Uma organização tem como função primordial gerar excedentes rentáveis financeiramente e condizentes com o ambiente relacionado. Uma visão mais integrada e abrangente de como se dão as interações entre empresa e ambiente é essencial ao sucesso corporativo. O complexo Modelo de Negócios surge como estruturador dos conceitos, elementos, diretrizes e nuances relacionados ao estudo das organizações. Com abordagem ampla e estruturada, os Modelos de Negócios propõem análises integradas, direcionadas e focadas em como o ambiente influencia no comportamento organizacional e como esta influência é lida, interpretada e traduzida em estratégias e táticas internamente à firma. No intuito de pesquisar o tema, objetivou-se coletar e estruturar material teórico encontrado na literatura relacionado ao tópico. Um levantamento bibliográfico sistematizado foi realizado, considerando as diversas esferas de análise encontradas. Após a sugestão de uma estruturação racional e análise dos dados, propõe-se o metamodelo conceitual. Este metamodelo almeja incorporar os elementos influenciadores e componentes de um Modelo de Negócio, sendo os influenciadores: Sustentabilidade, Economia, Tecnologia, Aspectos Políticos, Regulatórios e Legais e Aspectos Socioculturais; e os elementos componentes: Análise Integrada, Análise Interna, Estratégia, Valor e Inovação. A partir desta consolidação, levantaram-se as principais considerações e variáveis que compõem seu corpo de análise. Tais variáveis foram verificadas na prática, valendo-se de estudos de caso em empresas da economia nacional. A análise individual e comparativa dos casos com o metamodelo proposto sugere que é crescente a atenção empresarial para os elementos influenciadores, bem como ao que diz respeito ao planejamento estratégico interno. A grande contribuição do metamodelo reside na chance de auxiliar a expansão da capacidade cônscia-analítica dos estrategistas a respeito de seus negócios, apresentando esta estrutura que aloca os elementos de maneira integrada e de fácil visualização. Existem muitas oportunidades de incremento dos estudos dos Modelos de Negócios; uma delas seria o estudo das interações entre os elementos citados e as abordagens destas interações no MN. / An organization has as core role to generate surpluses financially aligned to its environment. A more integrated and broad approach regarding to the existing interactions among enterprise and environment is capital to the corporate success. The complex Business Model appears as designer of concepts, elements, drivers and nuances related to the businesses research. With this broad and structured approach, the Business Model proposes integrated, driven and focused analysis of how environment does influence an organizational behavior and how this influence is internally perceived, read and translated into strategies and tactics. Based on the intention of study the topic, the research aimed to collect and structure theoretical material found onto the specific literature. A focused survey was conducted, considering whole aspects described by the authors. After organizing rationally the theory, a conceptual metamodel is proposed. This metamodel craves to incorporate the influencer and component elements of a Business Model, being the influencers: Sustainability, Economy, Technology, Political, Regulatory and Legal Aspects and Sociocultural Aspects; and the component elements: Integrated Analysis, Internal Analysis, Strategy, Value and Innovation. From the funded material, main points and key variables to understand were listed. Thus, these points and variables were verified in the market, by a survey within the national economy. The individual and cross analysis between these case studies and the proposed metamodel suggest that organizations are spending some energy and attention on influencer elements, as well as on the entrepreneurial strategic planning. The great contribution of the metamodel relies on the chance to support and increase self analytical and aware capacity of the executives, regarding to their own businesses, showing this structure that allocates those elements by an integrated and easily understand way. There are many opportunities to increment the Business Model study; one of them is to research the interactions of the listed elements and the overcome translation inside the Business Model.

Submitted by Erika Demachki (erikademachki@gmail.com) on 2017-06-01T22:40:11Z No. of bitstreams: 2 Dissertação - Hugo Moreira de Oliveira - 2017.pdf: 1565562 bytes, checksum: 3e8877367b85dc843030c7eae050e643 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Approved for entry into archive by Luciana Ferreira (lucgeral@gmail.com) on 2017-06-02T11:14:23Z (GMT) No. of bitstreams: 2 Dissertação - Hugo Moreira de Oliveira - 2017.pdf: 1565562 bytes, checksum: 3e8877367b85dc843030c7eae050e643 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Made available in DSpace on 2017-06-02T11:14:23Z (GMT). No. of bitstreams: 2 Dissertação - Hugo Moreira de Oliveira - 2017.pdf: 1565562 bytes, checksum: 3e8877367b85dc843030c7eae050e643 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2017-03-27 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / Farming has been taking the main position within Brazilian economy, and beef cattle breeding has a very important role to this fact, once the country is the second largest beef producer and exporter in the world. This work is positioned in the field of study of Strategic Management of Industrial Business, searching for the development and competitiveness of these organizations, and it has the purpose of distinguishing different business models to beef producers, adding the logic of the governance structure, whose target is improving this analysis the purpose of distinguishing different business models to beef producers, adding the elements of Governance structures. This descriptive and qualitative research uses the basis from multiple case studies and selects five cases with different beef production models. To collect the necessary data, this work has used semi-structured interviews, documentary analysis and direct observation. The collected data has been analysed from content analysis. To help within this process, the software NVivo has been used as an auxiliary tool in order to treat the data. Considering the theoretical foundation, it has identified six elements that characterize a business model. From the Transaction Cost Economics (TCE) perspective, a seventh element has also been added: the governance structure. These seven elements were represented in a graphical model, with circular shape and divided in four layers. The analysed cases have shown a huge heterogeneity of governance structures, once none of them adopts one single line to be followed in all their operations. Each kind of element adopts a different governance structure. Therefore, it is possible to conclude that each organization has the elements of its business model being controlled by specific governance structures, that are capable of adaptation before the possibilities and necessities of each situation. It is believed that this work has allowed advances in the beef cattle breeding, besides showing potential variables related to the governance structure, what has made the formulation of five propositions. This research has, as its limitation, the low quantity of analysed elements and the absence of qualitative indicators that could allow measuring the collected data. Future studies could improve this perception with more analysed elements, besides the utilization of quantitative methods, the comprehensiveness of cases of chicken and pork producers and also verification of the propositions formulated. / O setor agropecuário tem assumido o papel de protagonista na economia brasileira e o segmento de bovinocultura de corte contribui para tal, já que o país é o segundo maior produtor e exportador de carne bovina do mundo. O presente trabalho situa-se no campo de estudo da Administração Estratégica de negócios industriais, na busca pelo desenvolvimento e competitividade dessas organizações, e tem por objetivo caracterizar modelos de negócios para produtores de carne bovina, adicionando a lógica das estruturas de governança. Trata-se de uma pesquisa descritiva, qualitativa e que adota como estratégia de pesquisa o estudo de múltiplos casos, tendo sido selecionado cinco casos com diferentes estratégias de produção de carne bovina. Como ferramenta de coleta de dados, utilizou-se entrevistas semiestruturadas, análise documental e observações diretas. Os dados coletados foram examinados a partir da análise de conteúdo. Como ferramenta de auxílio no tratamento dos dados, foi utilizado o software NVivo. Com base na fundamentação teórica, foram identificados seis elementos que caracterizam um modelo de negócio. Ao inserir-se a ótica da Economia dos Custos de Transação (ECT), foi incorporado, como sétimo elemento, a estrutura de governança. Os sete elementos são representados em um modelo gráfico, de formato circular, dividido em quatro camadas. Em relação aos casos analisados, observou-se uma grande heterogeneidade de estruturas de governanças, já que nenhum modelo de negócio adota uma linha a ser seguida em todas as suas operações. Para cada tipo de elemento adota-se uma estrutura de governança diferente, e em alguns tipos, adota-se mais de uma estrutura de governança. Assim, conclui-se que cada organização possui os elementos de seu modelo de negócio regidos por estruturas de governanças singulares, que se adaptam as possibilidades e necessidades de cada situação. Acredita-se que o presente estudo permitiu avanços no campo da bovinocultura de corte, além de demonstrar possíveis variáveis relacionadas à estrutura de governança, o que permitiu a formulação de cinco proposições. A pesquisa apresenta, como limitações, o baixo número de tipos de elementos analisados e a ausência de indicadores quantitativos que permitam mensurar a percepção dos dados coletados. Para estudos futuros, sugere-se a ampliação do número de tipos de elementos a serem analisados, a utilização de métodos quantitativos, a replicação em casos de produtores de frango e de suíno, e a verificação das proposições formuladas.

O objetivo da presente dissertação é verificar em que medida o nível de diversificação das empresas de Real Estate e os modelos de negócios empregados em suas estratégias de crescimento no período 2005 a 2010 possam ter influenciado o desempenho econômico das organizações. Para tanto, identificou-se o nível de diversificação geográfica e de produtos das empresas nos anos do período, e os principais modelos de negócios empregados para a entrada em novos mercados e segmentos de renda. Em seguida, as empresas foram estratificadas em grupos, segundo o nível de diversificação e os modelos de negócios predominantes. Para cada grupo, determinou-se a capacidade de geração de renda e valor econômico para o acionista. Os grupos foram comparados entre si e com o desempenho médio das empresas do setor. A pesquisa faz uso das empresas de Real Estate listadas no segmento Novo Mercado da BM&FBovespa. Os resultados sugerem que para a entrada no segmento econômico e popular, os modelos de aquisição e desenvolvimento próprio se mostraram mais eficientes, respectivamente, do que os modelos de parcerias. A concentração de produtos se mostrou igualmente de desempenho superior. Quanto à diversificação geográfica, não foi possível estratificar as empresas para análise adequada. No entanto, a maioria das empresas de atuação nacional e municipal apresentaram resultados acima do conjunto do mercado, enquanto as empresas com atuação estadual apresentaram resultados próximos ou abaixo da média. / This research explores the diversification, growth strategies and economic performance of the real estate companies listed on the brazilian stock exchange BM&FBovespa. Between 2006 and 2008 years, more than twenty companies have made its initial public offering (IPO) of its stocks. As result, and with almost R$ 11 billion on cash, most companies have acquired large landbanks spread over the main cities of the country, and started to built on new markets, moving away from a specialized portfolio of products to a national level and diversified portfolio companies. In order to understand the relationship between the strategies and economic performance, the research identifies the level of geographical diversification and products of each company, and the main business models used to enter into new markets - partnerships with local developers, mergers and acquisitions, or own development. The companies were stratified into groups according to the level of diversification and their business models, and for each one the profit and the return of equity patterns were analysed. The results suggested that product specialized companies seems to have superior performance than national and diversified companies, and for entry into the low income housing sector, acquisition and own development business models were better than partnerships.

Most forestry machines being produced today include a PC that monitors and controls the harvester head, and an information system that stores data on every action the driver or the machine performs. ICT thus provides an opportunity to improve efficiency and competitiveness and possibly also opens up for new ways of working for actors in the forestry industry. The purpose of this study is to investigate how ICT can enable the transformation from selling products to selling services in the forestry industry. We investigate this through performing a Case Study including a number of actors from the Forestry industry in northern Sweden. First, we investigate the barriers for establishing an Open Innovation system in forestry. Then we describe the main steps to be taken and how the use of ICT can enable the establishment of such a system. The case study shows that the forestry industry is committed to working according to a traditional value chain and is committed to a closed innovation paradigm. We argue that the ICT component in Timbercut’s forestry machines constitutes a latent potential that cancaptured through changing the business model and setting up a joint venture with Rewire.

Abstract The purpose of this study is to explore the emergence of ecosystemic business models. Ecosystemic thinking has surfaced as a concept to explain the complexity and interconnected nature of modern business. It reflects a fundamental change in the way we view innovations in particular. Innovations are no longer considered to rise within organizational boundaries alone. Modern business is characterized by a diversity of innovation stakeholders from private and public backgrounds, from large organizations to users and citizens. To further the understanding on the research phenomenon of ecosystemic business models, this study relies on two streams of research: Open innovation and business model research. These fields of academic literature mirror well the paradigmatic shift on how the dynamism and change of modern, interconnected business context impacts innovations, value creation and capture and subsequent competitive advantage. The empirical part of this study has been conducted as qualitative case studies. Also conceptual frameworks have been based on empirical data. Drawing from ecosystem analogy, this study investigates different types of ecosystemic contexts, namely that of business ecosystems and innovation ecosystems, in order to determine not only how and why business models emerge, but also how they develop and transform in such a context. An ecosystemic view on business models emphasizes that value co-creation and co-capture need to be steered by a common motive based on mutually connected opportunities and collective value proposition. This research finds that in a complex, multileveled configuration of ecosystems, striving for synergy within the ecosystem is a prerequisite for successful building of ecosystemic value and competitive advantage as a whole. The results of the study indicate that business models are valid not only at organizational level but at the ecosystemic level as well, as ecosystem synergy and successful orchestration can be achieved through utilizing the ecosystemic business model. / Tiivistelmä Tässä tutkimuksessa esitellään ekosysteemisten liiketoimintamallien käsite ja tarkastellaan ekosysteemisten liiketoimintamallien syntyä. Liiketoimintakontekstin monimutkaisuutta ja monitahoisuutta selitetään yhä useammin ekosysteemisen ajattelun avulla. Innovaatioiden ei nähdä syntyvän enää vain yritysten rajojen sisällä, vaan moderniin liiketoimintakontekstiin kuuluu monia eri sidosryhmiä yksityisistä julkisiin toimijoihin, suuryrityksistä yksittäisiin kuluttajiin ja kansalaisiin. Lisätäkseen ymmärrystä ekosysteemisistä liiketoimintamalleista, tämä tutkimus nojaa kahteen tutkimusalueeseen; avoimeen innovaatioon ja liiketoimintamalleihin. Näiden tutkimusnäkökulmien katsotaan peilaavan hyvin modernin liiketoimintakontekstin dynamiikkaa, muutosta ja näiden vaikutusta innovaatioihin, arvon luomiseen ja hyödyntämiseen, sekä kilpailuetuun. Tutkimuksen empiirinen osuus on toteutettu laadullisena tapaustutkimuksena. Myös käsitteelliset julkaisut pohjautuvat empiiriseen dataan. Määrittääkseen miten ja miksi ekosysteemiset liiketoimintamallit syntyvät, sekä selvittääkseen kuinka ne kehittyvät ja muuttuvat, tämä väitöskirjatutimus kohdistuu erilaisiin ekosysteemisiin konteksteihin, erityisesti liiketoimintaekosysteemeihin ja innovaatioekosysteemeihin. Ekosysteeminen liiketoimintamalli korostaa, että arvon yhteinen luominen ja hyödyntäminen tulee perustua yhdessä määriteltyyn mahdollisuuteen ja kollektiiviseen arvolupaukseen. Tämä tutkimus osoittaa, että mutkikkaissa, monitahoisissa ekosysteemeissä, synergia on edellytys ekosysteemisen arvon ja kokonaiskilpailuedun rakentamiselle. Tutkimuksen tulokset indikoivat, että liiketoimintamalliajattelu pätee ei vain organisaation, mutta myös ekosysteemin tasolla, sillä ekosysteemin synergiaa ja onnistunutta orkestrointia voidaan edistää liiketoimintamallia hyödyntämällä.

Abstract This study examines the ways in which business models are used by market actors in the context of emerging technology-based services. Such services are developed, produced and marketed by multiple market actors forming business nets within wider networks and markets. In such nets, market actors aim to connect emerging technology-based services with potential markets. The business model is suggested to act as an analytical device for the actors to use in their activities. By integrating business models into two contemporary discussions on networks and markets in marketing, the study widens the scope of the application of business models and explicates the variation in the use of business models. This study is interested in the dynamic, processual, and interactive nature of business models instead of their mere structure, requiring a research approach that allows the phenomenon be studied closely, longitudinally, and within its context. Hence, the study employs a qualitative multi-method approach for studying the use of business models. The empirical setting of the study is based on two research projects: the UBI service pilot and the IT service development project, in which different types of market actors developed and tested new technology-based services. Using a variety of methods, such as interviews, observation, and Delphi questionnaires, data were gathered longitudinally on the activities of the actors in business nets and markets. The results of the study show that business models can be used in multiple ways. They are used as structures and narratives to develop and stabilize business. Business models frame action at different interlinked levels (organization, net and market) in which business models are shared in relation to the past, present and future. Hence, this study explicates the business model concept by integrating it into the network approach and market studies literature in marketing, revealing novel perspectives on business models. The study also contributes to the network approach by explicating the nature and formation of business nets by examining the use of business models in business nets. Finally, the study adds to our understanding of market dynamics by incorporating the business model concept. / Tiivistelmä Tämä väitöskirja keskittyy liiketoimintamallin käytön moninaisuuteen tutkimalla kuinka markkinatoimijat käyttävät liiketoimintamalleja teknologiaa hyödyntävien palvelujen kontekstissa. Useat erityyppiset markkinatoimijat kehittävät, tuottavat ja markkinoivat em. palveluja ja näin toimiessaan muodostavat liiketoimintaverkon osaksi laajempaa verkostoa ja markkinoita. Verkon toimijoiden tavoitteena on kiinnittää palvelut potentiaalisiin markkinoihin. Tämä tutkimus näkee liiketoimintamallin analyyttisena työkaluna, jota toimijat voivat käyttää näissä toimissaan. Yhdistämällä liiketoimintamallikeskustelun markkinoinnin verkosto- ja markkinakirjallisuuteen, tämä tutkimus laajentaa liiketoimintamallikäsitteen soveltamisalaa sekä analysoi liiketoimintamallin käyttötapoja. Tämä tutkimus on kiinnostunut liiketoimintamallin dynaamisesta, prosessinomaisesta ja vuorovaikutteisesta luonteesta pelkän liiketoimintamallin rakenteen sijaan. Tästä syystä työ käyttää tutkimusstrategiaa, jonka avulla ilmiötä voi tarkastella läheltä ja ajassa, sen omassa kontekstissa ja hyödyntää laadullisen aineiston keruu- ja analysointimenetelmiä (haastattelut, havainnointi, ja Delfoi-kyselyt). Tutkimuksen empiirinen aineisto kerättiin kahdesta tutkimusprojektista: UBI palvelupilotista ja IT-palvelujen kehitysprojektista, joissa useat markkinatoimijat kehittivät ja testasivat uusia teknologiaa hyödyntäviä palveluja. Empiirinen aineisto kertoo markkinatoimijoiden toiminnasta liiketoimintaverkoissa ja markkinoilla. Tutkimus osoittaa, että liiketoimintamallia voidaan käyttää monella tavalla. Sitä käytetään sekä verkostomaisen liiketoiminnan nykyhetken rakenteen kuvaamiseen ja vakauttamiseen että liiketoiminnan tulevaisuuden vision kertomiseen ja kehittämiseen. Liiketoimintamalli ohjaa markkinatoimijoiden toimintaa eri tasoilla (organisaatio-, verkko- ja markkinataso), luoden yhteistä ymmärrystä toimijoiden välillä menneestä, nykyhetkestä ja tulevaisuudesta. Tutkimus paitsi tarkentaa liiketoimintamallin käsitettä verkosto- ja markkinanäkökulmista, myös lisää ymmärrystä liiketoimintaverkkojen luonteesta ja muodostamisesta sekä markkinoiden dynaamisuudesta.

This research examined the factors contributing to the performance of online grocers prior to, and following, the 2000 dot.com collapse. The primary goals were to assess the relationship between a company’s business model(s) and its performance in the online grocery channel and to determine if there were other company and/or market related factors that could account for company performance. To assess the primary goals, a case based theory building process was utilized. A three-way cross-case analysis comprising Peapod, GroceryWorks, and Tesco examined the common profit components, the structural category (e.g., pure-play, partnership, and hybrid) profit components, and the idiosyncratic profit components related to each specific company. Based on the analysis, it was determined that online grocery store business models could be represented at three distinct, but hierarchically, related levels. The first level was termed the core model and represented the basic profit structure that all online grocers needed in order to conduct operations. The next model level was termed the structural model and represented the profit structure associated with the specific business model configuration (i.e., pure-play, partnership, hybrid). The last model level was termed the augmented model and represented the company’s business model when idiosyncratic profit components were included. In relation to the five company related factors, scalability, rate of expansion, and the automation level were potential candidates for helping to explain online grocer performance. In addition, all the market structure related factors were deemed possible candidates for helping to explain online grocer performance. The study concluded by positing an alternative hypothesis concerning the performance of online grocers. Prior to this study, the prevailing wisdom was that the business models were the primary cause of online grocer performance. However, based on the core model analysis, it was hypothesized that the customer relationship activities (i.e., advertising, promotions, and loyalty program tie-ins) were the real drivers of online grocer performance.

The focus of this thesis is on the readiness of banks for the transition to digital banking. Its goal is to present current trends that influence development of retail banking, the definition of digital banking and design recommendations for banks for developing the business model based on the analysis of banks competitors, qualitative research with customers, workshop with bank employees and analysis of customers life which will leats to simplification of the life of the customer so that they are ready for the transition to digital banking which will enable them to increase customers loyalty and prevent a decrease in revenues.

This diploma thesis analyzes the deep web environment with the use of business models from the surface web. In the indroduction part of the thesis summarize terms web, deep web and dark web, these terms are intermingle the entire thesis, also brings the concept on Onion routing with use of Tor software. An inseparable part is the comparsion of tools which can be used for access to the dark web. The main part of the thesis analyzes most used business models on the surface web including their methods of monetization and after that author tries to apply these models in the dark web environment. An importat part of this work is the analysis a type of services occuring on the dark web and mutual comparison of several sub-criteria of each service. In the final part the thesis presents project Turris on which is applied to create a relay node for the Tor network.

The aim of this thesis is to analyse a business model that is defined in two ways: company client and company company. The main point is ensuring of vehicle and emission testing of cars. In the first case, car owners are the clients, and in the second case, car repair shops are the clients. The theoretical part includes definitions of terms and descriptions of individual analyses and serves as a basis for the practical part where we can find internal and external analyses as well as descriptions of both forms of the business model. The outcomes of the analyses are then used to create a SWOT matrix. The conclusion of the thesis contains an evaluation of the data and results of all analyses, which can present a useful tool when deciding about any further development of the business idea.