Abstract The study aims to analyze and probe into the possible impacts brought by the image transformation of Du-Shing 10th Village, a veteran community. We try to understand the residents¡¦ willingness to get involved and the feasibility of giving a brand new appearance, ¡§cultural park¡¨, to Du-Shing 10th Village, and to promote the development of cultural tourism in Penghu. In addition, we also consult the related authorities and resident representatives for their ideas and opinions toward the development scheme of the project. At first, help the residents to understand the meaning of idle space reuse and the significance of culture conservation. Then, explain the concept of transforming Du-Shing 10th Village into a cultural park to the residents and hopefully improve their willingness to support and to participate in the project, or strengthen the tourists¡¦ motivation to have a cultural tour to Penghu. Multiple tourism types can meet different tourists¡¦ needs. The idea not only can connect with the surrounding tourist spots to solve the problem with overcrowded tourists during the high season, it can also increase the re-visiting rate. For the orientation of the future transformation scheme, strategic implementation of sustainable development is one of the most important elements to sustain a local culture. In addition, without a doubt, the cooperation of local government authority, the conservation of the characteristic of a local culture and the feasibility of a scheme are all indispensible factors to keep promoting a local culture¡¦s development. The platform created by Cultural Affairs Bureau and Tourism Bureau can also be leveraged to propagate the culture of veteran communities to draw the attentions of tourism or travel business operators, tourists and residents for the purpose of reaching the common interest, promoting the development of cultural tourism, raising the willing of local residents to get involved, boosting the economic effects of Penghu and; furthermore, ensuring the sustainable development of the offshore cultural tourism.

Tourism is thought to be a prominent industry in the twenty-first century. Domestic tourism strives to break through the restriction of shallow-plate market by expanding channels and clients. With the aid of Kanting and the rise of Blue Fin Tuna Cultural Festival, Pingtung County possesses the potential to become an international tourism market. However, the two scenic spots do not fully represent the complete picture of Pingtung¡¦s cultural tourism. In 2008, Cape No. 7 aroused public attention, pushing the cultural tourism of Pingtung to another peak. It is clear that Pingtung harbors more potentials than what is seen. There are still other cultural scenic spots that are worth exploring. In order to upgrade the county¡¦s tourism potentials, this thesis focuses upon four cases of the county- Sun Ti Men, Dapeng Bay National Scenic Area and two religious historic monuments (Tunglung Temple and Wan-Chin Basilica) and adopts qualitative research method. The results and suggestions are as follows. I. With the popularization of internet and the legalization of media, the cost of communication falls in the recent decade, which is beneficial for tourism. Before the government¡¦s policies are enforced, the two industries spontaneously cooperate through strategic alliance. They are inextricably related. II. The cooperation of the two industries results in immediate marketing effects and the rise of fame; however, the tourist industry and the communication industry in Pingtung are micro-enterprises or small and medium sized enterprises. They have the ambition for creativity and transformation, but the shortage of funds and human resources might result in the dissatisfaction of tourists. Moreover, they also confront the restriction of being a local tourism market and the competition of global electronic commerce. To break through marketing bottleneck and maintain long-term prosperity become the primary tasks. III. The rise and spread of network effect makes every proletarian a communication medium, bringing local tourism low cost and high speed dissemination. In facing the competition of globalization, the entrepreneurs could draw support from the communication channels which are both low cost and effective, such as online websites, video sharing websites (YouTube) and mobile marketing (MMS message) to promote competitiveness, explore alternative marketing channels and expand international tourism markets.

This thesis examines the relationship between mass tourism and heritage tourism in the construction and perpetuation of histories and identities of local stakeholders on Roatàn Island, Honduras. I explore how identity is constructed by and through the tourism industry, and how much of the agency in forming identity and telling cultural stories resides in the hands of key stakeholders involved in the development of tourism on the island. Local cultural stories that focus on the people who live and have lived on the island for centuries are becoming increasingly silenced by a more commoditized, tourism driven, picture of life on Roatàn. Here, I examine how this silencing takes place, what its effects are on tourism and development, and consider what elements of the tourism industry have contributed to this silencing. On Roatàn, the issue of identity as interpreted through museums has become increasingly contested, as the tourism industry now controls the presentation of cultural and archaeological history of the island. This control influences how tourists visiting Roatàn interpret the past and present the heritage of local groups.

The assemblage of competing development programs I call an "NGOscape", effective in Bangladesh's forest spaces, is a window into understanding both local and extra-local imaginings of the future of these spaces. By tracing the close interaction of three of the most prominent forces in operation in Bangladesh's forest NGOscapes: indigeneity, environmentalism, and entrepreneurialism, I discuss how the government and NGOs (Non-Governmental Organizations) work to increase management and securitization of these forces. Through ethnography and close analysis of the minority Mandi community, and NGOs in the capital city of Dhaka and in rural Modhupur, Tangail, I interpret Modhupur as a vital and telling site for examining the close interdependence of these three themes. Adivasi ("aboriginal") folklorization and representation is deployed by Mandi leaders and NGOs, and provides a space for Mandi internal debates about authenticity, representation, modernity, and the way forward. Neoliberal imaginings centered on transforming Mandi livelihoods into something more appropriately modern are realized on the ground, evidenced by Alternative Income Generation (AIG) programs that push for market integration, and attempt to utilize claims about adivasi indigeneity to advance a security-management paradigm, national stability, and civic responsibility. Young activists and environmentalists based in Dhaka are crucial forces in promoting the broader development and NGO agenda, utilizing the themes of environmental responsibility and progressive conservation programs. Additionally, development agendas are complicated by other factors, such as eco-tourism trends that seek to indoctrinate the Mandi and other rural actors into acceptable and responsible ways of managing environment, while also relying on national pride. These competing forces rely on national pride and social shaming to transform rural Bangladeshis from being somehow "backward" into more desirable, modern subjects. Yet severe distrust within a larger "climate of suspicion," between adivasi leaders, activists, and the state ultimately disrupt the fluidity of development practices at the local level. The result places various actors in precarious positions, left to interpret and be interpreted into development, NGO, and state-based objectives. / text

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Members of the Gitga’at First Nation are committed to supporting the ecological integrity of their territory, as well as the vitality of their community and way of life, through carefully selected and implemented local development initiatives. This case study focuses on community member perspectives on ecologically supported cultural tourism. The first objective was to describe aspects of the local context shaping perspectives on tourism development. The second objective was to synthesise perspectives on the appropriate use of resources and on the appropriate application and sharing of local and elders’ knowledge for tourism. The third objective sought to identify services and linkages with other institutions considered important for a business aligned with local development priorities. There is potential for eco-cultural tourism to support local needs and interests if its development is directed and controlled by the Gitga’at and is based on a process of deliberation within the community.

Members of the Gitga’at First Nation are committed to supporting the ecological integrity of their territory, as well as the vitality of their community and way of life, through carefully selected and implemented local development initiatives. This case study focuses on community member perspectives on ecologically supported cultural tourism. The first objective was to describe aspects of the local context shaping perspectives on tourism development. The second objective was to synthesise perspectives on the appropriate use of resources and on the appropriate application and sharing of local and elders’ knowledge for tourism. The third objective sought to identify services and linkages with other institutions considered important for a business aligned with local development priorities. There is potential for eco-cultural tourism to support local needs and interests if its development is directed and controlled by the Gitga’at and is based on a process of deliberation within the community.

Rapa Nui (Easter Island) has for centuries been known as an isolated island of archaeological mysteries; yet after a rapid modernisation this is today an international tourist destination, a World Heritage Site and a glocalised community. This anthropological study based on long-term fieldwork among young Rapa Nui on the island and away, describes how it can be to grow up in and to belong to such a place. Place is seen as a continually constructed social space and is influenced by Miriam Kahn??s use of Henri Lefebvre??s concept thirdspace. Rapa Nui, as a place, people and community, is here understood as continuously formed by global and local influences. Thus, although historical, global and national influences can seem overwhelming in such a small tourist destination with a turbulent colonial history, this study also sees the opinions and practices of the inhabitants as important agents. This thesis shows how young Rapa Nui are both influenced by and influencing what Rapa Nui is and becomes. Above all, their guiding principle seems to be a continuing strong attachment to their land ??also called Te Pito o te Henua (??The Navel of the World??).

This thesis examines four regional community cultural festivals in the Northern Rivers region of New South Wales, Australia. It reveals the complex interplay of a sense of place and community, a destination’s identity and representation, host guest relationships and the underlying nature and role of celebration expressed in each festival. It examines the regional context in which the Jacaranda Festival in Grafton, the Beef Week celebrations in Casino, the New Year’s Eve celebrations in Byron Bay and the Mardi Grass Law reform rally in Nimbin are conducted. An extensive literature review provides a global perspective on theories, issues and trends in the sectors reflected in the case study festivals. The phenomenological approach to the case study methodology is explained before each festival is closely scrutinized, addressing the study’s aim.The thesis aims at a better understanding of the elements of resilience fostered by festivals when communities take intentional action. This resilience dimension emerged as a major outcome of the initial investigation of the nature and role of festivals in regional communities.The thesis argues that festivals allow people to reflect and determine a sense of community and place, represent their image and identity and contribute to cultural tourism. Community festivals involve the local population in a shared experience to their mutual benefit by providing both social functions and symbolic meanings. This study contends that community-based festivals celebrate the community’s social identity, its historical continuity and its cultural resilience. They are socially constructed and negotiated phenomena and can be staged in everyday places that also become tourist places. Festivals provide a forum for creativity, custom, heritage and cultural practices for both resident and guest.Investigating community cultural festivals from multiple perspectives allows for greater understanding of the nuances of the relationships between stakeholders. By identifying the patterns, structures and meanings of the contexts that festivals represent we are better informed of the distinctive values, interests and aspirations held by residents when they host festivals. Perspectives on community festivals and resilience were canvassed from diverse perspectives as demonstrated by the following typical responses:Nourishing resilience through Festivals and CommunitiesThere are many intangible reasons why a community chooses to host a festival such as socio-cultural, economic, political and environmental and each reason is not mutually exclusive (Backman et al, 1995).The Northern Rivers region stands apart from the rest of rural Australia as living as if the future matters. This is a very powerful attractor in these times of urban decay and environmental despair (Dunstan, 1994:2).Sense of place, can be described as, the common ground where interpretation and community development meets in a concern to create or enhance a sense of place, to establish what is significant and valued in the environment or heritage of a particular community, and to provide action for its wider appreciation and conservation (Binks, 1989:191 cited Trotter, 1998).Democratic communities take responsibility for their future. It is undeniable that cohesive community events based on ideals create a sense of community. The excitement and joy that people feel when they work together for their community and future means that they will attempt to recreate that experience. It becomes their preferred way (Emery, 1995:70).…the notion of community is always something of a myth. A community implies a coherent entity with a clear identity and a commonality of purpose. The reality is that communities, more often than not, are made up of an agglomeration of factions and interest groups often locked in competitive relationships (Smit, 1995 cited in Joppe, 1996:475).Community, the custodians of the content of Australian tourism, must be enabled to participate in tourism by forming its content. Only if Australians are involved in tourism will it survive, (Wood, 1993:7).Through direct contact and interaction with each festival, the qualitative exploratory study reveals how in formal and informal ways participants at the four case study sites demonstrate the diverse and fragmented nature of festivals. Although none of these festivals is identical, some consistent patterns do emerge to demonstrate that comparisons can be developed. These patterns have their own advantages and disadvantages and it is evident that success or failure is not linked to a particular model for such festivals. Each community has an ongoing challenge of determining how their festival can best meet its needs presently and into the future. Each is trying to keep pace with the changes that are taking place within their communities, within the region and from external forces. This is where the study also generates new knowledge: tracking the changes occurring in community festivals in contemporary regional Australia.Through a systematic analysis of data the study significantly contributes to our understanding of the character of community festivals. Through surveys, interviews, media analysis, photographic images and critical observation, it clearly observes that social, economic and environmental issues currently presented in the literature require greater deconstruction and critical engagement. Rich and quilted description of the festivals informs this research providing grounded scholarly investigation. This approach leads to a greater understanding of significant social and cultural agendas in regional communities. Festivals add value to communities. They creatively produce and embed culture. They can be viewed as celebrations of resilience.Through a systematic analysis of data the study significantly contributes to our understanding of the character of community festivals. Through surveys, interviews, media analysis, photographic images and critical observation, it clearly observes that social, economic and environmental issues currently presented in the literature require greater deconstruction and critical engagement. Rich and quilted description of the festivals informs this research providing grounded scholarly investigation. This approach leads to a greater understanding of significant social and cultural agendas in regional communities. Festivals add value to communities. They creatively produce and embed culture. They can be viewed as celebrations of resilience.At the core of the investigation is an analysis of how the process of nourishing resilience by making inclusive celebrations, unleashes relationships between many stakeholders. Each participant contributes to the program, traditions, cultural practices, impact and reach of events with differing voices and emphases.In principle, festivals and their host communities offer individual members a framework for attending to general aspects of life. This study reaffirms that community festivals particularly hold a significant position in three areas of the human condition. They celebrate a sense of place through organising inclusive activities in specific safe environments. They provide a vehicle for communities to host visitors and share such activities as representations of communally agreed values, interests and aspirations. Finally, they are the outward manifestation of the identity of the community and provide a distinctive identifier of place and people.

This thesis examines four regional community cultural festivals in the Northern Rivers region of New South Wales, Australia. It reveals the complex interplay of a sense of place and community, a destination’s identity and representation, host guest relationships and the underlying nature and role of celebration expressed in each festival. It examines the regional context in which the Jacaranda Festival in Grafton, the Beef Week celebrations in Casino, the New Year’s Eve celebrations in Byron Bay and the Mardi Grass Law reform rally in Nimbin are conducted. An extensive literature review provides a global perspective on theories, issues and trends in the sectors reflected in the case study festivals. The phenomenological approach to the case study methodology is explained before each festival is closely scrutinized, addressing the study’s aim.The thesis aims at a better understanding of the elements of resilience fostered by festivals when communities take intentional action. This resilience dimension emerged as a major outcome of the initial investigation of the nature and role of festivals in regional communities.The thesis argues that festivals allow people to reflect and determine a sense of community and place, represent their image and identity and contribute to cultural tourism. Community festivals involve the local population in a shared experience to their mutual benefit by providing both social functions and symbolic meanings. This study contends that community-based festivals celebrate the community’s social identity, its historical continuity and its cultural resilience. They are socially constructed and negotiated phenomena and can be staged in everyday places that also become tourist places. Festivals provide a forum for creativity, custom, heritage and cultural practices for both resident and guest.Investigating community cultural festivals from multiple perspectives allows for greater understanding of the nuances of the relationships between stakeholders. By identifying the patterns, structures and meanings of the contexts that festivals represent we are better informed of the distinctive values, interests and aspirations held by residents when they host festivals. Perspectives on community festivals and resilience were canvassed from diverse perspectives as demonstrated by the following typical responses:Nourishing resilience through Festivals and CommunitiesThere are many intangible reasons why a community chooses to host a festival such as socio-cultural, economic, political and environmental and each reason is not mutually exclusive (Backman et al, 1995).The Northern Rivers region stands apart from the rest of rural Australia as living as if the future matters. This is a very powerful attractor in these times of urban decay and environmental despair (Dunstan, 1994:2).Sense of place, can be described as, the common ground where interpretation and community development meets in a concern to create or enhance a sense of place, to establish what is significant and valued in the environment or heritage of a particular community, and to provide action for its wider appreciation and conservation (Binks, 1989:191 cited Trotter, 1998).Democratic communities take responsibility for their future. It is undeniable that cohesive community events based on ideals create a sense of community. The excitement and joy that people feel when they work together for their community and future means that they will attempt to recreate that experience. It becomes their preferred way (Emery, 1995:70).…the notion of community is always something of a myth. A community implies a coherent entity with a clear identity and a commonality of purpose. The reality is that communities, more often than not, are made up of an agglomeration of factions and interest groups often locked in competitive relationships (Smit, 1995 cited in Joppe, 1996:475).Community, the custodians of the content of Australian tourism, must be enabled to participate in tourism by forming its content. Only if Australians are involved in tourism will it survive, (Wood, 1993:7).Through direct contact and interaction with each festival, the qualitative exploratory study reveals how in formal and informal ways participants at the four case study sites demonstrate the diverse and fragmented nature of festivals. Although none of these festivals is identical, some consistent patterns do emerge to demonstrate that comparisons can be developed. These patterns have their own advantages and disadvantages and it is evident that success or failure is not linked to a particular model for such festivals. Each community has an ongoing challenge of determining how their festival can best meet its needs presently and into the future. Each is trying to keep pace with the changes that are taking place within their communities, within the region and from external forces. This is where the study also generates new knowledge: tracking the changes occurring in community festivals in contemporary regional Australia.Through a systematic analysis of data the study significantly contributes to our understanding of the character of community festivals. Through surveys, interviews, media analysis, photographic images and critical observation, it clearly observes that social, economic and environmental issues currently presented in the literature require greater deconstruction and critical engagement. Rich and quilted description of the festivals informs this research providing grounded scholarly investigation. This approach leads to a greater understanding of significant social and cultural agendas in regional communities. Festivals add value to communities. They creatively produce and embed culture. They can be viewed as celebrations of resilience.Through a systematic analysis of data the study significantly contributes to our understanding of the character of community festivals. Through surveys, interviews, media analysis, photographic images and critical observation, it clearly observes that social, economic and environmental issues currently presented in the literature require greater deconstruction and critical engagement. Rich and quilted description of the festivals informs this research providing grounded scholarly investigation. This approach leads to a greater understanding of significant social and cultural agendas in regional communities. Festivals add value to communities. They creatively produce and embed culture. They can be viewed as celebrations of resilience.At the core of the investigation is an analysis of how the process of nourishing resilience by making inclusive celebrations, unleashes relationships between many stakeholders. Each participant contributes to the program, traditions, cultural practices, impact and reach of events with differing voices and emphases.In principle, festivals and their host communities offer individual members a framework for attending to general aspects of life. This study reaffirms that community festivals particularly hold a significant position in three areas of the human condition. They celebrate a sense of place through organising inclusive activities in specific safe environments. They provide a vehicle for communities to host visitors and share such activities as representations of communally agreed values, interests and aspirations. Finally, they are the outward manifestation of the identity of the community and provide a distinctive identifier of place and people.