published_or_final_version / Business Administration / Master / Master of Business Administration

published_or_final_version / Business Administration / Master / Master of Business Administration

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I–HOPE is an instrument that can be used to examine person–environment fit in the home. The instrument is developed in the United States and involves forty-four activity cards that are to be sorted by the client to address the activities that are problematic in his/her everyday life. The purpose of this study was to examine if the activity cards would fit in a Swedish context, and if other activities needed to be added, to match every day activities of people, 65 years and older, living in ordinary homes in Sweden. A survey was distributed to twenty-one participants age 65 and older. This survey was conducted in a project with Luleå University of Technology and the University of Gothenburg, that aims to adapt I-HOPE to be applicable in Sweden. Results show that nineteen of the forty-four activity cards were identified by all the participants. Further, eighteen more cards were identified by the majority of the participants. The seven activity cards that were not identified, or were done in a different way than what the picture showed, contained multiple activities that were categorized into one, compared to the ones that were identified. Additionally, the participants identified two more activities, that they felt, the instrument lacked. These results conclude that I-HOPE contains some valid activities, but needs to be adapted further, to fit a Swedish context, and to work as an occupational instrument for elders, ageing in place.

<p>I study local shocks to consumer credit supply arising from the opening</p><p>of bank-related retail stores. Bank-related store openings coincide with</p><p>sharp increases in credit card placements in the neighborhood of the</p><p>store, in the months surrounding the store opening, and with the bank</p><p>that owns the store. I exploit this relationship to instrument for new</p><p>credit cards at the individual level, and find that obtaining a new</p><p>credit card sharply increases total borrowing as well as default risk,</p><p>particularly for risky and opaque borrowers. In line with theories of</p><p>default externality, I observe that existing lenders react to the</p><p>increased consumer borrowing and associated riskiness by contracting</p><p>their own supply. In particular, in the year following the issuance of a</p><p>new credit card, banks without links to stores reduce credit card limits</p><p>by 24-51%, offsetting most of the initial increase in total credit</p><p>limits.</p> / Dissertation

O marketing de relacionamento surge na década de 1980, estimulado pela crescente concorrência, estagnação do crescimento dos mercados e desenvolvimento tecnológico. As ações de marketing de relacionamento visam estreitar a ligação entre empresa e cliente, estimulando a fidelidade do cliente e buscando a rentabilidade a partir de uma série de negociações com o mesmo cliente ao longo de tempo. Os investimentos em marketing de relacionamento só podem ser justificados caso a empresa conquiste seus objetivos e se aproprie de benefícios que essas ações podem trazer. A avaliação de resultados é, portanto, ferramenta fundamental, mas não existe hoje, um método consolidado de avaliação de resultados de ações do marketing de relacionamento. Nesse contexto, este estudo enfoca a avaliação de resultado do marketing de relacionamento, voltando-se para o relacionamento das empresas com o cliente final. O tema é tratado com base em uma revisão teórica que trabalha três principais blocos: i) valor percebido e vantagem competitiva; ii) marketing de relacionamento, seu conceito, benefícios esperados de ações de relacionamento e as práticas trabalhadas; iii) avaliação de resultados e controle. É desenvolvida uma pesquisa de campo, de natureza qualitativa e caráter exploratório, utilizando o método de estudo de casos múltiplos. São trabalhadas três principais empresas de um mesmo segmento. O segmento escolhido foi o de cartões de crédito, por apresentar grande prática na aplicação do marketing de relacionamento. O trabalho é finalizado com a análise das ações do marketing de relacionamento desenvolvidas e dos métodos de avaliação de resultados aplicados. Observou-se que as ações do marketing de relacionamento desenvolvidas pelas duas empresas que possuem contato direto com o cliente final muito se assemelham e apresentam grande coincidência com o que é apontado pela literatura. Uma das bandeiras, porém, não tem contato direto com o cliente final e apresenta diferenças significativas nas ações desenvolvidas. Os métodos de avaliação de resultado nas empresas pesquisadas são bastante similares ao proposto pela teoria estudada. Os principais objetivos apontados são: a fidelização do cliente, o entendimento das necessidades dos clientes e a maior lucratividade. Já as variáveis analisadas como indicadores de resultados são: grupo de controle, fidelidade do cliente, avaliação financeira, entendimento das necessidades dos clientes, satisfação do cliente, qualidade do produto, conhecimento e imagem de marca, inconveniência de o cliente mudar de fornecedor, retenção de clientes/churn, recompra, quantidade/volume vendido, custo de aquisição de clientes, aquisição de cliente e valor vitalício do cliente. / The relationship marketing begins on 1980?, stimulated by the spreading concurrency, market growing stagnation and technological development. The relationship marketing actions have the purpose of narrowing the contact between company and client, stimulating the client fidelity and looking for rentability from a series of negotiations with the same client over time. The marketing relationship investments can only be justified if the company achieves its objectives and handle the benefits which these actions can bring. The results evaluation is, therefore, a fundamental tool, but there?s not a consolidated results evaluation method in marketing relationship actions nowadays. In this context, this study focuses in marketing relationship results evaluation, turning the attention to the relationship between company and the ultimate client. The theme is treated from a theoretical review based on three principal sections: i) customer value and competitive advantage; ii) relationship marketing, its concept, the expected benefits from relationship marketing actions, and the adopted practices; iii) result evaluations and control. A research in this field was developed from a qualitative perspective and adopting an exploring character, by using the multiple case study method. Three principal companies that are part of the same segment are analyzed. The chosen segment was the credit cards one, because of its well-known practice on relationship marketing application characteristic. The job ends with the analysis on both the developed relationship marketing actions and on the applied results evaluation methods. It was noticed that the relationship marketing actions developed by the two companies which have direct contact to the ultimate client are really similar and are coincident in terms of what is pointed by the literature. One of the companies, however, doesn?t have this direct contact to the ultimate client and its actions contain significant differences. The results evaluation methods placed at the companies involved on this research are really similar to the indicated on the commented theory. The principal viewed objectives are: the client fidelity, the understanding on client needs and the major profitability. On the other hand, the variants analyzed as result indicators are: controlling group, client fidelity, financial evaluation, understanding on client needs, client satisfaction, products quality, brand image and knowledge, clients supplier changing inconvenience, keeping clients/churn, repurchase, sold volumes and quantity, clients acquisition cost, client acquisition and customer lifetime value.

by Li Chun-Kit Patrick. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1996. / Includes bibliographical references (leaves [87-90]). / ACKNOWLEDGEMENT --- p.ii / ABSTRACT --- p.iii / TABLE OF CONTENTS --- p.vi / LIST OF TABLES --- p.viii / INTRODUCTION --- p.1 / LITERATURE REVIEW - DEVELOPMENT OF SMART CARD --- p.4 / Terminology --- p.4 / General Application of Smart Card --- p.6 / DESCRIPTION OF MONDEX --- p.14 / History of Mondex --- p.14 / Description of Mondex and Its Accessories --- p.16 / Advantages of Mondex --- p.20 / Disadvantages of Mondex --- p.22 / COMPETITOR ANALYSIS --- p.24 / Maestro --- p.25 / Credit Card --- p.27 / Electronic Payment System (EPS) --- p.29 / RESEARCH METHODOLOGY --- p.35 / Research Objective --- p.35 / Research Design and Method --- p.36 / RESEARCH FINDINGS --- p.39 / Data analysis on the Whole Sample Basis --- p.39 / Data Analysis by Type of Adopter --- p.50 / RECOMMENDATION --- p.58 / Characteristics of Potential Adopters --- p.58 / Product --- p.59 / Promotion --- p.63 / LIMITATION --- p.70 / APPENDIX 1: DIAGRAMS / APPENDIX 2: CHINESE QUESTIONNAIRE / APPENDIX 3: ENGLISH QUESTIONNAIRE / APPENDIX 4: FIGURES / APPENDIX 5: TABLES / BIBLIOGRAPHY

by Shek Wong. / Thesis submitted in: December 1997. / Thesis (M.Phil.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves 90-[94]). / Abstract also in Chinese. / Chapter 1 --- Introduction --- p.1 / Chapter 1.1 --- Electronic Commerce --- p.3 / Chapter 1.2 --- Electronic Cash --- p.7 / Chapter 1.3 --- What This Report Contains --- p.9 / Chapter 2 --- Cryptographic Background --- p.11 / Chapter 2.1 --- Euler Totient Function --- p.12 / Chapter 2.2 --- Fermat's Little Theorem --- p.12 / Chapter 2.3 --- Quadratic Residues --- p.12 / Chapter 2.4 --- Legendre Symbol --- p.13 / Chapter 2.5 --- Jacobi Symbol --- p.14 / Chapter 2.6 --- Blum Integer --- p.16 / Chapter 2.7 --- Williams Integer --- p.18 / Chapter 2.8 --- The Quadratic Residuosity Problem --- p.19 / Chapter 2.9 --- The Factorization Problem --- p.20 / Chapter 2.10 --- The Discrete Logarithm Problem --- p.20 / Chapter 2.11 --- One-way Functions --- p.21 / Chapter 2.12 --- Blind Signature --- p.22 / Chapter 2.13 --- Cut-and-choose Methodology --- p.24 / Chapter 3 --- Anatomy and Panorama of Electronic Cash --- p.26 / Chapter 3.1 --- Anatomy of Electronic Cash --- p.26 / Chapter 3.1.1 --- Three Functions and Six Criteria --- p.28 / Chapter 3.1.2 --- Untraceable --- p.29 / Chapter 3.1.3 --- Online and Off-line --- p.30 / Chapter 3.1.4 --- Security --- p.32 / Chapter 3.1.5 --- Transferability --- p.33 / Chapter 3.2 --- Panorama of Electronic Cash --- p.34 / Chapter 3.2.1 --- First Model of Off-line Electronic Cash --- p.34 / Chapter 3.2.2 --- Successors --- p.35 / Chapter 3.2.3 --- Binary Tree Based Divisible Electronic Cash --- p.36 / Chapter 4 --- Spending Limit Enforced Electronic Cash --- p.37 / Chapter 4.1 --- Introduction to Spending Limit Enforced Electronic Cash --- p.37 / Chapter 4.2 --- The Scheme --- p.41 / Chapter 4.3 --- An Example --- p.44 / Chapter 4.4 --- Techniques --- p.47 / Chapter 4.5 --- Security and Efficiency --- p.51 / Chapter 5 --- Interest-bearing Electronic Cash --- p.53 / Chapter 5.1 --- Introduction to Interest-bearing Electronic Cash --- p.53 / Chapter 5.2 --- An Example --- p.55 / Chapter 5.3 --- The Scheme --- p.55 / Chapter 5.4 --- Security --- p.57 / Chapter 5.5 --- An Integrated Scheme --- p.58 / Chapter 5.6 --- Applications --- p.59 / Chapter 6 --- Abacus Type Electronic Cash --- p.61 / Chapter 6.1 --- Introduction --- p.61 / Chapter 6.2 --- Abacus Model --- p.63 / Chapter 6.3 --- Divisible Abacus Electronic Coins --- p.66 / Chapter 6.3.1 --- Binary Tree Abacus Approach --- p.66 / Chapter 6.3.2 --- Multi-tree Approach --- p.57 / Chapter 6.3.3 --- Analysis --- p.69 / Chapter 6.4 --- Abacus Electronic Cash System --- p.71 / Chapter 6.4.1 --- Opening Protocol --- p.71 / Chapter 6.4.2 --- Withdrawal Protocol --- p.74 / Chapter 6.4.3 --- Payment and Deposit Protocol --- p.75 / Chapter 6.5 --- Anonymity and System Efficiency --- p.78 / Chapter 7 --- Conclusions --- p.80 / Chapter A --- Internet Payment Systems --- p.82 / Chapter A.1 --- Bare Web FORM --- p.82 / Chapter A.2 --- Secure Web FORM Payment System --- p.85 / Chapter A.3 --- Membership Type Payment System --- p.86 / Chapter A.4 --- Agent Based Payment System --- p.87 / Chapter A.5 --- Internet-based POS --- p.87 / B Papers derived from this thesis --- p.89 / Bibliography --- p.90

by Tse Kwong Keung. / Pages 52-56 and 74 in clear holder. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaf 99). / Questionnaries in English and Chinese. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.ii / LIST OF ABBREVIATIONS --- p.v / LIST OF APPENDICES --- p.vi / LIST OF TABLES --- p.vii / LIST OF EXHIBITS --- p.ix / PREFACE --- p.x / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Title of the Project --- p.1 / Terms of Reference --- p.1 / Objective --- p.2 / Chapter II. --- BACKGROUND --- p.4 / Overview of the Octopus System --- p.4 / Overview of the Octopus System Bus Equipment --- p.6 / Fare collection system on LRT Feeder and Auxiliary Bus Routes --- p.9 / Pre-Octopus Fare Collection System --- p.9 / New Fare Collection System with the Introduction of Octopus System --- p.10 / Implementation Measures --- p.11 / Implementation Measures to Prepare Passengers to Use Octopus System on Buses --- p.11 / Implementation measures - CSL --- p.11 / Implementation measures - LRT --- p.13 / Implementation Measures to Prepare Staff to Launch Octopus System on Buses --- p.14 / Chapter III. --- METHODOLOGY --- p.16 / Sources of Information --- p.16 / The Questionnaire Surveys --- p.17 / Questionnaire Survey for LRT Bus Passengers --- p.17 / Questionnaire Survey for LRT Bus Traffic Staff --- p.18 / Data Analysis Tools --- p.19 / Chapter IV. --- FINDINGS --- p.20 / Literature Review --- p.20 / The Systems Development Cycle --- p.20 / The Systems Development Cycle of Octopus System in LRT Buses --- p.24 / Systems Implementation Measures Getting People Ready to Use the New System --- p.25 / Measures of gaining acceptance by passengers and staff --- p.26 / Measures of obtaining passengers and staff performance --- p.29 / Education and training --- p.30 / Performance aids --- p.32 / Findings from Questionnaire Survey for LRT Bus Passengers --- p.33 / Demographic Profile --- p.33 / Effectiveness of Promotion Channels on Octopus Card to Passengers --- p.33 / Number of Trips on LRT Buses Per Week by Respondents --- p.34 / Fare Paying Methods of Respondents --- p.34 / Competence of Respondents in Using Octopus Card on Buses --- p.35 / Most Effective Methods to Educate Passengers on Octopus Card Usage --- p.36 / Findings from Questionnaire Survey for LRT Bus Traffic Staff --- p.36 / Demographic Profile --- p.36 / Personal Computer Experience Prior to Octopus Bus Equipment Training --- p.37 / Evaluation of DDU Operations Training Course --- p.37 / Staff Perceived Level of Competence to Operate the DDU During Octopus System Launching --- p.38 / Measures Proposed by Staff to Enhance Competence to Operate the DDU --- p.39 / Evaluation of BDC Operations Training Course --- p.39 / Staff Perceived Level of Competence to Operate the BDC During Octopus System Launching --- p.40 / Measures Proposed by Staff to Enhance Competence to Operate the BDC --- p.41 / Chapter V. --- CONCLUSIONS AND RECOMMENDATIONS --- p.42 / Strengths of Implementation Measures on Passengers --- p.42 / Weaknesses of Implementation Measures on Passengers --- p.43 / Recommendations of Implementation Measures on Customers --- p.44 / Strengths of Implementation Measures on Staff --- p.46 / Weaknesses of Implementation Measures on Staff --- p.47 / Recommendations of Implementation Measures on Staff --- p.48 / APPENDICES 1-11 --- p.50 / TABLES 1-18 --- p.75 / EXHIBITS 1-6 --- p.93 / BIBLIOGRAPHY --- p.99

by Tsang Hin Chung. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2001. / Includes bibliographical references (leaves 118-124). / Abstracts in English and Chinese. / Chapter 1 --- Introduction --- p.1 / Chapter 1.1 --- Authentication and Transaction Protocol --- p.2 / Chapter 1.2 --- E-Commerce Enabler --- p.3 / Chapter 2 --- Literature Review --- p.4 / Chapter 2.1 --- Cryptographic Preliminaries --- p.4 / Chapter 2.1.1 --- One-Way Hash Function --- p.4 / Chapter 2.1.2 --- Triple DES --- p.5 / Chapter 2.1.3 --- RSA --- p.7 / Chapter 2.1.4 --- Elliptic Curve --- p.8 / Chapter 2.2 --- Smart Cards --- p.8 / Chapter 2.2.1 --- Smart Card Operating Systems --- p.11 / Chapter 2.2.2 --- Java Card --- p.12 / Chapter 2.3 --- Authentication Protocol --- p.14 / Chapter 2.3.1 --- Properties --- p.15 / Chapter 2.3.2 --- Survey --- p.16 / Chapter 2.4 --- Transaction Protocol --- p.19 / Chapter 2.5 --- BAN Logic --- p.20 / Chapter 2.5.1 --- Notation --- p.20 / Chapter 2.5.2 --- Logical Postulates --- p.22 / Chapter 2.5.3 --- Protocol Analysis --- p.25 / Chapter 3 --- Authentication Protocol --- p.26 / Chapter 3.1 --- Formulation of Problem --- p.26 / Chapter 3.2 --- The New Idea --- p.27 / Chapter 3.3 --- Assumptions --- p.29 / Chapter 3.4 --- Trust Model --- p.29 / Chapter 3.5 --- Protocol --- p.30 / Chapter 3.5.1 --- Registration --- p.30 / Chapter 3.5.2 --- Local Authentication --- p.31 / Chapter 3.5.3 --- Remote Authentication --- p.33 / Chapter 3.5.4 --- Silent Key Distribution Scheme --- p.35 / Chapter 3.5.5 --- Advantages --- p.37 / Chapter 3.6 --- BAN Logic Analysis --- p.38 / Chapter 3.7 --- Experimental Evaluation --- p.43 / Chapter 3.7.1 --- Configuration --- p.44 / Chapter 3.7.2 --- Performance Analysis --- p.45 / Chapter 4 --- Transaction Protocol --- p.51 / Chapter 4.1 --- Assumptions --- p.52 / Chapter 4.2 --- Protocol --- p.55 / Chapter 4.3 --- Conflict Resolution Policy --- p.58 / Chapter 4.4 --- Justifications --- p.58 / Chapter 4.5 --- Experimental Evaluation --- p.59 / Chapter 4.5.1 --- Configuration --- p.59 / Chapter 4.5.2 --- Performance Analysis --- p.60 / Chapter 5 --- E-Commerce Builder --- p.65 / Chapter 5.1 --- Overview --- p.66 / Chapter 5.2 --- Design of Smart RAD --- p.68 / Chapter 5.2.1 --- Mechanism --- p.68 / Chapter 5.2.2 --- Java Card Layer --- p.69 / Chapter 5.2.3 --- Host Layer --- p.71 / Chapter 5.2.4 --- Server Layer --- p.72 / Chapter 5.3 --- Implementation --- p.73 / Chapter 5.3.1 --- Implementation Reflection --- p.73 / Chapter 5.3.2 --- Implementation Issues --- p.76 / Chapter 5.4 --- Evaluation --- p.77 / Chapter 5.5 --- An Application Example: Multi-MAX --- p.79 / Chapter 5.5.1 --- System Model --- p.79 / Chapter 5.5.2 --- Design Issues --- p.80 / Chapter 5.5.3 --- Implementation Issues --- p.80 / Chapter 5.5.4 --- Evaluation --- p.84 / Chapter 5.6 --- Future Work --- p.89 / Chapter 6 --- Conclusion --- p.91 / Chapter A --- Detail Experimental Result --- p.93 / Chapter A.1 --- Authentication Time Measurement --- p.94 / Chapter A.2 --- On-Card and Off-Card Computation Time in Authentication --- p.95 / Chapter A.3 --- Authentication Time with Different Servers --- p.96 / Chapter A.4 --- Transaction Time Measurement --- p.97 / Chapter A.5 --- On-card and Off-card Computation Time in Transaction --- p.97 / Chapter B --- UML Diagram --- p.99 / Chapter B.1 --- Package cuhk.cse.demo.applet --- p.99 / Chapter B.2 --- Package cuhk.cse.demo.client --- p.105 / Chapter B.3 --- Package server --- p.110 / Chapter C --- Glossary and Abbreviation --- p.115 / Bibliography --- p.118