Ce travail de thèse vise à étudier la dynamique psychique des sujets douloureux chroniques ainsi qu’à évaluer l’incidence d’une prise en charge hypnothérapeutique sur le fonctionnement psychique au sein de cette population. Cette recherche repose sur la mise en place d’une méthodologie incluant la passation du test de Rorschach, du test de l’arbre malade, et du test de MMPI-2, auprès d’une population de 36 sujets constitués en groupe clinique et témoin. Les résultats témoignent, chez les sujets douloureux chroniques, d’un fonctionnement psychique marqué par la présence d’un Moi ne parvenant pas à déployer une mobilisation défensive suffisamment efficiente pour restaurer un équilibre face à l’effraction somato-psychique que représente la douleur. Suite à la prise en charge hypnothérapeutique, les résultats révèlent des modifications au niveau de la dynamique psychique. Ils témoignent d’un renforcement de l’instance moïque permettant des remaniements au niveau de la sphère affective, de la qualité du rapport à la réalité ainsi qu’une restauration narcissique. La prise en charge engendre par ailleurs des ajustements au niveau de la consistance des limites de l’image du corps. L’incidence des modalités de fonctionnement psychique sur les effets de la prise en charge hypnothérapeutique semble fonction du niveau de psychopathologie présenté par les sujets. Les résultats obtenus traduisent les potentialités de l’hypnose en tant que technique psychothérapeutique. La prise en charge hypnothérapeutique semble exercer une incidence au niveau de l’image du corps et de l’instance moïque à même de contribuer à la restauration de l’équilibre psychique / This thesis work seeks to study the psychic dynamic of chronic pain subjects, as well as to assess the impact of a hypnotherapeutic treatment on the psychic functioning in this population. This research strategy relies on the following methodology: Rorschach test, ill tree test, MMPI-2 test, on a 36-subject population distributed in a clinical group and a witness group. On chronic pain subjects, results show a psychic functioning pronounced by the presence of an Ego that can not deploy sufficient protection to re-establish a balance following a somatopsychic break that the pain represents. Following a hypnotherapy, results show modifications of the psychic dynamic. They show a strengthening of the ego allowing a revision of the emotional sphere, as well as a better relation to reality and a narcissistic restoration. The treatment generates a better the perception of body image. The impact of psychic functioning from the effects of the hypnotherapy treatment seems to be related to the psychopathology level of the subjects. Results show that hypnosis can potentially be used as a psychotherapeutic technique. Hypnosis treatment seems to exercise an effect on the body image and the ego that may contribute to the restoration of the psychic balance

La pratique de la prescription de la nutrition parentérale en phase palliative d’un cancer soulève différentes réactions chez le malade. Dans ce travail, nous proposons d’orienter notre réflexion vers une approche psychologique de l’image inconsciente du corps. En interrogeant des patients qui acceptent ou refusent ce nouveau type d’alimentation, nous viendrons questionner le rôle de certaines fonctions du « Moi-peau » définit par Didier Anzieu. Effectivement, la création d’une zone artificielle de nutrition vient perturber l’image du corps dans le registre pulsionnel de l’oralité. Comment le Moi du sujet peut-il économiquement investir ou non cette nouvelle zone du corps ? / The practice of prescribing parenteral nutrition in the palliative phase of cancer leads to different reactions in patients. In this work, we will take a psychological approach to the experience of body image in this phase of cancer. Interviewing patients who accept or refuse this parenteral nutrition, we will focus on certain functions of the “Moi-peau” concept defined by Didier Anzieu. Indeed, creating an artificial area of the body for nutrition purposes disturbs body image in the field of orality. How will the “me” of the subject invest in this new body economically ?

My Master's thesis deals with "Tokens of body image in the consumer behavior of a specific female subculture", which stands for lesbian community. The aim of my thesis is to capture tokens of body image of gay women in context of their specific community, particularly in the areas of body perception, grooming and adoration of a certain female beauty ideal. The thesis is divided into five main parts. The first part deals with the theoretical background, starting with basic terminology of body image, through an outline of the historical development of ideals of female beauty, to lighting the characteristics of the lesbian subculture, not only in terms of body image. Attention was also paid to the influence of media on perception of lesbians' own body image and to the media portrayal of lesbian women. The second part describes the method that were used for obtaining primary data (CAWI). It also provides an overview of the hypothetical claims, which were primarily designed to compare body image of lesbians with heterosexual women. The third, analytical part focuses on the evaluation of the collected data to verify the hypothesis, or to justify the probable cause why some of the original assumptions were not empirically proved. In the fourth charter marketing recommendations are formulated on the basis of the survey results. The conclusions highlight the most interesting points of the thesis and suggest their potential for use in business practice.

The aim of this master´s thesis is to find out whether dry skin type influences the consumer´s satisfaction with his appearance and whether possible dissatisfaction can arouse purchase behaviour in meaning of purchasing and consuming miosturizing skin care products. Based on findings, thesis proposes next target to compose corresponding orientation of marketing communication for selected segment. Thesis follows a concept of concentrated marketing, which starts with market segmentation of consumers with dry skin type in analytical tool Data Analyzer and continues with selection of one particular segment to get a focuse on. After target segment is selected, questionnaire survey is used to enhance its profile. The thesis is finished up with draft of marketing orientation for selected segment. This marketing orientation captures the results of relation between dry skin type and body image revealed from data analysis MML-TGI and questionnaire investigation.

The content of the Diploma is the introduction and analysis of body image including historical development, cultural and social impacts and the differences of men's and women's images. The marketing view of this problems and the introduction of interesting campaigns in the body image is important as well. In the next part of Diploma I compare two lifestyle magazines from two different countries -- the Czech Republic and Sweden -- with the help of comparative analysis. The aim of the analysis is to compare the meaningful differences between the body images in both countries, which will appear during the research of the magazines. Thanks to evaluation of a lot of categories the very interesting results developed. The most important of them is the fact that a wide range of multinational advertisements appeared in both magazines. In spite of it some cultural and anthropological differences were discovered.

The Master's Thesis deals with the marketing communication of fashion industry with the focus on two particular global fast fashion brands. The main goal is to identify the specifics of marketing communication strategies of fashion industry, to analyze the approach difference of the two chosen fashion brands H&M and Zara and to define their influence on consumer's body image through qualitative and quantitative research. The thesis is divided into several parts. The first chapter follows up the peculiarities of fashion marketing communication including the use of particular communication instruments and new trends. The second part deals with the pivotal points of marketing communication of H&M and Zara and also analyzes the relations between the fashion industry and the currently much discussed issue of body image. The next section concentrates on the methodology of the research and describes the techniques of data collection and the surveyed group. The last practical part evaluates the results of the primary data obtained by the research with the purpose of defining the impact of fashion brands communication campaigns on the consumer.

The topic of the presented thesis is: The Body Image of Women from the Marketing Point of View. The main aim is to find out and evaluate the women's attitude to the body image; how do they perceive the women's presence in TV commercials and compare it with real women's image in these commercials. Subsequently there is a description of some special trends which relate to this sphere in the assistance of an advice arising from the survey. The thesis is divided into four main chapters; the first chapter includes an outline of the current conditions of handled topic, which is purveying the basis for the practical part. The second chapter includes the methodology of the thesis in which we are describing the used methods of work. The special attention is given to the questionnaire survey and the content analysis. The two last chapters are dealing with the survey results. In the third chapter there is worked marketing survey of the women's body image acceptance and its evaluation which was given at the beginning of this questionnaire. The last chapter is dealing with the women's presence in the TV commercials. This analysis was worked out on the basis of already mentioned content analysis. In the end of this last chapter there are mentioned the marketing suggestions which are arising from the findings of questionnaire, from the content analysis and from the enriched information of the MML-TGI data. The conclusion of the thesis includes the complex picture of gained results formulated in main points and the marketing advice.

This master thesis deals with the determination of meaning of body image for generation Y. Its goal is to identify the perception of body image by young generation and compare this perception with body image which is communicated via commercial messages focusing Czech generation Y. In the theoretical part of this thesis there is a description of the evolution of beauty ideal, the impact of media on the perception of elements of body image and theoretical conception the role of body image for market segmentation. The analytical part of this thesis deals with the evaluation of communication using content analysis of commercial messages and description of posture of generation Y to the elements related to body image and lifestyle of the target group. The posture of target group is described by analysis MML -- TGI data. Based on results of this thesis it is possible to assess the importance of meaning of individual components of body image for target group of young people and interpret described data for purposes of market segmentation and marketing communication.

Den nuvarande forskningen kring positiv kroppsuppfattning bland kvinnor är bristfällig. Kvinnors syn på sin egen kropp handlar snarare om att nedvärdera än att förhålla sig positivt till den. Den tidigare forskningen på ämnet har främst berört en negativ kroppsuppfattning samt sambandet mellan media och kroppsuppfattning. Viktig forskning för denna uppsats har varit Frisén (2014) och Kristina Holmqvist Gattarios (2013) studier. Forskningen har berört motiven bakom en positiv kroppsuppfattning, dessa har varit fokus på kroppens funktion snarare än utseendet. Syftet med denna studie är att försöka ta reda på hur unga kvinnor utvecklar en positiv kroppsuppfattning om sig själva. Denna studie är av kvalitativ karaktär där åtta intervjuer har utförts bland unga kvinnor i åldrarna 20-26 år. Teoretiska utgångspunkter som valts för arbetet är Roland Paulsens (2010) utveckling av Pierre Bourdieus (1979/2010) teori om kroppsligt kapital samt Fanny Ambjörnssons (2003) teori om normalisering och skapandet av en tjej/kvinna. Resultatet från denna studie har visat att de unga kvinnornas omgivning har spelat en avgörande roll för uppfattningen av en positiv kroppsbild, exempelvis relationer till pojkvän eller familj. / As women's perception of their own body focuses on devaluing it rather than responding positively to it, current research on positive body image among women today is scarce. Previous research on the topic has mostly examined a negative body image and the relationship between media and the body. Considerable research for this study has been done by Frisén (2014) and Christina Holmqvist Gattario (2013), their studies have discussed the motives behind a positive body image, which has proven to be a focus on the body's function rather than appearance. Therefore, the purpose of this study is to find out how young women develop a positive body image. This study is qualitative in nature and consists of eight interviews conducted among young women aged 20 to 26 years. The theoretical framework selected for this essay is Roland Paulsens’ (2010) development of Pierre Bourdieus’ (1979/2010) theory of Physical capital and Fanny Ambjörnsons’ (2003) theory of Making of femininity. The results of this study show that relationships with a boyfriend or family, have played a crucial role for the perception of a positive body image.

Orientador: Edison Duarte / Tese (doutorado) - Universidade Estadual de Campinas, Faculdade de Educação Fisica / Made available in DSpace on 2018-08-07T22:56:44Z (GMT). No. of bitstreams: 1 Mauri_RenatoGaribaldi_D.pdf: 913948 bytes, checksum: fc6c142699c76b652b0af21f1d7c440e (MD5) Previous issue date: 2006 / Resumo: analisa a representação simbólica de Carl Gustav Jung, aspecto primordial da teoria junguiana, que se refere à concepção da imagem, do símbolo e dos arquétipos estudados e descritos pelo psicanalista suíço. Essa pesquisa, a interface entre a imagem corporal e a representação simbólica de Carl Gustav Jung, visa contribuir para uma análise dos dois estudos. Para abordar esse assunto, essa tese se divide em três capítulos. O primeiro capítulo enfatiza os estudos da imagem corporal e suas respectivas características, a fim de esclarecer a significância do conteúdo para o entendimento da relação entre imagem corporal com a representação simbólica. Inicialmente abordaremos um breve histórico com seus múltiplos componentes, conceitos, e implicações sobre a imagem corporal. Serão utilizados os principais autores que se dedicaram e que se dedicam ao estudo desse tema. O segundo capítulo está direcionado à representação simbólica e à definição de arquétipo, destacando os escritos de Jung para explicar o tema proposto, assim como outros autores que incluem em suas pesquisas as representações simbólicas junguianas. O terceiro capítulo enfatiza os estudos da imagem mental e da concepção do corpo, do ponto de vista de alguns autores, como: Françoise Dolto, Michel Foucault, e do neurologista Antonio Damásio. Este assunto permite a realização de um paralelo das abordagens de Jung com os autores que estudaram, e estudam, a imagem corporal. Esse último capítulo também trata do histórico do estudo da imagem mental e da concepção do corpo nos escritos de Jung, como da ¿representação mental do corpo¿ (imagem corporal). Pois são esses dois estudos (concepção da imagem mental e do corpo) que orientam as interfaces entre a imagem corporal e a representação do corpo / Abstract: This research studies body image (Mental Body Representation) and offers an analysis from the perspective of Carl Gustav Jung¿s symbolic representation. This is a key aspect of Jungian theory and refers to the conception of image, as well as symbol and archetypes, as studied and described by the Swiss psychiatrist. The interface between body image and symbolic representation, as understood by Carl Gustav Jung, aims to contribute to the analysis of both studies. To deal with this subject this research is divided in three chapters. The first chapter emphasizes body image studies and their respective perspectives. It seeks to explain the meaning of contents in order to understand the relation between body image and symbolic representation. A brief historical is presented, with its multiple components, conceits and implications regarding the theme. The second chapter addresses symbolic representation and archetypal definitions pointed out in the writings of Jung and other authors who offer research in Jungian symbolic representation. The third chapter emphasizes mental body studies and body conception according to various authors, including: Françoise Dolto, Michel Foucault and the Neurologist Antonio Damasio. This dialogue establishes a parallel between Jung¿s approaches and other related authors. The final chapter deals with the study of mental image and the concept of body in C. G. Jung, paying particular attention to the concept of body image representation (body image). In summary, it is proposed that these are the studies that guide the interfaces between body image and body representation (mental and body image conceptions) / Doutorado / Atividade Fisica, Adaptação e Saude / Mestre em Educação Física