Master's thesis "Marketing research during the development of the Black pelican shopping centre" deals with the use of marketing research in the preparatory and the operational phase of the project Black Pelican shopping centre. The shopping centre is to be completed in the downtown of the České Budějovice in 2011. Theoretical part of the thesis dealing with the basics of marketing research is followed by the marketing research analysis during the preoperational part of the project. In this analysis, particular emphasis is set on the methodology of the carried out studies and on the summary of the importance of the marketing research in the project of Black Pelican shopping centre.. Next part of the thesis deals with the importance of the marketing research since the opening of the commercial gallery Black Pelican. . Beside the specific research studies that are proposed in this part of the thesis and that should be implemented, their organizational backup is also described.

The primary purpose of this study was to determine consumers’ perceptions of loyalty programmes offered by cosmetic retailers in Durban and on the KwaZulu-Natal North Coast, South Africa. A broad and in-depth literature review of loyalty programmes as tools for retaining consumers, as well as the different types of loyalty programmes currently available in South Africa, was conducted. An empirical study was conducted by using an interviewer-administered questionnaire to collect data from consumers who were members of cosmetic retailers’ loyalty programmes. A quantitative approach was followed in order to satisfy the research objectives of the study. Loyalty programmes are an integral part of many retail businesses as they allow retailers to reward returning consumers with (amongst others) discounts or special promotional offers when the loyalty programme is used at the point of sale. The rapid advancements in technology has also enabled retailers to maintain databases containing valuable information on consumers’ spending patterns, which informs retailers about products consumers prefer buying. Retailers all over the world have been using loyalty programmes to retain existing consumers by rewarding loyalty and win over new consumers. Although many South African retailers have introduced loyalty programmes into their businesses, consumers’ perceptions of loyalty programmes offered by cosmetic retailers have not been investigated here. The results of this research study indicate that consumers perceived loyalty programmes as easy to use at the point of sale when making purchases. Consumers also felt that loyalty programmes helped them to save money through the redemption of vouchers or points. Overall, consumers were satisfied as members of cosmetic retailers’ loyalty programmes. / Business Management / M. Com. (Business Management)

The number of public markets in the United States increased from more than 300 in the 1970s to more than 8,600 by 2016. This increase in markets is related to changes in food production, localism and the local food systems movement, socioeconomic changes, cultural changes, and perceptions of embeddedness. Research on the underlying conditions for the success of public markets is scant in the United States, and especially in the USDA Southwest Region. This study provides analysis of public market locations as compared with non-market locations by drive-time trade areas during a 20-year period, 1996 and 2016, to gain further insights into factors leading to their success. The results from logit regression analyses and simulations of socioeconomic, college-town status, and climate-grid classifications find an increased likelihood of public markets with population, education, college town status, and some climate-grid locations. Median income, surprisingly, has an inverse relationship with public market success. Qualitative data and a literature review point to three types of embeddedness that motivate customers to attend public markets. This study concludes that "local nontradable consumer goods" tied to place are offered at these "nontradable consumption amenities." These amenities are "third places" that promote social interaction and become important places of community, farmer support, and commerce across the Southwest Region.

Магистерская диссертация «Издательская составляющая мультипликационных брендов» состоит из двух частей. Магистерская диссертация содержит 59 страниц, 4 рисунка. В списке литературы содержится 32 библиографические единицы. Цель исследования – разработать критерии оценки качества изданий с использованием мультипликационных брендов. Объект исследования ‒ издания на основе мультипликационных брендов. Предмет – видовые, жанровые, структурно-содержательные и визуально-полиграфические особенности изданий на основе мультипликационных брендов. В первой главе были рассмотрены особенности издательской продукции с использованием мультипликационных брендов. Также рассмотрены определения понятий «бренд» и «мультипликационный», а также предложено понятие и определение мультипликационного бренда. Издания на основе мультипликационных брендов классифицированы по видам продукции. Во второй главе магистерской диссертации дана общая характеристика мультипликационных сериалов, проведено исследование потребительских предпочтений к мультипликационным брендам. В ходе опроса было выявлено, какие мультсериалы предпочитают потребители, какую издательскую продукцию на основе мультипликационных сериалов предпочитают, и какие критерии для целевой аудитории являются главными для приобретения данной издательской продукции. Результаты опроса были разделены по возрастным показателям целевой аудитории на три группы. На основе ответов респондентов определены критерии первой, второй и третьей степени важности. Отдельные положения проведенного исследования были представлены на международной научно-практической конференции «Книжное дело: достижения, проблемы, перспективы – VI», проходившей в апреле 2017 г. / The Master's thesis "Publishing Component of Animated Brands" consists of two parts. The master thesis contains 59 pages, 4 drawings. The list of references contains 32 bibliographic units. The purpose of the study is to develop criteria for assessing the quality of publications using animated brands. The object of the research is publications based on animated brands. Subject - Species, genre, structural and informative and visual-printing features of publications based on animated brands. The first chapter examined the features of publishing products using animated brands. Also considered the definitions of the concepts of "brand" and "animated" and proposed the concept and definition of an animated brand. Editions based on animated brands are classified by product. In the second chapter of the master's thesis, the general characteristics of animated series are given, and a study of consumer preferences for animated brands is conducted. The survey revealed which cartoon series consumers prefer, which publishing products based on animated TV series they prefer, and which criteria for the target audience are central to the acquisition of this publishing product. The survey results were divided by age indicators of the target audience into three groups. On the basis of the respondents' answers, criteria of first, second and third degree of importance are determined. Separate provisions of the study were presented at the international scientific-practical conference "Book Business: Achievements, Problems, Prospects - VI", held in April 2017.