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Over the last decade, Gamification has been identified as one of the most prominent marketing initiatives to engage customers in the creation of more desirable and unique offerings. Adding Gamification into offerings allows customers to socially interact, share information and co-create experiences. Previous literature have focused on examining existing customers in the post first experience phase, thus leaving non-customers' willingness to engage in Gamification initiatives as an unexplored phenomena. As the ability to attract non-customers is identified to be a major source of business growth, the insights of what drives engagement of non-customers to eventually become new customers through the application of Gamification is vital for furthering the understanding in the research field.  Drawing on three types of gamified settings, (Personal, Competitive and Collaborative) this thesis aims to contribute with a better understanding on the relationship between Customer Engagement and Gamification. A quantitative research approach with a quasi-experimental design was applied, generating data from 379 respondents on a fictitious gamified app. The empirical findings contribute to existing literature by providing guidance on how to engage non-customers through Gamification offerings. Results indicated that non-customers are more likely to engage in Competitive and Collaborative Gamifications rather than Personal Gamification. Therefore, this thesis implies that engagement of non-customers differs based on what kind of Gamification is being offered.

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This project aims to define what metadesign is and can be as a design discipline and a craft at the bachelor's level. It explores concepts like society, systems, and holistic sustainability. It aims to answer questions regarding who has been given, and whom should have been given, agency in decision-making at different societal levels. What types of artifacts, practices, and interventions could or should be used to challenge the conventional implementation of these decision-making structures?

In many music ensembles there are hierarchies and a focus on the vision of the bandleader. This thesis explores the possibilities of creating conditions for improvisational co-creation and follows the common development-process of an improvising trio. Emphasis is placed on democratic interplay and a collective expression without compromising with each musician’s personal sound. Through structured and free improvisations, the trio discovered and developed their musical language, limitations and possibilities. Self-recording, listening to it and discussions about what was experienced, perceived and what potential variations there might be alongside with a non-judgmental attitude served as a powerful tool to raise awareness and to develop the trio. The work resulted in a live streamed concert consisting of a freely improvised piece of music.  By focusing on process-oriented solutions that involves and activates the whole ensemble, the trio has been able to develop an interplay and expression that is nonhierarchical, spontaneous and has potential to change. / <p>Marcus Wärnheim - altsaxofon</p><p>Karin Ingves - piano</p><p>Kristian Remnelius - trummor</p><p>All musik av alla medlemmar.</p>

Die kumulative Dissertation zeigt auf, wie innovative Ideen in der Bankenbranche entstehen und weiterentwickelt werden können. Die Forschungsfrage, wie sich Co-Creation-Maßnahmen zur Innovationsentwicklung in der Bankenbranche einsetzen lassen und wodurch deren Erfolg beeinflusst wird, wird in sieben Beiträgen betrachtet. Dabei zeigen die einzelnen Beiträge der kumulativen Dissertation, dass Co-Creation durch ein breites Spektrum an Maßnahmen ausgestaltet werden kann. In den Beiträgen werden sowohl die konkrete Umsetzung in die Praxis (B1, B2, B4), die Barrieren und Erfolgsfaktoren (B3, B5) sowie Faktoren (Motivation & Teamarbeit) auf der Ebene der Mitarbeiter (B6, B7) untersucht.

With the constant changes in society, the way companies market themselves has changed and customer engagement, relationships and transparency has become a more important factor. Significantly in how businesses should conduct their business to create as much value as possible. And through this ever-changing environment in which retail exists, flexibility and the need for responsiveness is key where co-creational strategies can help a long way in opening up companies to reach, create and maintain good relationships through communication. The qualitative research method of a case study with semi-structured interviews was conducted to gather empirical findings for this study. The interviews were conducted with five employees of a family owned retail business to obtain a full perspective and understanding of their work towards customer engagement and co-creation. The authors of this thesis have adopted a deductive approach in this thesis. The thesis conclusion shows several reasons why co-creation strategies could amplify engagement and how the company needs to be aware and acknowledge their customers, to further build relationships. Findings indicate that a more structured approach is needed for their social media communication platforms. Moreover, it is important to note that this research is conducted from the companies’ perspective. Lastly, it is important to recognize the dynamics and reputation of the family business, as local status and size influence the overall experience and view of the company.

With our project, we are focusing on the Rohingya refugee issue. In 2017 thousands of people had to cross the borders of Myanmar due to mass genocide triggered by ethnic cleansing and around 800,000 of them flee to Bangladesh as refugees. Whereas, Bangladesh has 2 million informal settlers of its own known as internally displaced people (IDPs) who have been displaced due to extreme climatic conditions. So, we are dealing with the issue of how refugees can coexist in a country where there are already thousands homeless.  Currently, the government has built a settlement for 100,000 people on a newly emerged island, Bhashan Char in the Bay of Bengal. Thousands of Rohingya refugees are already being relocated there. However, with the predicted sea-level rise not only the island but the majority of the coastal area of Bangladesh might go underwater. Our project is an attempt to imagine a resilient community, where both refugees and Bangladeshi people will be able to coexist in Bhashan Char, build empathy for each other, and be connected with the surroundings. Simultaneously, be able to co-develop preparedness for future changes connected to sea-level rise using local potential.  Hence, the aim of our project is to establish conditions of co-existence for the refugees and IDPs of Bangladesh where they can co-create resilient communities in connection with the local context and the changing environment.

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Yes / With the arrival of the service economy, businesses across different sectors have to rely increasingly on service design, with its focus on the viewpoints of customers and their experiences. Existing frameworks for evaluating customer experience tend to neglect the connection between customer experience and value co-creation, which is critical for enhancing the performance of service design. The aim of this conceptual paper is, therefore, to develop a customer experience evaluation framework that is coherently integrated with the value co-creation construct. It is achieved by intersecting the most relevant insights from prior approaches to evaluating customer experiences with a theoretical interpretation of service value as value in the experience that is always co-created and uniquely determined by the customer's personal lived and imagined experiences. The proposed framework is original in its theorizing of the evaluation process as a transformation from a customer experience evaluation to a synchronized evaluation of value in the experience and value co-creation throughout and beyond the service process. The framework proposes to utilize it in both major service redesign and on-the-spot service improvements, which are extremely relevant to businesses operating in highly competitive environments. The proposed framework is designed to guide future empirical evaluations, accommodate new theoretical extensions, and inform practical applications to design service offerings as unique and preferred experiences for customers.