Att börja växa som företag är svårt, inte minst inom klädindustrin där det granskas stygn för stygn av media. Under de två senaste decennierna har fler klädföretag börjat arbeta med hållbar utveckling. Det som tidigare har genererat tillväxt från den industriella utvecklingen går emot dagens hållbarhetstänk, som har blivit viktigare i klädföretagen. Samtidigt behövs tillväxt hos klädföretag för att konkurrera på den mer globaliserade marknaden. I denna studie undersöks det hur tillväxtstrategier kan tillämpas i ett klädföretag som arbetar med hållbar utveckling. Forskningsmetodiken består av en kvalitativ ansats för att få en djup kunskap kring fenomenet. Studien är en fallstudie som fördjupar sig i ett klädföretags hållbarhetsarbete. Empirin bygger på digital datainsamling av företaget och en intervju med företagets hållbarhetsansvarige. Företagets affärsmodell analyseras och med hjälp av analysen kartläggs vart någonstans hållbarhetsarbetet förekommer i affärsmodellen. Hållbarhetsarbetet förekommer i olika delar av affärsmodellen beroende på företag. Hur företaget påverkas av tillväxtstrategier utgår från affärsmodellen. I studiens resultat visar det sig att vid tillämpning av tillväxtstrategier är det viktigt att se hur olika delar i verksamheten påverkas. Även om företag väljer att använda sig av samma tillväxtstrategi kan strategin tillämpas på olika sätt och påverka olika delar i företaget. / Program: Textil produktutveckling och entreprenörskap

Att börja växa som företag är svårt, inte minst inom klädindustrin där det granskas stygn för stygn av media. Under de två senaste decennierna har fler klädföretag börjat arbeta med hållbar utveckling. Det som tidigare har genererat tillväxt från den industriella utvecklingen går emot dagens hållbarhetstänk, som har blivit viktigare i klädföretagen. Samtidigt behövs tillväxt hos klädföretag för att konkurrera på den mer globaliserade marknaden. I denna studie undersöks det hur tillväxtstrategier kan tillämpas i ett klädföretag som arbetar med hållbar utveckling. Forskningsmetodiken består av en kvalitativ ansats för att få en djup kunskap kring fenomenet. Studien är en fallstudie som fördjupar sig i ett klädföretags hållbarhetsarbete. Empirin bygger på digital datainsamling av företaget och en intervju med företagets hållbarhetsansvarige. Företagets affärsmodell analyseras och med hjälp av analysen kartläggs vart någonstans hållbarhetsarbetet förekommer i affärsmodellen. Hållbarhetsarbetet förekommer i olika delar av affärsmodellen beroende på företag. Hur företaget påverkas av tillväxtstrategier utgår från affärsmodellen. I studiens resultat visar det sig att vid tillämpning av tillväxtstrategier är det viktigt att se hur olika delar i verksamheten påverkas. Även om företag väljer att använda sig av samma tillväxtstrategi kan strategin tillämpas på olika sätt och påverka olika delar i företaget. / Program: Textil produktutveckling och entreprenörskap

Background: There is an increasing amount of arguments made that new business models are the solution when companies and industries face radical changes in the environment. To be able to prosper in the long run, organizations must reinvent themselves over and over again. Many authors (e.g. Abernathy & Utterback, 1978; Christensen, 1997; Kim & Mauborgne, 2005; Ries, 2011) claim that big, radical, reconfigurations are needed in order to prosper in the long-term. Theories, concepts and framework have been developed to answer how this reconfiguration should happen within organizations. However, the concepts derived are just parts of the solution, and none take a holistic approach, trying to cover them in a practical framework that could be used by organizations. Aim: The aim of the thesis is to propose a framework that enables organizations to systemize their innovation processes, making them flexible enough to repetitively seize opportunities through business model innovation where new value can be created and captured. The proposed framework aims to enable organizations to start discussing how they should create and capture new value and give them a more pragmatic view on the innovation process. It also aims to act as a starting point for future research. Methodology: The thesis follows March & Smith’s (1995) design science methodology in order to build and evaluate the framework. This is done in three steps; first by building a model from theory. Second, the emergence of business models in three different case companies are compared and investigated qualitatively. Lastly the model and the factors derived from the data are contrasted and a framework is built and evaluated. Findings & Conclusion: The basis of the derived framework proposes for big steps to change, and create and capture new value; analyze the basis of competition in the macro and micro environment, analyze and experiment with different non-customer tiers, experiment with the creation of value and experiment and analyze the capture of the value created. More tangible tools are proposed for each of these steps. Actually testing the framework and further evaluating and theorizing of the framework is proposed as future research directions.

Submitted by Vanessa Nunes (vnunes@unisinos.br) on 2015-03-26T18:01:21Z No. of bitstreams: 1 LeticiaChemale.pdf: 14450426 bytes, checksum: 17412d5f1261ee67ef3a6f549e5bc364 (MD5) / Made available in DSpace on 2015-03-26T18:01:21Z (GMT). No. of bitstreams: 1 LeticiaChemale.pdf: 14450426 bytes, checksum: 17412d5f1261ee67ef3a6f549e5bc364 (MD5) Previous issue date: 2013-07-31 / Nenhuma / O setor da saúde, no Brasil - vital para o desenvolvimento do país - tem se modificado drasticamente, nos últimos anos. Com as novas tecnologias, os novos conhecimentos médicos e o maior poder aquisitivo da população, a competição na área se tornou cada vez mais acirrada. O segmento de diagnóstico por imagem se caracteriza, em Porto Alegre/RS, pela concorrência entre clínicas particulares, muitas vezes, administradas por médicos ou por gestão familiar. A briga por uma fatia maior das clínicas particulares compete diretamente com grandes corporações hospitalares, o que contribui para a gestão profissional do setor, em que as empresas buscam a estratégia como uma ferramenta sustentável, para criar valor entre seus clientes. Esta dissertação tem por objetivo propor a elaboração de um modelo de gestão estratégica para a Clínica de Diagnóstico por Imagem Irradial. Inicialmente, foram realizadas quatro etapas, na empresa, por meio da pesquisa-ação. A primeira e segunda buscaram identificar e explicitar o cenário a que empresa estava inserida. Com este objetivo cumprido, através de seminários e de workshops com os diretores, foi possível esclarecer a visão e analisar a estratégia da empresa. A terceira etapa da pesquisa tinha por objetivo reconhecer as expectativas e as demandas dos stakeholders da empresa. Através do grupo de foco, com alguns médicos, clientes, funcionários e diretores, identificaram-se os fundamentos da cocriação de valor e formulou-se a estratégia da empresa, utilizando o Business Model. Em um segundo momento, ainda da terceira etapa, foi aplicado aos diretores um questionário semiestruturado, para a verificação da possibilidade de viabilizar a estratégia formulada,de acordo com os recursos reais da empresa. A quarta etapa visou definir um conjunto estruturado de objetivos e de indicadores interligados na relação causa-efeito e as perspectivas do balanced scorecard, que contemplassem a estratégia sugerida. Por meio de workshops e de seminários com os diretores, traduziu-se a estratégia definida, através de objetivos e de indicadores, nas perspectivas do balanced scorecard. A partir do resultado de cada etapa, utilizando-se um conjunto de ferramentas tradicionais e já conhecidas pelas empresas - que propiciam e privilegiam os processos de inovação de valor - propôs-se o mapa estratégico da Irradial, que configura a estratégia escolhida pela empresa e a desdobra a todos os envolvidos, sustentando uma vantagem competitiva que a empresa busca, para atuar, no mercado. / The health sector in Brazil - vital to the country’s development – has changed drastically over the past few years. Due to new technologies, new and improved medical knowledge and greater buying power of the population, completion has become increasingly fierce. The image diagnosis segment is characterized in Porto Alegre/RS by the competition among private clinics, many times managed by doctors or family enterprises. The struggle for a bigger market share by the private clinics competes directly with large hospital corporations, which contributes to professional management in the sector, and companies look for strategies as sustainable tools to create value among their clients. The objective of this dissertation is to propose the development of a strategic management model for theClínica de Diagnóstico por Imagem Irradial. Initially four steps were taken within the company through survey-action. The first and second steps attempted to identify and demonstrate the scenario in which the company was a part of. After fulfilling such goal, by having seminars and workshops with the directors, it was possible to clarify the vision and analyze the company's strategy. The third step of the survey had the intention to establish the expectations and demands of all company’s stakeholders. Through a focus group with some doctors, clients, employees and directors it was possible to identify the fundamental value co-creation and the company’s strategy was formulated, utilizing the Business Model. Later on, still during the third step, a semi-structured questionnaire was applied to the directors in order to check the possibility of making the formulated strategy viable based on the actual resources of company. The fourth step aimed to define a structured set of goals and indicators interconnected in the cause-effect relation, as well as the perspectives of the balanced scorecard, to contemplate the suggested strategy. Through workshops and seminars with the directors the defined strategy was translated based on goals and indicators in the perspective of the balanced scorecard. From the result in each step, by utilizing a set of traditional tools already known by the companies – which provide and privilege the innovative processes of value – Irradial’s strategic map was proposed, which sets the strategy chosen by the company and is applied to all involved, giving the competitive edge that the company seeks to act in the marketplace.

Submitted by Maicon Juliano Schmidt (maicons) on 2015-07-09T17:28:48Z No. of bitstreams: 1 Max Roberto da Silva.pdf: 2364743 bytes, checksum: 3abbb691b2fc1672d72997a62b8d9213 (MD5) / Made available in DSpace on 2015-07-09T17:28:48Z (GMT). No. of bitstreams: 1 Max Roberto da Silva.pdf: 2364743 bytes, checksum: 3abbb691b2fc1672d72997a62b8d9213 (MD5) Previous issue date: 2013-01-31 / Nenhuma / O segmento de transporte rodoviário de cargas se caracteriza pela competição acirrada, devido ao excesso de oferta de transportadores, ocasionada pelas baixas barreiras de entrada, fatores que contribuem para que as empresas do setor tenham uma baixa rentabilidade. Esta dissertação de mestrado tem por objetivo propor um quadro referencial no processo de planejamento e gestão estratégica para utilização por empresas do segmento de transporte rodoviário de cargas. Inicialmente, foram realizadas entrevistas com profissionais de empresas do setor para identificar as ferramentas de gestão e planejamento estratégico que essas empresas utilizam. Após, buscou-se identificar as características do setor com o objetivo de verificar ferramentas de gestão e planejamento estratégico que possuem maior aderência ao setor para a composição do quadro referencial. Analisando-se as ferramentas utilizadas pelas empresas pesquisadas, observou-se que essas empresas utilizam ferramentas tradicionais e consolidadas de gestão e planejamento estratégico, que não privilegiam a busca pela inovação de valor em suas propostas. Com a análise realizada nas empresas pesquisadas do setor, identificou-se a importância da utilização no processo de gestão e planejamento estratégico de ferramentas que propiciem inovação em seus modelos de negócios para que as empresas consigam diferenciar-se da concorrência na busca de novos mercados, de novas demandas e de novas ofertas de valor. A partir deste diagnóstico, utilizando-se um conjunto de ferramentas tradicionais e já conhecidas pelas empresas e de ferramentas que propiciam e privilegiam os processos de inovação de valor, propôs-se o quadro referencial de gestão e planejamento estratégico para empresas do segmento de transporte rodoviário de cargas. Este quadro referencial foi submetido a especialistas do setor e avaliado por esses em um processo de análise crítica, cujos resultados foram satisfatórios, reforçando a pertinência e validade do quadro referencial como elemento condutor para a inovação de valor nas empresas do transporte rodoviário de cargas. / The road transportation segment is characterized by fierce competition due to oversupply of carriers caused by low entry barriers, factors that contribute for the companies operating in this sector to have low profitability. The objective of this master’s dissertation is to propose a benchmark in the planning process as well as the strategic management to be eventually utilized by cargo transportation companies. At first, interviews were conducted with the industry professionals to identify which management and strategic planning tools such companies utilize. Then we attempted to identify the characteristics of the sector in order to identify which management and strategic planning tools have greater adherence to the sector in order to create the benchmark. When such tools utilized by the interviewed companies were analyzed it was noted that the companies utilize traditional and consolidated management and strategic planning tools and do not look for value innovation in their environments. With such analysis we noticed the importance to utilize tools in the companies’ management and strategic planning processes that lead to innovation in their business models, in order for such companies to gain a differential in relation to their competition when searching for new markets, new demands and new value offers. From such diagnosis, by utilizing a traditional set of tools already utilized by most companies as well as new tools that provide and privilege the value innovation processes, a benchmark for management and strategic planning for companies in the road transportation sector was proposed. This benchmark was submitted to and evaluated by industry specialists in a review process, which results were satisfactory, reinforcing the relevance and validity of the benchmark as conductive frame of reference to value innovation in enterprises of road cargo transportation.

Funding is one of the most critical resources high potential technology startup (HPTS) ventures need to achieve success. Some startup founders lack access to capital, a critical resource for HPTS founders to create value for customers and capture value for their organizations. Capital constraints can hinder business performance, endanger growth and the ability to grow and scale into the global markets. This multiple case study explored the strategies HPTS firms used to access capital to grow and scale into global markets. Mishra's venture capital investment model and Blank's customer development model served as the conceptual framework for this study. Data were collected from semistructured face-to-face interviews, direct observations, member checking, and a reflective journal. Participants were selected using a purposive sampling of 5 founders from the Silicon Valley of California, who were involved in equity finance decisions in the last 5 years. Yin's 5-step data analysis plan was used in the final data analysis. Eight themes emerged from the study: capital constraint; identification of potential investors; collaboration, guidance, and support; investment potential; investment thesis; measurement of success; passion and preparedness; and prevention of stock dilution. The findings of this study have implications for positive social change. HPTS ventures can use the study findings to gain approval of investment proposals and increase ventures that create value for customers and for the organizations.

This thesis is a two-part exploratory inquiry into how actions of Corporate Responsibility (CR) create economic value for the company performing them, in addition to social/environmental value. The purpose of the thesis is to describe the CR initiatives of a theoretical “paragon corporation”: a corporation that excels in its CR initiatives and sees financial gain in it. The report starts by going over literature, describing the CR context that companies operate in today, and similar work. A model for describing CR activities as business activities is drawn from Nancy Bocken’s concept Business Model Archetypes, and it is proposed as a possible tool for describing economic value creation from CR activities. The first part of the study is a word frequency analysis of the annual financial reports of the companies listed on the FTSE 100, where words connected to CR are counted. The sustainability reports of the five companies that have mentioned CR terminology most in the first study are analyzed in detail during the second study, and are characterized using Bocken’s archetypes. Findings show that the paragon corporation should have CR initiatives that can be modeled after the archetypes, enabling the CR initiatives to create direct economic value for the company. The archetypes can be used when formulating a CR strategy from the ground up, or evaluating existing CR strategy. The thesis ends with suggestions for how this can be explored further.