Orientador: Claudio Alexandre Gobatto / Banca: Angelina Zanesco / Banca: Marco Aurélio Monteiro Peluso / Banca: Camila Coelho Greco / Banca: Wilmar Baldissera / Resumo: No esporte de alto nível, o desenvolvimento, maximização e manutenção do desempenho esportivo dependem do equilíbrio entre as cargas de trabalho (treinos e jogos) e o período destinado à recuperação do atleta. Caso esse equilíbrio não ocorra, o esportista pode desenvolver o overreaching e posteriormente o overtraining. O principal objetivo do presente estudo foi verificar as respostas de diversos parâmetros de performance, psicológicos, hormonais, bioquímicos e hematológicos relacionados ao overtraining ao longo de uma temporada competitiva desenvolvida em futebolistas profissionais. Para tanto, dezoito jogadores de futebol foram avaliados no início (T1, semana 0), meio (T2, semana 06) e fim (T3, semana 12) de uma temporada competitiva. As avaliações foram conduzidas em dois dias. No 1o dia às 7:30 am foram coletadas amostras sangüíneas (25 mL) no estado de jejum. No mesmo período, os atletas realizaram a avaliação antropométrica e psicológica. Após aproximadamente 90 min, a avaliação da performance anaeróbia lática foi realizada na pista de atletismo da Unesp - Rio Claro. No 2o dia os atletas se dirigirão às 8:30 am a pista de atletismo da Unesp - Rio Claro para realização dos testes de determinação da performance anaeróbia alática e aeróbia. A coleta da urina de 24 horas teve início no primeiro dia de avaliação. Anova one-way e Kruskal-Wallis test foram utilizados para verificar os efeitos dos diferentes períodos de treinamento nos parâmetros analisados. Para todos os casos o nível de significância pré-fixado foi 5%. Os atletas apresentaram alterações nos parâmetros de performance, psicológicos, hormonais, bioquímicos e hematológicos em resposta ao período de treinamento que foi caracterizado por incremento tanto no volume... (Resumo completo, clicar acesso eletrônico abaixo) / Abstract: The development, maximization and maintenance of sporting performance depend on the balance between training workloads and sufficient periods of rest. If an incorporate of high training volume and intensity occurs concomitantly with limited recovery periods into the athletes’ training regimen, they will risk the development of overreaching and overtraining. The main aim of the present study was to investigate the behavior of selected overtraining markers in Brazilian soccer players during a competitive season. Eighteen athletes were evaluated at the beginning (week 0, T1), in the middle (week 6, T2) and at the end (week 12, T3) of the competitive season. Measurements were carried out in two days. On the first day at 7:30 am, before the blood collecting at rest, the athletes had their anthropometric and psychological parameters assessed. After 90 min, they performed the lactic anaerobic performance evaluation. On the second day at 8:30 am, the athletes had their alactic anaerobic performance measured and, after 40 min, they completed the aerobic test. The 24-hour urinary collecting started on the first day of measurement. Anova-one way and Kruskal- Wallis test were used to verify the behavior of the overtraining markers. A significance level of 5% was chosen. The training program developed between T2 and T3 was characterized by an increment in volume and intensity and led to significant alterations in performance, psychological, hormonal, biochemical and hematological parameters... (Complete abstract click electronic access below) / Doutor

Made available in DSpace on 2014-06-11T19:30:53Z (GMT). No. of bitstreams: 0 Previous issue date: 2007-07-31Bitstream added on 2014-06-13T19:40:22Z : No. of bitstreams: 1 silva_asr_dr_rcla.pdf: 545888 bytes, checksum: f98d4e5ed52f56b341c3cddbca73b282 (MD5) / Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP) / No esporte de alto nível, o desenvolvimento, maximização e manutenção do desempenho esportivo dependem do equilíbrio entre as cargas de trabalho (treinos e jogos) e o período destinado à recuperação do atleta. Caso esse equilíbrio não ocorra, o esportista pode desenvolver o overreaching e posteriormente o overtraining. O principal objetivo do presente estudo foi verificar as respostas de diversos parâmetros de performance, psicológicos, hormonais, bioquímicos e hematológicos relacionados ao overtraining ao longo de uma temporada competitiva desenvolvida em futebolistas profissionais. Para tanto, dezoito jogadores de futebol foram avaliados no início (T1, semana 0), meio (T2, semana 06) e fim (T3, semana 12) de uma temporada competitiva. As avaliações foram conduzidas em dois dias. No 1o dia às 7:30 am foram coletadas amostras sangüíneas (25 mL) no estado de jejum. No mesmo período, os atletas realizaram a avaliação antropométrica e psicológica. Após aproximadamente 90 min, a avaliação da performance anaeróbia lática foi realizada na pista de atletismo da Unesp - Rio Claro. No 2o dia os atletas se dirigirão às 8:30 am a pista de atletismo da Unesp - Rio Claro para realização dos testes de determinação da performance anaeróbia alática e aeróbia. A coleta da urina de 24 horas teve início no primeiro dia de avaliação. Anova one-way e Kruskal-Wallis test foram utilizados para verificar os efeitos dos diferentes períodos de treinamento nos parâmetros analisados. Para todos os casos o nível de significância pré-fixado foi 5%. Os atletas apresentaram alterações nos parâmetros de performance, psicológicos, hormonais, bioquímicos e hematológicos em resposta ao período de treinamento que foi caracterizado por incremento tanto no volume... / The development, maximization and maintenance of sporting performance depend on the balance between training workloads and sufficient periods of rest. If an incorporate of high training volume and intensity occurs concomitantly with limited recovery periods into the athletes training regimen, they will risk the development of overreaching and overtraining. The main aim of the present study was to investigate the behavior of selected overtraining markers in Brazilian soccer players during a competitive season. Eighteen athletes were evaluated at the beginning (week 0, T1), in the middle (week 6, T2) and at the end (week 12, T3) of the competitive season. Measurements were carried out in two days. On the first day at 7:30 am, before the blood collecting at rest, the athletes had their anthropometric and psychological parameters assessed. After 90 min, they performed the lactic anaerobic performance evaluation. On the second day at 8:30 am, the athletes had their alactic anaerobic performance measured and, after 40 min, they completed the aerobic test. The 24-hour urinary collecting started on the first day of measurement. Anova-one way and Kruskal- Wallis test were used to verify the behavior of the overtraining markers. A significance level of 5% was chosen. The training program developed between T2 and T3 was characterized by an increment in volume and intensity and led to significant alterations in performance, psychological, hormonal, biochemical and hematological parameters... (Complete abstract click electronic access below)

Purpose: The purpose of this investigation was to examine the effects of a submaximal running warm-up on running performance in male endurance athletes (n = 16, Mage = 21 ± 2 years, MVO2max = 69.3 ± 5.1 mL/kg/min). Method: Endurance performance was determined by a 30-min distance trial after control and submaximal running warm-up conditions in a randomized crossover fashion. The warm-up began with 5 min of quiet sitting, followed by 6 min of submaximal running split into 2-min intervals at speeds corresponding to 45%, 55%, and 65% maximal oxygen consumption (VO2max). A 2-min walk at 3.2 km/hr concluded the 13-min warm-up protocol. For the control condition, participants sat quietly for 13 min. VO2 and heart rate (HR) were determined at Minutes 0, 5, and 13 of the pre-exercise protocol in each condition. Results: At the end of 13 min prior to the distance trial, mean VO2 (warm-up = 14.1 ± 2.2 mL/kg/min vs. control = 5.5 ± 1.7 mL/kg/min) and mean HR (warm-up = 105 ± 11 bpm vs. control = 67 ± 11 bpm) were statistically greater (p < .001) in the warm-up condition compared with the control condition. The distance run did not statistically differ (p = .37) between the warm-up (7.8 ± 0.5 km) and control (7.7 ± 0.6 km) conditions; however, effect size calculation revealed a small effect (d = 0.2) in favor of the warm-up condition. Thus, the warm-up employed may have important and practical implications to determine placing among high-level athletes in close races. Conclusions: These findings suggest a submaximal running warm-up may have a small but critical effect on a 30-min distance trial in competitive endurance athletes. Further, the warm-up elicited increases in physiological variables VO2 and HR prior to performance; thus, a submaximal specific warm-up should warrant consideration.

This research mainly examines the relationship among competitive methods, performance measures, and strategic orientations utilised by 68 Portuguese manufacturing organisations from different industries. The findings reveal that the surveyed organisations appear to be following a hybrid-mixed strategy. The group with the best results adopted the most balanced strategic approach, as it emphasised most of the different strategic dimensions. The examination of the strategic orientations, performance dimensions, and most utilised performance measures reveals inconsistencies among the surveyed organisations, which clearly indicates that the strategic choices and performance measures and measurements are misaligned. This study has direct practical implications to executives of manufacturing organisations, as they attempt to integrate their organisational systems in pursuit of effective strategic competitive performance. Based on the results of this study, a conceptual framework is proposed to facilitate the alignment among the competitive methods, performance measurement, and selected strategy.

Essa dissertação apresenta dois objetivos de trabalho (1) desenvolvimento e avaliação um programa computacional para análises técnico-táticas em combates de judô; (2) analisar as ações técnico-táticas utilizadas por atletas de judô de quatro classes de idade (pré-juvenil, juvenil, júnior e sênior), nas oito categorias de peso oficiais do Brasil (super-ligeiro até pesado) no sexo masculino e feminino, em dois níveis diferentes, a saber: (a) Circuito Paulistano e (b) Estadual de São Paulo. Nesta segunda parte, foram analisadas as variáveis: i) estrutura temporal do combate; ii) execução e orientação de golpes; iii) quantificação de pontuação; e iv) caracterização do tipo de pegada. Para verificação da objetividade do programa computacional, três experts realizaram 20 análises de combate, sendo que um deles analisou as mesmas 20 por três vezes (1° expert, n= 20; 2° expert n= 20, e; 3° expert n= 60). Para a comparação entre grupos observados no segundo estudo e para verificar a correlação de concordância (CCC) entre as medidas dos experts, utilizou-se a Análise de Variância e, quando necessário, post hoc de Tukey, com nível de significância adotado de 5%. Os resultados quanto ao programa demonstraram forte correlação intra e inter-expert, com alto grau de concordância (> 0,90 de índice) para 41 grupos de variáveis e (>0,80 de índice) para 37 grupos de variáveis, respectivamente. Para o segundo estudo, os principais resultados para o sexo masculino foram: no nível estadual e/ou a classe sênior, utilizam maiores tempos de combate, de luta em pé (tachi-waza) de movimentação livre, de pegada e da variação de pegada e direção de ataque. Nos grupos do sexo feminino, ocorreram diferenças entre o nível estadual e/ou a classe sênior (exceto quando comparado à classe pré-juvenil no tempo de combate sem pausa e no tempo de pegada) e os demais grupos - com tempos maiores para combate, tachi-waza, movimentação livre e pegada -, demonstraram diferenças entre a categoria pesado - que possuiu tempos de combate, tachi-waza, movimentação livre e pegada menores do que as categorias meio-leve, leve e meio-médio. Quanto às diferenças entre níveis, as atletas do estadual apresentaram uma frequência maior de entradas de golpe e de quantidade de tipos de pegada utilizados / This dissertation has two goals: developing and evaluating a computer program for the analysis of technical and tactical combat in judo, and analyzing technical-tactical actions used by judo athletes from four age classes (pre-juvenile, juvenile, junior and senior) in the eight official Brazilian weight categories (super-light to heavy), males and female, at two different levels, namely: (1) São Paulo City (Paulistano) and (2) São Paulo State levels. The variables were: i) temporal fight structure, ii) execution and direction of throws, iii) quantification of scores and iv) characterization of grip type. In order to verify the objectivity of the computer program, three experts conducted 20 analyses of combats, with one expert examining three times the same 20 (1st. expert, n = 20; 2nd. expert n = 20; 3rd. expert n = 60). For comparison between groups observed in the second study and in order to verify the concordance correlation (CCC) between experts measurements, analysis of variance and, when necessary, post hoc Tukey test with significance level p <0.05, were used. The results from the software showed strong intra and inter-expert agreement, with higher rate (> 0,90 of index) in 41 groups of variables and (>0,80 of index) in 37 groups of variables, respectively. For the second study, the most significant results from the male group were at the state and/or the senior class, using longer periods of combat, standing fight (tachi-waza), free displacement, grip time and variation in grip type, and direction of attacks. In females, there were differences between state and/or the senior class (except when compared to pre-juvenile in fight time without pause and grip time) and other groups, with more combat time, tachi-waza, free displacement and grip - showing differences between the heavyweight, who presented less combat, tachi-waza, free movement and grip times, and half-lightweight, lightweight and welterweight categories. Regarding differences between levels, state-level athletes used a higher frequency of techniques and different grip types

Essa dissertação apresenta dois objetivos de trabalho (1) desenvolvimento e avaliação um programa computacional para análises técnico-táticas em combates de judô; (2) analisar as ações técnico-táticas utilizadas por atletas de judô de quatro classes de idade (pré-juvenil, juvenil, júnior e sênior), nas oito categorias de peso oficiais do Brasil (super-ligeiro até pesado) no sexo masculino e feminino, em dois níveis diferentes, a saber: (a) Circuito Paulistano e (b) Estadual de São Paulo. Nesta segunda parte, foram analisadas as variáveis: i) estrutura temporal do combate; ii) execução e orientação de golpes; iii) quantificação de pontuação; e iv) caracterização do tipo de pegada. Para verificação da objetividade do programa computacional, três experts realizaram 20 análises de combate, sendo que um deles analisou as mesmas 20 por três vezes (1° expert, n= 20; 2° expert n= 20, e; 3° expert n= 60). Para a comparação entre grupos observados no segundo estudo e para verificar a correlação de concordância (CCC) entre as medidas dos experts, utilizou-se a Análise de Variância e, quando necessário, post hoc de Tukey, com nível de significância adotado de 5%. Os resultados quanto ao programa demonstraram forte correlação intra e inter-expert, com alto grau de concordância (> 0,90 de índice) para 41 grupos de variáveis e (>0,80 de índice) para 37 grupos de variáveis, respectivamente. Para o segundo estudo, os principais resultados para o sexo masculino foram: no nível estadual e/ou a classe sênior, utilizam maiores tempos de combate, de luta em pé (tachi-waza) de movimentação livre, de pegada e da variação de pegada e direção de ataque. Nos grupos do sexo feminino, ocorreram diferenças entre o nível estadual e/ou a classe sênior (exceto quando comparado à classe pré-juvenil no tempo de combate sem pausa e no tempo de pegada) e os demais grupos - com tempos maiores para combate, tachi-waza, movimentação livre e pegada -, demonstraram diferenças entre a categoria pesado - que possuiu tempos de combate, tachi-waza, movimentação livre e pegada menores do que as categorias meio-leve, leve e meio-médio. Quanto às diferenças entre níveis, as atletas do estadual apresentaram uma frequência maior de entradas de golpe e de quantidade de tipos de pegada utilizados / This dissertation has two goals: developing and evaluating a computer program for the analysis of technical and tactical combat in judo, and analyzing technical-tactical actions used by judo athletes from four age classes (pre-juvenile, juvenile, junior and senior) in the eight official Brazilian weight categories (super-light to heavy), males and female, at two different levels, namely: (1) São Paulo City (Paulistano) and (2) São Paulo State levels. The variables were: i) temporal fight structure, ii) execution and direction of throws, iii) quantification of scores and iv) characterization of grip type. In order to verify the objectivity of the computer program, three experts conducted 20 analyses of combats, with one expert examining three times the same 20 (1st. expert, n = 20; 2nd. expert n = 20; 3rd. expert n = 60). For comparison between groups observed in the second study and in order to verify the concordance correlation (CCC) between experts measurements, analysis of variance and, when necessary, post hoc Tukey test with significance level p <0.05, were used. The results from the software showed strong intra and inter-expert agreement, with higher rate (> 0,90 of index) in 41 groups of variables and (>0,80 of index) in 37 groups of variables, respectively. For the second study, the most significant results from the male group were at the state and/or the senior class, using longer periods of combat, standing fight (tachi-waza), free displacement, grip time and variation in grip type, and direction of attacks. In females, there were differences between state and/or the senior class (except when compared to pre-juvenile in fight time without pause and grip time) and other groups, with more combat time, tachi-waza, free displacement and grip - showing differences between the heavyweight, who presented less combat, tachi-waza, free movement and grip times, and half-lightweight, lightweight and welterweight categories. Regarding differences between levels, state-level athletes used a higher frequency of techniques and different grip types

Made available in DSpace on 2016-04-25T16:44:46Z (GMT). No. of bitstreams: 1 Aiman I Mourad.pdf: 835035 bytes, checksum: 22b317316a9fe33feb87a64d3fb86e6a (MD5) Previous issue date: 2016-01-27 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Having a differentiated positioning is essential for a organization to survive in some highly competitive, and fast in terms of technology and globalized markets. The positioning is considered one of the key elements in modern marketing management, however, the term positioning has introduced some confusion between marketing and academic professionals. Using mind share and market share as measurable variables of brand positioning and competitive performance, respectively, this study sought to identify the main objective when the brand positioning can influence the competitive performance of an organization. To this end, a quantitative approach was used on a longitudinal desk research and applied to the Spearman correlation technique. It was not possible to identify if the brand positioning is determinant on competitive performance, however, it was concluded that this exerts a moderate influence on the organization's competitive performance, since the analyzed period showed a moderate positive correlation between the variables, indicating they moves in in the same direction and that the greater the growth of a variable, the larger the probability of occurring the same with each other, contributing to earlier studies. This study also corroborate the definition and distinction in relation to the concepts of brand positioning and competitive positioning, besides to proposing the use of identity as a leading element for the brand positioning strategy / Ter um posicionamento diferenciado é indispensável para a organização sobreviver em alguns mercados altamente competitivos, globalizados e velozes em termos tecnológicos. O posicionamento é considerado um dos elementos-chave na gestão de marketing moderna, porém, o termo posicionamento tem apresentado certa confusão entre profissionais de marketing e acadêmicos. Utilizando o mind share e o market share como variáveis mensuráveis do posicionamento de marca e do desempenho competitivo, respectivamente, o presente trabalho buscou como objetivo principal identificar quanto o posicionamento de marca pode influenciar no desempenho competitivo de uma organização. Para isso, foi utilizada uma abordagem quantitativa em uma desk research longitudinal e aplicou-se a técnica de correlação de Spearman. Não foi possível apontar se o posicionamento de marca é determinante do desempenho competitivo, contudo, concluiu-se que este exerce influência moderada no desempenho da organização, dado que o período analisado apresentou correlação positiva moderada entre as variáveis, indicando que estas movimentam-se na mesma direção e que quanto maior o crescimento de uma variável, maior a probabilidade de ocorrer o mesmo com a outra, contribuindo com estudos anteriores. Este estudo também corroborar na definição e distinção em relação aos conceitos de posicionamento de marca e posicionamento competitivo, além de propor a utilização da identidade como elemento direcionador para a estratégia de posicionamento de marca

ABSTRACT Inter-organizational Relationship Portfolio Management: A Digital Enablement Perspective of Process Alignment and Process Innovativeness BY Xinlin Tang July 25, 2007 Committee Chair: Dr. Arun Rai Major Academic Unit: Center for Process Innovation Inter-organizational relationship (IR) has been considered a strategic asset that can help firms achieve both exploitation and exploration benefits. The capability to manage inter-organizational relationships, or a firm’s “relational capability” (Dyer and Singh 1998), is considered strategically crucial in order to compete in the contemporary business world. However, there are significant challenges that must be addressed to establish this capability. First, striking a balance between exploitation and exploration benefits (March 1991) through IR management is especially challenging due to the uniqueness embedded in each relationship (Lee 2004). Second, in order to serve a specific strategic purpose, firms usually need to maintain a relationship portfolio, or to be involved in multiple, simultaneous relationships that vary from arm’s length, transaction-based arrangements to close, collaborative partnerships (Cannon and Perreault 1999; Dyer et al. 1998). This has made IR relationship management even more difficult since relationship portfolios cannot be effectively managed by a “one-size-fits-all” strategy. Instead, different strategies and process capabilities need to be developed, based on the strategic segmentation of the relationships and the unique requirements of each relationship (Dyer et al. 1998). Though it has been suggested that process alignment capability is necessary to obtain exploitation benefits, and process innovativeness capability is needed for exploration benefits, these two processes have been considered to be contradictory (e.g., Adler and Goldoftas 1999; Teece et al. 1997). Firms are challenged to pursue these two types of process capabilities simultaneously, or to become ambidextrous organizations (Benner and Tushman 2003). Yet, in this context, how should firms operating in different environments manage the “process alignment - process innovativeness” paradox across their IR portfolios with dominant upstream and downstream partners to realize gains in competitive performance? In addition, how should they structure their business-to-business information technology assets to establish a digital platform that supports both process innovativeness and process alignment capabilities across their IR portfolio? We argue that B2B digital platform ambidexterity must be developed to support an organization that exhibits both process alignment and process innovativeness, i.e., an ambidextrous organization. B2B digital platform ambidexterity represents the digital platform’s capability to simultaneously integrate and reconfigure IT resources and assets to support the requirements of an IR portfolio. By combining the existing process alignment perspective of IT business value and real options theory, we propose that B2B digital platform ambidexterity can create value through two mechanisms: (i) by enabling process alignment across the IR portfolio to generate position exploitation benefits and (ii) by enabling process innovativeness for both offering flexibility and partnering flexibility to produce option exploration benefits. The proposed research model was tested based on data collected through a multi-industry survey. Data were collected for both supplier relationship portfolios and channel partner relationship portfolios at the level of the main product line. Measurement instruments were developed through standard procedures (Churchill 1979; Gerbing and Anderson 1988; Straub 1989). The questionnaires went through two-stage Q sorting, were reviewed by panels of academic professionals and practitioners for content validity, and were then pre-tested by procurement professionals and sales professionals prior to survey administration. After data collection, traditional procedures were applied for scale validation. Safeguards against common method bias were developed through the recommended procedural remedies (Podasakoff et al. 2003) during the research design process. Its effects were further investigated using the Harmon's one-factor test for common method variance after the data collection phase (Podasakoff and Organ 1986). Then, the hypotheses were tested and analyzed using Partial Least Squares and the implications for theory and practice were discussed. The manuscript concludes with directions to future research.

Submitted by Gilberto Orestis Picareta Giannakopoulos (gopg1990@gmail.com) on 2016-03-01T20:44:02Z No. of bitstreams: 1 FGV ver 01-03-16 PicaretaG Effects of Capital Structure on Markups and Competitive Performance - Evidence from Portugal.pdf: 3029750 bytes, checksum: 554d971335d17ca65f845dd8dc441364 (MD5) / Approved for entry into archive by Ana Luiza Holme (ana.holme@fgv.br) on 2016-03-02T12:25:39Z (GMT) No. of bitstreams: 1 FGV ver 01-03-16 PicaretaG Effects of Capital Structure on Markups and Competitive Performance - Evidence from Portugal.pdf: 3029750 bytes, checksum: 554d971335d17ca65f845dd8dc441364 (MD5) / Made available in DSpace on 2016-03-02T13:00:03Z (GMT). No. of bitstreams: 1 FGV ver 01-03-16 PicaretaG Effects of Capital Structure on Markups and Competitive Performance - Evidence from Portugal.pdf: 3029750 bytes, checksum: 554d971335d17ca65f845dd8dc441364 (MD5) Previous issue date: 2016-01-22 / This paper examines the effects of capital structure on markups and competitive performance. It applies theories of markup counter cyclicality and product market outcomes by Chevalier and Scharfstein (1996) to Portuguese data following the methodology from Campello (2001). Using industry level panel data of the Portuguese manufacturing industry, the analysis provides evidence for markup counter cyclicality and a joint effect of leverage and economic downturn on markups. Using a firm level census of Portuguese companies the analysis provides no evidence for a significant relationship between capital structure and competitive performance. / Este estudo avalia os efeitos da estrutura de capital nas margens de lucro e no desempenho competitivo. Aplica teorias relativas à contra ciclicidade das margens de lucro, e aos resultados do mercado do produto de Chevalier e Scharfstein (1996), a dados portugueses, seguindo a metodologia de Campello (2001). Utilizando dados de painel de empresas pertencentes à indústria transformadora Portuguesa, a análise fornece evidencia para a contra-ciclicidade de margens de lucro e de um efeito conjunto de dívida e recessão económica nas margens de lucro. Tendo por base o recenseamento de empresas Portuguesas, a análise não fornece evidência de uma relação significativa entre a estrutura de capital e o desempenho competitivo.

Este estudo foi conduzido com o objetivo de investigar a influência na competitividade corporativa das práticas de gestão estratégica baseadas em responsabilidade socioambiental. Buscou-se também, mais especificamente, entender as inter-relações entre as práticas de gestão de estratégia, inovação socioambiental e cadeia produtiva sustentável. Analisou-se o desempenho competitivo de forma integrada e, também, mais detalhadamente, os aspectos do desempenho competitivo no que tange a: lucratividade, custo, receita, participação no mercado e imagem. Para realização da pesquisa, fez-se uma revisão da literatura sobre: i) estratégia com responsabilidade socioambiental e competividade, participação em índices, certificações ou protocolos relativos à sustentabilidade; e ii) sustentabilidade e impacto nas organizações empresariais: gestão de stakeholders, gestão da inovação socioambiental e gestão da cadeia produtiva sustentável. A pesquisa de campo desta tese compõe-se de duas etapas, sendo a primeira quantitativa e a segunda qualitativa. A primeira envolveu a análise quantitativa de 129 indústrias e a segunda caracterizou-se pela abordagem exploratória e foi efetuada por meio de um estudo de caso com três organizações. Os resultados indicaram grande número de correlações significativas entre muitas das práticas de gestão estudadas e desempenho competitivo, principalmente no quesito imagem. Quanto às práticas, as que mais se destacaram foram as iniciativas de implementação das ações que integram as práticas sustentáveis (por exemplo: inclusão de critérios sustentáveis na elaboração de novos produtos e processos, incorporação de elementos da cadeia produtiva sustentável no processo de inovação, minimização de consumo de recursos naturais como água, energia e geração de resíduos); e as relações externas (incorporação de critérios socioambientais na seleção de fornecedores e investimento de capital). O estudo empreendido, portanto, trouxe contribuição significativa ao entendimento das práticas de gestão que podem levar competitividade às empresas, além da oportunidade de aprofundamento em estudos futuros, por se tratar de tema relativamente recente na literatura. / This study was conducted with the objective to investigate the influence of strategic social and environmental responsibility management practices on corporative competitiveness. Specifically, the study aimed to understand the inter correlations among strategy management practices, social and environmental innovation and sustainable productive supply chain. Competitive performance was analyzed in an integrated way as well as divided in several aspects such as profitability, cost, sales, market participation and image. To conduct the study a literature research was performed about: i) strategy with social and environmental responsibility and competitiveness, certification, protocols and indices related to sustainability participation; and ii) sustainability aspects impact in corporate organization: stakeholder\'s management, social and environmental innovation management and management of sustainable productive supply chain. The field research of this study was conducted in two steps, first step was quantitative and second step was qualitative. The first quantitative step involved the analysis of 129 industries and the second qualitative step involved an exploratory approach with three case studies. The results indicated a considerable number of significative correlations among management practices studied and competitive performance, mainly on competitvive performance through company image. The most relevant practices evaluated were the initiatives related to actions implementation which integrate the sustainable practices (such as: inclusion of sustainable criteria in the development of new product and process, incorporation of existent supply chain elements in the innovation process, consumption reduction of water, energy and scrap generation reduction) and external relations (such as inclusion of social and environmental criterias to select suppliers and to define capital investment). In this way, the study brought significant contribution to better understand the management practices which can drive to companies competitiveness and bring the opportunity to conduct deep dive studies in some specific practices, as this a relative new topic of study in the literature.