在傳統的企業思維中，價值乃是由企業創造的，由企業單獨決定其產品和服務提供什麼價值，消費者僅僅代表對公司產品的需求；但隨著產業環境的發展，尤其是網路經濟時代的來臨，生產者與消費者之間的界限開始模糊。而在過去資訊單向流通的網路世界中，人們在網路上代表的僅僅是一個創造流量的虛擬人物，但隨著資訊科技的進步，網路技術的發展，人們在網際網路中開始彼此協作，發揮集體智慧向全世界發聲；在這樣的發展情況下造就了Web2.0名詞的誕生。 根據台灣網路資訊中心所公佈的2007年一月「台灣寬頻網路使用調查」報告顯示，台灣目前的網路普及率已達到67.77%，全世界的上網人口也已經超過了4億5千萬人；而在2006年第一季，美國Web2.0相關廠商即獲得8億7000萬美元的創投資金，在這樣的熱潮中，有許許多多創業者爭相投入網路市場當中。因此本研究目的在於窺探台灣的 Web 2.0 網站如何進行事業模式創新，讓目前仍停留在Web 1.0時代的網站業者，或是目前欲投入網路產業的創業家瞭解Web2.0網站的成功之道。本研究首先整理學者、網路趨勢家們對於Web2.0概念的討論與分析，歸納出Web2.0之定義；並以Hamel（2000）所提出的事業觀念創新為基礎，並結合Prahalad & Ramswamy（2003）共創價值理論與Brush, Greene, Hart & Edelman（1997）所提出之新創事業資本架構，建構出本研究的研究架構，並以網站內容由使用者提供的Web2.0網站為研究標的，深入探索其創新概念之形成、創業歷程，以及其如何進行與顧客共創價值之事業模式創新。 本研究之發現顯示，網站內容由使用者提供之Web2.0網站，其創新概念的生成並非單純來自創業者本身，而是由下而上，且參與創新之來源相當廣泛；Web2.0網站的核心策略會依創業者本身是否為領先使用者而有所不同，且其目標市場的策略乃是由利基市場進行擴散，最終以大眾市場為目標；另外，這些網站發展初期的策略性資產並非是關鍵，但隨著網站的成長，策略性資產則直接影響核心策略的建構與執行；而Web2.0網站亦在平台中提供與顧客共創價值之顧客介面，並且透過內容提供、互補性功能之建構、價值交換與其他結盟等四種關係建立其價值網路。 / In the past business mindset, people think that the value was created by enterprises. Enterprises decide what value their products and services provide, and the consumer only means the demand of their product. With the industry environment changes and the internet economics’ coming, the boundary between producer and consumer is getting more and more indistinct. This kind of situation also takes place in the internet. The website only provides the information with their desires and the users for the website are just the flow creator. As the progress of the information technology and the internet technology, people are getting to cooperate by their collective intelligence through the internet. And the phrases“Web2.0”is born to represent this new internet development. According to the research of July 2007 Taiwan broadband transmission investigated by TWNIC, the internet popularity rate of Taiwan has reached 67.77%, and there are more than 450 million network users around the world. In this kind of trend, the Web2.0 companies in the US has received $ 870 million from venture capitalists, and under the trend, plenty of start-up companies has devoted themselves in the business. So this study’s objective is to give a preliminary study on how the Web2.0 websites in Taiwan construct the innovative business model, and to let the new followers or the old Web1.0 websites know how to succeed in this competitive market. This study will focus on the aggregator type Web2.0 website, research how the innovative concept come into being, start-up history, and how they create the business model of the value co-create with customer. At the beginning, this study will generalize the definition of the Web2.0 in this study by reviewing discusses and analyses which were proposed by scholars and internet trend observers, and then propose the research construct base on the business concept innovation (Hamel, 2000), value co-creation theory (Prahalad & Ramswamy, 2003), and the start-up capital construction. After the case study and research, there are five research results: 1.The aggregator web2.0 website’s innovative concept is not only come from entrepreneur but also the website users. And there are many people participate the concept create process. 2.The aggregator web2.0 website’s core strategies will depend on if the entrepreneur is the lead user. Their target market strategy is to focus on one single niche market at the beginning, then extend to other niche market, and finally aim at mass market. 3.The strategic assets for the aggregator web2.0 website are not the key component. But with the website’s growth, the strategic assets will affect the core strategies’ construction and implementation. 4.The aggregator web2.0 website provides the value co-creation designed customer interface on its platform. 5.The aggregator web2.0 website builds their value network by content construction, complementary functions construction, value exchange and other alliances.

Submitted by JOSIANE SANTOS DE OLIVEIRA (josianeso) on 2018-08-08T17:01:04Z No. of bitstreams: 1 Helen Tomaz Hexse_.pdf: 937975 bytes, checksum: 5701374a367386bfe656c2180d1b42b6 (MD5) / Made available in DSpace on 2018-08-08T17:01:04Z (GMT). No. of bitstreams: 1 Helen Tomaz Hexse_.pdf: 937975 bytes, checksum: 5701374a367386bfe656c2180d1b42b6 (MD5) Previous issue date: 2018-03-26 / Nenhuma / O propósito de uma organização é atender os interesses e necessidades de seus clientes e para que isso aconteça, ela precisa ser orientada para serviço. Portanto, precisa possuir um conjunto de políticas, práticas e procedimentos internos que a possibilitem entregar um serviço excelente. No momento em que o setor hoteleiro compreende que a sua sobrevivência e crescimento dependem da criação e oferta de experiências memoráveis para seus clientes, e percebem que a cocriação pode ser utilizada na tentativa de responder as variadas expectativas que eles possuem, a sua habilidade para cocriar e o seu comportamento de cocriação assumem papéis fundamentais para colocá-la em prática. Neste cenário, as avaliações on-line podem ser utilizadas com uma forma de compreender as opiniões, pensamentos e reações dos clientes sobre os serviços que se oferece. Servindo para analisar se o cliente realmente percebe a excelência nos serviços prestados. Diante deste contexto, este estudo tem como objetivo analisar os efeitos da orientação para serviço do hotel (i) na sua habilidade de cocriação, (ii) no seu comportamento de cocriação, (iii) nas avaliações on-line que recebem dos clientes e analisar o efeito que (iv) a habilidade de cocriação possui no comportamento de cocriação. Para tanto, primeiramente, realizou-se uma etapa exploratória, onde 6 hotéis foram entrevistados com o objetivo de auxiliar na validação das escalas a serem utilizadas, na medida em que as entrevistas possibilitam um maior conhecimento sobre os construtos estudados e em como eles se encaixam no setor hoteleiro. Após, foi realizada uma survey com 155 hotéis do Estado do Rio Grande do Sul a fim de investigar os aspectos apresentados anteriormente. A técnica de estatística utilizada para análise dos dados foi a Modelagem de Equações Estruturais (MEE). Os resultados mostram que a orientação para serviço influencia positivamente na habilidade de cocriação, no comportamento de cocriação e na avaliação on-line. Destaca-se que a variância explicada atingiu índices importantes no momento em que a orientação para serviço explica 88,8% da habilidade de cocriação, 56% do comportamento de cocriação e 33,3% da avaliação on-line que hotéis recebem de seus clientes. Por outro lado, a habilidade de cocriação não apresentou efeito no comportamento de cocriação. Assim, os hotéis devem buscar uma maior orientação para serviços, a fim de alcançar maiores níveis de cocriação e melhores avaliações on-line. / The aim of an organization is to satisfy the needs and desires of the customer. For this, the organization must have service orientation. Therefore, the organization needs a basic set of organizational policies, practices and procedures to be able to deliver service excellence. When the hospitality industry understands that their future survival and growth depends upon creating and offering unique and memorable experiences for their customers, and realized that co-creation can be adopted to try to respond to customer expectations, their ability to co-create and their willingness to co-create will be the key to put co-creation in practice. Faced with this scenario the on-line reviews can be used as a way to comprehend the personal thoughts, reactions and opinions of the clients about the services that the organization offers. With this, is possible to analyze if the client really perceived an excellence in the services provided. Then, this research aims to analyze the effects of hotel service orientation (i) in their ability to co-create, (ii) in their willingness to co-create and (iii) in on-line reviews, and (iv) analyze the effect of ability to co-create have on willingness to co-create. Therefore, an exploratory study was made with 6 hotels, an attempt to get a better knowledge of how the studied constructs fits on the hotel sector to assist on the scales validation. Afterwards, a survey was realized with 155 hotels in the State of Rio Grande do Sul in order to investigate the aspects presented previously. The statistic technique used was Structural Equation Model (MEE). The results have shown that service orientation influences ability to co-create, willingness to co-create and on-line reviews positively. The explained variance has reached important indexes since service orientation explained 88,8% of ability to co-create, 33,3% of willingness to co-create and 33,3% of on-line reviews that hotels received by clients. On the other hand, ability to co-create has not presented influence on willingness to co-create. Thus, hotels should search a major service orientation to reach high levels of co-creation and better on-line reviews.

This qualitative study explores the meaning of interpersonal forgiveness, using a both/and or postmodern epistemology and a phenomenological methodology. Forgiveness is seen as a reframe that could transform a limiting, disempowering dominant narrative into a more empowering and useful story. The researcher interviews three participants to co-create stories of forgiveness. Themes of emotional discomfort; blame and responsibility; shift to empathy; forgiveness as process; and lasting change or forgiveness incorporated into way of life, are identified. / Psychology / M.A. (Clinical Psychology)

This qualitative study explores the meaning of interpersonal forgiveness, using a both/and or postmodern epistemology and a phenomenological methodology. Forgiveness is seen as a reframe that could transform a limiting, disempowering dominant narrative into a more empowering and useful story. The researcher interviews three participants to co-create stories of forgiveness. Themes of emotional discomfort; blame and responsibility; shift to empathy; forgiveness as process; and lasting change or forgiveness incorporated into way of life, are identified. / Psychology / M.A. (Clinical Psychology)

In South African schools various factors influence relationships between facilitators and learners, compounding their frustrations: class sizes, cultural and language barriers, and hierarchical power/knowledge relations. These problems have led to a polarisation between facilitators and learners which could cause facilitators to experience a lack of appreciation and agency. Learners participated in this qualitative study experienced themselves as without voices, and wanted to be acknowledged as people with worthwhile knowledges of their own. This report shows how the therapist and participants engaged in a participatory process of narrative co-search during individual and group conversations where social construction of knowledges and practices of acknowledgement and care, enchanced by letters and externalising conversations, led to the co-creation of a better understanding of one another. This resulted in a more caring, supportive and acknowledging school community, where facilitators re-connected with their preferred stories, and learners found acknowledgement for their own knowledge and preferred ways of living. / Philosophy, Practical & Systematic Theology / M. Th. (Practical Theology with specialisation in Pastoral Theology)

In South African schools various factors influence relationships between facilitators and learners, compounding their frustrations: class sizes, cultural and language barriers, and hierarchical power/knowledge relations. These problems have led to a polarisation between facilitators and learners which could cause facilitators to experience a lack of appreciation and agency. Learners participated in this qualitative study experienced themselves as without voices, and wanted to be acknowledged as people with worthwhile knowledges of their own. This report shows how the therapist and participants engaged in a participatory process of narrative co-search during individual and group conversations where social construction of knowledges and practices of acknowledgement and care, enchanced by letters and externalising conversations, led to the co-creation of a better understanding of one another. This resulted in a more caring, supportive and acknowledging school community, where facilitators re-connected with their preferred stories, and learners found acknowledgement for their own knowledge and preferred ways of living. / Philosophy, Practical and Systematic Theology / M. Th. (Practical Theology with specialisation in Pastoral Theology)

In South Africa the death of a significant caregiver is a haunting possibility. Violence, crime, road accidents, HIV/AIDS, cancer, diabetes and substance abuse are household words that describe some of the causes of "untimely deaths" of parents who still have young, school-going children. These children carry their bereavement with them to school. The challenge of standing with them lies not only with their caregivers, but also with staff and children in our school community. In co-authoring conversations with children in our school who have experienced bereavement and loss, this qualitative study used research as co-search to uncover children's preferred knowledges and spiritualities about coping, hope, care and communities of concern. This study used therapy-as-research and participatory action research-as-therapy in what developed into a network of caring communities for the participants, caregivers and therapist. / Practical Theology / M. Th. (Pastoral Therapy)

South African schools provide an enormous challenge for transformation towards inclusive and caring communities of learners, facilitators and caregivers. This qualitative study conducted at a primary school used narrative pastoral therapy-as-research and participatory action research-as-therapy to develop inclusive and caring practices. Co-authoring conversations with learners and caregivers from a diverse cultural and religious traditions and collaborating with facilitators challenged me to develop pastoral care as political care. This paved a way for future transformation of a school as a multi-religious community of care and respect. I engaged with participants in finding alternative ways of dealing with loss due to death of loved ones or separartion from caregivers. Children with chronic illness challenged their experiences of rejection and marginalisation at school by writing and producing a play while those whose voices were silenced chose other ways to inform learners and facilitators about their illness. / Practical Theology / M. Th. (Practical Theology with specialisation in Pastoral Therapy)

South African schools provide an enormous challenge for transformation towards inclusive and caring communities of learners, facilitators and caregivers. This qualitative study conducted at a primary school used narrative pastoral therapy-as-research and participatory action research-as-therapy to develop inclusive and caring practices. Co-authoring conversations with learners and caregivers from a diverse cultural and religious traditions and collaborating with facilitators challenged me to develop pastoral care as political care. This paved a way for future transformation of a school as a multi-religious community of care and respect. I engaged with participants in finding alternative ways of dealing with loss due to death of loved ones or separartion from caregivers. Children with chronic illness challenged their experiences of rejection and marginalisation at school by writing and producing a play while those whose voices were silenced chose other ways to inform learners and facilitators about their illness. / Philosophy, Practical and Systematic Theology / M. Th. (Practical Theology with specialisation in Pastoral Therapy)

In South Africa the death of a significant caregiver is a haunting possibility. Violence, crime, road accidents, HIV/AIDS, cancer, diabetes and substance abuse are household words that describe some of the causes of "untimely deaths" of parents who still have young, school-going children. These children carry their bereavement with them to school. The challenge of standing with them lies not only with their caregivers, but also with staff and children in our school community. In co-authoring conversations with children in our school who have experienced bereavement and loss, this qualitative study used research as co-search to uncover children's preferred knowledges and spiritualities about coping, hope, care and communities of concern. This study used therapy-as-research and participatory action research-as-therapy in what developed into a network of caring communities for the participants, caregivers and therapist. / Philosophy, Practical and Systematic Theology / M. Th. (Pastoral Therapy)