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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Employer branding ve společnosti SETOS Retail spol. s r.o. / Employer Branding at SETOS Retail Ltd.

Musil, Michal January 2017 (has links)
The master´s thesis summarizes complex view on employer branding, including formation of theoretical base, which is then applied in the form of actual employer branding project at SETOS Retail Ltd. The thesis aims to design particular stages in the process of creating employer`s brand creation, which optimize effectiveness of following processes in human resources, after that the process is being created and its benefits are evaluated at the company. The designed stages are based on the theoretical base, situational and employee analysis. The thesis consists of creation of the EVP (Employee Value Proposition), company values and mission that have been defined based on qualitative research with employees. The master´s thesis embodies creation of the Culture-Book Life Hacking, the company profile on the platform COCUMA and definition of the recruitment processes including onboarding of employees. Finally, mainly monitoring employee retention validates the thesis` contribution and benefits.
2

Lika barn leka bäst, men olika barn uppfinner de roligaste lekarna : En studie om hur företag kan rekrytera medarbetare med samma värderingar som företaget

Fredriksson, Adam, Kardmo Drott, Oskar, Lind, Rikard January 2014 (has links)
ABSTRACTThis thesis aims to explain how companies and organizations can form their recruitingprocess to successfully recruit people with the same values as the company ororganisation. We have conducted this thesis because we consider it to be of relevancedue to limited research on the subject. To fulfill the purpose of this thesis we havefocused on one main issue. That is how companies can shape their recruiting process torecruit people with the same values as the company. Our ambition is to describe thissubject from a recruiting perspective with the values in focus. We conducted seveninterviews with a qualitative approach for a deeper understanding of the studied topic.The interview respondents consist of a human resource coordinator, an operativemanager, an operator, and customer service workers. Some of which are people whocontinuously recruit people and some of which have themselves been recruited in thelast two years. In the final chapter we present our conclusion of the report. Because ofthe reports qualitative method it is difficult to present a complete picture. We thereforerefer to the last chapter for further reading.
3

Ekologiskt försvarbara produkter, för vems skull? : En studie om förekomsten av greenwashing i dagligvarubranschen / Ecologically responsible products, for who's sake? : A study regarding greenwashing's presence in the convenience goods business

Nilsson, Nicole, Ohlsson, Josephine January 2017 (has links)
I dagens samhälle är hållbarhet en viktig aspekt som påverkar både konsumenter och företag. Hur företag väljer att arbeta med detta varierar och effekterna blir därmed olika från företag till företag. Konsumenter har idag hög kunskap gällande hållbarhet och deras krav har höjts när det gäller företags engagemang i frågan samt på deras produkter. En del företag väljer att ta ett genuint ansvar för sin verksamhet medan andra väljer att utföra tomma symboliska handlingar för att leva upp till de förväntningar som ställs från omvärlden, utan att behöva lägga ner arbete på det. När ett företag utför sådana handlingar, att ha minskad miljöprestanda samtidigt som en hög miljöprestanda kommuniceras ut, kallas det greenwashing. Vilket resulterar i att konsumenterna blir lurade. Detta föder en viss misstanke och får många att undra kan företag verkligen leva upp till den bild som de själva skildrar?   Sju butiker inom dagligvaruhandeln i Växjöområdet studerades för att skapa en förståelse kring huruvida det förekommer greenwashing inom dagligvaruhandeln. Genom att studera hur butiker tar ansvar för sina verksamheter och produkter, hur hög kunskaps som de besatt samt hur vilka drivkrafter de drevs av undersöktes området.   Att någon form av greenwashing förekommer inom dagligvaruhandeln går att se. De butiker som är av större karaktär samt ingår i en koncern eller kedja tenderar att ha lägre kunskap kring hållbarhet samt sina produkter och dess ursprung. Ansvarstagandet är även detta lågt hos de lite större butikerna. De mindre butikerna har större kunskap kring sina produkter och dess ursprung, de tar även större ansvar för sin verksamhet. Oavsett vad så förekommer det handlingar som kan ses som tveksamma inom båda kategorierna, drivkrafterna till de här handlingarna är dock olika men resultatet blir detsamma. Större butiker vill tjäna pengar medan de mindre drivs av sina värderingar och tron på ett bättre värld. / Sustainability is an important aspect nowadays which affects both consumers and companies. Regarding how companies are handling their business creates different results. Today consumers have a high level of knowledge regarding sustainability which creates higher expectations towards the company's way of managing their business. Some corporations take a genuine responsibility and act upon the consumer's expectations, meanwhile some only make empty promises or acts to avoid extra time or money which may be required for real, genuine action. When a company behave in that kind of way, it is called greenwashing and the consequences are tricked customers. This creates a suspicion which makes many people wonder whether companies can live up to and fulfill the customer’s expectations.   Seven convenient stores in the convenient goods business in the area of Växjö in Sweden was studied with the purpose to create an understanding regarding whether greenwashing is existing or not. This was done by studying how convenient stores take their responsibility of their businesses and products, what level of knowledge they have and what kind incentives that drove them to act in that way.   Some level of greenwashing is present in some of the studied objects. The bigger convenient store chains tend to have a lower level of knowledge regarding sustainability, their products and the product’s origin. Responsibility is also lower at the bigger convenient store chains. The smaller stores have higher knowledge regarding their products and the product’s origin and they also take bigger responsibility for their businesses. Regardless of what kind of store it is, there exist some kind of actions which can be considered as doubtful. The incentives behind the actions may be different, but the results remain the same. Bigger chains want to earn most money possible, meanwhile the smaller stores are driven by their values and a belief of a better world.
4

Rozvoj marketingového mixu prodejny BALA / Development of BALA Company Retail Marketing Mix

Bujáková, Veronika January 2017 (has links)
This diploma thesis proposes a design on improvement of the level of current marketing mix in a selected bussines. First part is devoted to marketing theoretical knowledge describing its individual tools. Second part is practical and it focuses on analysing the current marketing mix, internal and external environment of the bussines. In the conclusion, a proposal of possible improvement of the marketing mix is drawn based on the analytical part.
5

Firemní kultura agentury práce a návrhy na její zlepšení / Corporate Culture of the Job Agency and Proposals for Its Improvement

Malinová, Michaela January 2020 (has links)
The diploma thesis deals with the corporate culture of a selected job agency and its values. The theoretical part is based on the studied literature to explain the issue of agency employment, human resources and corporate culture as a factor that affects the efficiency and performance of the organization. The practical part analyzes the responses of the company's core employees from conducted semi-structured interviews. This feedback about the corporate culture and its perception by the employees themselves compared to management's expectations provides suggestions for improving the in-house climate and thus increasing labor productivity.
6

Návrh marketingové strategie pro firmu / Marketing Strategy Proposal

Kovář, Pavel January 2016 (has links)
The work deals with the design of marketing strategy for the company Akademie realit Ltd., next for the new company PROPERIA GROUP Ltd., which are engaged in mediation sales and rent property. Analysis of the external and internal environment recommends strategies to increase the company’s competitiveness in the market. The work includes concrete plans of promotion activities, which should ensure to build a strong brand. The work also mentions strategical objectives, mission, vision and company values.
7

Challenging the Knowledge Sharing Norms in Technical Knowledge-Intensive Firms / Utmaning av kunskapsdelningsnormerna i tekniska, kunskapsintensiva företag

Jansson, Lovisa, Peyron, Filippa January 2020 (has links)
See file / Se filen

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