The aim of the thesis is to define short term strategy for the company selling printing technology and complementary services. In the first part of the thesis theoretical background is described, including definition of the strategic planning and management, strategic analysis and different types of strategy. In the practical part strategic imperatives are defined, external and internal analysis performed, then SWOT analysis and strategic factors influencing the company are defined. In the next step strategic options are proposed as a reaction on identified strategic factors. Finally rewards and risks of each option are evaluated and action plans of realization are defined.

Made available in DSpace on 2016-05-02T13:54:08Z (GMT). No. of bitstreams: 1 JeronimoGiacchetta-dissertacao.pdf: 123302 bytes, checksum: 63be44e212c0159e0f8d06a996cb5f7c (MD5) Previous issue date: 2011-07-06 / A company engaged in special coffee production was evaluated regarding the main aspects of the strategic business management in order to obtain competitive advantage in the specialty coffee market. The research was conducted at Fazenda Ponto Alegre, in the rural area of the city of Cabo Verde, Coelhos district, state of Minas Gerais, Brazil. A semi-structured interview was carried out when the interviewees were instructed by two questionnaires with a basic guide. One of the questionnaires asked about the work methods and business management at the time when the farm used to produce commodity-type coffees before 1992; the other approached the present situation of the company in the specialty coffee production. Based on the questionnaires, a comparative analysis of the two approaches was made to verify the business advantages and disadvantages. According to information gathered through questionnaires and extraction models of the five competitive forces, the Fazenda Ponto Alegre used sound business strategies to position themselves ahead of the competition in the special coffee market, reaching the goal of getting competitive advantage in business, such as reputation, brand, top quality product, and customer value. The Ponto Alegre farm is recognized by the specialty coffee buyers as a reliable supplier, which contributed for the company to continue their activity in being a model of excellence that generated value to their owners and collaborators. / Analisou-se uma empresa que atua no setor de produção de cafés especiais, levantando-se os principais aspectos relativos à gestão estratégica da empresa na busca de se obter vantagem competitiva no mercado de cafés especiais. A análise foi realizada na Fazenda Ponto Alegre, empresa constituída para atuar com fins específicos de empresa rural. A Fazenda se localiza no município de Cabo Verde, bairro Coelhos, estado de Minas Gerais. Para a análise da empresa usou-se o método da entrevista semiestruturada, onde os entrevistados foram orientados por dois questionários com um roteiro básico. Um questionário foi voltado para como eram os métodos de trabalho e gestão da empresa quando se produzia cafés tipo commodities, até o ano de 1992, o outro abordou a situação atual da empresa, na produção de cafés especiais. Os questionários foram a base para uma análise comparativa do que mudou nas duas abordagens e o que isto trouxe de vantagens e desvantagens no negócio. De acordo com as informações levantadas através dos questionários e do modelo de extração das cinco forças competitivas, a Fazenda Ponto Alegre utilizou estratégia empresarial para se posicionar de maneira diferenciada no mercado de cafés especiais, alcançando o objetivo de se conseguirem as fontes de vantagem competitiva no meio empresarial como reputação, marca, produto de qualidade superior e geração de valor ao cliente. A fazenda Ponto Alegre é hoje reconhecida pelo mercado comprador de cafés especiais como um fornecedor de confiança, o que contribuiu para que a empresa continuasse na sua atividade, sendo um destaque de excelência que gerou valor aos seus proprietários e aos seus colaboradores.

Este trabajo busca conocer —a partir de una exhaustiva revisión de artículos de alto impacto— cuáles son las principales aplicaciones de la inteligencia artificial (IA) que han potenciado las estrategias empresariales. Se abordan los siguientes temas para responder la pregunta de investigación. En primer lugar, se define inteligencia artificial y se estudia su evolución; se alude también a las distintas posturas respecto a ella. En segundo lugar, se explica en qué consiste la inteligencia de negocios, ya que en los últimos años las empresas han demostrado interés por mejorar sus procesos con base en el manejo de grandes volúmenes de datos. En tercer lugar, se analiza el aporte de la IA a la inteligencia de negocios, su aplicación en las distintas unidades organizativas y el apoyo a la generación de estrategias empresariales. Finalmente, se incide en cómo la IA permite mejorar las estrategias de las organizaciones. Se concluye que la IA transforma la interacción de los humanos con las máquinas, ayudando a aumentar sus capacidades para la toma de decisiones, lo que es especialmente relevante para los negocios contemporáneos y, en particular, para la estrategia empresarial. / This work seeks to undestand, since an extensive review of very important articles, which are the main applications of the artificial intelligence (AI) that have improved the business strategies. The following issues are addressed in order to answer the questions of the investigative work. First, artificial intelligence is defined and its evolution is studied. It also refers to different positions abou it. Second, it is explained what the business intelligence consists, because, lately, companies have been interested in improving their processes based on the management of big data. Third, the contribution of the AI to the business intelligence is analyzed; also its application to the different organisational units and the support to the generation of business strategies are analyzed. Finally, the focus is on how the AI allows to improve the strategies of the organizations. It is concluded that the AI transforms the interaction of the human beings with machines, helping to increase their capacities of making decisions; this is very important for the contemporary business, and especially for the business strategy. / Trabajo de Suficiencia Profesional

This Master’s thesis concerns with the description and evaluation of czech air carriers‘ business strategy. Because of their large number, selected carriers are Czech Airlines and Travel Service and these are described in detail as to their history, as well as their development in recent years and SWOT analysis. SWOT analysis is assembled by the author himself with the usage of knowledge gained from analysis in previous chapters. Each of aforementioned carriers is then compared with one of its competitors and finally, the evaluation of the strategy and the proposal of recommendations are set.

This diploma thesis deals with the strategic management of a chosen company. The main objective is to propose a business strategy and its implementation using marketing communication tools in the services market. The goal of the theoretical part is to define terms related to these issues, which are going to be used in further parts of analysis and proposals. The goal of the analytic part is to determine a potential of the company and to provide foundation for the proposal. The ultimate part deals with the strategy proposal, which is going to serve the company for three years. Internal documents, an interview with the owner of the company, and public sources were used to create this diploma thesis.

The diploma thesis deals with the topic of strategic management of a construction company development. Based on theoretical knowledge together with the internal and external corporate environment analysis, the main goal of the work is to propose such a business strategy, where the company operates succesfully on both private and public procurement markets.

This diploma thesis considers with describing of methods and procedures used in process of production and building successful web projects. Main spheres of interest are e-business strategy, strategy of internet marketing and procedures of managing customer relationship. Theoretic notes are demonstrating on practice example of project management in case study which describes application of internet shop.

The master´s thesis deals with the processing of business plan for setting up a guest house in Austria. First part of this thesis is focused on theoretical basis which are followed by analysis of market and marketing research. On the basis of these acquired information is created concrete business plan which define conditions for its successful realization.

Real estate development (RED) businesses are critical to closing the housing deficit gap in Nigeria. The purpose of this multiple case study was to explore the strategies that successful business managers used to improve and sustain their business performance in Nigeria. The 7FE business process management framework was the conceptual framework used. Primary research data were collected through semistructured interviews held with a purposive population sample of 5 business managers who successfully improved and sustained their business performance in the Nigeria real estate sector. Secondary data were collected from company and public documents and extant literature. Data were analyzed using computer-aided data analysis software and methodological triangulation. Ten emergent themes were identified: business strategy; commitment to quality and building trust; industry and market research; training and knowledge acquisition; innovation and reward systems; operational effectiveness and project portfolio management; minimizing costs and financial leverage; marketing, promotions, and strategic partnerships; measuring business performance and assessing strategic success; and change management and documenting lessons learned. The implications of this study for positive social change include the potential to increase the number of sustainable RED businesses in Nigeria, providing more employment, housing for more people, offering better living conditions, improving quality of life, and contributing to both local and national economies.

Problem: A decisive majority of Swedish firms are small and medium-sized enterprises (SMEs) and studies indicate that most of these lack, among other things, financial resources, which often limit smaller firms from implementing sustainable practices. Since SMEs compete with larger enterprises, with more established departments and therefore, they cannot strategize their sustainability work to the same extent. The problem emerges when requirements from stakeholders, based on the 2030 agenda, cannot be met due to lacking organizational abilities. Purpose: The purpose of this thesis is to gain an understanding of how sustainability consultants support SMEs in their sustainable development work. The research, therefore, investigated the practical processes of consultants when they work with SMEs. The varying processes between sustainability consultants will also be investigated, so similarities and differences can be discovered in their processes. Method: The research conducted follows a grounded theory, an exploratory approach, an abductive research design, all under an interpretive philosophy. The primary data collected consists of semi-structured interviews with sustainability consultants in the Jönköping area. Following the grounded theory, this included three stages of analysis namely open coding, axial coding, and selective coding. During selective coding, it is critical to use an abductive design to ground the empirical findings in existing literature and theory. The analyzed findings were thereafter transformed into a proposed model which is supported by both the empirical findings and theory. Conclusion: Sustainability consultants can support SMEs with their knowledge and expertise when developing sustainable business practices in smaller firms. This research also contributes to a proposed model that shows the process for SMEs and further explains how SMEs and consultants can work together to develop strategic goals for regenerative firms. However, it is noted that contextual factors and specific gains in knowledge cannot be conveyed in a model. Although, describing the processes of knowledge transfer using an adaption of agile methodology was found suitable for this study. Conclusively, the model’s success is highly based on contextual factors such as firm maturity and the knowledge of the consultant in the specific field under development.