Bibliographic identification: ULRICHOVÁ, Michaela. Kineziotherapy And Postural Changes At Very Young Patients With Anorexia Nervosa. Prague: Charles University. 2nd Faculty of Medicine. Department of Rehabilitation and Sports Medicine, 2017. 82 p. Supervisor doc. MUDr. Jiří Radvanský, CSc. Author's first name and surname: Michaela Ulrichová Title of the diploma thesis: Kineziotherapy And Postural Changes At Very Young Patients With Anorexia Nervosa Department: Department of physiotherapy Supervisor: Doc. MUDr. Jiří Radvanský CSc. The year of presentation: 2017 Abstract: There is a number of studies demonstrating the positive effects of supervised exercise therapy on patients with anorexia nervosa. Recent literature suggests that an appropriate physical activity may improve the quality of life during inpatient treatment, increase weekly weight gain, reduce eating pathology and lower relapse rates. The objective of this diploma thesis was to design an exercise program for hospitalised child patients with anorexia nervosa. A sample of 25 female patients was used to prove that this program has no adverse effect on the re-feeding program. The initial kineziological analysis of those patients showed significant patological postural changes which are much more frequent for patients with anorexia nervosa than for...

Approximately 50% of girls and young women are not satisfied with their bodies. A huge reason for this is the thin body ideal dominating today’s social media. Lingerie and swimwear companies like Victoria’s Secret, Hunkemöller and Triangl uses the thin body ideal in their social media marketing but do not get any consequences for it. Today’s generation Z have been affected a lot from this kind of marketing. The purpose of the study was to understand how it is possible that young women from generation Z are willing to buy products from the lingerie and swimwear industry, when most of the time these companies’ social media marketing have an unrealistic image of the perfect body. In order to fulfill the purpose, a qualitative strategy was conducted through the use of three different focus groups. In these interviews, fifteen young women discussed the Instagram pictures of Victoria’s Secret, Hunkemöller and Triangl. The conclusions of the study show how companies are using the thin body image in their marketing to influence young women from generation Z into wanting to buy their products. When companies use the stereotyped woman in their marketing, consumers would either want to resemble the models that are perceived as the female stereotype or be socially accepted by being thin. However, consumers could also want to be perceived in a certain way, that is the way of the stereotyped woman on social media. Therefore, the product is attractive for the consumers even though this situation can be understood as unethical.

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M.A. (Clinical Psychology) / This study explores the Western ideal of the thin body as experienced by Black female students. This research was motivated by the limited number of empirical studies that employ a qualitative method to investigate Black South African females’ perception of the thin ideal, or what they perceive an ideal body to be. Three Black female students were recruited from the University of Johannesburg’s campus, to participate in the interviews. On campus, interaction is encouraged through an initiation process where everyone is invited to take part, and where diversity is celebrated. This setting was appropriate because the students found themselves in a socio-cultural flux between traditional values and values instilled by modern western society. Data collection and the analysis were guided by a phenomenological research design, namely, Interpretative Phenomenological Analysis (IPA) because it explores the participants’ experience of the Western thin ideal from their perspective, and acknowledges the researcher’s enmeshed interpretation of the participants’ worldview. The study resulted in the identification of four master themes: 1) Physical presentation, 2) The environments influence on my body image, 3) Sense of worth, and 4) Admiration versus animosity, which were discussed in relation to relevant literature. In the concluding chapter, the key strengths and limitations of this study are reviewed, and the implications of the findings for further investigation are discussed...

Magister Psychologiae - MPsych / People often do not want to hear, talk or read about cancer. Cancer is arguably one of the most feared illnesses and maybe rightly so for it is usually associated with pain, fear,uncertainty, anxiety, long uncomfortable treatments and death. To receive a diagnosis of cancer must be absolutely devastating especially when you are in a developmental stage where you are already battling with issues such as self-esteem, body image, independence and career choices. The current study explored the lived experiences of adolescents who have or had cancer and how this experience impacted on their lives. Six adolescent cancer patients from the cancer unit in a public hospital were interviewed. The sample was purposively drawn and the majority of the interviews were conducted at the homes of the participants. Phenomenology was used both as a theoretical framework as well as a means of analysing data. Using the descriptive phenomenological method employed by Giorgi,four essential themes emerged from the data. The themes included (1) Unexpected change of everyday life means experiencing the unfamiliar (2) Experiencing a changed body, (3) Experiencing the support of significant others and (4) Anticipating a future. The themes were explained in terms of the four existentials of Van Manen which is lived space, lived body, lived other and lived time. The study revealed that although the initial diagnosis of cancer came as a shock to the participants and their families, they were able to deal with the inevitable changes that accompanied the diagnosis mainly as a result of the support they received from family and friends. Their initial fear of death were replaced with an ardent pursue of their dreams for the future.

Socialisation agents such as the popular media and same age female peers construct and reproduce notions of what is physically ideal, feminine and beautiful in a woman (Hesse-Biber 1996). My interest lies in how a group of young women reproduce, contest and possibly transform such notions in conversations with their same age female friends. The study aims to answer the following question: What ideologies are reflected and perpetuated in the discourses associated with the ideal female body? Since notions of what is ideal and beautiful are indeterminate and in perpetual flux, I focus in particular on areas of contradiction and contestation in the body talk conversations. As such, the analysis examines three extracts in which the young women draw on oppositional discourses to construct notions of female beauty. I believe that these extracts represent discursive struggles in relation to the dominant Western ideal of the slim, toned female body, an ideal which more closely resembles a newly pubescent girl's body than the curvaceous, shapely body of an adult woman (Bartky 2003; Grogan 1998). My analysis is based on conversational data collected from sixteen, white adolescent English-speaking women between the ages of fourteen and eighteen who attend a boarding school in Grahamstown. I elicited the body talk data using three stimulus exercises designed to encourage discussion on topics such as the overweight female body, dieting and the ideal body. I selected three extracts from the recorded conversations and used the methodological framework of Critical Discourse Analysis to analyse the data. This framework proposes three interdependent stages of analysis: 1) the Description of the formal features of the text, 2) the Interpretation of the text in terms of the participants' background assumptions, the situational context and the intertextual context and 3) an Explanation of the text in light of the sociocultural context and the text's contribution to the reproduction or transformation of the status quo. Since I was present during the conversational recordings and contributed to the discussions, part of the interpretation stage of analysis critically evaluates how the asymmetrical power relations between myself and the participants influenced the conversations. In this regard, my findings attest to my coercive role in promoting conservative, reactionary discourses which sustain the dominance of traditional ideologies of female beauty and which stifle oppositional ideologies. My interpretation of the extracts also reveals that, in their discussions of topics such as excess weight, female ageing and cosmetic surgery, the young women negotiate alternative conceptions of what constitutes the ideal female body. However, the articulation of an alternative beauty ideal, one which values women of different body sizes and ages is not sustained in the extracts. By discussing the relationship between these alternative constructions and dominant norms of beauty, I show how the prevailing ideal of the youthful, slim, toned female body wins out in the conversations. The interpretation of the extracts also reveals the participants' preoccupation with the pursuit of health and well¬being. In this respect, the young women construct the ideal body as not only slim and youthful, but also healthy. In my explanation of the extracts, I explore the sociocultural factors which have contributed to the rise of the health ethic. In concluding, I argue that the valorisation of the healthy body in the conversations, far from challenging the imperative to be thin, actually reinforces it by constructing dieting as a necessary adjunct to the pursuit of health. From this perspective, the preoccupation with attaining the ideal thin, toned body can be justified in terms of a desire to be healthy.

Perhaps one of the most embodied of human experiences, sexuality can be greatly affected by the way in which women perceive their body. Historically, scholars have dedicated their attention to negative facets of body image and how it is associated with poorer female sexual health, while mostly overlooking the positive aspects of this relationship. Similarly, although ageing is a key factor to consider when examining body image and sexual health, only a dearth of studies has attempted to describe the experiences of non-university aged women. To fill these gaps, this research program was designed to investigate the associations between positive and negative aspects of body image and explore how each contributes to sexual health in age-varied samples of adult women. Two survey studies were carried out. A total of 215 heterosexual women, aged 18 to 88, participated in the first study. Despite a high statistical overlap between body appreciation (i.e., positive body image) and body dissatisfaction (i.e., negative body image), the former was found to be a greater contributing factor to indicators of sexual health. Specifically, body appreciation was related to improved sexual function, lower sexuality-related distress, and higher sexual satisfaction, even when controlling for body mass index. Although many changes occur to the body as women get older, body appreciation was unrelated to age in this sample. Nevertheless, it was shown to moderate the negative association between age and sexual satisfaction, such that older women with high appreciation for their body reported being significantly more sexually satisfied than those with low body appreciation. While the first study explored the body image and sexual health experiences of adult women in general, the second article focused on the mechanisms through which one is related to the other in midlife and older women specifically. A total of 193 heterosexual women, aged 50 to 83, completed an online survey. Support was provided for the use of objectification theory (Frederickson & Roberts, 1997), a well-established theoretical framework in body image research, in explaining sexual health in midlife and older women. Body self-consciousness during sex partially explained the relationship between body shame, appearance anxiety, and sexual function, distress, and satisfaction. High body appreciation mitigated the detrimental effect of self-objectification constructs (i.e., body surveillance, appearance anxiety) and body self-consciousness during sex on midlife and older women's sexual health. Overall, based on the results of this dissertation, body appreciation appears to serve as a protective factor for improved sexual health. Similar to sexual satisfaction and sexual distress, positive and negative aspects of body image are related, but nonetheless distinct, concepts that should not be used interchangeably. Furthermore, midlife and older women's body image and sexual experiences differ from that of their younger counterparts; systematic generalisation of findings from one group to the other is thus unwarranted. Consideration for these various distinctions is not only required for increased understanding of the complex links between body image and sexuality across adulthood, but also relevant to guide prevention efforts at a sociocultural level and clinical interventions at the individual level.

The diploma thesis is divided into two parts. The first part includes the delineation of basic terms, needful for a further work. The first chapter offers a definition and an evaluation of a historical development of a body image. Subsequently, the work is concerned with a marketing communication. It offers an inspection of a phenomenon of advertisement, its effectivity on addresses and a psychological insight encompased within the field of advertising. The chapter also includes the description of media and their respective influences on the perception of a beauty ideal. The second part of the thesis is oriented towards a practical, analytical activity. The description of a theoretical base as well as a practical use of a content analysis and implied methods are the points of the chapter's departure. The conclusion part of the work provides the readers with conclusions of the content analysis and a questionnaire results.

The Diploma thesis deals with the importance of body image marketing. Thesis depicts concept of body image, its evolution in time and the influence of media on people's self-concept and self-evaluation. The practical part is focused on content analysis of front-pages of specific magazine in given time period. Independent chapter concerns with analysis of consumers via data from MML-TGI database.

Target of my final thesis is to explore elements of body image in TV commercials. In the thesis I focused on body image, marketing communication and advertisement. I tried to map what are people like in TV spots through content analysis. I did also analyze marketing research data of Market & Media & Lifestyle agency. I chose those data with due regard for perception of body image by consumers and I focused on TV advertisements issues.