly perceive assurance and reliability of the Big4’s audit service quality. However, it is obvious that clients’ perception of all 5 dimensions is less than those of expectation; assurance, reliability and responsiveness are significantly different at .05 level. Moreover, eight factors from given expectation score are re-categorised in order from the most important issue to the least important as follows; Factor 1: Trust &amp; Confidence, Factor 2: Responsiveness &amp; Accuracy, Factor 3: Knowledge and skills in clients’ industry, Caring and Independence, Factor 4: Understanding of Clients, Factor 5: Timing/Scheduling &amp; Right Service, Factor 6: Physical Facilities, Factor 7: Professional appearance &amp; Professional Procedures, and Factor 8: Information &amp; Communication Channels and Materials. Conclusion  In conclusion, the factors that are not satisfied by the clients; assurance, reliability, responsiveness, should be taken account of by the Big 4. Not only the Big 4 operating in Thailand have to be aware of their service quality, the other audit firms both international brands and local brands should also be aware of their service quality in order to satisfy their clients and to avoid damages of the firms and markets from audit failure. Both the audit firms and the clients together can help in audit quality improvement. Recommendation  To improve audit service quality, it is not only the Big4 audit firms’ responsibility but also the good cooperation from the clients could be the crucial support, and the ongoing policies are needed because it takes some time to see the consequences. When the quality level of audit service becomes a win-win situation, both audit firms and clients receive mutual benefits. Moreover, the Big 4 are the big actors in the audit industry in Thailand with promptly financial and human resource, they should support non-Big 4 to improve audit service quality. Because it means the overall image of audit service in Thailand would be improve somehow.

Titel: Revisionskvalitet - En studie beträffande hur låg revisionskvalitet vidareutvecklarkonceptet revisionskvalitet. Bakgrund &amp; problematisering: Revisorer befinner sig i förtroendebranschen där skandaler, vars grund ligger i bristande revisionskvalitet, har fått allmänheten att se på revisionsprofessionen med misstänksamhet. För att inte missbruka professionens förtroende såväl som frambringa skandaler finns ett behov av att reducera bristande revisionskvalitet. Då majoriteten av tidigare forskning, gällande konceptet revisionskvalitet, fokuserar på konceptets högre spektrum menar vi att ett nytt angreppssätt för att konceptualisera revisionskvalitet och därmed reducera bristande revisionskvalitet är nödvändigt. Syfte: Uppsatsens huvudsyfte är att utforska vad låg revisionskvalitet innebär utifrån den kontroll- och tillsynsåtgärd som övervakar revisionsprofessionen från insidan, för att på så vis skapa en vidare förståelse för konceptet revisionskvalitet. Uppsatsens delsyfte är att redogöra för utvecklingen av låg revisionskvalitet över tid fram till aktuell tidpunkt, för att på så vis få en mer flerdimensionell förståelse för hur låg revisionskvalitet har vidareutvecklat konceptet revisionskvalitet. Metod: Uppsatsen har tagit utgångspunkt i en abduktiv forskningsansats och har där igenom antagit en kvalitativ undersökningsmetod och longitudinell design. Den kvalitativa undersökningsmetoden har utförts i två steg, varvid förstudien har tagit sin utgångspunkt iintervjuer, medan huvudstudien har tagit sin utgångspunkt i en innehållsanalys av disciplinärenden utförda av Revisorsnämnden med den disciplinära åtgärden upphävande av auktorisation eller godkännande. Slutsats: Revisionskvalitet som koncept kan genom uppsatsens förstudie och huvudstudie definieras utifrån låg revisionskvalitet i from av överkategorierna; Dokumentation, Granskning, Okunskap, Regelverk, Formella brister samt Uppfyller inte steg i revisionen. Således har denna uppsats, genom nya aspekter såväl som nivåer, preciserat befintlig teori och befintliga konceptpå så vis att utvecklingen av låg revisionskvalitet har vidareutvecklat konceptet revisionskvalitet. Nyckelord: Audit, audit failure, audit failure definition, audit service quality, audit quality, audit quality definition, dysfunctional auditor behavior, ethics, etik, going concern warning, high audit quality, legitimacy, legitimacy theory, low audit quality, profession, professionalduty, revision, revisionskvalitet, revisionsmisslyckande, revisor och quality. / Title: Audit Quality - A thesis regarding how low audit quality further develop the concept ofaudit quality. Background &amp; problem: Accountants are in the trust industry and scandals, whose foundationlies in the lack of audit quality, has thus gained the public to see the audit profession with suspicion. In order not to abuse the trust as well as produce scandals there is a need to reduce low audit quality. Since the majority of previous research has been focusing on the concept's higher spectrum, we believe a new approach for conceptualizing audit quality is necessary in aim to reduce low audit quality. Purpose: The main purpose with this thesis is to explore what low audit quality means based on the control and enforcement measure that monitors the audit profession from the inside, to thereby create a wider understanding of the concept of audit quality. The subsidiary aim of this thesis is to describe how the low audit quality has developed over time, compare with the current situation and thereby obtain a multidimensional understanding of how low audit quality has developed into the concept of audit quality. Method: This thesis has an abductive research approach and has therefore adopted a qualitative research method and longitudinal design. The qualitative survey methodology was conducted in two stages, the feasibility study has been based on interviews, while the main study has been based on a content analysis of disciplinary proceedings conducted by the Supervisory Boardwith the disciplinary action waiver of authorization or approval. Conclusion: Audit quality as a concept can through the thesis feasibility study and the mainstudy be defined by low-quality audits in the form of the categories; Documentation, Review, Ignorance, Regulatory framework, Formal shortage and Does not fulfill the stage of the audit. Thus, this thesis, through new aspects as well as new levels, has specified existing theory and existing concepts in a way that the development of low audit quality has further developed the concept of audit quality. Key words: Audit, audit failure, audit failure definition, audit service quality, audit quality,audit quality definition, dysfunctional auditor behavior, ethics, going concern warning, high audit quality, legitimacy, legitimacy theory, low audit quality, profession, professional duty andquality.