Bride Squad es un modelo de negocio que satisface las demandas del mercado de despedidas de solteras, otorgando productos innovadores que complementan las temáticas propuestas por evento. El problema que nos permite llevar a cabo este proyecto va más allá de la tendencia de consumo y la casi inexistente oferta de productos de calidad que puedan ser utilizados para la despedida de soltera de una gran amiga, hermana o hija. Decidimos investigar algunos componentes del mercado, como: el origen del problema, las preferencias del consumidor y la necesidad de incluir productos ajustados a las exigencias de este. Posteriormente, por medio de entrevistas y encuestas; adicionalmente a analizar fuentes secundarias; hemos podido validar la siguiente hipótesis: “Las personas que realizan una despedida de soltera no encuentran con facilidad una tienda que les brinde accesorios y prendas que vayan con sus gustos”. En este trabajo aportamos una extensa investigación sobre dicho mercado, tales como: tamaño de mercado, análisis externo e interno, experimentos de validación, y demás. Adicionalmente, hemos utilizado herramientas aplicadas de administración; tales como, el modelo de Canvas, matriz de flujogramas, diagramas de Gantt, FODA, matriz de Peyea, matrices EFE y EFI, entre otras. Finalmente, hicimos uso de herramientas financieras, las cuales, junto con el pronóstico de ventas estimado, nos permitió presentar el Estado de Resultados y Balance General. Con estos y el costo de capital, determinamos el VAN de nuestro modelo de negocio; así como, los ratios oportunos para afirmar con que nuestro modelo es económicamente viable y escalable. / Bride Squad is a business model that meets the demands of the bachelorette market, providing innovative products that complement the themes proposed by event. The problem that made us develop this project is the almost non-existent offer of quality products that can be used at a bachelorette party of a friend, sister or daughter. We decided to investigate some market components, such as: the origin of the problem, consumer preferences and the needs to include these in the market to solve the problems. Subsequently, through interviews and surveys and the analysis of secondary sources, we were able to validate the following hypothesis: "People who organize a bachelorette party cannot easily find a store that provides them with accessories and clothes that match their tastes". In this work we provide extensive research on this market, such as: market size, external and internal analysis, validation experiments, and so on. Additionally, we applied administration tools; such as, canvas model, flowchart matrix, Gantt diagrams, SWOT, Peyea matrix, EFE and IFE matrixes, among others. Finally, we made use of financial tools, which together with the estimated sales forecast, allowed us to present the Income Statement and Balance Sheet. With these and the cost of equity, we determine the NPV of our business model; as well as, the appropriate ratios to affirm that our model is economically viable and scalable. / Trabajo de investigación

Os motivos de honra e honor na dramaturgia de Federico García Lorca. Análise da trilogia rural, Bodas de sangre, Yerma e La casa de Bernarda Alba. Os motivos de honra e honor e suas funções no desencadeamento das tragédias. Honra e honor como traços culturais da região de Andaluzia. / Submitted by Marcelo Teixeira (mvteixeira@ucs.br) on 2014-05-22T16:35:21Z No. of bitstreams: 1 Dissertacao Luciana C dos Santos.pdf: 504960 bytes, checksum: 7c78d65e33f25e995a6b1d656c653188 (MD5) / Made available in DSpace on 2014-05-22T16:35:21Z (GMT). No. of bitstreams: 1 Dissertacao Luciana C dos Santos.pdf: 504960 bytes, checksum: 7c78d65e33f25e995a6b1d656c653188 (MD5) / Los motivos de honra y honor en la dramaturgia de Federico García Lorca. Análisis de la trilogía rural, Bodas de sangre, Yerma y La casa de Bernarda Alba. Los motivos de honra y honor y sus funciones en el desencadenamiento de las tragedias. Honra y honor como trazos culturales de la región de Andalucía.

Os motivos de honra e honor na dramaturgia de Federico García Lorca. Análise da trilogia rural, Bodas de sangre, Yerma e La casa de Bernarda Alba. Os motivos de honra e honor e suas funções no desencadeamento das tragédias. Honra e honor como traços culturais da região de Andaluzia. / Los motivos de honra y honor en la dramaturgia de Federico García Lorca. Análisis de la trilogía rural, Bodas de sangre, Yerma y La casa de Bernarda Alba. Los motivos de honra y honor y sus funciones en el desencadenamiento de las tragedias. Honra y honor como trazos culturales de la región de Andalucía.

En la actualidad existe un segmento de personas, parejas con fines de contraer matrimonio, que no está siendo evaluado por las empresas emergentes. Analizamos algunas problemáticas en el rubro de bodas que no están siendo atendidas. Dentro de las principales se encuentra la falta de digitalización de empresas proveedoras de servicios y productos de bodas. Por ello se ha desarrollado un proyecto para poder dar solución a este problema, con la creación de una plataforma web donde se podrán encontrar distintos proveedores de bodas seleccionados por categorías, así facilitar el proceso de una boda y aumentar las ventas online de proveedores del sector. El proyecto comienza con la identificación del problema existente en nuestra sociedad, se hicieron una serie de entrevistas para validar como problemática, asimismo se desarrolló el diseño de la plataforma web y validar la misma también mediante entrevistas a nuestros segmentos de clientes y desarrolladores web. Por otro lado, se realizó la validación del problema y propuesta de valor mediante mapa de valor y perfil de cliente de cada uno de nuestros segmentos. Seguido de la validación del Business Model Canvas para poder demostrar que el negocio puede funcionar y está listo para hacerlo. Asimismo, se realizó ventas mediante la plataforma web y redes sociales por 4 semanas, las cuales nos han permitido el desarrollo de una proyección de ventas por el tiempo propuesto. Por último, se desarrolló de los costos y un plan financiero mensual detallado para poder financiar el proyecto y sus gastos mensuales. / Currently there is a segment of people, couples with marriage purposes, that is not being evaluated by emerging companies. After a group analysis, we analyzed some problems in the wedding industry that are not being addressed. Among the main ones is the lack of digitization of companies providing wedding services and products. Therefore, a research project has been developed to solve this problem with the creation of a web platform where you can find different wedding suppliers selected by categories, and thus facilitate the process of a wedding and increase online sales of suppliers in the sector. The project begins with the identification of the existing problem in our society, with a series of interviews to validate what was raised as a problem, also developed the design of the web platform to provide the service that was raised and validate it also through interviews with our customer segments and web developers. Otherwise, the validation of the problem and value proposition was carried out by means of a value map and customer profile of each of our segments. This was followed by the validation of the Business Model Canvas in order to demonstrate that the business can work and is ready to do so. Likewise, sales were made through the web platform and social networks for 4 weeks, which have allowed us to develop a sales projection for the proposed time. Finally, we developed the costs and a detailed monthly financial plan to finance the project and its monthly expenses. / Trabajo de investigación

In this thesis, the main male characters in three of the plays written by Federico García Lorca are analysed with the aim of seeingthe role they play in the frustration of desire. After two chapters dedicated to a review of published critical studies on Lorca and tocertain theoretical considerations, Chapter Three examines desire drawing on Ubersfeld's actancial model and observes that thesemale characters can be divided into two groups: those who are desired and those who are undesired.In Chapter Four this classification is linked to an analysis of absence, prohibition and lack. Absence is here defined not asrelated to their non-appearance on stage but rather to their non-presence in the lives of the desiring female protagonists. It isobserved that a number of male characters are absent in the plays mainly due to death or a journey. As far as prohibition isconcerned, in two of the works, there is a moral code associated with concepts such as "honour" and "decency", which blocks thefemale characters' access to the males they desire. Chapter Four also shows how several characters can be considered as lacking inthe sense that they do not possess the ideal male qualities contained in the plays. This chapter reaches the conclusion that desiredmale characters are either absent or forbidden in the world of the desiring female, whereas undesired male characters are lacking inthe sense that they fail to live up to the ideal highlighted in the plays.Chapter Five analyses the female characters' perception of the male figures, making use of René Girard's notion of"transfiguration", which alludes to a process of idealisation of the object of desire. Our analysis reveals a connection betweendesire, denied access to the object of desire and transfiguration in the main subjects of desire. The phenomenon of "transfiguration"has several functions in the play: firstly, the creation of hyperbolical male characters; secondly, that of transmitting the intensity ofthe desire experienced and, finally, the highlighting of the lack of certain qualities in several male characters.We thus observe that, in these three plays written by García Lorca, Girard's pessimistic view of desire is confirmed, since desireneeds a series of obstacles, such as absence or prohibition, to survive. However, this is not the only explanation for the frustrationof desire: other factors, like the actions of certain male characters or destiny, also play a decisive role.