Does the choice of a medium, by which a company’s advertising message is carried, communicate something about that company’s commitment to act responsibly towards the green environment? Does the choice of a medium that consumers perceive as more harmful for the green environment impact ad and brand evaluations more negatively than a medium that they perceive as less harmful? If so, to what extent do companies have knowledge of such change in consumer media behavior and thereby take into account the green environmental aspect with media selection? Driven by such questions, and by way of an experiment, secondary data analysis, interviews and surveys this thesis explores green media selection and its impact on communication effectiveness from the consumer’s and marketing manager’s perspective. Building on theories of advertising planning and media selection the thesis contributes with four empirical studies to increase the understanding of green advertising media and how consumers’ eco-harmful media perceptions impact communication effectiveness. The findings shed light on the importance of taking the green environmental aspect into account when practitioners select advertising media. This is particularly valid for companies that are committed to act responsibly toward the green environment, by for instance having documented green environmental policies, and wish to be associated as such through their brands and marketing communication thereof. / <p>Diss. Stockholm : Handelshögskolan, 2013</p>

Cross-cultural communication challenges arise for managers in international corporations on a daily basis, and in order to evaluate why these challenges occur we conducted a case study in collaboration with the fast-fashion corporation Gina Tricot. Our work challenges the influential theory that cultural proximity leads to less miscommunication within the business environment. By using Griffith’s model on a fashion-based corporation, our thesis demonstrates that geographical distance is not an aiding factor in superior communication within multinational corporations, however, the longevity of relationships have a more deciding impact.   Global expansion and the rapid development of technology contribute to faster communication possibilities across boarders, therefore the highly international, dynamic and quick communication based fast-fashion industry becomes an interesting object when studying cross-cultural communication. Moreover, this research will investigate which specific areas of business communication that creates the greatest challenges for international managers within the fast-fashion corporation Gina Tricot’s cross-cultural operations.   Our secondary sources are mainly based on previous models and guidelines for effective cross-cultural communication, with David Griffith’s model of “Communication Effectiveness” as a main resource. Furthermore, it enabled us to test how well Griffith’s model applies in the fast-fashion industry. Our primary data was obtained by a close collaboration with Gina Tricot in a case study fashion, by conducting personal interviews with retail and purchase managers. Trough our research and analysis we concluded that the core flaw with previous models is based in their rigidness and lack of flexibility to adapt to different circumstances. We base our conclusions on the notion that as human behaviours is dynamic and highly unpredictable, so is also culture and therefore even communication.

The thesis analyzes marketing communication of Contours fitness by using theoretical background. The aim of the thesis is theoretical description and analysis of communication tools. Based on situational analysis the thesis evaluates the effectivness of communication mix and suggest measures to its optimalization. The outcome of the thesis is theoretical description of communication mix of the company, newly established communication objectives and analysis of communication tools with emphasis on communication effectivness.

The onset of a progressive, fatal illness such as Motor Neuron Disease (MND) inevitably results in physical and communication disabilities that impinge on the individuals’ ability to remain functionally independent. The loss of speech as a result of dysarthria, a motor speech disorder, is one of the most profound changes that the person with MND will experience. The decline in the individuals’ speech intelligibility, that negatively influences communication effectiveness, implies that in 80% of cases alternative and augmentative communication (AAC) strategies are required to support the daily communication needs of individuals with MND. The dyadic nature of chronic illness implies that multiple aspects of one of the most important adult relationships, marriage, will be affected. Roles and responsibilities performed by each member of the couple will continually change as the disease progresses. The emotional trauma of adjusting to the unavoidable alteration in their relationship elicits strong emotions such as guilt, anger and frustration. Communication is one of the most constructive ways of dealing with these emotions. The ability of spouses to convey their innermost thoughts, feelings and intimacy through communicative interaction is vitally important in marital communication. The aim of this study was to compare how persons with MND and their spouses perceive changes in their marital communication in relation to the deteriorating speech of persons with MND. Fourteen couples divided into two participant groups, persons with MND and spouses, participated in this non-experimental correlational research study. Data was collected during three visits at six-monthly intervals over a 12 month period. At each of these visits both participant groups completed a variety of objective and subjective measures, of which twenty percent were interrated by independent raters. Results confirmed the inevitable decline in speech intelligibility of persons with MND across the disease progression. The persons with MND did not report a change in their perception of marital communication although their spouses indicated a statistically significant decrease between the first and last visits. Interestingly, there was no statistically significant relationship between the deteriorating speech of persons with MND and the couples’ perception of marital communication, confirming that marital communication was not influenced by decreased speech intelligibility. / Thesis (PhD)--University of Pretoria, 2010. / Centre for Augmentative and Alternative Communication (CAAC) / unrestricted

Studien undersöker vårdnadshavares erfarenheter av ineffektiv och effektiv digital kommunikation mellan fritidshem och vårdnadshavare. Syftet är att få insikt i vårdnadshavarnas upplevelser av att ta emot och förstå digital kommunikation. Påverkansfaktorer som teknologi, tydlighet, återkoppling, anpassning, förväntningar och erfarenheter undersöks i syfte att analysera deras inverkan på kommunikationens effektivitet eller ineffektivitet. Resultaten tyder på att vårdnadshavarna generellt sett har goda möjligheter att ta emot och förstå digital kommunikation, trots vissa problem. Identifierade negativa kommunikativa faktorer inkluderar bristfälliga plattformar, otydlig och begränsad information samt brist på regelbunden och relevant kommunikation. Slutsatsen är att ökad kunskap och medvetenhet om vårdnadshavares upplevelser av digital kommunikation och dess påverkansfaktorer är önskvärt för att gynna både vårdnadshavare, deras barn och fritidshemmet som organisation. / The study examines legal guardians' experiences of ineffective and effective digital communication between leisure-time centers and guardians. The aim is to gain insight into guardians' experiences of receiving and understanding digital communication. Factors of influence such as technology, clarity, feedback, adaptation, expectations, and experiences are examined in order to analyze their impact on the effectiveness or ineffectiveness of communication. The results indicate that guardians generally have good opportunities to receive and understand digital communication, despite some challenges. Identified negative communicative factors include inadequate platforms, unclear and limited information, and a lack of regular and relevant communication. The conclusion is that increased knowledge and awareness of guardians' experiences of digital communication and its influencing factors are desirable to benefit both guardians, their children, and the leisure-time centers as an organization.

The objective of my diploma thesis is a complex analysis of communication strategy of Kotex brand, which was introduced in 2003, after a general relaunch. According to gained information I evaluate effectiveness of the selected communication tools by achieving marketing goals over a specified period of time. This thesis should confirm the suitability of the marketing mix applied for KOTEX brand in specific environment of feminine hygiene market considering the limited budget and target audience specification. Practical contribution of this thesis is passing judgment on suitability of selected communication strategy and also recommendation of another new as well as a recommendation of new and proper activities which would be possible to bring to life.

Communication / MA (Communication)

The overarching aim of this study was to explore the similarities and differences in communication and other cultural practices in encounters between black indigenous Zambians and white Western migrants living in Zambia and the implications of these similarities and differences. The research adopted a qualitative research design, and focus group discussions were used as a data collection tool, using a video recorder to capture the discussions. The focus group comprised of 6 black indigenous Zambians and 6 white Westerners. The collected data was then transcribed from the video records and analysed using thematic analysis. The conclusion to this study is that the culture of black indigenous Zambians and that of white Westerners have both similarities and differences as far as communication practices and other practices are concerned. These similarities and differences influence communication encounters between the people of the two cultures either positively or negatively rendering communication either effective or non-effective. / Communication / MA (Communication)