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1	I välmeningens skugga : En etisk undersökning av Cancerfondens kampanj ”Säg NEJ till cancer!” / In the shadows of good intentions : An Ethical Examination of the Cancer Society's campaign "Say NO to cancer!" Broman, Martin January 2016 (has links) In april 2016, Cancerfonden launched a campaign against the endemic disease cancer. The campaign was named ”Say NO to cancer!” which purpose was to raise awareness for the preventive measures, which if followed correctly could preclude one third of all affected by the disease. The campaign met a lot of criticism in media, from both individuals and the media itself. As a result of the criticism, the campaign came to an end a week after its launch. The purpose of this essay is to investigate what is morally doubtful with the campaign itself, and if the criticism directed towards the campaign is morally justified. As a subsidiary aim, the essay also examines whether it is reasonable to argue that the individual alone bears responsibility for their own health. Through a reflective qualitative content analysis, the following conclusion was reached. The campaign was morally doubtful in that way that the criticism directed towards the campaign mediated that the message was perceived as they were kicking on those who already suffered from cancer, even if these individuals hade followed their measures, as they presented the preventive measures as a lifestyleification where it all was taken very easy upon. The fact that Cancerfonden on their own decided to lay the campaign to rest is evidence enough that something wasn’t right. Cancerfonden themselves did in a public message explain that it was never their intention to blame anyone for getting affected by cancer. As an individual and the society has a shared interest in the individuals health, the campaign met a lot of criticism in areas such as guilt, responsibility of the individual versus the institution, misinterpretation of the purpose of the campaign and generally a lack of clarity of its purpose. Cancerfonden cancer ethics moral health. Ethics Etik
2	ICA är Rosa! : En studie av ICA:s reklamfilmer för Rosa Bandet Cagenius, Eric January 2019 (has links) Syftet med denna studie är att undersöka hur ICA i sina reklamfilmer för Rosa Bandet-kampanjen de årligen genomför i samarbete med Cancerfonden framställer sig själva och vilken retorik som används för att övertala mottagaren. Genom att genomföra en kvalitativ innehållsanalys med hjälp av en kombinerad semiotisk och retorisk metod kommer dessa frågeställningar kunna besvaras. Kommutationstest kommer att genomföras på var och en av de tre filmer som studeras, för att se vilka paradigm i filmerna som är av störst vikt för att filmerna lyckas kommunicera sina budskap. Den genomförda analysen visar att alla tre filmer sätter ICA i centrum, och deras goodwill-arbete lyfts fram. Istället för att agera insamlande eller att informera tittarna om hur de konkret kan gå tillväga för att stötta Cancerfonden, framstår filmerna överlag som ett PR-jippo för ICA. Filmerna drar nytta av att vara en del av en långt pågående serie som visats på TV i över 17 år, genom att låta karaktärerna som tittaren till viss del förutsätts känna igen, spela en stor roll i filmerna. Det är karaktärerna som lägger grunden för den komik, känslomässiga utveckling och förtroendeingivande moment som sker i filmerna. ICA Rosa Bandet Cancerfonden semiotik retorik appellformer argumentation Media and Communications Medie- och kommunikationsvetenskap
3	Strategisk kommunikation i Ideella organisationer : En jämförande analys mellan Ideella organisationer och deras kommunikationsstrategier / Strategic communication in Non-profit organizations : A comparative analysis between Non-profit organizations and their communication strategies Iwarsson, Cornelia, Karlsson, Jovanna January 2014 (has links) Studien undersöker samt diskuterar vilka kommunikationsstrategier ideella organisationer använder för att nå externa intressenter och svarar på följande frågor: Vilka kommunikationsstrategier använder ideella organisationer för att nå externa intressenter? Finns likheter respektive skillnader i hur ideella organisationer kommunicerar, vilka? Studiens teoretiska ramverk bygger på ideella organisationers möjligheter samt utmaningar med perspektiv på strategisk kommunikation. Den primära metod som används är en kvalitativ textanalys av Cancerfondens samt Ung Cancers hemsida då vi granskar hur organisationerna strategiskt arbetar i sin kommunikation. Textanalysen kombineras med kvalitativa samtalsintervjuer och används som komplement för att lyfta samt stödja resonemang. Resultatet visar att Cancerfonden och Ung Cancer på olika vis är duktiga kommunikatörer inom ramen för ett gott anseende. Cancerfonden med fokus på forskningsfinansiering och kunskapsspridning är transparenta och konsistenta i sin kommunikation då statistiska redogörelser och resultat genomsyrar hemsidan. Ung Cancer låter på ett systematiskt sätt integrera frivilliga i kommunikationsprocessen och gör sig mer mottaglig samt öppen för dialog med externa intressenter, vilket resulterar i mer intima relationer med medlemmar. Vad som förenar organisationerna är deras initiativ att göra skillnad. Trots lika engagemang mynnar deras visioner ut i olika spår därmed krävs olika kommunikationsstrategier i den externa kommunikationen. strategic communication non-profit organizations external stakeholders cancerfonden ungcancer high reputation visibility distinctiveness authenticity transparency consistency responsiveness strategisk kommunikation ideella organisationer externa intressenter cancerfonden ungcancer högt anseende synlighet särskiljning äkthet transparens konsistens mottaglighet
4	Hjälte eller översittare? : En kvalitativ innehållsanalys av Vestiaire Collectives kampanj för att bojkotta fast fashion / Hero or Dominator? : A qualitative content analysis of Vestiaire Collective's campaign to ban Fast Fashion Ullman, Ellen January 2024 (has links) The main purpose of the study is to understand how Vestiaire Collective’s campaign film #saynotofastfashion from 2022 visually communicates two different messages. One intentional message about an activistic positioning in the issue of textile waste as well as one unintentional message about white supremacy. The material is investigated through a qualitative content analysis based on theories about activism in media and documentary narration, the white man’s guilt and postcolonial stereotypes in film. By splitting the material and analyzing text and image separately, markers for both messages are found. In a summarizing analysis the text and images separate communication are put in relation to each other in order to draw conclusions about the two part’s common message and function. The study concludes that the meaning of the text as well as text and image together is to show Vestiaire Collective as a wholesome, conscious and charitable company. However the images also send the message that westerners are needed in order to solve problems in non-western countries. Vestiaire Collective’s film represents the dark skinned Ghanaians in a diminishing and colonially stereotyped way and themselves as heroes in line with the white-savior-stereotype. Markers for activism are interpreted to be the way Vestiaire Collective are positioning themselves in the issue of textile waste as well as their suggestions and prompts for solutions. Another marker for activism is under which circumstances the film was published; in connection with Black Friday 2022 on social media. The media production included below is a documentation of the process of making a short advertising film about a cancer story from a relative’s perspective. Vestiaire Collective Kantamanto aktivism vit överlägsenhet fast fashion textilavfall konsumtionsbeteende postkolonialism. Cancer cancerfonden närståendes perspektiv. Communication Studies Kommunikationsvetenskap Studies on Film Filmvetenskap

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