De senaste åren har bra kvalitet blivit allt mer viktigt för kunder, leverantörer och konsumenter. Kraven för bra kvalitet blir allt högre på produkter och tjänster. På grund av detta är det många företag som väljer att certifiera sig enligt kvalitetsledningssystemet ISO 9001. Även Corporate social responsibility har många företag infört. Syftet med det är att ta ett större ansvar mot befolkningen och för miljön. Syftet med detta arbete är att undersöka hur små företag kan implementera ISO 9001 med hjälp av Corporate Social Responsibility på ett effektivt sätt i företaget. Det har genomförts en enkätundersökning i syfte att undersöka hur många små företag i Gävleborgs-. Dalarnas- och Uppsalalän som är certifierade enligt ISO 9001 samt vad de har för syn på kvalitet och Corporate social responsibility. Det har genomförts intervjuer på Gefle kartong & Display. De som deltog i intervjun är operatörer ifrån produktionen i Karlstad och två stycken personer ifrån ledningen. Detta gjordes för att se hur de i nuläget arbetar med kvaliteten inom företaget och för att se vad de har för inställning till att i framtiden införa och certifiera sig enligt ISO 9001. ISO 9001 är ett kvalitetsledningssystem som reglerar hur ett företag ska jobba med kvaliteten inom verksamheten. De företag som väljer att certifiera sig enligt ISO 9001 måste uppfylla de krav som finns inom ISO 9001 standarden för att kunna certifiera sig. Av de företag som svarade på enkäten var det inte många som var certifierade enligt ISO 9001. Det var många av företagen som hade ledningssystem som de hade utformat själva. Utifrån intervjuerna upptäcktes det att företaget inte har något standardiserat arbetssätt för hur de jobbar med kvaliteten inom företaget. När ett kvalitetsledningssystem ska införas är det viktigt att alla i verksamheten är involverade i arbetet. Detta för att alla ska känna sig delaktiga och för att förstå varför arbetet genomförts. Det finns starka tendenser till att Corporate social responsibility är lättare att införa i en verksamhet som redan har ett fungerande kvalitetsledningssystem. / In the last years good quality has become increasingly important for customers, suppliers and consumers. Quality requirements are becoming higher on products and services. Because of this, many companies choose to obtain certification under the quality management system ISO 9001. Many enterprises have introduced Corporate social responsibility in the organization. The purpose of it is to take a greater responsibility toward people and the environment. The purpose of this work is to investigate how small businesses can implement ISO 9001 with help of Corporate Social Responsibility in an efficient way in the company. In this study I identify how many small businesses in Gävleborg- Dalarnas- Uppsala County are certified according to ISO 9001 and what their approach to quality and Corporate Social Responsibility are. Interviews have been done at Gefle Kartong & Display. Those who participated in the interview are operators and management from production in Karlstad. This was done to see how they are currently working on the quality of the company and to see what their attitude to the future introduction and certification under ISO 9001. ISO 9001 is a quality management system that regulates how a company should work with the quality of operations. Companies that choose to become certified according to ISO 9001 must meet the requirements of the ISO 9001 standard to be certified. Of the companies that responded to the survey were not many who were certified according to ISO 9001. It was many of the companies that had management that they had designed themselves. From the interviews, it was discovered that the company does not have a standardized approach to how they work with the quality of the company. When a quality management system to be introduced, it is important that all the activities involved in the work. This is for everyone to feel involved and to understand why the work carried out. There are strong tendencies to Corporate social responsibility is easier to implement in a business that already have a quality management system.

Corporate social responsibility (CSR) is an expanding trend as more organizations have adopted various CSR policies. Due to this, CSR has been a growing topic in Business and Psychology research, especially on the micro-level of CSR’s effects on individual employee outcomes. In this study, we proposed a new sub-dimension of Person-Organization (P-O) fit, such that there’s a Person-CSR (P-CSR) fit: the perceived congruence between an individuals’ values with an organization’s CSR initiatives. We predicted that P-CSR fit would explain additional variance over and beyond P-O fit for organizational outcomes: organizational commitment, organizational identity, job satisfaction, and organizational citizenship behaviors. Further, we predicted the relationship between P-CSR fit and these organizational outcomes would be moderated by the individual’s social responsibility values. Using a sample of 230 participants, who worked for their current organization for an average of 2.92 years and an average of 35.10 hours per week, results of this study consistently found P-CSR fit to capture additional variance over and beyond P-O fit. However, this study did not find the predicted moderating relationships. This study provides important implications for organizations that do not have CSR established, organizations that have CSR but do not make it known, and organizations that have CSR that are not proactive nor reflective of their industry.

Bakgrund: E-handeln inom modebranschen fortsätter att öka och bidrar till att konkurrensen hårdnar. Även mängden returer ökar och samtidigt ökar kraven på en hög leveransservice hos kunderna, vilket belastar returprocessen samt bidrar till en sämre miljö med ökade transporter och mer materialförbrukning. Det här blir således både en kostnadsfråga och en hållbarhetsfråga som företag verksamma inom e-handeln behöver beakta för att fortsatt profilera sig som hållbara. Syfte: Syftet med studien är att öka förståelsen för hur Corparate Social Responsibility kan användas inom E-handelns frakt- och returneringspolicys inom modebranschen. Genomförande: Den här studie har en kvalitativ forskningsdesign. Genom en flerfallsstudie med fyra fallföretag och en branschorganisation har det empiriska materialet bidragit till uppfyllelse av studiens syfte. Slutsats: För att företagen ska fortsätta vara lönsamma och profilera sig som hållbara behöver dem vägleda konsumenterna till bättre beslut genom att kommunicera returprocessens påverkan. Företagen behöver därmed ta ett ytterligare ansvar för den påverkan som deras verksamhet ger upphov till. På så sätt kan CSR användas inom frakt- och returneringspolicyn, där företagen driver en hållbar utveckling samt visar på deras ansvarstagande. / Background: E-commerce in the fashion industry continues to increase and contributes to a higher degree of competition. The amount of returns is also increasing and at the same time the demands for a high delivery service among customers increases. This is burdening the return process and contributing to a poorer environment with increased transports and more material consumption. Eventually, this becomes both a question about cost issue and a sustainability issue that the companies in E-commerce needs to consider in order to continue profile themselves as sustainable. Aim: The purpose of the study is to increase the understanding of how Corporate Social Responsibility can be used in the E-commerce delivery- and return policies, in the fashion industry. Design: This study has a qualitative research design. Through a multiple case study with four case companies and one organization the empirical material has contributed to fulfilling the purpose of the study. Conclusion: In order for the companies to continue to be profitable and to be able to profile themselves as sustainable they need to communicate the impact of the return process. This in order to guide the consumers to make better decisions. The companies therefore need to take additional responsibility for the impact that their business gives rise to. In this way CSR can be used within the delivery- and return policy, where the companies drive sustainable development and demonstrate their responsibility.

<p>During the last years, the moral and ethics in companies has been a growing subject in media. Large multinational companies are to a bigger extent using workforce in developing countries and the working conditions at the workplaces in those countries, are more or less controlled. Even if a company carefully controls its own business, it can be using subcontractors that for instance use child labour or forced labour, or in some other way makes human rights abuses. When the world gets more globalized and the market where the companies act gets bigger, there will be new issues for companies to handle. The companies have to satisfy not only the interests of the costumers and the shareholders, but also the environment around it, containing many different stakeholders. Many companies do this by implementing "Codes of Conduct" and by working with what is often named <em>Corporate Social Responsibility</em> (CSR).</p><p>The purpose of this thesis is to interrogate how a company can adapt its work with CSR towards its stakeholders. The company chosen is Electrolux, since they have been praised by Globe Forum for their work with CSR in the category <em>Business Operation</em> and <em>Reporting. </em>To evaluate the performance of Electrolux, we have used the ten principles of the UN Global Compact. The ten principles states what can be done by companies in four different areas: human rights; working conditions; environment and anticorruption.</p><p>To do the evaluation we have been studying theories that explain a company's relations to its stakeholders (stakeholder theory) as well as a theory of CSR (Carrols four step pyramid). The data collection has been made mainly from reports from Electrolux, but also other documents and newspaper articles have been used.</p><p>The results indicate that Electrolux have managed to do such a successful job with CSR because they listen to all of its stakeholders and also shows them that they actually implement specific operations to take responsibility.</p>

During the last years, the moral and ethics in companies has been a growing subject in media. Large multinational companies are to a bigger extent using workforce in developing countries and the working conditions at the workplaces in those countries, are more or less controlled. Even if a company carefully controls its own business, it can be using subcontractors that for instance use child labour or forced labour, or in some other way makes human rights abuses. When the world gets more globalized and the market where the companies act gets bigger, there will be new issues for companies to handle. The companies have to satisfy not only the interests of the costumers and the shareholders, but also the environment around it, containing many different stakeholders. Many companies do this by implementing "Codes of Conduct" and by working with what is often named Corporate Social Responsibility (CSR). The purpose of this thesis is to interrogate how a company can adapt its work with CSR towards its stakeholders. The company chosen is Electrolux, since they have been praised by Globe Forum for their work with CSR in the category Business Operation and Reporting. To evaluate the performance of Electrolux, we have used the ten principles of the UN Global Compact. The ten principles states what can be done by companies in four different areas: human rights; working conditions; environment and anticorruption. To do the evaluation we have been studying theories that explain a company's relations to its stakeholders (stakeholder theory) as well as a theory of CSR (Carrols four step pyramid). The data collection has been made mainly from reports from Electrolux, but also other documents and newspaper articles have been used. The results indicate that Electrolux have managed to do such a successful job with CSR because they listen to all of its stakeholders and also shows them that they actually implement specific operations to take responsibility.

SAMMANFATTNING                                                                                       Titel: Corporate Social Responsibility, CSR, som del av företagens varumärke – Påverkar CSR kundernas val vid butik? Nivå: C-uppsats i ämnet företagsekonomi Författare: Emmelie Ahlin och Sandra Skog Handledare: Agneta Sundström Datum: 2013 – Maj Syfte: Syftet är att beskriva och analysera hur företag arbetar med CSR som del av varumärket och hur det inverkar på konsumenter vid val av butik. Metod: Studien har tillämpat kvantitativ metod och som stöd för datainsamling har en enkätundersökning genomförts. Data som samlats in har bearbetas och presenteras i arbetet med hjälp av cirkel- och stapeldiagram. Vi har utgått från kvalitativ metod genom att genomföra två e-mail intervjuer med Coop och ICA. Sekundär data har samlats in genom Internet och företagens hemsida. För att få teoretiskt stöd i analysen har vi använt vetenskapliga artiklar och böcker. Resultatet har analyserats genom att sammanställa och koda insamlat material. Resultat &amp; slutsats: Resultatet visar att företagen i studien presenterar sig som mycket ansvarsfulla på respektive hemsida. Intervjuerna visar att båda företagen, som representeras av Coop och ICA, anser att de lägger ner mycket arbete inom CSR. De har ett nära samarbete med olika organisationer samt har miljömärka produkter som konsumenterna genom köp kan bidra till en bättre miljö och ett bättre samhälle. Från analysen framgår att företagen arbetar på ett liknande sätt när det gäller CSR. Skillnaden är att Coop arbetar mer med kommunikationen i relation till kunderna än vad ICA gör. När det gäller konsumenterna anser de att Coop är mer ansvarstagande än ICA. En slutsats är att kunderna anser att CSR är viktigt men att när de kommer till faktiska val väljer de utifrån andra kriterier.  Förslag till fortsatt forskning: Det vi ser som intressant att forska vidare om är hur konsumenter prioriterar och väljer butiker i andra branscher. Ett annat förslag är att studera hur företagen i vår studie kan påverka konsumenterna att göra mer ansvarsfulla val. Uppsatsens bidrag: Studiens bidrag är att vi kunnat visa att majoriteten av konsumenterna anser det viktigt att den butik de handlar i tar ett socialt och miljömässigt ansvar för de produkter de säljer. Vi har sett att de trots att de säger att det är viktigt med socialt och miljömässigt ansvarstagande så har det låg betydelse när de väljer butik. Konsumenterna säger att det är viktigt med socialt och miljömässigt ansvar men att när de sedan ska välja själva så är det närhet som är det viktigaste. / ABSTRACT Title: Corporate Social Responsibility, CSR, as part of the corporate brand – Affects CSR costumers´choice at the store? Level: Final assignment for Bachelor Degree in Business Administration Author: Emmelie Ahlin &amp; Sandra Skog Supervisor: Agneta Sundström Date: 2013 – May Aim: The aim is to describe and analyze how companies work with CSR as part of the brand and how it affects consumers when choosing store. Method: The study applied quantitative methodology and supporting data collection is survey carried out. The data collected is processed and presented in the report by the use of pie charts and bar charts. We have also used qualitative method by carrying out two e-mail interviews with Coop and ICA. Secondary data was collected through the Internet and from corporate websites. To obtain theoretical support, we have used scientific articles and books. The results were analyzed by compiling and encoding the material that we collected.  esult &amp; Conclusions: The results show that companies in the study present itself as very responsible on the website. The interviews show that both companies, represented by Coop and ICA, that they put a lot of work in CSR. They work closely with various organizations and the environmental label products as consumers through to purchase can contribute to a better environment and a better society. From analysis shows that firms operating in a similar way when it comes to CSR. The difference is that Coop is working more with communication in relation to customers than what ICA does. With regard to consumers, they believe that Coop is more responsible than ICA. One conclusion is that customers believe that CSR is important but when they get to the actual choices they choose based on other criteria.  Suggestions for future research: What we see as interesting to further research is how consumers prioritize and select retailers in other industries. Another proposal is to study how the companies in our study may influence consumers to make more responsible choices. Contribution of the thesis: The study grant is that we have been able to show that the majority of consumers believe it is important that the store they shop in taking social and environmental responsibility for the products they sell. We have seen that even though they say that it is essential to social and environmental responsibility, it has low importance when choosing store. Consumers say it's important to social and environmental responsibility, but then when they choose themselves, it's proximity to the most important thing.

The purpose of this study was to investigate how Swedish retail companies work with CSR internationally.The study also sought to explore the opportunities and challenges that exist, and the stakeholders that motivate companies CSR commitment.The theoretical framework is composed of international CSR guidelines of the OECD and the UN, Carroll's CSR pyramid and three-stage model and Freeman's stakeholder theory. Furthermore a qualitative research approach was applied where four in-depth interviews were conducted with representatives from Axfood, Löfbergs Lila, Oriflame and CSR Sweden. Finally, the study demonstrated the conclusion that the companies CSR strategies are structured in a similar way regardless of the market. CSR attract and retain workers, create a good reputation for brands and results in working conditions, living standards and environmental improvements. Difficulties, however, are the complexity of being able to control each partner and manage differences in language, laws and culture between countries. Finally there are a number of stakeholders that motivate companies to work with CSR, of which shareholders are considered the most important.

Background Svenska Spel is a regulated company run by the state and government, where CSR, community and social responsibility is in focus. The highly regulated Swedish gaming market has in recent years become more exposed to competition by foreign unregulated betting companies thru Internet. Problem discussion There are two views regarding CSR and how they are affecting competitive advantage and profitability. On one hand, it suggests that companies foremost shall focus profits and act in the best interest of the shareholders. On the other hand, it connects CSR to be a contributor to competitive advantage that increases the company’s profitability. Problem formulation Svenska Spel is competing with other betting companies who doesn´t act under the same conditions, betting companies that don´t have a responsibility to the state. Svenska Spel has legal obligations to adopt CSR into their business. The other companies choose themselves how they want to act with CSR on the gaming market, they have greater opportunities to choose a strategy that they think is the best. Problem definition Which approach has the unregulated gaming companies on CSR compared with Svenska Spel and their social responsibility in the gaming market? Purpose The purpose of this paper is to compare Svenska Spel with unregulated gambling companies based on how they present and use CSR in the gaming market. Method The scientific method in this study adopted a qualitative, deductive approach with a descriptive touch. The study was based upon the theoretical concepts of CSR and competition, and applied to the empirical study, consisting of data from interviews and secondary sources. The empirical data were the basis for the authors' interpretations through the theoretical frame to complete analyzes and conclusions. Conclusion Svenska Spel´s CSR is deeply implemented in their business and strategies and is the basis for how they operate. The unregulated companies see CSR as a sideline with a relatively strong focus on player responsibility, which also is Svenska Spel´s most important part. Every company in this study upholds an 18-year-old limit for games and the biggest difference between Svenska Spel and the unregulated gaming companies is the player’s budget limit, at Svenska Spel it is mandatory to define your playing budget limit in order to access the games, at the unregulated companies it is optional.

As corporate social responsibility (CSR) becomes increasingly important within organizations, it is imperative that professionals define their role in setting the CSR agenda. Through a descriptive survey, this study investigated National Agri-Marketing Association (NAMA) members' perceptions of their roles in CSR and acceptable practices for releasing data about an organization, and whether NAMA members' demographic characteristics were related to perceptions of CSR. The greatest number of respondents reported that they were between 40 and 59 years of age, 54.5 percent were female, and 69.7 percent worked for a corporation or public relations agency. Public relations serves to bring private and public entities into harmony and should assume their role in CSR. NAMA members were neutral that the agricultural communications industry has a clear code of ethics and standards of performance. NAMA members agreed that developing programs that are good for society is both good for business and good citizenship, and that public relations professionals should be deeply involved in helping management define an organization's social role. A significant difference did exist between gender and the following statements: management must act socially responsible, regardless of how those actions influence profit, and organizations must try to calculate the social impacts of major decisions before implementing policies or taking action. No significant difference was found based on whether respondents' current position involves public relations and six statements related to perceptions of CSR. A majority of respondents reported working for an organization that recruited and hired employees who had an agricultural communications major, and had worked with someone who had an agricultural communications major, but were unsure of their preparation, management skills, and strategic thinking skills. Agricultural communications programs should take this perception into account and incorporate these three issues into their curriculum. No research was found that discussed CSR and public relations in the agriculture industry. With this study, agricultural public relations practitioners might see their role in CSR and the need for a clear code of ethics to unify the industry. This study creates a foundation for additional studies of agricultural public relations professionals, delving deeper into more specific roles related to CSR.

Inledning Corporate Social Responsibility har under senare år uppmärksammats allt mer, inte minst inom energibranschen som blivit kritiserad för sin stora miljöpåverkan. Arbetssättet med CSR leder till en ökad samhällsnytta men allt fler företag väljer också att arbeta med konceptet i förhoppning om ökad lönsamhet. Genom att koppla ihop CSR med företagets övergripande strategier skapas förutsättningar för samhälls- och affärsnytta. Trots att CSR blivit ett allmänt accepterat uttryck råder dock en begreppsförvirring om vad konceptet faktiskt innefattar.  Syfte Studiens syfte är tvåfaldig; dels ämnar studien konkretisera konceptet CSR för att studera hur kommunalt ägda energibolag kan arbeta med prestationsmätning för intern styrning av CSR-åtaganden, dels ämnar studien bistå Nogap med förslag för vilka prestationsmått som skulle kunna användas i deras koncept Hållbar lönsamhet.  Metod Studien tog i ett ursprungsskede form av en litteraturstudie vilken mynnade ut i en konceptuell modell och en teoretisk referensram. Modellen låg sedan till grund för fördjupad förståelse av CSR inom tre kommunalt ägda energibolag. CSR och prestationsmätning kombinerades och analyserades sedan genom en tematisk analys.  Slutsats Inom kommunala energibolag är det fullt möjligt att kombinera prestationsmätning och CSR, men för att möjliggöra mätning krävs först att konceptet CSR bryts ned till identifierbara verksamhetsnära aktiviteter. Genom att styra CSR-aktiviteterna med prestationsmätning skapar kommunala energibolag möjlighet att samtidigt bidra till både samhälls- och affärsnytta och således mot en hållbar lönsamhet. / Introduction Corporate Social Responsibility has been a current topic over the last years. The topic has especially been debated in the energy industry due to the industry’s effect on the environment. Working with CSR leads to increased public welfare but more companies determine to work with CSR for profit ambitions. By connecting CSR with strategies there are possibilities for both increased public welfare and business advantage. Despite that CSR is recognized as a common accepted expression, there’s still a confusion of the concepts meaning.  Purpose The purpose of the study is dual; partly the study aims to concretize the concept of CSR to study how municipal energy companies may work with performance measurement for management control of CSR commitments, partly the study aims to assist Nogap with suggestions of performance metrics that would be applicable for their concept Sustainable profit.  Method In the beginning, the study was based on a literature study that resulted in a conceptual model and a theoretical framework. The model formed the basis for a more depth understanding of CSR within three municipal energy companies. CSR and performance measurement then were combined in a thematic analysis.  Conclusion Within municipal energy companies it’s possible to combine performance measurement and CSR, but to measure, the concept needs to be concretized to operational and identifiable activities. By managing CSR activities with performance measurement, municipal energy companies have opportunities to contribute to both public welfare and business advantage and thus a Sustainable profit.