Craft beer popularity has grown in recent years, and Swedish craft breweries are increasing to meet consumer needs. Breweries must understand consumer preferences to effectively align their offers in this changing landscape. Therefore, the aim of this study is to investigate the consumer preferences in the Swedish craft beer market, focusing on how various attributes of craft beer influence consumer choices and how the consumer factors and craft beer attributes can segment consumers.

<p>  </p> <p>Cattle derived food, like beef and dairy, have long been a staple of our human diets and continue to be prominent in our days. This prominence and their relevance naturally extend to our economies. According to the U.S. Department of Agriculture, Economic Research Service (2022), cattle production is the most important agricultural industry in the US representing about 17% of the $391 billion total cash receipts for agricultural commodities in 2021.</p> <p><br></p> <p>Economists have looked into cattle derived products from a wide array of perspectives focusing on the product itself, for example beef, but also in the forces of supply and demand that at times are external to product attributes. The effect of supply and demand shocks on agricultural markets have been heavily considered in the literature (Thomsen and McKenzie, 2001; McKenzie and Thomsen, 2001; Lusk and Schroeder, 2002, Piggott and Marsh, 2004). Yet another important aspect of agricultural markets is price determination and the body of literature in this area is ample (Tomek & Robinson, 2003). Recent phenomena in the world, like the availability of information, good or bad, in the most current, voluminous and accessible way that we have ever seen, could be a new force in price determination of agricultural products. My research contributes to such strains of literature by investigating perceptions and willingness to pay for beef attributes, market shocks in beef markets, and the role of online media in dairy prices.</p> <p><br></p> <p>Beef attributes, and their relative valuation by consumers, have been studied to assist in understanding consumer demand for beef. Given the relevance of such attributes in consumer’s mind, researchers have sought to study how to profitably provide those beef attributes demanded by consumers. Addressing consumer demands for tenderness, an important attribute (Schroeder and Mark, 2000), aging beef has been proved to be a technology that improves flavor, tenderness and juiciness (Kim, Kemp & Samuelson, 2016). By using aging processes, the same cattle carcass can generate more highly valued beef products. I study the willingness to pay for aging and USDA grade in beef, to understand valuation of attributes by consumers with various demographics. </p> <p><br></p> <p>In beef markets, the heterogeneity of beef cuts in their usage, pricing and distribution channels is crucial. Supply and demand shocks can affect individual cuts in different ways (Ortez et al, 2022). With some beef cuts relying heavily on restaurant sales more than others, this offers a good opportunity to introduce a new concept in beef market analysis, namely the price relationship amongst beef cuts and its response to different market shocks. The traditional discussion around spreads in meat focus on differences in price at separate steps in the supply chain, namely farm, wholesale and retail. However, little attention has been given to the relative differences in prices of specific cuts of beef.</p> <p><br></p> <p>The potential influence of online media chatter in its sentiment and volume has largely been under appreciated in the Agricultural Economics literature. A predecessor in this area is Tonsor and Olynk (2011) who first established a connection between news activity and economic fundamentals in agriculture. The advent of the internet may have the ability to decrease information asymmetry and bridge the information gap between consumers, producers and market products. Online media listening allows for data collection efficiently and in real time (Widmar, 2019) and it may be a relevant aspect in the decision making of agricultural and food industries. Moved by this endeavor, I seek to understand if potential relationships between online media chatter sentiment and volume with futures prices in dairy products exist.</p> <p>  </p>

No

We estimate the willingness-to-pay for conserving crop diversity in the Czech Republic. Discrete choice experiments are used to elicit preferences for the conservation of wine, hop, and fruit tree varieties, while a double-bounded dichotomous choice approach is used to elicit preferences for the conservation of unspecified, "general" crop diversity. The WTP values are derived for both of these contingent products from a sample representative of the general Czech population (n=731) and a sample of respondents living in the South Moravian region that is characterized by agriculture and wine production (n=418). We demonstrate a strong preference for conserving fruit trees over hops and wine varieties, and derive positive mean WTP of the general Czech population (ages 18-69) of 56 Kč ($2.26). Mean WTP for the conservation of general crop diversity is 167 Kč ($6.80). On average, residents of South Moravia have a greater WTP for "general" crop as well as fruit tree conservation. In total, the Czech adult population (ages 18-69) has an aggregate WTP of ~1.25 billion Kč ($50.5 million) for the conservation of general crop diversity, and ~410 million Kč ($16.8 million) for the conservation of fruit trees, revealing the previously unmeasured social welfare benefits of these activities. The estimated benefits...

L’objet central de cette thèse est la valorisation des produits frais de la pêche avec d’une part la question des modes organisationnels adoptés par les acteurs de la filière pêche en France et d’autre part la question des facteurs explicatifs des préférences des consommateurs pour ces produits.La théorie néo-institutionnelle sur les structures de gouvernance est utilisée pour analyser les différents modes organisationnels adoptés dans la filière. La théorie de l’innovation est mobilisée pour étudier les apports des innovations organisationnelles à la valorisation de produits frais. Les résultats de l’étude des structures de gouvernance révèlent la complémentarité entre marché et formes hybrides pour l’approvisionnement des grandes et moyennes surfaces en France. Les formes hybrides observées sont principalement la sous-traitance et le partenariat. Les résultats portant sur les innovations organisationnelles mettent notamment en évidence différentes formes de réponses apportées par les acteurs sur la qualité, la fraicheur, la traçabilité et la disponibilité du produit. Enfin, cette thèse a mis en oeuvre la méthode des choix multi-attributs pour analyser les préférences du consommateur de deux produits, le filet de poisson frais et la langoustine fraîche. Grâce à différents modèles logistiques, les résultats ont mis en lumière l’existence de trois catégories de consommateurs. Ils ont aussi confirmé l’existence d’un consentement à payer pour les attributs de fraîcheur, de qualité ainsi que pour certains attributs liés à l’environnement. L’originalité de la thèse est d’avoir inclus parmi les caractéristiques du produit l’attribut empreinte carbone. Elle contribue ainsi à éclaircir le débat sur les critères pertinents de durabilité à mettre dans le référentiel commun relatif à la labellisation des produits de la pêche maritime en France. / The central purpose of this thesis is the development of fresh fishery products with on one hand the issue of organizational methods adopted by stakeholders in the fisheries sector in France and on the other hand the question of explanatory factors in consumer preferences for these products. The neo-institutional theory of governance structures is used to analyze different organizational methods adopted in the industry. The theory of innovation is mobilized to study the contribution of organizational innovations in the development of fresh products. The results of the study of governance structures reveal the complementarity between the market and hybrid forms concerning the supply of supermarkets and hypermarkets in France. Mainly observed Hybrid forms are subcontracting and partnership. The results on organizational innovations highlight in particular various forms of responses from stakeholders on quality, freshness, traceability and product availability. Finally, this thesis has implemented the method of multi-attribute choice to analyze consumer preferences for two products, fresh fish fillet and fresh lobster. Through various logistic models, the results highlighted the existence of three categories of consumers. They also confirmed a willingness to pay for attributes of freshness, quality and certain environment related attributes. The originality of the thesis is to have included among product’s characteristics include the carbon footprint attribute. It thus helps to clarify the debate on relevant sustainability criteria to include in the common reference for labeling of sea fishing products in France.

No description available.

This preliminary study investigated the factors which influence consumer choice of beef. A questionnaire and sensory evaluation considered the level of importance which consumers attached to the sensory (intrinsic attributes) properties of beef as compared to extrinsic factors. It was found that consumers use sensory properties to predict the freshness and overall eating quality, but they can also misinterpret the quality cues. Consumers made it clear that the freshness and the place of purchase played a prominent role in their decision to purchase red meat because they perceive the retailer to be an integral part of the overall quality assessment with regard to the purchase process of mutton and beef. The Total Food Quality Model is used as the frame of reference for analysing the way in which consumers perceive meat quality. The way in which consumers form expectations about the quality at the point of purcha7se, based on their own experience and information cues available in the shopping environment, is described as well as the way in which quality is experienced in the home during and after meal preparation. The relationship between quality expectations and quality experience and its implications for consumer satisfaction and repeat purchase intent is addressed. The study collected data by means of a questionnaire to evaluate the quality perceptions of beef. Cronbach alpha as reliability coefficient recorded high levels of reliability and the factor analysis revealed that only one factor, namely that of quality considerations is present in the analysis. Furthermore, the building on the insights obtained on subjective quality perception, possibilities for consumer–oriented product development in the meat sector are addressed. Issues dealt with here are branding, differentiation by taste, healthiness and convenience. / Thesis (M.Sc. (Computer Science))--North-West University, Potchefstroom Campus, 2011.

This preliminary study investigated the factors which influence consumer choice of beef. A questionnaire and sensory evaluation considered the level of importance which consumers attached to the sensory (intrinsic attributes) properties of beef as compared to extrinsic factors. It was found that consumers use sensory properties to predict the freshness and overall eating quality, but they can also misinterpret the quality cues. Consumers made it clear that the freshness and the place of purchase played a prominent role in their decision to purchase red meat because they perceive the retailer to be an integral part of the overall quality assessment with regard to the purchase process of mutton and beef. The Total Food Quality Model is used as the frame of reference for analysing the way in which consumers perceive meat quality. The way in which consumers form expectations about the quality at the point of purcha7se, based on their own experience and information cues available in the shopping environment, is described as well as the way in which quality is experienced in the home during and after meal preparation. The relationship between quality expectations and quality experience and its implications for consumer satisfaction and repeat purchase intent is addressed. The study collected data by means of a questionnaire to evaluate the quality perceptions of beef. Cronbach alpha as reliability coefficient recorded high levels of reliability and the factor analysis revealed that only one factor, namely that of quality considerations is present in the analysis. Furthermore, the building on the insights obtained on subjective quality perception, possibilities for consumer–oriented product development in the meat sector are addressed. Issues dealt with here are branding, differentiation by taste, healthiness and convenience. / Thesis (M.Sc. (Computer Science))--North-West University, Potchefstroom Campus, 2011.

Konsumenten stehen beim Kauf von Lebensmitteln einer großen Anzahl an Produkten gegenüber. Eine hohe Dichte an Informationen bezüglich der Zutaten, Herkunft oder des Produktionsverfahrens sind verfügbar. Dadurch können Konsumenten nicht nur über Inhalts- und Nährstoffe der Produkte entscheiden, sondern auch über das System, in dem Nahrungsmittel produziert werden. Somit beeinflussen Entscheidungen rund um die Lebensmittelwahl nicht nur das individuelle Wohl, sondern auch das Gesellschaftliche. Primäres Ziel der Dissertation ist es, (i) einen Beitrag zum Wissen und der Erklärung von Verbraucherpräferenzen zu leisten, und (ii) Implikationen und Empfehlungen für Regierungen, Politiken und insbesondere die Wissenschaft abzuleiten. Am Beispiel von Schulmilch und der Tierhaltung werden Präferenzen für Produkte, Produktattribute und für Produktionssysteme der Landwirtschaft untersucht. Sowohl das Entscheidungsverhalten als auch Einstellungen von Verbrauchern werden betrachtet. Das Entscheidungsverhalten von Kindern und Jugendlichen bei Schulmilch ist deswegen von Interesse, da sich Ernährungsgewohnheiten in der Kindheit ausbilden bzw. diese erlernt werden. Die Einflussfaktoren auf die Nachfrage nach Schulmilch werden im ersten Beitrag untersucht. Das Nachfragemodell, welches auf der Methode der Multilevelanalyse beruht, berücksichtigt sowohl individuelle Merkmale der Kinder als auch Merkmale der Familie und des Schulkontextes. Dabei werden vier Level bzw. Ebenen unterschieden: die Preis-, Schüler-, Klassen- und Schulebene. Die Ergebnisse zeigen, dass der Produktpreis (d.h. die Verfügbarkeit einer Subvention) für die Nachfrage nach Schulmilch von Bedeutung ist. Der Anteil der Schüler, die bei einer stärkeren Subventionierung der Preise zusätzlich Schulmilch bestellen, ist jedoch relativ gering. Zudem haben individuelle Faktoren, wie Konsumgewohnheiten zuhause, sozio-demografische Merkmale oder Einstellungen gegenüber Milch einen signifikanten Einfluss. Die Ergebnisse liefern Hinweise auf Sozialisationseffekte und Rollenvorbilder (role modelling), da Einstellungen und Verhalten der Eltern und Lehrer die Entscheidungen der Kinder signifikant beeinflussen. Die Analyse der Präferenzen für Schulmilch in Abhängigkeit des Geschlechtes steht im zweiten Beitrag im Vordergrund. Die Ergebnisse der Multilevelanalyse bestätigen, dass identische und unterschiedliche Faktoren die Schulmilchnachfrage von Jungen und Mädchen bestimmen. Der dritte Beitrag analysiert, ob die am Markt existierenden Schulmilchprodukte (noch) den Präferenzen von jungen Erwachsenen entsprechen. Ergebnisse des Nested Logit-Modells zeigen, dass eine breitere Produktpalette präferiert wird. Weiterhin sind sich die Jugendlichen über den Fett- und Zuckergehalt und die Auswirkungen auf Gesundheit und Körpergewicht bewusst. Wie erwartet, hat der Preis einen signifikanten Einfluss auf die Entscheidung der Jugendlichen. In Bezug auf die Tierhaltung sind das Wissen und Verständnis der Verbraucherpräferenzen ebenfalls von großem Interesse, da die heutige Landwirtschaft und Lebensmittelproduktion häufig sehr kritisch in der Öffentlichkeit und den Medien diskutiert wird. Im vierten Beitrag werden daher am Beispiel der modernen Schweinehaltung die gesellschaftlichen Einstellungen für landwirtschaftliche Produktionssysteme untersucht. Der Hauptkritikpunkt der Diskutanten ist der zur Verfügung stehende Platz pro Tier. Obwohl die Wahrnehmungen und Einstellungen gegenüber der modernen Schweinehaltung generell negativ bzw. kritisch sind, ergibt sich ein differenziertes Bild in der deutschen Bevölkerung. Drei Gruppen mit sehr unterschiedlichen Einstellungen werden bestimmt. Insgesamt zeigen die Ergebnisse der Dissertation, dass durch die Kombination von methodischen Ansätzen detaillierte Erkenntnisse von Verbraucherpräferenzen gewonnen werden können. Bei der Analyse des Entscheidungsverhaltens werden auf Basis von revealed und stated preference-Daten eine Vielzahl an Einflussfaktoren, die das Nachfrageverhalten nach Schulmilch beeinflussen, identifiziert. Zudem werden durch die Kombination von qualitativen mit quantitativen Methoden die in der Gesellschaft vorherrschenden Einstellungen gegenüber der modernen Schweinehaltung detailliert erfasst. Letztendlich werden Konsumenten auch nicht nur in ihrer Rolle als Entscheider oder Käufer betrachtet, sondern auch in ihrer Rolle als Bürger oder als Teil der Gesellschaft.

Submitted by Jonas Christopher Timmermann (jonas.c.timmermann@gmail.com) on 2016-10-04T18:27:56Z No. of bitstreams: 1 Master Thesis - JONAS TIMMERMANN.pdf: 1404671 bytes, checksum: 7ad23245ed5fcd573456e475852faca6 (MD5) / Approved for entry into archive by Ana Luiza Holme (ana.holme@fgv.br) on 2016-10-04T18:30:23Z (GMT) No. of bitstreams: 1 Master Thesis - JONAS TIMMERMANN.pdf: 1404671 bytes, checksum: 7ad23245ed5fcd573456e475852faca6 (MD5) / Made available in DSpace on 2016-10-04T18:38:39Z (GMT). No. of bitstreams: 1 Master Thesis - JONAS TIMMERMANN.pdf: 1404671 bytes, checksum: 7ad23245ed5fcd573456e475852faca6 (MD5) Previous issue date: 2016-09-14 / Brazilian beef companies have been very successful in recent years due to a range of external factors. These factors include a favourable climate in Brazil and an abundant supply of natural resources (such as supply of water and cheap farmable land). Economically wise, Brazilian beef companies benefitted from cheap labour, reduced trade barriers and a favourable exchange rate. To investigate the quality perception of Brazilian beef, a quantitative study was conducted with German, French and Italian consumers. The results reveal that Brazilian beef lacks brand equity: Respondents that have never bought (or experienced) Brazilian beef have subconsciously a negative impression of the quality of Brazilian beef. Moreover, the image of Brazil as a country has an effect on how consumers perceive Brazilian beef. This paper suggests that Brazilian beef companies should intensify their marketing efforts and invest in the brand building of Brazilian beef. Since the beef industry is important to Brazil’s GDP, the government (supported by ABIEC) is advised to support these marketing programs as well. Brand building serves as a form of protection against times when external factors may worsen. / Empresas brasileiras de carne bovina foram muito bem sucedidas nos últimos anos devido a uma série de fatores externos. Esses fatores incluem um clima favorável no Brasil e uma oferta abundante de recursos naturais (como o fornecimento de água e terras cultiváveis baratas). Em termos econômicos, as empresas brasileiras de carne bovina foram beneficiadas pela mão de obra barata, pelas barreiras comerciais reduzidas e por uma taxa de câmbio favorável. Para investigar a percepção de qualidade da carne bovina brasileira, um estudo quantitativo foi realizado com consumidores alemães, franceses e italianos. Os resultados revelam que a carne brasileira carece de brand equity: os respondentes que nunca compraram (ou experimentaram) carne brasileira têm inconscientemente uma impressão negativa com relação à qualidade da carne brasileira. Além disso, a imagem do Brasil como país tem um efeito sobre como os consumidores percebem a carne brasileira. Este trabalho sugere que as empresas brasileiras de carne bovina devem intensificar os seus esforços de marketing e investir na construção da imagem da marca da carne brasileira. Dado que a indústria da carne é importante para o PIB do Brasil, o governo também (apoiada pela ABIEC) é aconselhado a apoiar estes programas de marketing. Construção de marca serve como uma forma de proteção contra tempos em que fatores externos podem piorar.