There has been a steadily growing concern by governments, NGO's and international agencies regarding the rising rate of consumption in industrialised countries. Despite warnings and evidence showing the relationship between rising consumption and climate change, and the uptake of initiatives and education at business and consumer levels, the trend towards consuming more and more continues unabated. Questions have been raised regarding the relationship between marketing and rising consumption. In line with this, the research will investigate the responsibility of marketing to encourage consumers to moderate their consumption behaviour.  The research will address three broad objectives:· To identify whether marketing professionals feel responsible for encouraging consumers to moderate their consumption· To identify and explain the reasons why marketers would encourage moderation of consumption· To understand the construct 'marketing responsibility to encourage moderation of consumption' and explain the influences upon the acceptance of responsibilityThe research adopted a mixed-methods design. Qualitative research methods were used to explore perceptions of responsibility and develop a typology of motivations to explain why marketers would encourage moderation. An online, quantitative survey (n=359) was conducted in the USA and UK in January 2011. The results evidenced an acceptance of responsibility which is suggestive of a changing role for the marketing discipline. The results found support for the typology of motivations which were developed during the qualitative phase of the research, in particular, highlighting the importance of ethical and cost-saving motivations. The level of environmentalism in the workplace, and in the private life of the marketer, was found to influence the acceptance of marketing responsibility to encourage moderation. Finally, the motivation to remain competitive was also associated with the acceptance of marketing responsibility. The acceptance of responsibility to encourage moderation of consumption highlights a changing role for marketing which could potentially signify far-reaching changes in practical terms, in the way marketing is taught, and in the public policy domain.

In general, policymakers are often faced with a different choice, i.e., the choice between using regulation-based instruments and using incentive-based instruments, where the policy instruments could be based either on mandatory approach or voluntary approach with economic incentives in market. Historically, industrial economists have regarded the issue of policy design as the one focused primarily on the choice among alternative policy instruments, where those are generally viewed as falling into two broad categories: regulation-based instruments and incentive-based instruments. Through the theoretical and empirical analysis, this study identifies some key features that are likely to increase both the effectiveness and efficiency of industrial policies with voluntary and mandatory approaches. One key feature is the existence of a strong relationship between innovation and industrial policies. The explorative innovation increases the incentives for participation in long-term but also reduces the financial incentives in short-term. Considering firms' characteristics and industry sector also increases the synergy effect of policies and regulations. In sum, when based on the understanding and consideration on the nature of innovation and other impact factors, industrial policy can provide a mechanism for meeting industrial quality goals both effectively and efficiently. This understanding also can help policy makers to decide whether or not use of such policy approach is advisable and to design the policy ensuring that it is as effective and efficient as possible. Consequently, the current study investigates the difference and tendency of industrial policy approaches and the type of innovation carrying out three analyses according to the mandatory and voluntary approaches. With the assumption that the mandatory approach has short-run impact to prompt new technology or grow a specific industry, we firstly assess the impact of regulation, such as privatization of nature monopoly. Using the firms' data of 20 OECD countries between 1994 and 2008, we can claim that considering interaction among liberalization policies and allowing the industry characteristics are critical to determine for the Profitability effect and Operational efficiency effect and level of investments. Secondly, this study analyzes the relationship between 'Corporate Environmentalism' and composition of innovation using the Carbon Discloser Project (CDP) and (Dow Jones Sustainability Index) DJSI index data. The result shows the significant variation of firms' investment activities according to the industry sector, firm characteristics, sustainable and environmental behaviors of firms. Finally, this study identifies the relationship between 'Business-led Initiatives (CSR)' and innovation activities of firms. Using the Vigeo rating and financial data in 2009, this study shows the relationship between CSR and innovation activities of firms. Consequently, when the firm builds their short- and long-run business strategies, the consideration of the relationship between types of investment and CSR practice will lead to more synergic effect on the outcome of investments. The findings of this study could provide a comprehensive understanding on the effect of sustainable management strategies on the innovation and sustainability of firms.

Drawing on perspectives from stakeholder, resource dependence, institutional and the resource based theories and using a multiple-case inductive study, this research reframes the drivers of corporate environmentalism in the context of developing and developed countries. Based on case analysis of 23 environmentally responsive organizations in India and New Zealand, corporate environmentalism in this research has been operationalized as a two level construct. Organizations were categorized as being at first order responsiveness when they were observed to recognize the importance of the natural environment and exhibited attempts to decrease their impact on the natural environment through the adoption of programmes aimed at pollution reduction and prevention, decreased resource consumption and recycling of wastes. Organizations at second order responsiveness were observed to exhibit a higher order commitment in integrating environmental issues into their strategic decision making. This involved strategies such as green product development and initiating projects aimed at industrial ecology. Detailed within and cross case analysis revealed fundamental differences in the drivers that propel business organizations in developing and developed countries to be environmentally responsive at each level. The findings of this study reveal that lax enforcement of environmental regulations in developing countries implied that domestic regulations were not a driving factor for corporate environmentalism. Neither was pressure from consumers or communities reported to be a driving factor. Instead first order environmental responsiveness in organizations in developing countries was observed to be driven by pressure arising out of internationalization. Thus pressure from multinational organizational customers in developed countries and the institutional pressures imposed by the liability of foreignness (that arises when these firms set up subsidiaries in developed countries) drives first order responsiveness in the organizations in developing countries. However higher order environmental responsiveness in organizations in developing countries was observed to be associated with deep rooted identities and capabilities based in social responsiveness. In the context of business organizations in developed countries, the necessity to comply with stringently enforced domestic environmental regulations emerged as the primary driver for first order responsiveness. Societal expectations to comply with environmental regulations reinforce the regulatory drivers. Internationalization drives first order responsiveness in organizations in developed countries to the extent that the requirements of the host country are additional to and exceed current regulatory requirements in the parent country. Higher order corporate environmentalism in organizations in developed countries was observed to be associated with environmentally high impact organizations. Such organizations are considered environmental liabilities and are forced by stakeholders (with access to resource needed for continuity of operations) to exhibit higher order responsiveness or face a cancellation of the license to operate. The major contribution of this research lies in extending and reframing the existing theory about the drivers of corporate environmentalism.

De manière générale, différentes approches s’offrent aux décideurs politiques lorsqu’il s’agit de promouvoir l’innovation. Pour reprendre la distinction posée par la plupart des économistes industriels, les politiques peuvent être de nature presciptive ou incitative. A travers une série d’analyses théoriques et empiriques, cette thèse identifie plusieurs facteurs clés qui déterminent l’efficacité des politiques d’innovation, que l’approche adoptée soit de nature prescriptive ou incitative. En guise de préambule, nous soulignons que les politiques mises en oeuvre constituent un déterminant fondamental des capacités d’innovation d’une industrie, notamment parce que les incitations marchandes à engager des activités de recherche fortement exploratoires sont limitées. Par ailleurs, nous signalons que la nature des politiques susceptibles de favoriser l’innovation dépend fondamentalement des caractéristiques des industries, et même des firmes, auxquelles elles sont destinées. La mise en oeuvre de politiques (incitatives ou presciptives) efficaces requiert ainsi une compréhension approfondie du secteur d’activité que l’on souhaite promouvoir et de la nature des processus d’innovation qui impliquent notamment différents types d’investissements (à plus ou moins long terme, plus ou moins risqués et plus ou moins exploratoires). Cette thèse analyse ensuite, à travers trois études de cas, l’incidence de différentes politiques (incitatives ou presciptives) mises en oeuvre dans des contextes industriels distincts. Partant de l’hypothèse selon laquelle les politiques presciptives ont un impact bénéfique sur l’innovation et le développement technologique d’un secteur à court terme mais des effects plus incertains à long terme, nous étudions l’impact des politiques de libéralisation (ouverture à la concurrence et privatisation des opérateurs historiques) qui ont été mises en oeuvre dans le secteur des télécommunications. A travers une étude économétrique portant sur un panel de 20 pays de l’OCDE sur la période 1994-2008, nous soulignons que l’impact de la concurrence sur les décisions d’investissement s’exerce à travers deux effects : l’effet «profitabilité» et l’effet «efficacité opérationnelle». Nous soulignons par ailleurs que la relation entre intensité concurrentielle et investissement varie signicativement entre entreprises publiques et firmes privées. Dans une seconde étude, nous analysons le lien entre la propension des firmes à adopter spontanément des comportements écologiques (mesurée à partir des données du Carbon Discloser Project et du Dow Jones Sustainability Index) et la nature de leurs innovations. Ce travail fait apparaître de forte différences inter-industries et inter-entreprises mais permet de valider l'hypothèse d'une relation positive entre le niveau des investissements de R&D et la propension à adopter des comportements écologiques. Nous nous intéressons enfin à la relation entre responsabilité sociale d’entreprise et innovation. Nous utilisons pour cela le classement Vigeo que des données financières sur l’année 2009. Notre étude met en évidence une relation positive entre responsabilité sociale d’entreprise et capacité des firmes à innover. Nous interprétons ce résultat de la manière suivante : la responsabilité sociale d’entreprise conduit les firmes à réaliser des investissements non seulement de court terme mais également de long terme et à tenir compte de la complémentarité de ces investissements. La responsabilité sociale d’entreprise accroît ainsi les synergies entre les différents types d’investissement réalisés par les firmes. / In general, policymakers are often faced with a different choice, i.e., the choice between using regulation-based instruments and using incentive-based instruments, where the policy instruments could be based either on mandatory approach or voluntary approach with economic incentives in market. Historically, industrial economists have regarded the issue of policy design as the one focused primarily on the choice among alternative policy instruments, where those are generally viewed as falling into two broad categories: regulation-based instruments and incentive-based instruments. Through the theoretical and empirical analysis, this study identifies some key features that are likely to increase both the effectiveness and efficiency of industrial policies with voluntary and mandatory approaches. One key feature is the existence of a strong relationship between innovation and industrial policies. The explorative innovation increases the incentives for participation in long-term but also reduces the financial incentives in short-term. Considering firms' characteristics and industry sector also increases the synergy effect of policies and regulations. In sum, when based on the understanding and consideration on the nature of innovation and other impact factors, industrial policy can provide a mechanism for meeting industrial quality goals both effectively and efficiently. This understanding also can help policy makers to decide whether or not use of such policy approach is advisable and to design the policy ensuring that it is as effective and efficient as possible. Consequently, the current study investigates the difference and tendency of industrial policy approaches and the type of innovation carrying out three analyses according to the mandatory and voluntary approaches. With the assumption that the mandatory approach has short-run impact to prompt new technology or grow a specific industry, we firstly assess the impact of regulation, such as privatization of nature monopoly. Using the firms’ data of 20 OECD countries between 1994 and 2008, we can claim that considering interaction among liberalization policies and allowing the industry characteristics are critical to determine for the Profitability effect and Operational efficiency effect and level of investments. Secondly, this study analyzes the relationship between ‘Corporate Environmentalism’ and composition of innovation using the Carbon Discloser Project (CDP) and (Dow Jones Sustainability Index) DJSI index data. The result shows the significant variation of firms' investment activities according to the industry sector, firm characteristics, sustainable and environmental behaviors of firms. Finally, this study identifies the relationship between ‘Business-led Initiatives (CSR)’ and innovation activities of firms. Using the Vigeo rating and financial data in 2009, this study shows the relationship between CSR and innovation activities of firms. Consequently, when the firm builds their short- and long-run business strategies, the consideration of the relationship between types of investment and CSR practice will lead to more synergic effect on the outcome of investments. The findings of this study could provide a comprehensive understanding on the effect of sustainable management strategies on the innovation and sustainability of firms.

This dissertation consists of three empirical analyses examining the interactive and evolving nature of government regulations and how the regulated industries respond to the changes in the regulatory climate. Using the U.S. pulp and paper mills as an example, the three essays bring together a number of strands of literature in environmental economics and policy studies discussing how changes in the U.S. environmental policy are shaped by industry concerns and which strategies firms choose in order to adjust to the changes in policy. Essay 1 examines if, in addition to the standard input factors, indirect costs associated with tax and environmental policies affect papermakers’ ‘stay put’ investment decisions. The findings suggest that state environmental stringency has a negative impact on investments, but it is statistically insignificant and higher taxes do not deter investments. The Essay 2 studies whether voluntary abatement and prevention efforts at pulp and paper mills affects regulatory stringency they face. The analysis tests the hypotheses of ‘responsive regulation’ and whether regulators are driven by numerical pollution targets or budgetary constraints. The findings suggest that voluntary pollution abatement and prevention have greater impact on regulatory stringency than government budgets. Finally, Essay 3 analyzes the relationship between pollution prevention (P2) policy instruments and adoption of P2 modifications. The study tests the hypotheses of whether P2 policy instruments have positive impact on P2 adoptions. The results suggest that the policy instruments have different effects on different types of P2 modifications and that regulatory and political threat is a strong predictor of P2 adoptions.

MESMEG / Department of Mining and Environmental Geology / See the attached abstract below

This thesis seeks to uncover women’s concerns about chemicals in the household, and, more specifically, in cleaning products. The research is based on semi-structured interviews with women who are primarily responsible for household cleaning and who consciously avoid conventional cleaning products. From a sociological standpoint, the topic remains unstudied. The women were critical of greenwashing and the institutions responsible for chemical regulation. Further, the women’s chemical-free lifestyle defied conventional definitions of activism. Sociological theories of risk are used to help understand women’s avoidance of chemicals. It was found that tenets of the precautionary principle were reflected in their reasoning for avoiding chemicals. Recent biomonitoring and body burden studies have influenced women’s knowledge of chemical risk and their decision to avoid them. The thesis demonstrates that risk-management, in this context, has become an individualized pursuit reflective of the neo-liberal ideology informing chemical regulation. / Canadian Institutes of Health Research