Submitted by Caroline Xavier (caroline.xavier@pucrs.br) on 2017-06-26T17:44:11Z No. of bitstreams: 1 DIS_ANDREIA_RAMOS_MACHADO_COMPLETO.pdf: 7249971 bytes, checksum: 44010d1429ffc9666d92ba3358ed0c7c (MD5) / Made available in DSpace on 2017-06-26T17:44:11Z (GMT). No. of bitstreams: 1 DIS_ANDREIA_RAMOS_MACHADO_COMPLETO.pdf: 7249971 bytes, checksum: 44010d1429ffc9666d92ba3358ed0c7c (MD5) Previous issue date: 2017-03-14 / The need for information in the current generation is dynamic and instantaneous. Tourism, as an important sector for the economy and society in general, also appropriates digital media to communicate with the new tourist profile. Therefore, this study aims to "Identify how tourism discourses establish contracts with the current tourist profile in digital media". In order to realize this objective, the study will take the Discourse Analysis as a theoreticalmethodological contribution and the bibliographical research for the theoretical reference on the subject. Initially, the concepts that compose the conditions of production of the texts included in the corpus of the research, which include the socio-historical, economic and cultural context that leave traces in the analyzed discourses, are approached. These concepts are distributed in the chapters: "Tourism: Globalization, Memory and Consumption" and "Communication in Tourism: Information, Virtualization and Digital Media". Afterwards, the Discourse Analysis method proposed by Patrick Charaudeau analyzes discursive marks that allow to recognize who the texts of the travel blogs makes speak, considering their instance of production, its enunciative context and the proposed contracts By the speech in question. We analyze blog posts on Viaje na Viagem, 360 Meridianos e Esse Mundo ? Nosso. At the end, the relations between the established contracts and the profile of the current tourist are recognized, verifying that the speeches are constructed to provide information to the reader and use references that contemplate the profile of the tourist of the present time. Therefore, it increases the confidence of the tourist in this type of information, considering the authors as "consultants" of trip, paper that previously was only assigned to the professionals of tourist companies. / A necessidade de informa??o na gera??o atual ? din?mica e instant?nea. O Turismo, como setor importante para a economia e a sociedade em geral, se apropria igualmente das m?dias digitais para se comunicar com o novo perfil de turista. Sendo assim, este estudo tem como objetivo ?Identificar de que forma os discursos do Turismo estabelecem contratos com o atual perfil do turista, nas m?dias digitais?. Para dar conta deste objetivo, o estudo tomar? a An?lise de Discurso como aporte te?rico-metodol?gico e a pesquisa bibliogr?fica para o referencial te?rico sobre o tema. Inicialmente, s?o abordados os conceitos que comp?em as condi??es de produ??o dos textos inclu?dos no corpus da pesquisa, que incluem o contexto s?cio-hist?rico, econ?mico e cultural que deixam rastros nos discursos analisados. Estes conceitos est?o distribu?dos no cap?tulos: ?Turismo: globaliza??o, mem?ria e consumo? e ?Comunica??o no Turismo: informa??o, virtualiza??o e m?dias digitais?. Ap?s, passa-se a analisar, a partir do m?todo de An?lise do Discurso proposto por Patrick Charaudeau, as marcas discursivas que permitam reconhecer ?quem? os textos dos blogs de viagem faz falar, considerando sua inst?ncia de produ??o, seu contexto enunciativo e os contratos propostos pelo discurso em quest?o. S?o analisados posts dos blogs Viaje na Viagem, 360 Meridianos e Esse Mundo ? Nosso. Ao final, se reconhecem as rela??es entre os contratos estabelecidos e o perfil do atual turista, verificando que os discursos s?o constru?dos para prestar informa??o ao leitor e utilizam refer?ncias que contemplam o perfil do turista da atualidade. Por conseguinte, percebe-se o aumento da confian?a do turista neste tipo de informa??o, considerando os autores como ?consultores? de viagem, papel que antes s? era atribu?do aos profissionais de empresas tur?sticas.

Submitted by Caroline Xavier (caroline.xavier@pucrs.br) on 2017-06-27T17:01:53Z No. of bitstreams: 1 DIS_BIANCA_GARRIDO_DIAS_COMPLETO.pdf: 3937137 bytes, checksum: 3a2d3fcc592813ee5144479086d471d0 (MD5) / Made available in DSpace on 2017-06-27T17:01:53Z (GMT). No. of bitstreams: 1 DIS_BIANCA_GARRIDO_DIAS_COMPLETO.pdf: 3937137 bytes, checksum: 3a2d3fcc592813ee5144479086d471d0 (MD5) Previous issue date: 2017-03-15 / This study has the objective to investigate the image and reputation of the organizations TAM and Blue based on content published about them in the media. An analysis of twelve articles about the companies will be done ? six about each company, published on the G1 and Folha de S?o Paulo websites during the second half of 2014 and on the first half of 2015. We aim to observe how the socio-historical context influenced the communication of news about the companies, as well as which aspects were highlighted in each piece of news and by each communication vehicle, how the verbal and non-verbal elements conveyed can impact the organizational image and how the reputation of each company can determine different journalistic approaches. In order to theoretically support our analysis, the following a priori categories were adopted: Photography, from Barthes, from which the subcategories Studium and Punctum stem from, also from Barthes; Image and Reputation, from Argenti and Rosa; Culture, from Barthes and Marchiori, Power, Socioleto, Stereotype, Fait Divers and Myth, from Barthes. From the methodological point of view, Thompson?s Depth Hermeneutics (DP) paradigm (1995) will be used, based on his proposal of a Triple Analysis: Socio-Historical, Formal or Discursive and Interpretation/Reinterpretation. In the Formal or Discursive Analysis stage, we will count on the support of Semiology, in Barthes, as an analysis technique associated with HP. / Este estudo tem como objetivo investigar a Imagem e Reputa??o das organiza??es TAM e Azul a partir do que ? publicado sobre elas na m?dia. Para isso, ser? feita uma an?lise de doze mat?rias sobre as empresas, sendo seis sobre cada uma delas, publicadas nos sites G1 e Folha de S?o Paulo, durante o segundo semestre de 2014 e o primeiro semestre de 2015. Busca-se compreender como o contexto s?cio-hist?rico influenciou na veicula??o de not?cias sobre as empresas, quais foram os aspectos salientados em cada not?cia e por cada ve?culo, como os elementos verbais e n?o verbais veiculados podem impactar na imagem organizacional e como a reputa??o de cada companhia pode determinar abordagens jornal?sticas diferenciadas. Para sustentar teoricamente esta an?lise, adotam-se as categorias a priori: Fotografia, em Barthes, de onde decorrem as subcategorias Studium e Punctum, tamb?m em Barthes; Imagem e Reputa??o, em Argenti e Rosa; Cultura, em Barthes e Marchiori, Poder, Socioleto, Estere?tipo, Fait Divers e Mito, em Barthes. Do ponto de vista metodol?gico, utilizam-se o Paradigma da Hermen?utica de Profundidade (HP), em Thompson (1995), em sua proposta de uma Tr?plice An?lise: S?cio-Hist?rica, Formal ou Discursiva e Interpreta??o/Reinterpreta??o. Na etapa de An?lise Formal ou Discursiva, conta-se com o apoio da Semiologia, em Barthes, como t?cnica de an?lise associada ? HP.

Submitted by Caroline Xavier (caroline.xavier@pucrs.br) on 2017-06-27T17:04:58Z No. of bitstreams: 1 TES_LARISSA_LAUFFER_REINHARDT_AZUBEL_COMPLETO.pdf: 10660852 bytes, checksum: 4e8a52c3c117a4f6147e315dbfd4baf9 (MD5) / Made available in DSpace on 2017-06-27T17:04:58Z (GMT). No. of bitstreams: 1 TES_LARISSA_LAUFFER_REINHARDT_AZUBEL_COMPLETO.pdf: 10660852 bytes, checksum: 4e8a52c3c117a4f6147e315dbfd4baf9 (MD5) Previous issue date: 2017-03-24 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / Conselho Nacional de Pesquisa e Desenvolvimento Cient?fico e Tecnol?gico - CNPq / This research seeks to comprehend the manifestation of the postmodern imaginary in the feeric serial narrative Once Upon a Time. Moved by this purpose, it goes through a path in which plots and characters suffer metamorphoses, to understand how the spirit of time shows itself up in the first season of this series. The key notions that guide it are of imaginary (and its technologies) and of postmodernity. But it also counts on the theoretical contribution of the fairy tales and of the television series. Through them, the Comprehensive Sociology, as method, and the Comprehensive Film Analysis of Serialized Narrative, as research technique, it launches into the cartography of Once Upon a Time in the field of Sociology Communication. With this theoretical and methodological basis, it deciphers the living imaginary micromuseum of this series, which reveals itself as a metaphor (if not, a caricature) of contemporary sociality. In addition, in the anthropological path of this research, it is proposed, among other theoretical advances, its own notions of imaginary, regime of contemporary images, postmodernity, communication and fairy tales. It is also suggested a new way of analyzing television series. / Esta pesquisa busca compreender a manifesta??o do imagin?rio p?s-moderno na narrativa fe?rica seriada Once Upon a Time. Movida por esse intuito, percorre o trajeto em que tramas e personagens passam por metamorfoses, para entender como o esp?rito do tempo se apresenta na primeira temporada da s?rie. As no??es-chave que a guiam s?o as de imagin?rio (e suas tecnologias) e de p?s-modernidade. Mas conta tamb?m com o aporte te?rico sobre contos de fadas e s?ries televisivas. Por meio delas, da Sociologia Compreensiva como m?todo e da An?lise F?lmica Compreensiva da Narrativa Seriada como t?cnica de pesquisa, lan?a-se ? cartografia de Once Upon a Time no ?mbito da Sociologia da Comunica??o. Com essa base, te?rica e metodol?gica, interpreta o micromuseu imagin?rio vivo da s?rie, o qual revela-se met?fora (sen?o, caricatura) da socialidade contempor?nea. Al?m disso, no trajeto antropol?gico desta pesquisa prop?e-se, entre outros avan?os te?ricos, no??es pr?prias de imagin?rio, regime das imagens contempor?neas, p?s-modernidade, comunica??o e contos de fadas. Sugere-se, ademais, uma nova forma de analisar s?ries televisivas.

Submitted by Caroline Xavier (caroline.xavier@pucrs.br) on 2017-06-29T13:48:56Z No. of bitstreams: 1 DIS_ANTONIO_PAULO_SERPA_ANTUNES_COMPLETO.pdf: 636108 bytes, checksum: 79ed4c4f8b08b31e8a259e713d86c933 (MD5) / Made available in DSpace on 2017-06-29T13:48:56Z (GMT). No. of bitstreams: 1 DIS_ANTONIO_PAULO_SERPA_ANTUNES_COMPLETO.pdf: 636108 bytes, checksum: 79ed4c4f8b08b31e8a259e713d86c933 (MD5) Previous issue date: 2017-03-29 / This research aims to investigate how news companies use web analytics tools, the systems which collect, compile and generate their websites? audience reports. Through qualitative research conducted along the editorial offices of the Jornal NH (Novo Hamburgo/RS) and the Di?rio Ga?cho (Porto Alegre/RS) newspapers, the study observed the relationship between the adoption of audience measurement systems and the implementation of journalistic convergence processes in newsrooms, their incorporation to the editorial processes of the journalists and their influence in defining these organizations? business models. For the analysis, the Political Economy of Communication was approached with the intent of verifying whether such tools are used to maximize news companies? profits. The case studies showed that there is a balance between performing journalistic work and reaching more audience, as well as that the web analytics is a supporting tool for corporate decisions, influencing in the choices of business strategies to be adopted. / Esta pesquisa procura investigar como empresas jornal?sticas fazem uso das ferramentas de web analytics, os sistemas que coletam, compilam e geram relat?rios de audi?ncia de seus websites. Atrav?s da realiza??o de pesquisa qualitativa junto ?s reda??es dos jornais Jornal NH (Novo Hamburgo/RS) e Di?rio Ga?cho (Porto Alegre/RS) procurouse observar a rela??o entre a ado??o dos sistemas de medi??o de audi?ncia e a implanta??o de processos de converg?ncia jornal?stica nas reda??es, sua incorpora??o aos processos editoriais dos jornalistas e sua influ?ncia na defini??o do modelo de neg?cios dessas organiza??es. Para an?lise do tema, buscou-se uma aproxima??o com a Economia Pol?tica da Comunica??o, de modo a verificar se estas ferramentas s?o usadas como forma de maximizar os lucros das empresas jornal?sticas. Observou-se nos estudos de caso que existe um equil?brio entre fazer o trabalho jornal?stico e conquistar mais audi?ncia e ainda que o web analytics ? um instrumento de apoio para decis?es corporativas, influenciando na escolha das estrat?gias de neg?cios adotadas.

Submitted by Caroline Xavier (caroline.xavier@pucrs.br) on 2017-06-29T14:10:51Z No. of bitstreams: 1 TES_MATEUS_DIAS_VILELA_COMPLETO.pdf: 4755256 bytes, checksum: 7fdf5a9c2b4786683a07dec78efe1788 (MD5) / Made available in DSpace on 2017-06-29T14:10:51Z (GMT). No. of bitstreams: 1 TES_MATEUS_DIAS_VILELA_COMPLETO.pdf: 4755256 bytes, checksum: 7fdf5a9c2b4786683a07dec78efe1788 (MD5) Previous issue date: 2017-03-31 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / The postmodernism and the cyberculture transformed the way individuals relate too, not only among themselves, but also with the media. In this context, TV appears in a prominent position, either by digitalization or by the recent profound changes, especially regarding the program schedule. While some authors believe that the model of broadcasting is moving towards extinction, Social TV has shown that watching a program while the other still relevant, since the conversation about them on social networks. In this way, this research proposes to conduct a content analysis about the publications made on Twitter and Facebook, in Brazil and Portugal, around three episodes of Game of Thrones. With the objective to further the investigation on the concept of Social TV, we starts from the thesis that such a phenomenon amplifies the social bond, extending between the users that connect to unknown through the tastes, and the creation of a bond between vehicles, television and social networks. / A p?s-modernidade e a cibercultura transformaram a maneira como os indiv?duos se relacionam, n?o somente entre si, mas tamb?m com as m?dias. Nesse contexto, a televis?o aparece em posi??o de destaque, seja pela sua recente digitaliza??o ou pelas profundas mudan?as, principalmente no que tange a grade de programa??o. Enquanto alguns autores acreditam que o modelo de broadcasting esteja caminhando para a extin??o, a Social TV mostra que, assistir a um programa ao mesmo tempo que os demais, ainda ? relevante, visto a conversa??o sobre os mesmos nas redes sociais. Dessa forma, a presente pesquisa realiza uma an?lise de sobre as publica??es feitas, no Twitter e no Facebook, no Brasil e em Portugal, em torno de tr?s epis?dios da s?rie Game of Thrones. Tendo como objetivo aprofundar as investiga??es sobre o conceito de Social TV, parte-se da tese de que tal fen?meno amplifica o la?o social, estendendo-o entre os f?s que se ligam a desconhecidos atrav?s dos gostos, al?m da cria??o de um la?o entre os ve?culos, televis?o e redes sociais.

Submitted by Caroline Xavier (caroline.xavier@pucrs.br) on 2017-06-29T14:13:40Z No. of bitstreams: 1 DIS_RODOLFO_SOARES_MANFREDINI_COMPLETO.pdf: 1405675 bytes, checksum: 470c2d4652d769a43dc22d8f2be4e254 (MD5) / Made available in DSpace on 2017-06-29T14:13:40Z (GMT). No. of bitstreams: 1 DIS_RODOLFO_SOARES_MANFREDINI_COMPLETO.pdf: 1405675 bytes, checksum: 470c2d4652d769a43dc22d8f2be4e254 (MD5) Previous issue date: 2017-03-13 / The present work presents an analysis of the perceived changes in the political area, due to the advent of new technologies. The electoral campaign of Jos? Ivo Sartori for the government of Rio Grande do Sul in 2014 was chosen for the study, as he successfully exploited the use of the Internet and its technological developments. Thus, a little known candidate of the majority of the population, managed to win the elections becoming governor of the state. Three points will be analyzed, since innovative strategies have been considered: the hashtag: # Sartor?oDaMassa; Sartori's request to voters, made during Free Election Time (FET), to record videos with open arms, simulating a hug the size of Rio Grande; and the testimony of Sartori's mother, also broadcast on FET. / O presente trabalho apresenta uma an?lise das mudan?as percebidas, na ?rea pol?tica, decorrentes do advento das novas tecnologias. A campanha eleitoral de Jos? Ivo Sartori para o governo do Rio Grande do Sul em 2014 foi escolhida para o estudo, pois soube explorar com sucesso o uso da internet e suas evolu??es tecnol?gicas. Assim, um candidato pouco conhecido da maioria da popula??o, conseguiu ganhar as elei??es tornando-se governador do estado. Tr?s pontos ser?o analisados, por terem sido consideradas estrat?gias inovadoras: a hashtag: # Sartor?oDaMassa; o pedido de Sartori aos eleitores, feito durante o Hor?rio Eleitoral Gratuito (HEG), para que gravassem v?deos com bra?os abertos, simulando um abra?o do tamanho do Rio Grande; e o depoimento da m?e de Sartori, tamb?m transmitido no HEG.

Submitted by Caroline Xavier (caroline.xavier@pucrs.br) on 2017-06-29T14:34:50Z No. of bitstreams: 1 TES_MARIO_ABEL_BRESSAN_JUNIOR_COMPLETO.pdf: 2519099 bytes, checksum: 937424692b4782fbf7968ed35d4a3e20 (MD5) / Made available in DSpace on 2017-06-29T14:34:50Z (GMT). No. of bitstreams: 1 TES_MARIO_ABEL_BRESSAN_JUNIOR_COMPLETO.pdf: 2519099 bytes, checksum: 937424692b4782fbf7968ed35d4a3e20 (MD5) Previous issue date: 2017-03-29 / This doctoral thesis has as general objective, to analyze how Canal Viva viewers' affective memory is constituted in Brazil. We try to answer in which way the audience conquest happens, how the affective memory can interfere in this process of acceptance, who are and how these viewers interact in social media and what memories and affections are shown in the posts. We use the Content Analysis of Laurence Bardin (2011), which establishes the research on the semantic meanings of comments, observing the verbs, adjectives and expressions that provide meaning in the conversation published on the network. With the analysis of content it was possible to construct categories of analysis that allowed to understand viewers? manifestations about Canal Viva. We analyzed the comments posted by viewers on twitter website on the telenovelas Cambalacho and La?os de Fam?lia. For this, we use Grid Monitoring software as a data collection tool. As a methodological course the posts were classified in two moments. The first one was positive, negative and neutral, and the second was in accordance with the categorization criteria presented in the methodology. After these divisions were made, the data were analyzed with the co-occurrences of terms that appear incidental or not. The final results showed that, in addition to being affective, there is a tele-affective memory, resulting from the emotional effects of television, socialization and the affections built with reference groups. Canal Viva becomes a place of revisitation, which evokes the memories and affectivities of the public. It is a pleasure to return to the past because it is a social bond reconstructed by remembrances, in which the TV was part of the private and collective moments of people. / Esta tese de doutorado possui como objetivo geral analisar como ? constitu?da a mem?ria afetiva dos telespectadores do Canal Viva no Brasil. Procuramos responder de que forma acontece a conquista da audi?ncia, como a mem?ria afetiva pode interferir neste processo de aceita??o, quem s?o e como interagem esses telespectadores nas redes sociais e que mem?rias e afetos aparecem nas publica??es. Utilizamos a An?lise de Conte?do de Laurence Bardin (2011), a qual estabelece a investiga??o sobre os sentidos sem?nticos dos coment?rios, observando os verbos, os adjetivos e express?es que proporcionam um sentido na conversa publicada na rede. Com a an?lise de conte?do foi poss?vel construir categorias que permitiram compreender as manifesta??es dos telespectadores sobre o Canal Viva. Analisamos os coment?rios postados pelos telespectadores, no site de rede social twitter, sobre as telenovelas Cambalacho e La?os de Fam?lia. Para isso, empregamos como ferramenta de coleta dos dados o software Grid Monitoramento. No percurso metodol?gico, as postagens foram classificadas em dois momentos. No primeiro, em positivas, negativas e neutras. No segundo, obedece aos crit?rios de categoriza??o apresentados na metodologia. Ap?s a realiza??o dessas divis?es, os dados foram analisados a partir das coocorr?ncias de termos que aparecem incidentes ou n?o. Os resultados mostraram que, al?m da afetiva, h? uma mem?ria teleafetiva, resultante dos efeitos emocionais advindos da televis?o, da socializa??o e dos afetos constru?dos com os grupos de refer?ncia. O Canal Viva passa a ser um lugar de revisita??o, que evoca as mem?rias e as afetividades do p?blico. H? um prazer em voltar ao passado por constituir um la?o social reconstru?do pelas rememora??es, das quais a TV fez parte em momentos particulares e coletivos das pessoas.

Submitted by Caroline Xavier (caroline.xavier@pucrs.br) on 2017-06-30T13:29:35Z No. of bitstreams: 1 DIS_ANAURELINO_NEGRI_DA_COSTA_SILVA_COMPLETO.pdf: 6270260 bytes, checksum: 3233d310a8312c84d9de41e5bf572f0e (MD5) / Made available in DSpace on 2017-06-30T13:29:35Z (GMT). No. of bitstreams: 1 DIS_ANAURELINO_NEGRI_DA_COSTA_SILVA_COMPLETO.pdf: 6270260 bytes, checksum: 3233d310a8312c84d9de41e5bf572f0e (MD5) Previous issue date: 2017-03-30 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / This dissertation aims to analyze North America television series developed over the last thirty years to understand its narrative structures and to check differences and similarities in how these programs develop their content over time. In order to do so, at first a literature review will be done to define the state of the art of other studies that have the same theme. Then methodological procedures will be used to select the ideal research object and to assist in the analysis of that content. To achieve that, this work uses the ideas of Arlindo Machado, Boris Tomachevski, Robert McKee and Steven Johnson as reference. It also analyzes the well-?known TV shows NYPD Blue (1993 -? 2005), The Sopranos (1999 -? 2007) and Breaking Bad (2008 -? 2013) and proposes another form of narrative analysis for television series. / O objetivo desta disserta??o ? analisar s?ries de televis?o norte-?americanas desenvolvidas nos ?ltimos 30 anos, compreender suas estruturas narrativas e verificar poss?veis (des)continuidades na forma como trabalham o seu conte?do com o passar do tempo. Para tanto, em um primeiro momento, busca-?se realizar uma revis?o bibliogr?fica que defina o estado da arte de estudos correlatos que possuam a televis?o estadunidense e sua programa??o como foco de pesquisa. Em seguida, apresentam-?se procedimentos metodol?gicos que visam selecionar um objeto de pesquisa ideal e fornecer ferramentas adequadas para a investiga??o de sua natureza estrutural. Para isso, este trabalho apoia-?se em alguns autores de refer?ncia, como Arlindo Machado, Boris Tomachevski, Robert McKee e Steven Johnson;? e analisa tr?s s?ries de grande repercuss?o no meio: NYPD Blue (de 1993 a 2005), The Sopranos (de 1999 a 2007) e Breaking Bad (de 2008 a 2013), propondo uma ferramenta para interpreta??o da narrativa seriada televisiva.

Submitted by Caroline Xavier (caroline.xavier@pucrs.br) on 2017-06-30T14:25:25Z No. of bitstreams: 1 DIS_CRISTIANE_SCHEFFER_REQUE_COMPLETO.pdf: 7431317 bytes, checksum: 7594c1fa99a067fd069012681a6a13dd (MD5) / Made available in DSpace on 2017-06-30T14:25:25Z (GMT). No. of bitstreams: 1 DIS_CRISTIANE_SCHEFFER_REQUE_COMPLETO.pdf: 7431317 bytes, checksum: 7594c1fa99a067fd069012681a6a13dd (MD5) Previous issue date: 2017-03-29 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / This dissertation studies the Brazilian audiovisual marketplace between 2012 and 2015 based on the relationship between different modes of production and distribution of domestic films. The main focus is on the production process behind the film Castanha (Davi Pretto, Rio Grande do Sul, 2014), analyzing each phase of production by comparing it to another contemporary film with different characteristics, such as the director's experience, budget size, screenplay development, and its regional location within Brazil. The references follow the guidelines of the triad method (BARONE, 2009), which defines the audiovisual field through its three main activities: production, distribution and exhibition. The analysis is constructed through the perspective of the cinematic fact (COHEN-S?AT, 1946; METZ, 1980), considering aspects related to what happened before, during and after the film and its encounter with the public. The main objective is to look at certain production aspects of Castanha in comparison to the production of the film Reaching for the moon (Bruno Barreto, Rio de Janeiro, 2013), its distribution in comparison to Rat Fever (Cl?udio Assis, Pernambuco, 2012), and its exhibition in comparison to the path taken by The second mother (Anna Muylaert, S?o Paulo, 2015), and through this analysis noting asymmetries and similarities in the production and distribution of recent domestic feature films. Based on data made available by Ancine and Filme B, it is possible to look beyond the market figures, questioning the validity of box office rankings as the only parameter for measuring a film?s success. This study considers concepts that vary from Chris Anderson?s long tail to the Latin American scenario of Canclini and Mart?n-Barbero, including studies of the Brazilian marketplace by Butcher, Gatti, Chalupe, R?gio, as well as Barone. Finally, this dissertation offers elements that contribute to the discussion around the exhibition paths taken by Brazilian films with niche qualities, both in traditional movie theaters and outside of them. / Esta disserta??o estuda o mercado audiovisual brasileiro de 2012 a 2015, a partir de rela??es estabelecidas entre diferentes formas de realiza??o e circula??o de filmes nacionais. Tomando como objeto principal o processo para realiza??o da obra Castanha (Davi Pretto, RS, 2014), a proposta ? analisar cada uma de suas fases ao lado de outro filme contempor?neo, por?m com caracter?sticas origin?rias diversas tais como experi?ncia do diretor, dimens?o do or?amento, constru??o do roteiro e localiza??o regional no Brasil. As refer?ncias seguem diretrizes a partir do m?todo da tr?ade (BARONE, 2009), que define o ambiente audiovisual atrav?s de suas principais atividades: produ??o, distribui??o e exibi??o. A constru??o da an?lise ocorre a partir da perspectiva do fato cinematogr?fico (COHEN-S?AT, 1946; METZ, 1980), observando aspectos relacionados ao que acontece antes, durante e depois do filme, de seu encontro com o p?blico. O objetivo principal ? observar elementos da produ??o de Castanha junto ? produ??o do filme Flores raras (Bruno Barreto, RJ, 2013), seu trabalho de distribui??o junto ao de Febre do rato (Cl?udio Assis, PE, 2012), e sua exibi??o alinhada ao percurso realizado por Que horas ela volta? (Anna Muylaert, SP, 2015), e desta an?lise perceber assimetrias e semelhan?as na realiza??o e circula??o de longas-metragens nacionais recentes. Com base em dados fornecidos atrav?s da Ancine e Filme B, ? poss?vel lan?ar um olhar al?m dos n?meros do mercado, questionando a validade dos rankings de bilheteria como ?nico par?metro para verificar o sucesso de um filme. O trabalho traz conceitos de autores que variam da cauda longa de Chris Anderson ? realidade latino-americana de Canclini e Mart?n-Barbero, passando pelos estudos do mercado brasileiro a partir de Butcher, Gatti, Chalupe, R?gio, al?m do pr?prio Barone. Por fim, esta disserta??o traz elementos que contribuem para a discuss?o sobre a trajet?ria dos filmes brasileiros com vi?s de nicho, tanto nas tradicionais salas de cinema como al?m destas telas.

Submitted by Caroline Xavier (caroline.xavier@pucrs.br) on 2017-06-30T14:45:46Z No. of bitstreams: 1 DIS_DANIELA_SEIBT_COMPLETO.pdf: 2821809 bytes, checksum: 655f82937ef250d242440ffa7d549efb (MD5) / Made available in DSpace on 2017-06-30T14:45:46Z (GMT). No. of bitstreams: 1 DIS_DANIELA_SEIBT_COMPLETO.pdf: 2821809 bytes, checksum: 655f82937ef250d242440ffa7d549efb (MD5) Previous issue date: 2017-03-29 / The rescue of a memory has been one of the most amazing events of both cultural and political nature, during the last years, and has raised special interest in the study of Brazilian organizations, where the use of memories is a strategy to trigger identification, concept of belonging and humanization of the organization itself, strengthen the way corporations are perceived and valued. The current work suggests a discussion on how organizations are using institutional content and speech should take place enlarging scope and strategic use of memories. Furthermore, brings to light aspects of the emotional dimension of the company?s memory, identifying though brief analysis the intent and emotional response imbedded in the memory speech. This is a quality focus research, based on Speech Analysis methodology, that brings together the perspectives of Dominique Maingueneau and Patrick Charaudeau. The mapping of the resources presents the theoretical perspectives on memory and its different approaches (individual, collective, social, institutional); communication and organizational culture, identification, perception, and value: emotional response, and the organizational speech. Studying the so called Espa?o Mem?ria Banrisul puts in place an effort that targets the understanding of the connections between memory speech and the company?s communication practices in what regards company?s memory. It also uncovers the speech strategies used to communicate a memory and emotional response they trigger on the audience. It is expected that, by the end of this research, relevant considerations can be presented to professional on Social Communication and Public Relation. / A emerg?ncia da mem?ria ? um dos fen?menos culturais e pol?ticos mais surpreendentes dos ?ltimos anos e tem despertado interesse especial nos estudos organizacionais brasileiros, no que diz respeito ?s possibilidades de uso da mem?ria como estrat?gia de identidade, pertencimento e humaniza??o das organiza??es, fortalecendo a imagem e a reputa??o corporativa. O presente estudo prop?e uma discuss?o acerca do envolvimento dos discursos e conte?dos institucionais produzidos pelas organiza??es, ampliando a vis?o estrat?gica dos usos da mem?ria. Al?m disso, contempla aspectos da dimens?o emocional da mem?ria de empresa, identificando em breve an?lise as rela??es de intencionalidade e emotividade no discurso de mem?ria. Esta pesquisa tem abordagem qualitativa e est? ancorada metodologicamente pela An?lise do Discurso, num composto das perspectivas de Dominique Maingueneau e Patrick Charaudeau. O levantamento bibliogr?fico apresenta as perspectivas te?ricas sobre mem?ria e suas diferentes abordagens (individual, coletiva, social e institucional); comunica??o e cultura organizacional, identidade, imagem e reputa??o; emo??es; e o discurso organizacional. Atrav?s do estudo do Espa?o Mem?ria Banrisul busca-se compreender as rela??es entre o discurso de mem?ria e as pr?ticas de comunica??o de mem?ria das empresas, analisar as estrat?gias discursivas utilizadas na comunica??o de mem?ria e identificar que emo??es elas provocam no p?blico. Pretende-se, ao final desta pesquisa, que se possa apresentar considera??es relevantes ao campo de atua??o dos profissionais de Comunica??o Social e Rela??es P?blicas.