Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2018. / Sport mega-events are a powerful tool for branding nations. There has been a significant shift in countries that bid for and win the rights to host sport mega-events. Historically, Western countries used to be leaders in winning rights to host such events; however a new emerging trend has seen developing countries winning the rights ahead of developed ones, for example, South Africa, Brazil and Russia winning the rights to host the FIFA World CupTM. South Africa faced a serious branding challenge leading up to the 2010 FIFA World CupTM. Therefore, one of the primary objectives of hosting this tournament was to change international tourists’ perceptions of South Africa. There has been limited research on the brand legacies of the 2010 FIFA World CupTM, hence this research examined the brand image legacies of the tournament in the long run. It is believed that the football fans who attended the 2016 UEFA European Championship either visited South Africa during the 2010 FIFA World CupTM or watched the tournament on television (TV) at home, therefore they have certain perceptions of South Africa as a sport tourism destination. A quantitative methodology was employed to survey football tourists at fan parks and stadium precincts in five metropolitan cities in France during the 2016 UEFA European Championship, using a spatially based systematic sampling technique. In total 391 football tourist questionnaires were completed. The key findings reveal that prior to the 2010 FIFA World CupTM, football tourists’ perceptions of South Africa as a sport tourism destination were generally positive; however they indicated that they were very concerned about safety and security, as well as segregation issues, prior to the tournament. It can be argued that the tournament had a significant impact on reinforcing the positive perceptions of the destination as well as reducing the negative perceptions of the destination. The findings reveal statistically significant differences in most aspects between tourists’ perceptions prior to, and six years after, the 2010 FIFA World CupTM. Tourists’ perceptions on most aspects changed positively six years after the event, including those that were major concerns prior to the tournament. The findings also show that there has been very little repeat visitation to South Africa since South Africa hosted the 2010 FIFA Word CupTM. However, an overwhelming majority of respondents indicated that they were willing to travel to South Africa should it host another sport mega-event in the near future. The key findings of this study have a wider applicability to sport mega-events legacy research and body of knowledge. These key findings can assist destination marketers in managing the destination image and foster a greater understanding of brand image legacies of past mega-events in order to inform the bidding and hosting of future sport mega-events.

Цель работы - проанализировать коммуникационные ресурсы градообразующего предприятия в продвижении города Первоуральск. Объектом исследования являются субъекты продвижения территории. В процессе работы проводились коммуникационный анализ, маркетинговый анализ, ресурсный анализ, традиционный анализ документов, анкетный опрос. В результате исследования предложена стратегия продвижения моногорода при помощи градообразующего предприятия. Полученные результаты исследования и рекомендации, содержащиеся в работе, могут быть использованы промышленными предприятиями при совершенствовании социально-проектной деятельности по продвижению территории. / The purpose of the work is to analyze the communication resources of the city-forming enterprise in the promotion of the city of Pervouralsk. The object of the study is the subjects of the territory promotion. In the course of the work, communication analysis, marketing analysis, resource analysis, traditional document analysis, questionnaire survey were carried out. As a result of the research, a strategy for promoting a single-industry town with the help of a city-forming enterprise is proposed. The obtained research results and recommendations contained in the work can be used by industrial enterprises in improving social and project activities to promote the territory.

The aim of this dissertation is to provide a new perspective to the analysis of megaevent / host city relationship. The significance of the research subject depends on the interest in hosting mega-events such as the Olympic Games and the World Fairs, which generate a competition among cities. Turkish cities are recently being involved in this competition. In addition to that, mega-events have large-scale and long-term impacts on the built environment, which has not been thoroughly discussed in urban studies. The methodology which is based on a qualitative analysis comprises three steps: a historical analysis made on the Olympic host cities, and two case studies. The first case is Athens as the 2004 Olympic city, the second case is Istanbul as an Olympic bid city since 1990. This study recognizes but qualifies the concept of megaevent hosting. It is shown that mega-event hosting is a capacity-building process, whilst it has a potential to generate overdose investments problem in the built environment. The most significant conclusion of the study is that the ability of coping with this problem is correlated with the ability of absorbing the investments made.

Urban cities with populations under 250,000 are looking at innovative approaches to revitalize their downtown's and commercial shopping districts. Since suburban expansion and the development of retail malls many urban cities have watched their business districts slowly close down. These urban cities have begun using enterprise zones and tax incentives to attract and maintain business developments. Unfortunately most of these cities are still losing new development to larger urban cities because they also offer enterprise zones, tax incentives and cultural entertainment. Most industries that relocate or open new headquarters in urban cities base their site selection on the best development incentives and cultural entertainment for their middle and upper management. The City of Gary is an example of an urban city with a population under 250,000 and attempting to compete with other urban cities. Their comprehensive plan sets forth guidelines for change and orderly growth management affecting land uses and infrastructure, and for the past 15 years Gary has improved on the possibility of attracting diversified industries, but they are still losing to the surrounding cities within the Northwestern Region. It is the hope that the development of a cultural entertainment district known as the Englehart Arts District will further transform the City of Gary to the forefront. Indiana University School of Arts, Emerson School of Performing Arts, and local arts organization within the city of Gary are very eager to be centralized in one area, and feel that the Englehart Arts District would be a great factor in the future growth and education of the city. Upon research of cultural entertainment within Northwest Indiana, recent data proved that Gary is losing millions of dollars to surrounding cities and not attracting the businesses and industries that could make the city more attractive to consumers and developers.The intent of this creative project is to guide the development of the Englehart Arts District in an older shopping district through the use of special district zoning. Special District Zoning will create a cohesive mixed use area combining the arts, entertainment, retail and offices. The Englehart Arts District will have the potential of becoming a place of attraction, and contribute to the city's goals within the comprehensive plan. / Department of Urban Planning

This work explores the relationship from 1925 to 1939 between the business and government leaders of Indianapolis and the development of a municipal airport for the city. Beginning in 1925, local leaders worked to provide the city with a public airport. The initiation of three distinct and consecutive airport projects during this period closely tied development of a public airport with the commercial future of Indianapolis. The Chamber of Commerce led the first project, which established a public airport shared with the Indiana National Guard. Soon after this airport opened, the City of Indianapolis, with the cooperation of the Chamber of Commerce, undertook the development of a larger municipal airport in Indianapolis that opened in 1931. Finally, in 1938 the city government cooperated with the Civil Aeronautics Authority (CAA) to build a national aviation experimental station at the Indianapolis Municipal Airport.

The central aim of this research is to contribute to the debate on the actual and potential role of urban festivities in urban development of cites areas. For some time, policy makers, planners and architects have realized the great importance of urban festivities and cultural events in revitalization and development of urban areas. They pay attention to both direct or indirect impact of such activities. A variety of festivities and cultural events have started to been incorporated into large-scale architectural and urban projects. They have also been employed as political tools. By now, it is generally accepted that urban festivities and cultural events are important investments contributing to the integration of communities and overall improved representation of the urban region. They often provide the urban environment with a new meaning and/or character. The proposed research is investigating and analyzing the potential effects of urban festivities and cultural events on the transformations and new perceptions of urban spaces and how they can be used as policy tools. It focuses on organized open-air activities in urban public spaces (including urban centers, neighborhoods and peripheries). Principal results of this research are based on the cooperation of two research centres: the Institute of Theory, School of Architecture, Brno University of Technology in Czech Republic and Laboratory for Theories on Urbanism, French Planning Institute, Paris VIII University in France.

Одним из многообещающих способов продвижения современных городов и регионов России сегодня является событийный туризм. В его основе лежит главный мотивирующий фактор – символическое событие (ивент), которое отличается своей неординарностью, эмоциональной составляющей, а также имеет определенный резонанс для общества и территории проведения. Благодаря реализуемым событиям возрастает количество упоминаний о городе в СМИ, развивается сфера «HoReCa», туроператорами создаются увлекательные маршруты. В итоге формируется позитивный имидж Екатеринбурга, обеспечивается рост его узнаваемости внутри страны и за ее пределами. Согласно теме исследования мы рассмотрели потенциал событийного туризма как инструмента продвижения территории для внешних целевых аудиторий на примере текущего состояния рынка событийных мероприятий в Екатеринбурге и определили, что городу не хватает не только уникального турпродукта, но и грамотной политики продвижения событий для нерезидентов. Это создает риск недозагруженности и нерентабельности мероприятий, провоцирует финансовые и репутационные потери для организаторов и города в целом. Сегодня можно наблюдать положительную динамику лишь отдельных наиболее перспективных массовых событий, ежегодно привлекающих все большее число иногородних участников. / One of the most promising ways to promote modern cities and regions of Russia today is the event tourism. It is based on the main motivating factor - a symbolic event (event), which is distinguished by its eccentricity, emotional component, and also has a certain resonance for the society and the territory of the event. Thanks to the ongoing events, the number of mentions of the city in the media increases, the sphere of "HoReCa" is developing, tour operators are creating fascinating routes. As a result, a positive image of Yekaterinburg is formed, and its recognition within and outside the country is ensured. According to the research topic, we considered the potential of event tourism as a tool for promoting the territory for external target audiences by examining the current state of the event events market in Yekaterinburg and determined that the city lacks not only a unique tourist product but also a competent policy of promoting events for non-residents. This creates a risk of underloading and unprofitable activities, provokes financial and reputation losses for the organizers and the city as a whole. Today we can observe the positive dynamics of only some of the most promising mass events, attracting an increasing number of nonresident participants every year.