Atendendo à premissa de expor a vivência do pesquisador em inovação e empreendedorismo, esse trabalho trata-se de um estudo de caso adaptado que teve como objetivo, propor um quadro de modelo de negócios para uma organização de Medicina Integrativa. A proposta do modelo de negócios atendeu um processo proposto por Kolb, onde através da experiência concreta, observação reflexiva e experimentação ativa, conseguiu-se realizar a conceptualização abstrata para um modelo de negócios inovador. Engajando-se na racionalidade médica contemporânea, que busca encontrar um mecanismo de cuidado com o indivíduo por práticas e protocolos que possam ser eficientes e de menor custo, e impulsionado pela experiência profissional e interesse de um investidor, realizou-se uma sequência de ações que pudessem formar um modelo de negócios estruturado e que atendesse um negócio inovador. Foi possível observar que: A) O modelo de negócios mostra-se bastante eficaz para compreender um negócio inovador; B) A Medicina Integrativa é um conjunto de práticas que envolve o cuidado global do indivíduo; C) APor meio do modelo de negócios, é possível proporcionar subsídios para alcançar investidores e, por fim, D) Por meio do modelo de negócios foi possível que o principal stakeholder, o médico proprietário, pôde obter, após a aplicação da ferramenta, novas ideias e insights a respeito de ações imediatas e futuras. Para os outros, a compreensão estabeleceu clareza e direcionamento maior dos objetivos, assim como, possibilitou a definição das responsabilidades e prioridades de cada um. / Given the premise of exposing the experience of research in innovation and entrepreneurship, this work is an appropriate case study that aimed to propose a business model framework for an organization of Integrative Medicine. The proposed business model attended a process proposed by Kolb, which through concrete experience, reflective observation and active experimentation, was managed to achieve the abstract conceptualization to an innovative business model. Engaging in contemporary medical rationality, which seeks to find a care facility with the individual for practices and protocols that may be efficient and lower-cost, driven by experience and interest of an investor, was held a sequence of actions that could form a structured business model and that meets an innovative business. It was observed that: A) The business model is the most effective way to understand an innovative business; B) The Integrative Medicine is undoubtedly the most effective and involves less cost in the overall individual care; C) Through the business model, it is possible to provide subsidies to reach investors and, finally, D) Through the business model it was possible that the main stakeholder, the physician owner could get, after application of the tool, new ideas and insights regarding immediate and future actions. For others, understanding clearly established and greater targeting of objectives, as well as made possible the definition of responsibilities and priorities of each.

Esta pesquisa investigou como os modelos de negócios (MDNs) das empresas de e-commerce, atuantes no Brasil, foram modificados com a ação dos empreendedores nas fases de: concepção; início de operação e confirmação dos respectivos MDNs pelo mercado. Investigou, também, as razões que justicaram tais mudanças e suas contribuições para os desempenhos das empresas estudadas. Foi realizada uma pesquisa qualitativa, baseada no método de múltiplos casos, realizada junto à quinze empresas de e-commerce que adotam o modelo painel de controle e que atuam no mercado brasileiro. As entrevistas foram pessoais e orientadas por um roteiro de pesquisa. A apresentação dos dados dos casos e as análises qualitativas, extraídas dos depoimentos dos empresários, foram realizadas com base em uma Matriz de Análise Cruzada. A pesquisa revelou que os MDNs das empresas que haviam sido idealizados pelo empreendedor, na fase de concepção, sofreram mudanças dos tipos: estratégicas, mercadológicas, financeiras, tecnológicas e operacionais, as quais modificaram um ou mais dos submódulos do modelo, no sentido de introduzir ajustes na proposta/oferta de valor, no acervo de recursos, na base de fornecedores, nas redes de parceiros, nas formas de captura de valor (receitas), nas definições de segmentos de mercado e nos sistemas de gerenciamento e controle das operações. As razões destas mudanças, segundo os empreendedores, foram as necessidades de conquistar mercado para conseguir realizar vendas, atrair e ampliar a clientela. As mudanças realizadas pelos empreendedores, segundo eles, contribuíram positivamente, para gerar melhorias nos resultados de desempenho, ou seja, aumento da quantidade de clientes-usuários, clientes-fornecedores e crescimento do faturamento, conforme os índices utilizados.Os achados desta pesquisa foram: 1º) Nenhum dos MDNs idealizados pelos empreendedores estudados foi definitivo. 2º) O processo de construção do MDN só pode ser concluído depois que a empresa é submetida às condições de mercado, o que indica os ajustes e mudanças que serão necessárias neles. 3º) A confirmação do MDN, ou seja, quando ela gera resultados econômicos e atende às exigência de seus stakeholders, sempre é uma confirmação em caráter provisório. As limitações principais das conclusões são: a impossibilidade de generalização das conclusões para o universo de empresas de e-commerce atuantes no Brasil e utilizar informações de uma única fonte, que foram os depoimentos dos empreendedores ou dirigentes das empresas estudadas.A originalidade dos achados desta pesquisa contribuem para a teoria da construção de MDN em condições de mercado presente, revelando a ação do empreendedor na condução de diferentes fases do processo para a confirmação do modelo pelo mercado. Mostra as razões das mudanças incorporadas e suas contribuições para o desempenho da empresa. Para os empreendedores, os resultados da pesquisa servem como orientações para condução do processo, alertando para a necessidade de identificar as mudanças oriundas das necessidades dos clientes, da concorrência e de outros stakeholders. Em síntese, a pesquisa revelou que a construção dos MDNs, nos casos estudados, é um processo contínuo e sempre inacabado. / This research investigated how the business models (MDN) of e-commerce companies, active in Brazil, have been modified by the action of entrepreneurs in stages: conception; startup and confirmation of their MDN by the market. Also investigated the reasons justified such changes and their contributions to the performance of the companies studied. A qualitative research was made, based on the method of multiple cases performed by the fifteen companies of e-commerce that adopt the model panel of control and operating in the Brazilian market. The interviews were personal and guided by roadmap for research. The presentation of case data and qualitative analyzes extracted from the testimonies of businessmen, were made based on a Matrix Analysis Crusade. The research revealed that the MDNs of the companies that had been conceived by the entrepreneur, at the conception stage, passed for changes the types: strategic, marketing, financial, technological and operational, which changed one or more of the sub-modules of the model, in order to introduce adjustments in the proposal / offer value, the collection of resources, on the basis of suppliers, networks of partners, ways to capture value (revenue), the definitions of market segments and the management and control of operations systems. The reasons for these changes, according to entrepreneurs, were the needs to boost market to accomplish sales, attract and expand clientele. Changes made by entrepreneurs, according to them, contributed positively to generate improvements in performance results, in other words, increasing the amount of customers-users, customers-suppliers and revenue growth, as the indexes utilizados. Os findings of this research were: 1) None of the MDN conceived by entrepreneurs studied was final. 2) The process of building the MDN may be concluded only after the company is subject to market conditions, which indicates the adjustments and changes that will be required of them. 3) Confirmation of MDN, in other words, when it generates economic outcomes and meets the requirements of its stakeholders, it is always a confirmation provisionally. The main limitations of the conclusions are: the inability to generalize the findings to the universe of active e-commerce companies in Brazil and use information from a single source, that the statements were entrepreneurs or managers of companies studied. A originality of the findings of this research contributes to theory building MDN present market conditions, revealing the action of the entrepreneur to conduct different phases of the process to confirm the model by the market. Shows the ratios of incorporated changes and their contributions to the company\'s performance. For entrepreneurs, the survey results serve as guidelines for conducting the process, stressing the need to identify the changes originating from the needs of customers, competition and other stakeholders. In summary, the survey revealed that the construction of the MDN, in the cases studied, is an ongoing process and never finished.

Submitted by Luiz Felipe Barbosa (luiz.fbabreu2@ufpe.br) on 2015-03-09T13:29:30Z No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: 66e71c371cc565284e70f40736c94386 (MD5) DISSERTAÇÃO Francisco Barreto Costa Pimentel Filho.pdf: 2880879 bytes, checksum: 09126ae1af54582c2adf23919e98ca2e (MD5) / Made available in DSpace on 2015-03-09T13:29:30Z (GMT). No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: 66e71c371cc565284e70f40736c94386 (MD5) DISSERTAÇÃO Francisco Barreto Costa Pimentel Filho.pdf: 2880879 bytes, checksum: 09126ae1af54582c2adf23919e98ca2e (MD5) Previous issue date: 2014-08-29 / O estudo investiga a forma como as Startups implementam as metodologias de Business Model Canvas, Lean Startup e Desenvolvimento de Clientes. Para este objetivo, entrevistas semiestruturadas são conduzidas com empreendedores de 52 Startups para compreender o comportamento na adoção das novas metodologias e sua relevância. Empreendedores, apesar de reconhecerem a importância de efetuar validações do empreendimento antes de entrar no mercado, optam por construir um produto e lançá-lo. Além disso, a prática de Business Model Canvas é bastante elogiada quanto a comunicação e visão estratégica, mas é vista como demasiadamente simples, pois não contempla projeções financeiras e deve ser utilizada em conjunto com outras práticas. E quanto a prática de efetuar coletas de feedbacks, os empreendedores afirmam não possuírem uma cultura organizacional para esta atividade, sendo vista como custosa e feita de maneira passiva. As descobertas são muito importantes dado o grande potencial econômico existente nas Startups.

These days, it is hard to discuss innovation and the creative economy without mentioning platforms, which have become core strategy for dominating the market. An accurate understanding of platform business is a key factor in being a successful platform provider, so discussions of platform strategies need to be invigorated, value chains need to be analysed, and theoretical factors need to be seriously considered. Corporations are yearning for new innovations and worry about the absence of an efficient and sustainable growth model. First, this thesis analyses how the value chain and value stream are changed in the platform business model in order to explore value chains and value streams in the two-sided market, which has a distinct group of users on both sides. It proposes three types of platform business strategy which will serve as a frame of reference for analysing the impact of the different value chains on platform businesses. Second, this thesis indicates how a step-by-step business strategy based on the perspective of dynamic approach could be constructed. This research identifies four major stages of platform business (entry stage, growth stage, expansion stage, and maturity stage), and different core elements and strategies exist for each stage. These serve as the conceptual frameworks with which to build a platform business model. The key contributions of this research are as follows. Firstly, the main differences and features of the literature reviewed were suggested with collective action and strategic choice perspectives from different academic approaches. Secondly, this study extends the understanding of the value chain that was the critical strategic element of a corporation in the platform business. Thirdly, this research presents the core elements and strategies for each of the four major growth stages of platform business with the dynamic approach, depending on the distinctive features of the contents and platforms.

Magister Philosophiae - MPhil / This thesis presents a study of spaza shop businesses in the Delft South township, Cape Town, South Africa. The major goal is to establish whether the advent of foreign run spaza businesses is due to a particular ‘entrepreneurial’ business model underwritten by relatively strong social networks. The study focuses primarily on South African and Somali owned spaza shops as previous research indicates that these are the two major groups of spaza operators in the area. The thesis centres on three core research questions: 1) is there a shift in spaza ownership from South African to Somali shopkeepers in Delft? 2) What are the different spaza business models in operation? 3) What is the significance of social networks or relationships to the success of these business models? The core findings confirm that a major shift has occurred in market share between South African and foreign owned spazas in Delft, with ownership now favouring Somali businessmen, even within the last year. The research shows that this change in ownership is a direct result of the emergence and use of a new, and more sophisticated, ‘entrepreneurial’ business model employed by foreign spaza operators, compared to the more ‘survivalist’ model used by South Africans. This business model is primarily based upon being price competitive and is made possible through collective procurement and distribution. However, an important factor in this success lies in the differential social networks that South African and Somali spaza owners can access to support their business practices in Delft South. Using an anthropologically influenced in-depth ethnographic case study approach, the research operationalises the concept of ‘business models’ by exploring the establishment process (ownership, labour and employment), capital investment, stock procurement, business operation and mobile distribution to spaza shops. The study demonstrates how the socially richer and clan-based social networks of Somali shopkeepers enable a more entrepreneurial business model, whereas South Africans rely on a network limited to the immediate family and approach the spaza business as a supplementary livelihoods strategy. In addition to deepening our understanding of competing business models and the social networks that underwrite them, this research also provides new insights into the significance of spatiality to the spaza economy through the concepts of ‘strongholds’ and ‘neighbourhood economies’; previously unseen forms of spaza related business, principally around the mobile distribution of spaza stock to retailers in Delft South; and the instrumental use of both formality and informality by foreign business people.

Novell International was a leading network operating system provider in the 1980’s and 1990’s. In the mid 1990’s Novell lost market share in the network operating system market. To counter this loss, Novell made a strategic decision to go open i.e. to make use of open standards and open source business strategies. Since then Novell has managed to successfully change from being a proprietary network operating system provider to being a leader in Linux and open source solutions. Its primary business model makes use of a subscription strategy, selling subscriptions to its Linux desktop operating system called SuSE. This has been instrumental in turning their business around. For example, comparing the financial results of Novell’s fourth quarters of 2004 and 2005 shows an increase of 418% in Linux revenue to $61m. Novell has proven that this open source business strategy is feasible and profitable. / Dissertation (M-IT)--University of Pretoria, 2007. / Informatics / unrestricted

Investigation of potential implementation of low-cost business model in passenger railway transportation. Analysis of techniques used in different industries and evaluation of potential of such techniques.

The presented thesis analyzes the eBook market. The aim of the thesis is to establish the optimal way of pricing electronic books. The most important entities of book markets are defined, and the utmost stress is put on changes in the entities' role that have been brought about by the coming of eBooks. The thesis is not only limited to the model of sales of eBooks, but also discussed are alternative business models based on the eBook as an object of monetization. The conclusion of the thesis summarizes the findings, and introduces possible trends in the development of the described subject.

The main goal of this Master thesis is to verify the viability of the food truck with fast food. This type of business is well-known in the United States of America. The purpose is to find out whether the firm will be profitable and sufficiently attractive to customers in chosen market. This Master thesis is divided into theoretical and practical part. The theoretical part describes the business models and current tips for business plan and starting the business. Next there is made a list of recommended structures of classical business plan from several authors. The theoretical part of the thesis also includes the definition of specifics of the fast food branch in the Czech Republic. The result of the theoretical part is author's own proposal of the structure of the business plan. In the practical part of the thesis is the business plan of the company Boy's Burger Food Truck. At the end the purpose of the Master thesis is reviewed.

This study adopts a dynamic capabilities perspective to explore the activities and processes through which business model innovation arises in established organisations. New and innovative business models are fundamental to the commercialisation of latest technologies, performance, competitive advantage, as well as the creation of value for customers, the focal company and its ecosystem. Yet, our current understanding of how established companies design and implement new business models is limited by a lack of empirical research. The dynamic capabilities perspective offers a promising route to investigate the managerial and organisational activities and practices through which business model innovation is enacted. Based on a review of the business model, business model innovation and dynamic capabilities literatures, business model innovation is framed as a dynamic capability and research questions are developed. These questions are investigated using grounded theory methodology, collecting and analysing data from five case studies from the manufacturing, financial services, media, consulting, and healthcare industries. Findings from an initial sample suggest a business model innovation process consisting of an inception, evolution and diffusion phase, encumbered by cognitive, emotional and behavioural challenges. Linking the findings to the dynamic capabilities perspective, three micro-foundations, namely, process orchestration, learning, and deployment mechanisms are identified. Findings from a subsequent theoretical sample not only unravel the underlying managerial and organisational activities of these micro-foundations, but also reveal further details on the challenges faced, as well as the key role of senior management for orchestrating and enacting this process and its underlying activities. Considered collectively the findings offer a novel understanding of how business model innovations come about in established organisations, a practice labelled ‘crafting business models in statu nascendi’. The dissertation closes with a discussion and synthesis of the findings, the theoretical contribution and managerial implications, as well as limitations of the present study and areas for future research.