Dans la modernité contemporaine, les médias constituent une source fondamentale de connaissance pour les individus. Cette recherche a été menée à partir d’un corpus de séries animées télévisées destinées aux enfants afin d’analyser les contenus liés au handicap. Quatre-vingt-quatre épisodes issus de sept séries coproduites en France dans les années 1990-2010 (Les Pastagums, Atout 5, Foot2Rue, Les Minijusticiers, Titeuf, Bali, Milo) ont permis d’identifier huit personnages ayant une limitation chronique, ne pouvant pas marcher ou ne pouvant pas voir. Ils sont observés au regard des situations successives dans lesquelles ils sont mis en scène, des problèmes rencontrés et des solutions proposées. Ce sont en majorité des garçons qui se déplacent en fauteuil roulant et qui participent à des activités physiques. Dans la plupart des cas, ils font l’objet d’un traitement différencié par rapport aux autres personnages coprésents dans les mondes sociaux virtuels respectifs, à travers une participation héroïsée, que ce soit au sens du super-infirme ou du superhéros. Ils sont à la fois performants physiquement et compétents socialement. Ce type de traitement contient les traces figées d’une injonction normative de performance comme modalité légitime et hégémonique de participation, de construction de soi et des rapports sociaux. / Within contemporary modernity, media stand as a fundamental source of knowledge for individuals. This research has been conducted to analyze disability related content in a corpus comprising children animated television series. Eight characters with a chronic limitation, i.e. not being able to walk or not being able to see, have been identified within eighty-four episodes from seven series coproduced in France during the period 1990-2010 (Les Pastagums, Atout 5, Foot2Rue, Les Minijusticiers, Titeuf, Bali, Milo). They have been observed through the successive situations they appear in, the problems they encounter and the proposed solutions. They are mainly boys using a wheelchair and involved in physical activities. Most of them are treated differently in comparison to other characters in the same social virtual worlds and are portrayed through heroized participation, either as a supercrip or as a superhero. They are both physically powerful and socially skilled. Such treatment contains the frozen remains of a normative injunction of performance as a legitimate and hegemonic modality with respect to participation, the construction of self and social relations.

Television pitches are the first step towards launching a series. This paper focuses on that process and answers the question, “from developing concept art to preparing a polished and professional pitch, what are best practices for winning a network contract?” Getting a pitch requires several steps, such as finding an agent or a producer, and presenting the story, character relationships, and artwork to show your vision. Using my project, “Dynamite Decoys,” to create a story line, sketches, turnaround sheets, and key art scene pieces, I put it all together to formulate a television-ready pitch.

Cette thèse présente une analyse sociohistorique des identités de genre proposées par les séries animées télévisées françaises. Une analyse de la programmation ainsi que des phénomènes d'adaptation et de reprise permet de mettre en évidence un jeu de tension entre conformisme et innovation, mais aussi d'éventuels effets de retour en arrière. Nous verrons que ces programmes ont souvent relayé une construction différentialiste du genre, caractérisée par la subalternité du féminin et son assignation à des fonctions d'assistance et de soin. Néanmoins, en accompagnant les transformations de notre société, certaines séries animées ont pu remettre en cause les normes de genre et les oppositions classiques.En plus de l'analyse d'un corpus audiovisuel de 56 séries animées françaises (1957-2014), un terrain ethnographique et 11 entretiens approfondis ont été réalisés auprès de l'association Les Femmes s'Animent et de professionnel·le·s de l'animation en 2015-2016. Ce nouveau volet de la recherche interroge la façon dont les différents acteurs (scénaristes, producteurs, animateurs, diffuseurs etc.) qui interviennent dans la chaîne de fabrication d'un dessin animé pour la télévision choisissent ou non de défendre des représentations plus équitables des genres, en relation avec les contraintes organisationnelles et économiques propres à l'animation audiovisuelle française, ainsi que les normativités relatives à l’impératif de protection des jeunes publics. / This thesis proposes a sociohistorical analysis of gender representations in French animated television series. In analysing the programming strategy of television networks and the adaptation and rerun phenomena, the research reveals a structural tension between standardisation and innovation, as well as backlash effects. Indeed, these programs have generally conveyed a binary and essentialist conception of gender, minimizing female characters and confining them to secondary and caretaking roles. Nonetheless, following contemporary social changes, some productions have begun to challenge gender norms. 56 programs broadcast between 1957 and 2014 have been selected for this qualitative analysis. In 2015-2016, 11 comprehensive interviews were conducted with professionals as well as a fieldwork on the association Les Femmes s’Animent (the French counterpart of Women in Animation). This new angle helps to understand how the issue of gender inequalities is perceived by different professionals in the French animation industry (such as writers, producers, animators and television networks). While some of them try to fight against gender stereotypes, organisational and economic constraints as well as social norms related to child protection continue to impact the production of animated series.

In this thesis the animated tv series She-Ra and the Princesses of Power and the representation and the character development within it is researched and analyzed.  In television and media, representation has a history of being narrow. But in 2018 the animated tv series She-Ra and the Princesses of Power came and showed how broad representation could be done, and how it can be done by creating characters who are allowed to develop. Our aim with the study was to study the character development and the representation, with a focus on queer identities and themes.  With the series She-Ra and the Princesses of Power as a case, and through visual analysis and character analysis we approached our study and this subject. Our study resulted with the conclusion that queer representation does not have to be direct or in your face. With focus on the characters own developments, and letting them exist in a non-heteronormative world, they got to emerge as their own persons with complex identities which are not relying on their sexual orientation or gender identity. The show instead shows that it's possible to provide broad representation where everyone can exist in a world that does not abide by the norms that are found in real society. It also became clear that the series real aim was on the importance of friendship, love and acceptance, rather than the storyline which was a mere entertaining excuse for this deeper meaning.

This diploma thesis has been focused on the relationship of pupils in the 1. -3. grade of elementary school to the contemporary fairy tales. The theoretical part of my work is focused on the fairy tale as a genre (classic folk and modern fairy tale), on the media influence of the fairy tale, on its current status, development trends, the influence of recipient etc. My work has an investigative character too. It has been focused on the reading behavior of pupils, their behavior, the influence of family and school, on the development of reading, respectively focusing on this genre, on the influence of media etc. Based on questionnaires and interviews with pupils and their parents I will try to capture the current status. The research results are compared with the theoretical part and are supported with the attachment. The results are interpreted in the conclusion.

Le principal but de cette thèse a été d'analyser les représentations de genre et d’enseignant introduites par les dessins animés “Billy et Mandy, Aventuriers de L'audelà" (The Grym Adventures of Billy & Mandy) et "Les Razmoket" (Rugrats), en mettant accent particulièrment sur leur rapport avec l’humour. La perspective adoptée est celle des Études Culturelles post-structuralistes avec des contributions venant d'autres domaines d'études telles que la Communication et la Psychanalyse Lacanienne. Pour y arriver, on a sélectionné, transcrit et analysé des épisodes de ces dessins animés exhibés entre 1991 et 2010 par les chaînes de télévision CartooNetwork et Nickelodeon. Les réflexions développées cherchent à observer dans le récit des dessins animés les représentations du/des personnages, en particulier celles des enfants, en les reliant aux concepts de genre, pouvoir, transgression, école et d'autres. En abordant ces questions, on a vérifié que l'utilisation de l'humour est un recours textuel puissant, un artifice employé par les dessins animés dans la fabrication de stéréotypes qui produisent le sujet-enfant. En ce qui concerne les questions de genre, le mouvement fondamental de ce travail a été de donner de la visibilité aux relations de pouvoir qui s’y forment, certains par le biais de la transgression, d'autres par la voie de l'affaiblissement. En ce qui concerne les représentations de l'école et des enseignants, il a été possible de vérifier certaines ruptures avec la figure “sacré” de l’enseignant (affectueuse, dévouée et maternelle). Cependant, les représentations d'école et d'éducation ne diffèrent pas du modèle traditionnel de l'école moderne, qui englobe le classement, l'organisation du temps et des espaces, en établissant des contenus et des évaluations fondées sur des concepts. Dans d'autres espaces éducatifs analysés dans les épisodes en question, il existe clairement des relations de pouvoir, de gouvernance et de contrôle. En résumé, on a avons observé que dans les discours des dessins étudiés destinés aux enfants, on peut observer les stéréotypes qui agissent dans la production de subjectivités féminines et masculines en tant que des pédagogies culturelles. / Esta tese tem como principal objetivo analisar as representações de gênero e de professor/a trazidas pelos desenhos animados ”As Terríveis Aventuras de Billy & Mandy” (The Grym Adventures of Billy & Mandy) e “Os Anjinhos” (Rugrats), considerando, em especial, a sua conexão com o humor. A perspectiva adotada foi a dos Estudos Culturais pós–estruturalistas, contando com aportes de outros campos de estudo como o da comunicação e psicanálise lacaniana. Para a consecução do objetivo, foram selecionados, transcritos e analisados episódios dos referidos DAs exibidos entre 1991 e 2010 pelos canais por assinatura CartooNetwork e Nickelodeon. As reflexões desenvolvidas buscaram olhar, na narrativa dos desenhos animados, as representações dos/as personagens, especialmente as/os infantis, articulando-as aos conceitos de gênero, poder, transgressão, escola, entre outros. Na abordagem dessas questões, foi enfatizado o uso do humor como recurso textual potente, artifício do qual se valem os desenhos animados na fabricação de estereótipos que produzem o sujeito infantil. Em relação a questões de gênero, o movimento fundamental desse trabalho foi dar visibilidade às relações de poder que ali estão sendo constituídas, algumas, pela via da transgressão, outras pela via da fragilização. Em relação às representações de escola e docência foi possível verificar algumas rupturas com a figura “consagrada” de professora (afetiva, dedicada e maternal). Entretanto, as representações de escola e de ensino não diferem do modelo tradicional da escola moderna, englobando seriação, organização de tempos e espaços, priorizando conteúdos e avaliações por conceitos. Nos outros espaços educativos analisados nos episódios recortados, há claras relações de poder, governamento e controle. Em síntese, observou-se que, nos discursos dos referidos desenhos, direcionados para o público infantil, é possível visualizar estereótipos que agem na produção de subjetividades femininas e masculinas, as quais atuam enquanto pedagogias culturais. / This thesis aims at analysing gender and male and female teacher representations by animated television series “The Grim Adventures of Billy & Mandy” and “Rugrats”, especially considering their association with humour. We have used the poststructuralist Cultural Studies perspective with the help from other study fields such as communication and Lacanian psychoanalysis. For this objective we have selected, transcribed and analysed episodes of the films presented between 1991 and 2010 in channels CartooNetwork and Nickelodeon. Reflections have sought to examine representations of characters, especially children’s, linking them to concepts of gender, power, transgression, school, and others linked to them. When treating these questions, we have stressed on the use of humour as a potential textual tool, a device animated television series use to create stereotypes producing the infant-subject. Concerning gender, the key movement of this work was towards visibility for power relations shaped there, some by transgression, some by frailty. Concerning school and teacher representations, we have found some ruptures with the ‘established’ female teacher figure (affectionate, devoted and motherly). However, school and education representations are not different from the traditional model of the modern school, including serialisation, time and space organisation, stressing on content and grade evaluation. In other educational spaces we have analysed in particular episodes, there are clear relations of power, government and control. In sum, we have observed that, in discourses in the particular child-directed animated series, it is possible to view stereotypes producing male and female subjectivities, which act as cultural pedagogies.

Le principal but de cette thèse a été d'analyser les représentations de genre et d’enseignant introduites par les dessins animés “Billy et Mandy, Aventuriers de L'audelà" (The Grym Adventures of Billy & Mandy) et "Les Razmoket" (Rugrats), en mettant accent particulièrment sur leur rapport avec l’humour. La perspective adoptée est celle des Études Culturelles post-structuralistes avec des contributions venant d'autres domaines d'études telles que la Communication et la Psychanalyse Lacanienne. Pour y arriver, on a sélectionné, transcrit et analysé des épisodes de ces dessins animés exhibés entre 1991 et 2010 par les chaînes de télévision CartooNetwork et Nickelodeon. Les réflexions développées cherchent à observer dans le récit des dessins animés les représentations du/des personnages, en particulier celles des enfants, en les reliant aux concepts de genre, pouvoir, transgression, école et d'autres. En abordant ces questions, on a vérifié que l'utilisation de l'humour est un recours textuel puissant, un artifice employé par les dessins animés dans la fabrication de stéréotypes qui produisent le sujet-enfant. En ce qui concerne les questions de genre, le mouvement fondamental de ce travail a été de donner de la visibilité aux relations de pouvoir qui s’y forment, certains par le biais de la transgression, d'autres par la voie de l'affaiblissement. En ce qui concerne les représentations de l'école et des enseignants, il a été possible de vérifier certaines ruptures avec la figure “sacré” de l’enseignant (affectueuse, dévouée et maternelle). Cependant, les représentations d'école et d'éducation ne diffèrent pas du modèle traditionnel de l'école moderne, qui englobe le classement, l'organisation du temps et des espaces, en établissant des contenus et des évaluations fondées sur des concepts. Dans d'autres espaces éducatifs analysés dans les épisodes en question, il existe clairement des relations de pouvoir, de gouvernance et de contrôle. En résumé, on a avons observé que dans les discours des dessins étudiés destinés aux enfants, on peut observer les stéréotypes qui agissent dans la production de subjectivités féminines et masculines en tant que des pédagogies culturelles. / Esta tese tem como principal objetivo analisar as representações de gênero e de professor/a trazidas pelos desenhos animados ”As Terríveis Aventuras de Billy & Mandy” (The Grym Adventures of Billy & Mandy) e “Os Anjinhos” (Rugrats), considerando, em especial, a sua conexão com o humor. A perspectiva adotada foi a dos Estudos Culturais pós–estruturalistas, contando com aportes de outros campos de estudo como o da comunicação e psicanálise lacaniana. Para a consecução do objetivo, foram selecionados, transcritos e analisados episódios dos referidos DAs exibidos entre 1991 e 2010 pelos canais por assinatura CartooNetwork e Nickelodeon. As reflexões desenvolvidas buscaram olhar, na narrativa dos desenhos animados, as representações dos/as personagens, especialmente as/os infantis, articulando-as aos conceitos de gênero, poder, transgressão, escola, entre outros. Na abordagem dessas questões, foi enfatizado o uso do humor como recurso textual potente, artifício do qual se valem os desenhos animados na fabricação de estereótipos que produzem o sujeito infantil. Em relação a questões de gênero, o movimento fundamental desse trabalho foi dar visibilidade às relações de poder que ali estão sendo constituídas, algumas, pela via da transgressão, outras pela via da fragilização. Em relação às representações de escola e docência foi possível verificar algumas rupturas com a figura “consagrada” de professora (afetiva, dedicada e maternal). Entretanto, as representações de escola e de ensino não diferem do modelo tradicional da escola moderna, englobando seriação, organização de tempos e espaços, priorizando conteúdos e avaliações por conceitos. Nos outros espaços educativos analisados nos episódios recortados, há claras relações de poder, governamento e controle. Em síntese, observou-se que, nos discursos dos referidos desenhos, direcionados para o público infantil, é possível visualizar estereótipos que agem na produção de subjetividades femininas e masculinas, as quais atuam enquanto pedagogias culturais. / This thesis aims at analysing gender and male and female teacher representations by animated television series “The Grim Adventures of Billy & Mandy” and “Rugrats”, especially considering their association with humour. We have used the poststructuralist Cultural Studies perspective with the help from other study fields such as communication and Lacanian psychoanalysis. For this objective we have selected, transcribed and analysed episodes of the films presented between 1991 and 2010 in channels CartooNetwork and Nickelodeon. Reflections have sought to examine representations of characters, especially children’s, linking them to concepts of gender, power, transgression, school, and others linked to them. When treating these questions, we have stressed on the use of humour as a potential textual tool, a device animated television series use to create stereotypes producing the infant-subject. Concerning gender, the key movement of this work was towards visibility for power relations shaped there, some by transgression, some by frailty. Concerning school and teacher representations, we have found some ruptures with the ‘established’ female teacher figure (affectionate, devoted and motherly). However, school and education representations are not different from the traditional model of the modern school, including serialisation, time and space organisation, stressing on content and grade evaluation. In other educational spaces we have analysed in particular episodes, there are clear relations of power, government and control. In sum, we have observed that, in discourses in the particular child-directed animated series, it is possible to view stereotypes producing male and female subjectivities, which act as cultural pedagogies.

Le principal but de cette thèse a été d'analyser les représentations de genre et d’enseignant introduites par les dessins animés “Billy et Mandy, Aventuriers de L'audelà" (The Grym Adventures of Billy & Mandy) et "Les Razmoket" (Rugrats), en mettant accent particulièrment sur leur rapport avec l’humour. La perspective adoptée est celle des Études Culturelles post-structuralistes avec des contributions venant d'autres domaines d'études telles que la Communication et la Psychanalyse Lacanienne. Pour y arriver, on a sélectionné, transcrit et analysé des épisodes de ces dessins animés exhibés entre 1991 et 2010 par les chaînes de télévision CartooNetwork et Nickelodeon. Les réflexions développées cherchent à observer dans le récit des dessins animés les représentations du/des personnages, en particulier celles des enfants, en les reliant aux concepts de genre, pouvoir, transgression, école et d'autres. En abordant ces questions, on a vérifié que l'utilisation de l'humour est un recours textuel puissant, un artifice employé par les dessins animés dans la fabrication de stéréotypes qui produisent le sujet-enfant. En ce qui concerne les questions de genre, le mouvement fondamental de ce travail a été de donner de la visibilité aux relations de pouvoir qui s’y forment, certains par le biais de la transgression, d'autres par la voie de l'affaiblissement. En ce qui concerne les représentations de l'école et des enseignants, il a été possible de vérifier certaines ruptures avec la figure “sacré” de l’enseignant (affectueuse, dévouée et maternelle). Cependant, les représentations d'école et d'éducation ne diffèrent pas du modèle traditionnel de l'école moderne, qui englobe le classement, l'organisation du temps et des espaces, en établissant des contenus et des évaluations fondées sur des concepts. Dans d'autres espaces éducatifs analysés dans les épisodes en question, il existe clairement des relations de pouvoir, de gouvernance et de contrôle. En résumé, on a avons observé que dans les discours des dessins étudiés destinés aux enfants, on peut observer les stéréotypes qui agissent dans la production de subjectivités féminines et masculines en tant que des pédagogies culturelles. / Esta tese tem como principal objetivo analisar as representações de gênero e de professor/a trazidas pelos desenhos animados ”As Terríveis Aventuras de Billy & Mandy” (The Grym Adventures of Billy & Mandy) e “Os Anjinhos” (Rugrats), considerando, em especial, a sua conexão com o humor. A perspectiva adotada foi a dos Estudos Culturais pós–estruturalistas, contando com aportes de outros campos de estudo como o da comunicação e psicanálise lacaniana. Para a consecução do objetivo, foram selecionados, transcritos e analisados episódios dos referidos DAs exibidos entre 1991 e 2010 pelos canais por assinatura CartooNetwork e Nickelodeon. As reflexões desenvolvidas buscaram olhar, na narrativa dos desenhos animados, as representações dos/as personagens, especialmente as/os infantis, articulando-as aos conceitos de gênero, poder, transgressão, escola, entre outros. Na abordagem dessas questões, foi enfatizado o uso do humor como recurso textual potente, artifício do qual se valem os desenhos animados na fabricação de estereótipos que produzem o sujeito infantil. Em relação a questões de gênero, o movimento fundamental desse trabalho foi dar visibilidade às relações de poder que ali estão sendo constituídas, algumas, pela via da transgressão, outras pela via da fragilização. Em relação às representações de escola e docência foi possível verificar algumas rupturas com a figura “consagrada” de professora (afetiva, dedicada e maternal). Entretanto, as representações de escola e de ensino não diferem do modelo tradicional da escola moderna, englobando seriação, organização de tempos e espaços, priorizando conteúdos e avaliações por conceitos. Nos outros espaços educativos analisados nos episódios recortados, há claras relações de poder, governamento e controle. Em síntese, observou-se que, nos discursos dos referidos desenhos, direcionados para o público infantil, é possível visualizar estereótipos que agem na produção de subjetividades femininas e masculinas, as quais atuam enquanto pedagogias culturais. / This thesis aims at analysing gender and male and female teacher representations by animated television series “The Grim Adventures of Billy & Mandy” and “Rugrats”, especially considering their association with humour. We have used the poststructuralist Cultural Studies perspective with the help from other study fields such as communication and Lacanian psychoanalysis. For this objective we have selected, transcribed and analysed episodes of the films presented between 1991 and 2010 in channels CartooNetwork and Nickelodeon. Reflections have sought to examine representations of characters, especially children’s, linking them to concepts of gender, power, transgression, school, and others linked to them. When treating these questions, we have stressed on the use of humour as a potential textual tool, a device animated television series use to create stereotypes producing the infant-subject. Concerning gender, the key movement of this work was towards visibility for power relations shaped there, some by transgression, some by frailty. Concerning school and teacher representations, we have found some ruptures with the ‘established’ female teacher figure (affectionate, devoted and motherly). However, school and education representations are not different from the traditional model of the modern school, including serialisation, time and space organisation, stressing on content and grade evaluation. In other educational spaces we have analysed in particular episodes, there are clear relations of power, government and control. In sum, we have observed that, in discourses in the particular child-directed animated series, it is possible to view stereotypes producing male and female subjectivities, which act as cultural pedagogies.

Магистерская диссертация «Издательская составляющая мультипликационных брендов» состоит из двух частей. Магистерская диссертация содержит 59 страниц, 4 рисунка. В списке литературы содержится 32 библиографические единицы. Цель исследования – разработать критерии оценки качества изданий с использованием мультипликационных брендов. Объект исследования ‒ издания на основе мультипликационных брендов. Предмет – видовые, жанровые, структурно-содержательные и визуально-полиграфические особенности изданий на основе мультипликационных брендов. В первой главе были рассмотрены особенности издательской продукции с использованием мультипликационных брендов. Также рассмотрены определения понятий «бренд» и «мультипликационный», а также предложено понятие и определение мультипликационного бренда. Издания на основе мультипликационных брендов классифицированы по видам продукции. Во второй главе магистерской диссертации дана общая характеристика мультипликационных сериалов, проведено исследование потребительских предпочтений к мультипликационным брендам. В ходе опроса было выявлено, какие мультсериалы предпочитают потребители, какую издательскую продукцию на основе мультипликационных сериалов предпочитают, и какие критерии для целевой аудитории являются главными для приобретения данной издательской продукции. Результаты опроса были разделены по возрастным показателям целевой аудитории на три группы. На основе ответов респондентов определены критерии первой, второй и третьей степени важности. Отдельные положения проведенного исследования были представлены на международной научно-практической конференции «Книжное дело: достижения, проблемы, перспективы – VI», проходившей в апреле 2017 г. / The Master's thesis "Publishing Component of Animated Brands" consists of two parts. The master thesis contains 59 pages, 4 drawings. The list of references contains 32 bibliographic units. The purpose of the study is to develop criteria for assessing the quality of publications using animated brands. The object of the research is publications based on animated brands. Subject - Species, genre, structural and informative and visual-printing features of publications based on animated brands. The first chapter examined the features of publishing products using animated brands. Also considered the definitions of the concepts of "brand" and "animated" and proposed the concept and definition of an animated brand. Editions based on animated brands are classified by product. In the second chapter of the master's thesis, the general characteristics of animated series are given, and a study of consumer preferences for animated brands is conducted. The survey revealed which cartoon series consumers prefer, which publishing products based on animated TV series they prefer, and which criteria for the target audience are central to the acquisition of this publishing product. The survey results were divided by age indicators of the target audience into three groups. On the basis of the respondents' answers, criteria of first, second and third degree of importance are determined. Separate provisions of the study were presented at the international scientific-practical conference "Book Business: Achievements, Problems, Prospects - VI", held in April 2017.