Issuing cash cards brings banks a large amount of money from interest and fees. Because of the reason, many banks that refused to join the competition in the beginning changed their minds and offer the similar product to compete with each other. In such intensified competition environment, in order to earn customers¡¦ attention and grab the market shares, banks simply loosen the approved criteria, increase the approved speed, and lower the interest rates. However, if banks take these actions without thinking carefully or planning cautiously, it is very easy to have problems in the risk management. This research try to from the organization staffs¡¦ point of view to discuss what kinds of policies will affect their risk management perception and if there is any relationship between perception and achievement. Besides, this research also tries to understand where risk management should put great emphasis and what kinds of risks banks should pay attention when operating the business of cash cards This research assumes different card approved time, interest rates, credit limit update time, and credit evaluation systems will affect cash cards risk management perception. And the results find that higher interest rates and credit evaluation systems designed by foreign have significant effect for cash cards risk management perception. Besides, procedures planning and customers choosing will also affect the perception. All in all, banks with better risk management perception have better performance in the market shares. As for the risk sources, the main risks come from customers choosing. Therefore, banks should have developed credit risk measure systems, or in the future banks will suffer because of these problems.

The purpose of this research is to understand Marketing and Social Responsibility of Credit Card through the literature discussion and the secondary material analytic method. This research firstly exploreing a series of discussions to the trend of Credit Card through the data on periodical, paper, and newspaper and advertisement material. With the help of the research material of Credit Card studied by the card organization and in-depth interviews with their clerks, this research find out the key success point of the case bank¡¦s marketing, and how the target bank adopt their suitable marketing strategy in the competitive market. The fields of risk management, brand image, marketing mix and social responsibility of the target bank -The International Commercial Bank of China (ICBC) also discussed. Secondly, the research find out that Credit Card market expand speedy in Taiwan caused of dual influence both in the furious competition and the fact that consumer finance sector aim at "quantity" not ¡§quality¡¨. Due to Credit Card customer screening is not all that rigorous like the enterprise finance sector do, there are many social responsibility problems occured, like Credit Card overflowing, question of student card, false Credit Card and inappropriate collect the receiveable on demand. Financial Supervisory Commission, Bankers Association and Credit Card Organization should play an important role in public policy and corporate social responsibility, avoiding the credit card crisis like that occurred in South Korea. In conclusion, the study synthesizes these findings to propose the comprehensive view, and provides marketing strategy in the credit card marketing; avoid the credit card fasle use and suggestion in the public policy.

A Study On the Strategy of Semiconduuctor Probe Card Industry ¡V The Case of L Corportation Abstract Probe card is a kind of electronic consumption material that used in the machines of semiconductor packaging factories. For the growth of semiconductor industries of Taiwan, production capacity has been expanded in packaging manufacturers together with the requirement of probe card. Most of probe cards are imported before year 1990; but recently years, USA and Japan probe card manufacturers transferred production technique and production line to Taiwan and then Taiwan have the ability to produce the probe cards and also cooperate with other vendors in the ways of strategic alliance and technical transferring. Gradually, short lead time and in time customer service are becoming the most important items within this field. The example company L is especially analyze via Porter¡¦s SWOT for research the strategic method and find out the competition within this field, which base on quality, lead time, service and customer service, and etc. The consultation and the suggestions are as below: 1. Best quality: One of the most important items that customers concern about, and much more important than the price of the probe cards, sample company should have to strength on the administrative structure to meet the customers¡¦ requirements. 2. Variation of products Vertical probe card is the benefit based market much more than epoxy ones, high gross profit, and the competitive companies are just 2-3 ones, if the sample company can develop and get advanced within, he will be expand much in possession of markets with his high quality of products. ii 3. Focusing on key customers With the focusing on 3-5 customers with high level products and mass production, the sample company will get the stable orders with the important selling and service. 4. Customers Relationship Management (CRM) We found it¡¦s very important for this field to count on the service after selling; therefore, it¡¦s very important to do well in Customers Relationship Management (CRM) The researches above are the suggestions for sample company and only with right strategy, it¡¦s possible for him to stand one seat in this field. Key words: semiconductor, packaging factories, probe card, strategic alliance, SWOT

This research the Kaohsiung Area University student cardholder will make two kind of analyses, One for aims at characteristic of the all sample, proposed sends the card bank to the overall market possible promotion. Two for depends on the life state variable to make an area to separate, discusses the cardholder separates the colony when the different market area, sends promotion tool and strategy which the card bank may use. And separates in the colony in the different market area, selects market of the goal marketing, and to factor of the effective influence proposed to sends the card bank actual also the effective suggestion. This research conclusion may induce is two kinds: One for aims at the overall market. In the product strategy aspect, the bank entrepreneur may use the high service quality to take the competitive advantage. In the price strategy aspect, gives compares the preferential benefit the interest rate and the handling charge. In the circuit strategy aspect, promotes staff of bank's talented person quality. In the promotion strategy aspect, ¡§the television advertisements propaganda¡¨ and ¡§recommendation the relatives and friends¡¨ is the main news origin. Two for aims at marketing suggestion the different life state. Among them, ¡§the impulse expends the sensitive group¡¨ when applies for the credit card, its news originates mainly from the network obtains the correlation data, can take to send the card bank well-knownness. Manages the card the motive mainly does not have to carry too many cashes recommendation of and for the transaction convenience for the relatives and friends. Moreover, makes the goal market by ¡§the price complimentary gift sensitive group¡¨. The product strategy aspect, picks the line of different commodity marketing strategy, the increase card design the fine degree. In the price strategy aspect, must pick the line of low circulation interest rate in the cost scope with to make up manages the expense. The circuit strategy aspect, the penetration advertisement media or the oral circuit (for example penetrate recommendation relatives and friends), by effective transmission to goal customer. In the promotion strategy aspect, picks the good dividend in the cost scope to accumulate the spot, the complimentary gift provides.

ABSTRACT With Balance Score Card and Strategy Map is it construct organization, linking and constructing to the financial affairs finally, its structure is causality that each perspectives with straightforward thinking . However, the operation of organizing is a system with complicated trends , have characteristic of non-linear , causal feedback , time delay between all strategy goal, use the method of System Dynamic, contribute to distinguishing the causal feedback of the complicated system, combine it with BSC, very auxiliary BSC foundation of causality under index, this has contribution to the using effectively of BSC very much, namely systematic dynamics is a handy tool that auxiliary enterprises drafted and carried out the strategy. Purpose that this paper studies: (a)Use the system dynamics method, the Strategy Map of learning and growth perspective key element the characteristic of nonlinearity , time delay in simulation, find out the staff and does not admit that learning and growth perspective the reason why the strategy carry out the activity , offer a policymaker to consult . (b)Inspecting the strategy map, the ones that probe into learning and growth perspective the strategy and internal business process are linked with the merger situation, do the basis of the strategy in order to revise and improve learning and growth. (c)Negative feedback loop produced with the dynamics method experiment simulation system operation of the system, offer a whole system to a administrator to think , make the right and best decision . Through the system dynamics method experiment simulation result: (a)By the question that negative feedback loop produces, forced learning and growth the strategy of perspectives , it is limited to benefit what has been organized the performance, strengthen learning and growth the way where the strategy of perspectives do not solve the system problem . (b)The strategy map of construction organized, but by using the system dynamics method, in imitating the course of the dynamic mechanism of the strategy map , give consideration to the strategy map other perspectives close linking (alignment ) and combining (integration ) wholly, reduce wrong decision, avoid wasting and organize resources to consume manpower time emptily. (c)Learning and growth strategy should carry out by department determine with perspective execution track casing that performance link closely while being other independently each to learn , prevent the staff at the basic level from regarding learning and growth the execution activity that perspective as surplusly, become a mere formality.

In recent years, domestic medicine companies limited by total value pay system can be regarded as depressing business. While some of medicine companies have been gradually losing their advantages, they, in addition to moving the production base to other countries, hope to find the suitable management system which completely subvert the way of thinking and traditional management skills as well for the purpose of improving the performance and competitiveness of company. Balanced Score Card (BSC) was proposed in 1990 by Kaplan & Norton. This set of management systems is to establish company's vision and mission. According to the survey, BSC has already been introduced by a lot of listed companies or non-listed companies to enhance the business performance. Therefore, we can know that BSC has deeply influenced the operation of Taiwan's companies of. BSC breaks through the traditional limitation to measure the performance in financial views , constructs four major aspects to inspect operation of companies in terms of financials, customers, business internal process and organization learning to grow, and gives consideration to balance between financial performance and non financial performance, balance between long-term goal and short-term goal, balance between internal and external of company, linkage between performance measurement and operation objective, improving management performance measurement system. Application of BSC would convert the organization vision into concrete goal, link the goal with cause-effect relationship, guide the behavior of staff and organization by the performance measurement and incentives, and combine personal goal with company goal. High ranking managers can not only easily communicate with staffs, but also trace back the effectiveness of company operation. However, It is still unable to find out whether the domestic medicine companies selling benign prostatic hyperplasia drugs could use BSC to improve its company performances or not. So, this research selects domestic medicine companies selling benign prostatic hyperplasia drugs as research object and investigates the effect of four major aspects such as financials, customers, business internal process and organization learning to grow, and influences of BSC on company's performance. Also, through qusetionaires and surveys, it would help domestic medicine companies selling benign prostatic hyperplasia drugs to set up the effective BSC system to raise company performance. The result of study can be offered to domestic medicine companies selling benign prostatic hyperplasia drugs as reference in the future.

In the consumer consciousness to surge upward, the product to weed through the old to bring forth the new unceasingly, under the market environment fast icissitude time, wants to maintain the customer loyalty to have all the more difficult tendency. Hence, how to maintain good relationship with customers to strength their willingness to frequent communicate with back has become very important. Therefore for various bank raises one's head in the competition intense environment, then with every effort develops each service, provides measures the financial service and the related product for the customer which the body subscribes does, hoped that can establish the long-time relations. Motivation of this research is to investigate correlations among customer relationship management, customer satisfaction, and customer loyalty from customers¡¦ point of view and through questionnaire to understand credit card holders¡¦ recognized feelings while interacting and communicating with the issued bank. The research targets are credit card holders live in Tai Chung city. The available sample size is 385, this research main analysis result is altogether as follows: First, the partial demographic variables are related to credit card holding situations. The results could be a reference for operator in planning for related marketing strategy Second, the partial demographic variables and credit card holding situations have significant differences to customer relationship management, customer satisfaction and customer loyalty. Third, There is positive relationship customer satisfaction and customer relationship. Customer satisfaction affects customer relationship, which means when customers recognize credit card issuing bank more then the relationship will show betters. Discovered according to this findings that the customer will relate the management truly to affect the customer loyalty, and the customer service, the interactive emotion, support processing and the technology will display these four construction surface are also the consumer take seriously.

Dual head placement machines are commonly used in industry for placing components on circuit cards with great speed and accuracy. This thesis evaluates a novel approach for prescribing process plans for circuit card assembly on dual head placement machines. Process planning involves assigning component types to heads and to feeder slots associated with each head and prescribing appropriate sequences of picking, placing and nozzle-changing steps. The approach decomposes these decisions into four inter-related problems: P1, P2, P3 and P4. This thesis reviews this approach; presents a new heuristic to address P1; a method to facilitate P2 and P3 solutions; a method to control nozzle changes in P4; tests approaches to P1, P2, P3 and P4; and presents a thorough analysis of computational results to evaluate the efficacy of the approach which aims to balance workloads on machine heads to maximize assembly line throughput.

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<p>The overall target of the maintenance management system is to improve the role of a maintenance organization in positively impacting <em>production capacity, <em>products quality, safety and also <em>overall production cost. In the course of ensuring the above mentioned benefits, the maintenance system should be designed under an umbrella of appropriate strategy that is developed in line with the company’s major business objectives. </em></em></em></p><p>The thesis work is focused on developing a model that assist the design of a maintenance strategy which is linked with the company’s major business objectives. And for this the balanced score card approach is utilized. Then the model’s application is tested in a case company with the general procedures described below.</p><p>The business requirements by the customers, which are translated to business objectives of the case company, were used as starting points. Then the production performance indicators were checked for their effectiveness in addressing the business objectives of the company. After this, a maintenance strategy with approaches to address the business objectives of the company, which are expressed by the production performance indicators, was developed with potential maintenance performance indicators.</p><p>The result showed that the different elements incorporated in the model developed are appropriate in linking the maintenance activities with the company’s business objectives as can be observed from the analysis made on the case company.</p>